If you want to improve your blog performance this year, you’ve reached the right place.
It all starts with this simple and common phrase: less is more. Sometimes, fewer options are better. This is true in business, in life, and in blogging. Let’s take a look at it from a marketing perspective: when a potential client or lead is faced with too many options, they may, in fact, do nothing.
This is often called ‘the paradox of choice,’ which refers to the idea that having more options can lead to increased stress, dissatisfaction, and decision paralysis. The paradox arises when people are presented with a wide array of choices, and while having options is generally considered positive, too many choices can overwhelm individuals.
When faced with too many marketing options, most people either dabble in a few ideas or do nothing at all. And it’s getting worse. For the last decade, we’ve been inundated with a truckload of online marketing choices. Should you build your Facebook followers, post videos on YouTube, learn all about Instagram or TikTok, or plan an affiliate launch?
Or, maybe you should simply reduce your choices and focus on what works. And what will likely work the best for you is blogging.
Every year more companies are investing in their blogs. It is one of the most efficient online marketing strategies. Most marketers who leverage blogging say it’s effective.
Your blog will attract new followers, keep you in touch with clients, and help convert followers to buyers. Even your old posts keep attracting readers.
So, why not make this your year of the blog?
How to Make This the Year of the Blog
If you’re committed to blogging but are unsure how to get started, we’re here to help. Here are the steps you should take to make this year the year of the blog.
1. Set your goals
Creating a few meaningful goals for your blog doesn’t have to be complicated or scary. Start with a few metrics that are important for you, like site traffic, list size, or publishing frequency, and then create the goal based on last year.
For example, if your site traffic last year averaged 1,000 unique visitors to your site, your new goal could be to increase site traffic to 1,500/month.
Similarly, if your list size is 800, make a goal to double it this year. And if you published 10 times last year, commit to 2 posts per month, or 24 posts in the year.
But, don’t stop there. Goals only work if you check on them. At least once a month, fill in a simple spreadsheet with your progress. You can use tools like Google Analytics to track and monitor your progress.
2. Block the time
Blocking time to write blogs becomes an appointment you can’t break.
It’s no different than a scheduled conference call, webinar, sales meeting, or meeting a friend. When we block time for a meeting, we treat that time differently. You can always move that time block, but you should protect your writing time.
Most authors, bloggers, speech writers, and other creative people do their best work in the morning, shortly after waking up. That could be an excellent place to start blocking your blog writing time.
3. Follow your Blog SOP
Creating your first blog SOP (standard operating procedure) can be as simple as recording all the steps in a Google Doc.
One major change that can accelerate your blog’s growth is to document all the steps it takes to get your rough draft published and promoted. By creating and following an SOP, you waste less time trying to muddle your way through all the minutiae of tags, categories, headers, etc.
Once you write down all your steps, you can evaluate how much time you spend doing non-creative, routine tasks.
To get started, use Google Docs (it’s easy to share when you are ready to outsource this) and simply list all the steps your blogging process needs. Next, identify repetitive tasks you can outsource. For example, you might want to outsource creating the Featured Image for each post.
If you’re struggling with finding inspiration for blog content to write about, or are just unsure how to get started, we’re here to help. Contact us today to learn how we can transform your rough draft into a published post, and to find out how to really make this the year of the blog.
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