What is the ideal blog post length?

What is the Ideal Blog Post Length?

How can you determine the ideal blog post length? Let me break that down for you.

The Ideal Blog Post Length

There has been plenty of research done on this topic, and here’s what the big guns are saying:

Medium found that 7-minute long posts (aka 1,600 words) had the most read time.

Here’s their research plotted on a chart:

Ideal blog post length

But wait, you can only take that at face value!

Sure, 1,600 words seems to be the ideal general blog post length – but that doesn’t mean it will be your ideal blog post length. You need to test this for yourself!

Additionally, longer posts (2,000+ words) tend to get the most social shares, but the least read-through rates. People share content without ever even reading it!

So, what matters to you more – shares or real engagement?

Testing to Find Your Ideal Blog Post Length

When it comes to blogging, we’ve seen things all over the board – from 100-word snippets to 10,000-word monster posts.

To be frank, extremely long posts (2,000 words and more) don’t get read as much as shorter ones.

That’s true for our blog, at least. How do we know?

Because we tested different lengths.

Every blog is going to have a different reader base. And with a different reader base comes difference interests and different attention spans.

An engineer interested in how a machine works might pour over a 100,000-word manual from start to finish. A busy executive? Forget about it – they want the main points and that’s it.

Try it yourself – write a few long posts and a few short posts, and see which ones get the most engagement.

Pro Tip: One big SEO trend coming up in 2017 is the rise of “dense” content – meaning more value per word. People hate seeing tons of fluff – they want you to get right to the meat of things.

Click here to download the Ultimate Writing Template

Conclusion

The ideal length of a post depends on who, what, when, and where. Know your audience, and test different lengths.

The best advice I can give you is this: Cover the topic as fully as possible in as few words as possible. Don’t be afraid to cut a sentence, paragraph, or even whole section if it doesn’t add value.

Focus on providing value in your blog post and solving your reader’s problems and you’ll be well on your way to finding your ideal blog post length!

What length works well for you? Let us know in the comments!

BlogWorks Team

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6 Comments

  1. Steve Donahue on December 29, 2016 at 11:45 am

    I’m looking forward to hearing more about “dense content”. Sounds like twitter-meets-blog. Great ideas and thanks!

    • SOS Team on January 3, 2017 at 7:57 pm

      Glad you liked it, Steve! Twitter-meets-blog sounds interesting – it forces you to get to the point. Perhaps we’ll write a post about it soon. 🙂

  2. Elaine Froese on December 29, 2016 at 5:28 pm

    1600 words works perfect for me as my blog posts are articles that are typically 1000 to 1200 words.
    Happy to know that I am not too short !
    Elaine

    • SOS Team on January 3, 2017 at 7:58 pm

      1000 to 1200 is perfectly fine! Try switching it up with a few longer posts and a few shorter ones and see what gets the most engagement and traffic. 🙂

  3. Ian D. Robertson MCIP RPP on December 29, 2016 at 9:05 pm

    You nailed it again Hugh and team. Direct, informative and just what we all need to keep in mind whether we are writing a blog, giving a speech or teaching a lesson. Thanks, it made my day!

    • SOS Team on January 3, 2017 at 7:59 pm

      Thanks, Ian! You’re too kind. 🙂

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