Social Media
7 Types of Call To Action to Move your Blog Readers to Action
It’s hard to imagine a sales person not asking for the sale or a Amazon not having an “Add to cart” button. So why do so many blogs not have a call-to-action? Does yours? Before I get to my 7 favourite call-to-action (CTA) options, let’s take a step back and talk about what your blog…
Read MoreFacebook Page vs Profile: Everything You Need To Know
This post was originally published May 16, 2017 and has been updated with new information, facts and advice. Enjoy! It’s a no-brainer: Having a Facebook presence is a must. But it’s important to understand a Facebook Page vs Profile in order to get the most out of this important social channel. Most business owners understand…
Read MoreMarketing: Make This The Year Of The Blog
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” Barry Schwartz It was morning at the local grocery store in Southern California. Just like every other Saturday morning. With one exception. Before the store opened, researchers had…
Read More51 ways to get more business from your blog in the New Year
Everything you need to spark new ideas, improve your results, save time and, YES, also get more business from your blog.
Read MoreThe ultimate guide: How to use images, videos and screenshots in blog posts
The Internet is a busy place. And one way to cut through the noise and get some attention is to use images in blog posts. Pictures, video, screenshots, diagrams, and illustrations are a great way to keep your reader from clicking away. Images will also help readers understand your information and ideas, and remember your…
Read MoreThe ultimate list: 7 reasons why you (yes, you) need a blog today
Does your business need a blog? Sometimes we do things just because everyone else does. Like wearing socks to work or washing our car on Saturdays. Sometimes we need to rethink those decisions. Especially when it comes to marketing. In this post I will explore the question … does your business need a blog? A…
Read MoreWhy social media scheduling tools might be a bad idea
Let’s face it, you don’t have enough time to do everything you want or need to do. You don’t have enough time for all the clever marketing ideas you heard on the latest podcast. You don’t have time to keep your website perfectly updated. And you don’t have time for social media. So you turn…
Read MoreFive Simple Steps to Double Your Business with LinkedIn
LinkedIn may not be up there with the “cool” kids like Facebook, Twitter, and Instagram, but if you know how to take advantage of it, LinkedIn can provide you with a lot more leads and new clients that all other social networks combined. Despite what some people still think, LinkedIn is not simply a place…
Read MoreHow to hire an awesome writer for your blog
You’ve got a blog – so far, so good. And you’ve written six posts, but now the inevitable time crunch is happening. A week goes by, and then another. No blog post. Two more weeks and despite your best intentions…still no blog post. We see it all the time: orphaned blogs. They still command a…
Read MoreHow to Use Hashtags to Get 15% More Shares
Before you hover over the “Publish” button after completing a blog post, ask yourself: “Did I target the right keywords? Did I correct my grammatical errors and spelling mistakes? Did I remember to use hashtags in my social media posts and tweets to boost my social engagement?” Today, we’re going to talk about how to…
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