Is there a perfect blog post length?
There are many different factors that come into play when determining how long a blog post should be, including the type of content you are creating, your blog post’s purpose, your target audience, and the main goal behind the blog post itself.
Is your blog post meant to educate others on a certain topic or product? Is it trying to solve a problem? Is it trying to get someone to take a specific type of action?
While there are no hard and fast rules to the ideal blog post length, there are certain guidelines to follow when determining how long your blog post should be.
Everything You Need to Know About Blog Post Length
Here are some things to consider when deciding how long your blog posts should be.
Shares vs. Engagement
People tend to share shorter posts on social media platforms, but on the other hand, longer ones create deeper connections with readers. Remember: people tend to have shorter attention spans when reading online, which makes blog post length an important factor when deciding how you want to engage with your readers. We suggest finding a balance between both engaging and connecting with readers.
Topic and Audience
The topic you are writing about can determine how long your blog post will be. For example, a blog about an educational subject will likely be longer, while one about a company update would generally be shorter.
Your audience will also play a big role in your blog post length. What are their reading habits? What type of content do they like to consume online? If they are more of a technical bunch, you can feel safe writing longer articles. Each blog post will depend entirely on what you are writing about and who you are writing to.
An engineer interested in how a machine works might pour over a 100,000-word manual from start to finish. A busy executive? Forget about it – they want the main points and that’s it.
Every blog is going to have a different reader base with different needs, interests, and attention spans.
Focus on creating content that is not only engaging but also valuable. Valuable content is content that is relevant to your audience. It answers questions or provides solutions. Rather than focusing on meeting a word count, ensure that the content you are creating is informative and helpful to your audience. Avoid fluff and keep it simple and concise.
Testing to Find Your Ideal Blog Post Length
When it comes to blogging, we’ve seen things all over the board – from 100-word snippets to 10,000-word posts.
To be frank, extremely long posts (2,000 words and more) don’t get read as much as shorter ones. Try it yourself – write a few long posts and a few short posts, and see which ones get the most engagement.
The ideal length of a post depends on who, what, when, and where. Know your audience, keep your content clear and concise, and test different lengths.
The best advice we can give you is this: Cover the topic as fully as possible in as few words as possible. Don’t be afraid to cut a sentence, paragraph, or even whole section if it doesn’t add value.
Focus on providing value in your blog post and solving your reader’s problems and you’ll be well on your way to finding your ideal blog post length. And, of course, if you’re struggling to write blogs, you can also hire a great writing service like us to help write content that drives results.
What length works well for you? Let us know in the comments!
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