Are you struggling to build a simple sales funnel that produces results? 

If you’re not happy with your process for generating leads and sales, the problem may lie in your sales funnel (or lack thereof). But don’t worry, you’re not alone. Many people need help understanding how to build a sales funnel that produces results. 

So how can you get your business the leads it needs? Read on to learn more about how to create a funnel in four simple steps.

What is a Simple Sales Funnel?

A sales funnel is a multi-step process that moves prospective customers into buyers. It represents the stages a potential customer goes through before making a purchase, visualizing the customer journey from initial awareness of a product or service to the final conversion. 

The funnel analogy is used because, like a funnel, the number of potential customers decreases as they move through each stage of the process, so you’re left with only the most qualified.

A sales funnel is all about moving a prospect from first discovering you to their first action. The first step to building your perfect sales funnel is to answer 2 questions:

  1. What is the most important problem I solve? 
  2. What is the single first step I want everyone to take? 

The reason people are attracted to you and your business is that they have a problem. Even common services like restaurants, ride-sharing services, and bike rentals solve some kind of problem.

The better you help prospects become customers, the more problems you can solve. And the more problems you can solve, the more you profit.

Here’s how to build a sales funnel for your business:

1. Attraction

Step one is to build a simple process for attracting new leads. For most small businesses, we recommend 2 to 3 places where you should do your promotion, such as LinkedIn and your blog.

To attract new leads, you can use marketing strategies like content creation, social media marketing, or paid advertising. Develop compelling content to showcase your expertise, and use lead magnets like free resources or exclusive offers.

How to Build a Simple Sales Funnel for Your Small Business
Your attraction strategy should focus on only 2-3 marketing channels.

2. Education

Your business, product, or service solves a specific type of problem, so it makes sense that a part of your sales process is to demonstrate how you do that. You are proving your value and influencing the prospect to learn more.

Your blog is the perfect way to educate your prospects. Every article solves a problem. Be sure to:

  1. Write blogs that solve problems (i.e., how-to articles)
  2. Supply resources (book reviews, online tools, statistics, etc.)
  3. Share expert solutions
  4. Save readers’ time (pull together solutions from multiple sources)
How to Build a Simple Sales Funnel for Your Small Business
Your blog is the perfect place to showcase your expertise and position yourself as the expert.

3. Engagement

Once people start coming to your blog, your next step is to engage them to take one action. The true test of your simple sales funnel is if readers take one step closer to a sale.

How to Build a Simple Sales Funnel for Your Small Business
The secret to sales funnel success is to get browsers to say ‘yes’.

A sales funnel invites your prospect to say “yes” – first in a small way – and then eventually to the sale. It’s the small, seemingly insignificant “yes’s” that build your sale.

The same principle is at play on your website—when you get your readers to say “yes” to one decision, they are more likely to say “yes” to the next decision.

Here are the next steps you can ask them to take:

  • Read another blog article.
  • Download a guide or cheat sheet related to the article they are reading.
  • Visit your product, consulting, speaking, or services page.
  • Complete a questionnaire.
  • Take a free test.
  • Watch a video.
  • Contact you.

4. Conversion

Finally, we move to the sale. If you have a blog and also have traffic to that blog, then you have interested buyers. Now you need to ask for the sale.

How to Build a Simple Sales Funnel for Your Small Business
Always Be Closing.

The most natural conversion is to join your list – the opt-in. The prospect has enjoyed one or more of your articles, so it’s natural that they will want to join your list to receive more helpful advice from you. If you have a lead magnet, they will benefit from your checklist, guide, resources, or whatever you tempt them with.

Another way to get a customer to convert is to provide a call to action on every page to encourage visitors to take the next step in the sales funnel.

Calls to action that can lead to conversions include:

  • Buy the product or service.
  • Complete an inquiry form.
  • Contact you for more information.
  • Book a call – at BlogWorks, we embed our booking form tool on our site to make it easy for prospects to find time for a call without leaving our site.

Start Generating Leads Today!

If you’re struggling with any part of your simple sales funnel, you’re not alone. Many small businesses struggle to create a funnel. But all it takes is the above four steps. Don’t over-complicate things. 

And we’re here to help. At BlogWorks, we take care of the education layer in your sales funnel. Our team of local writers publishes brilliant blog articles crafted to attract your perfect audience. If you’ve been writing a blog for a while, there is a good chance that your old articles are due for an update. Our updated and republished articles will give you a boost in traffic and save you time and money.

Want to learn more about publishing blogs? Here are 3 more articles:

How to Easily Add Images to Your Blog Like a Pro
The Blog Writing Services You Need
How to Make Your Corporate Blog Relevant