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Improving blog performance is critical to effectively building your online presence.

The fact is, most blogs don’t work. They don’t attract traffic, generate leads, create measurable results, or bring in any sales.

A blog should do all of those things. Not only should it bring more people to your website, but it should educate readers on your products or services, attract new business, improve your SEO, and build a loyal customer base. 

If you’re looking for ways to improve your blog performance, we’re here to help. Read on for tips on what to do (and what not to do).

How to Improve Your Blog Performance

Blog Publishing Frequency

Unless you already have a big following, we don’t recommend publishing more than four times a month. The minimum blogging frequency is whatever you can reliably commit to.

While regularly updating your website with fresh content is generally a good practice, there can be some potential drawbacks to writing too many blogs, depending on how it’s done. Creating too much content may affect your blog’s quality, overwhelm your audience, and spread your resources too thin. We recommend writing one blog a week.

Overstuffing Keywords Can Hinder Performance

Stuffing your post with redundant and unnecessary keywords in an effort to improve your blog performance can be devastating to your SEO strategy and website traffic, resulting in lower rankings and diminished online visibility.

Blog Posts That Are Too Long or Too Short

How long should a blog post be?

Short posts can lack depth and provide limited value to readers. They can also appear superficial and can potentially lead to decreased reader engagement. Posts that are too long, on the other hand, can overwhelm readers. They may discourage engagement and prevent readers from investing the necessary time to consume the content.

We recommend blog posts of about 700-1000 words.

Make Your Content Engaging

Your goal as a writer is to ask yourself: what would make my reader want to share this post? Is it surprising? Is it funny, quirky, or poetic? Ask yourself: what is it about your blog post that makes it stand out?

Engaging blog content captivates readers and fosters connections with them that keep them returning. It sparks interest, encourages sharing, and prolongs time spent on your site. Engaging content is more likely to be remembered, which amplifies brand awareness and influences reader actions, such as subscribing, sharing, or making a purchase. You can also use storytelling techniques to boost blog engagement and make your content more relatable to readers.

Be Consistent

Publishing and promoting your blog consistently is maybe more important than anything else in this post. Your blog’s goal is to build loyalty, and loyal readers are more likely to come back to your website. Set a schedule for posting blogs and stick to it.

Consistency helps improve blog performance by maintaining your audience’s interest, enhancing SEO, and establishing credibility. It also helps attract and retain readers. In addition to this, search engines like fresh content, so posting consistently can improve your SEO and your online visibility. 

Be You

When you share your story and are authentically yourself, you allow readers to relate to you and feel connected with you. This doesn’t mean you need to dramatically change your style or writing. You could start by sharing an awkward client experience or some change that resulted in more sales.

Do the Work

If you want to improve your blog performance, you need to do the work. Have a look at your last ten blog posts: were they written well? Have you tried a new topic? Is this unique, original thinking that makes people want to share it? 

By following the tips in this blog post, you can improve your blog performance and increase your online visibility. Remember: your blog can attract the followers you want and help convert followers to loyal customers. It’s one of the most powerful ways to build customer loyalty, sales, and referrals. Think of it as an investment in your brand and business.

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