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Attract Customers Who are Ready to Buy!

How It Works

Let me guess…

Your business website isn’t exactly producing a daily avalanche of traffic and new leads.

Sure, it looks great. And it does a solid job of telling people what your business is about.

But as a tool for generating business it’s rather, well, disappointing.

The thing is (and prepare to be shocked) it’s not your website’s fault.

The problem’s that you’re thinking about websites all wrong.

Why a Business Website is Like a Movie Theatre

Imagine a brand new, state-of-the-art movie theatre opens up in town.

You might visit it once just out of curiosity, but what if you arrived and found it wasn’t showing any movies? I’m guessing you wouldn’t stay long and you wouldn’t rush back either. 

The reason’s obvious. People don’t visit a movie theatre for the building, they visit for the movies.

And it’s exactly the same for your website. They don’t visit because they like checking out new websites, they visit for the content.

So just as a theatre needs to show new movies to keep attracting a crowd, your website needs to publish fresh content to attract regular visitors.

Enter content marketing

“BlogWorks has given me 5-10 hours per week back to focus on the things I love doing.”
Kyle Benson

Relationship Coach

What is Content Marketing?

Content marketing brings an audience to your business with helpful content.

Every second, millions of consumers are searching for answers online. And some of them are searching for topics related to your business.

Search engines, like Google, Bing, and Yahoo match their inquiries with relevant content – and that could be content published on your website.

When that happens, you get to share your knowledge and build trust with the audience you attract to your door. It’s a win-win, right?

Well it gets better.

When you regularly publish valuable blog articles, people don’t just land on your website, they pull up a seat, stop searching, and spend time with you and your ideas.

In fact, consumers who visit your blog articles will stay 5 to 10 times longer, compared to any other page on your site.

Which gives you much longer to convert them into customers.

And it gets even better.

Unlike advertising or social media, you invest only once. Blog articles will continue to attract an audience to your business every day.

However, if you’re like a lot of small business owners, you don’t have a ton of spare time in your day to be creating and promoting high-quality content.

That’s where we come in.

Here’s how content marketing can bring an audience to your business.

Every second, millions of consumers are searching for answers online. Some are searching for you.

Search engines, like Google, Bing, and Yahoo match those inquiries with content found on your website. You get to share your knowledge and solutions and you attract an audience to your door.

It gets better.

When your content is blog articles, 

people pull up a seat, stop their searching, and spend time with you

In fact, consumers who visit your blog articles will stay 5 to 10 times longer, compared to any other page on your site.

It gets even better.

Unlike advertising or social media, you invest only once. Blog articles by BlogWorks will continue to attract an audience to your business every day.

That’s where we come in.

Your Trusted Content Partner

At BlogWorks we live and breathe content. We’ve used it to build our business and our clients’ businesses since 2013.

And guess what? We’d love to help you build your business with content too.

Think of us as a lean, outsourced content marketing team for businesses too small to have a team in-house, but mighty enough to think big.

In fact, if you’ve ever looked at a competitor and wondered how they make time for blog posts, social media, newsletters and so on, chances are good they’re outsourcing it to someone like us.

Here’s what we do and how it works:

Client Onboarding

Content Creation

Client Promotion

Our onboarding process starts with analysing how your website is currently performing. Then we’ll work closely with you to understand your business vision and voice. Finally, we’ll conduct SEO research to find the best keywords and topics for your website.

With a content strategy in place we’ll start creating new articles (and optimizing old ones). One of our experienced, local writers will create each new article, which is then copyedited, given a high-quality featured image and optimized for SEO.

Great content deserves great promotion. So we can also create and schedule the social media posts that will drive followers to your latest articles. If you have an active email list, we can craft the email blast that promotes your content to your subscribers.

Ready to Harness the Power of Content Marketing?

If you’re ready to find out how a small monthly investment can have a big impact on the effectiveness of your website, in particular its ability to generate traffic and new leads, book a free call with BlogWorks.