If you’re wondering how to start a blog post so that it keeps readers engaged and involved throughout the entire post, you’re on the right track…and in the right place! Read on.
In this post, you will learn a 5-step approach to quickly retrofit old posts gathering digital dust, tweak new posts, or produce brand new blogs to start seeing results.
The beginning of your blog post is the most critical part. An effective start captures your reader’s attention and encourages them to continue reading. Even if your content is great, it won’t get anywhere without a good start.
If you don’t quickly grab your readers’ attention with a great topic or idea, you’ll likely lose their interest.
Here are our tips on how to start a blog post.
How to Start a Blog Post
1. Enter the conversation
To capture your readers’ attention, you must first enter the conversation in their minds. In other words, grab their attention with something they’re already thinking about.
– If you’re a financial planner, tell me how to avoid costly mistakes.
– If you’re a realtor, tell me how to make more money when I sell my home.
– If you’re an IT consultant, tell me how to choose the best IT consultant.
Think of common questions your prospects might ask you. What are their pain points? How can your product, service, or content help solve their problem?
2. Get my attention
This is key. When you start your blog post, you’ll want to make your reader want to read more. When a reader comes across your content – whether via social media, email, or even by chance – they’re not fully committed yet.
You have to hook them with bait that makes them hungry for more. Start with your first sentence. The first sentence should be a bold statement, maybe even with a bit of controversy. It can also be a question.
3. Tell me the Problem
If the reader doesn’t care about your topic, they won’t care to read about it. So, make it obvious.
In the first two sentences, you must tell the reader the problem you will solve. Clearly state the problem or need your blog post addresses. This helps readers understand why your content is relevant to them.
Identifying a person’s needs or problems at the start of a blog is essential for reader engagement. It captures their attention from the outset and aligns with their priorities. This not only fosters a sense of connection but also increases the likelihood of the reader continuing to read your content. By catering to their concerns early on, you establish your blog as a valuable resource tailored to their interests, ultimately creating a more meaningful and impactful reading experience.
4. Make a promise
To keep your prospect’s attention, you need to make a promise of what you have to offer. It could be as simple as “Let me show you how we can fix that” or “I think I have the perfect solution for you.”
Let your readers know that you have a solution to their problem or valuable information that addresses their needs. Once you get someone’s attention, tell them what comes next.
Providing a solution in your blog adds tangible value to your readers. Remember: people seek information online to solve problems or meet specific needs. By presenting the solution – and doing it at the beginning of your blog – you not only address their concerns early on but also position yourself as a reliable source of expertise.
5. Get to the point!
A great blog gets to the point. It’s succinct and has a clear message. You’ve captured your reader’s attention and even described a problem you know they have. Now it’s time to get to the point and deliver the goods.
The average visitor time on most client’s websites is about one minute. The average time we see on their blog posts is closer to 3 to 7 minutes.
Your blog has the ability to stop readers from clicking away. It can also drive traffic to your revenue pages.
If you do it right.
A few small changes to the start of your post can improve your blog performance by increasing time on site, list growth, and even conversion to sales.
It all starts with…the start.
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