Attract more readers to your blog today!

7 tips on how to get people to read your blog

So you’ve started a business along with a blog, You’ve worked on building an audience, but maybe you’ve reached a bit of a plateau, and you want to know how to get more people to read your blog.

Or you’re not getting the type of readership you’d expect given how much you’ve expanded your network. 

It seems that not so many people are reading your blogs these days, which may leave you wondering… 

Am I doing something wrong? 

Chances are you are doing everything well enough. But staying on top of Google’s ever-changing SEO trends is a challenge. 

Not to worry, though! Read on for a few tried and true tips to help you understand how to get people to read your blog! 

Track the Right Metrics 

If you’re posting blog posts just for the sake of “getting something out there,” you might want to stop and reconsider how you can craft content to support your key business goals.  

Given that Google’s algorithms are almost always moving towards supporting higher quality content, consider re-evaluating your content strategy based on questions like:   

  • What is the value you’re offering to your readers?
  • How well are the blogs working to engage and convert customers?
  • Where in the sales funnel am I placing my content?

Step away from the actual numbers (for instance, how many “likes” a blog gets), and try to hone in on why they are how they are.  

Here are some tips on how to track blog performance

Use Relevant Social and Blogging Platforms 

Do you want “more” readers, or do you want to attract the right readers? 

If you want to know how to get people to read your blog, you have to look at the entire process of creating and sharing it. That means that there could be a flaw in your marketing process.  

For instance, if your business is B2B, you’ll likely want to be taking advantage of LinkedIn where you can easily share posts. 

Medium is a great platform for sharing posts in a personal or business account. You can also follow and submit to niche-specific publications — or even start your own. 

The main thing here is to not spread yourself too thin. Focus on channels where your target audience is most likely spending time. 

Create Great Headlines 

Headlines are key to attracting attention, and sometimes even changing a single word can make or break a person’s decision to click on an article. 

Check out our article 11 Insanely Powerful Words for Your Blog for headline inspiration. 

Focus on Value, not Going “Viral”

Of course, you want to know how to get people to read your blog and boost traffic to your website or landing page. 

But what’s happening after people find your blog? 

Checking your metrics is not just a numbers game. These numbers tell a story and they can help you figure out exactly what the content is doing for you — and them — in the long run. 

Are readers sticking around long enough to engage more with your brand? Are they clicking over from your call-to-action? 

Is your blog actually bringing the right target audience to your website or getting people on that mailing list?  

This is the kind of quality that google will “notice,” too. 

Oh yes, and this is very important: Don’t be boring! 

Count on Keywords

If you want to know more about how to get people to read your blog, you should definitely be on top of your keywords. You need to use the right ones strategically to ensure that Google “likes” your blogs. 

And the right ones should also be of interest to your readers! 

There are plenty of free tools out there, such as Google Adwords Keyword Planner, which can help you with this. 

Make sure to not over-optimize though! Search engines will see right through you if you put too many keywords in your blog. And make sure your language flows naturally. This will ensure that both crawlers and real readers will follow it clearly.

If you want help with SEO and keywords, contact us for a consultation

Write Longer Posts Less Often 

Niel Patel is constantly pushing the long-form blogs and recommends blogs of 2000-3000 words. We don’t always work at this level, but we definitely encourage you to build blogs that are around 1000 words rather than 500. 

And just to clarify: publishing consistently is key, but you want to have a balance between quality and consistency. This will vary from business to business. 

Longer form blogs have the potential to perform better SEO-wise and will be more useful to your readers.   

Strategic Planning for the Win   

If you plan and organize ahead of time, you can learn to create content that not only performs better traffic-wise but is actually more useful for readers. 

Consider creating a handful of blogs ahead of time and scheduling them out with an automated tool like HubSpot

But if you have too much on your plate, you can always hand the planning, strategizing and writing over to a professional. 

We can help you more people to read your blog with all these things, and more!

Enjoyed this article? Here are three more to help you:

21 clever ways to attract more readers and boost blog traffic this year
How to Leverage Video Content on Your Blog for SEO
How to start a blog post – 5 examples that really work!

Photo by John Schnobrich on Unsplash

11 Insanely Powerful Words for Your Blog

11 Powerful Words to Improve Blog Engagement

Have you ever wondered what it takes to write a compelling blog post?  

Or found yourself clicking over to a website that you wouldn’t normally be interested in?

When it comes to your content, a carefully chosen statement using one or more power words can make or break its “click” factor. 

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” ~ Mark Twain

Think Emotion, Trigger Action 

When blogging, it’s important to choose words that inspire action (think sharing a Facebook post or making a purchase) by evoking an emotional response. 

A title that prompts us to “see” or “guess,” for instance, is a little mysterious, evoking our curiosity and prompting us to click. And a button prompting you to “purchase this item today and get an instant 15% off” can easily create a sense of urgency, prompting you to decide to buy where before you may have previously been on the fence.

Here are 11 examples of words you can use to kick your content into high gear! 

1. Discover

When you use words that prompt people’s curiosity and offer some sort of promise about what can happen if they … (fill in the blank).   

2. You/your

As a writer, you want to put yourself in your audience’s shoes (see what we did there?). 

“You” is appropriate and useful if you are trying to establish a personal connection, but try to avoid using it in a demanding or overtly sales like way. 

For instance, 

Don’t say: You should buy X now!

Do say: Do you ever wake up tired when you know you got enough sleep? 

Use phrases that show the audience that you can relate to them, and make it clear that you are focussed on them and their needs.  

3. Imagine

Here’s another in our list of powerful words which evokes people’s curiosity and creativity, perhaps prompting a question like: 

What possibilities will open up for them if they use your product or service? 

This might appeal to people who are looking for a way to achieve their goals and dreams (…which, let’s face it, is most of us.) 

The point here is that you encourage them to get clear on where they are now, versus where they could be. 

4. Surprising

Amazing, surprising, fascinating.  

Why do these kinds of “ing” words work? 

Because they are action words. 

You want to get your reader moving somewhere, not let them sit and stew. Move their thoughts, change their minds, stir their hearts. 

5. Uncover

Again we are talking about one of the most powerful words for sparking curiosity. It’s like going into a shop with a bunch of little drawers…don’t you always want to open them to uncover the little mystery of what’s inside? 

6. Magic(al)

This might seem a bit fluffy at first but it can help to encourage people and make them feel brave. 

“Magic” can empower readers to understand that something that seems “impossible” is, in fact, possible.  

In this way, using terms like magical can essentially reassure them that an action can be completed.  

7. Improve

Again, this is another “promise” word that offers your audience a glimpse of what they could be in the future if they use your product or service. 

8. Challenge

This is one of those powerful words which can inspire action simply by recognizing a limitation or pushing someone to another level altogether. 

9. Success(ful)

We all want to be successful in some area of our lives, and the word “success” will have different meanings for some. 

No matter what you’re selling, chances are that they are reading because they want to make something easier, they want to make more money, or they want to be successful in some area of their lives. And you can use this to, again, help them envision themselves as more successful in the future. 

10. Now

Time-related words can create a sense of urgency and scarcity. Using terms like “now” helps to remind people of certain scarcities, such as time or money.  

11. Results

This is another one that conveys strength and progress by acknowledging that the reader most likely wants to get from here to there. 

Example: Try this Simple 5-minute Daily Exercise and See Results in One Month

Here we have a set of powerful words which, when combined, offer a concrete promise via a time-related statement. 

This encourages the reader to essentially visualize something that they are aiming for: a simple exercise that works. 

But we won’t tell them exactly what it is, because what’s the fun in giving it all away in the headline? 

How do you know what words to use? 

First off, the ability to use powerful words effectively in your content is an art, not a science! So don’t worry if you end up having to try and test a few headlines or taglines before you find one that fits (we all do).  

You don’t have to be an English major to improve your writing, but improving your vocabulary through frequent reading is a great way to practice.

What’s most important is that you keep in mind the reader’s cognitive response as you string words together. 

  • Use active wording 
  • Use words that match your writing style and tone 
  • Use words that reflect the intentions of your product and audience 

The idea here is to gently direct the reader towards your call to action. 

A great blog post has a few other specific components — we can help you with this!   

**

Liked this blog? Here are three more you might enjoy: 

21 Clever Ways to Attract More Readers and Boost Blog Traffic This Year
How To (Finally) Make Money With Your Blog
5 Brilliant Tips On How To Start A Blog Post With a Bang

Photo by Anton Repponen on Unsplash

5 Books Guaranteed to Make You a Better Writer

How to become a better writer: lessons from 5 amazing books

One secret most successful writers agree on is if you want to become a better writer you have to…read more.

And if you want to write for business, you should learn from the masters.

Even if you have been writing for years, you can learn better ways to keep a reader’s attention or how to move them to action.

In this piece – our first post about books we recommend – we have collected 5 of our favorite books about writing skills.

Each of these authors are skilled at their craft and bona fide experts at writing words that sell. We’ve learned from them—now you can as well.

On Writing: A Memoir of the Craft — Stephen King

“You cannot hope to sweep someone else away by the force of your writing until it has been done to you.” – Stephen King

Stephen King is undeniably royalty in the world of writing. He’s the master of suspense and is one of the most successful published authors of all time.

He also wants to tell you how to become a better writer via his memoir On Writing.

This powerful book covers everything from pointed life lessons through to practical tips. Like that in writing, you should “…kill your darlings, even when it breaks your egocentric little scribbler’s heart…”. 

On Writing is the perfect book if you are ready to take a sharp knife to your writing and deliver stronger sentences that move readers to action.

Alternatively, you can let BlogWorks handle the writing for you.

Bird by Bird: Some Instructions on Writing and Life — Anne Lamott

“Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life …” – Anne Lamott

Writer Anne Lamott is a vocal advocate of the need for a “shitty first draft”.

Picking up Bird by Bird means getting your hands on a heap of practical tips about the writing process and being a writer.

You’ll learn about the necessity of first drafts and how to know when to publish your work.

Her cutting wit will have you in stitches just as often as it will have you analyzing your experiences. Ultimately, you’ll be led to the conclusion that to be a great writer, you’ve got to write. A lot. 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley

“Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa.” Ann Handley

Ann Handley has established herself as one of the leading experts on writing in the digital age. 

Everybody writes is jam-packed with actionable tips that’ll help you become a better writer and to retain customers through thoughtful content. 

It also considers the value of (reliable) data, editors, and rewrites. Elements that are often overlooked by fledgling writers. 

But my favorite pointer (spoilers ahead) is that your content isn’t a one-off piece. You need to keep your eye on the big picture (aka your content strategy and goals) at all times. 

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It – Stephen Pressfield

“When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated.”

Steven Pressfield, of ‘The War of Art’ fame, wants to help amateur writers navigate the tangled path to professionalism. 

He also wants to swear. A shitload. 

This book is the lovechild borne of those two desires. 

Amidst Pressfield’s anecdotes and musings, you’ll find truth bombs that’ll change the way you look at writing. Of course, there are plenty of tips and tricks that’ll save you time and heartache too. 

The book’s tongue-in-cheek lessons are easy to digest. Plus, it’s written in bite-sized chunks that are perfect for busy writers. 

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience – Pamela Wilson

“The “lazy” approach means developing labour-saving techniques for getting things done so you have more time for other areas of your life” – Pamela Wilson

Building on the success of her own startup, Pamela Wilson became one of the most prolific bloggers at Copyblogger (aka the bible of Copywriting). 

Her part DIY, part self-help book Master Content Marketing tells you how to become a better writer in the digital age. The strength behind the book is her ‘keeping it real’ attitude. She promotes the ‘lazy’ approach to content marketing. 

 

If you need some help with the writing while you’re busy reading, check out BlogWorks. We can handle the writing for you.

Enjoyed this article? Here are three more to help you

How to Write Your Blog Posts Faster and Better
How to Start a Blog Post: 5 examples that really work
A proven 3-step method to finally overcome procrastination and get it all done

Photo by Ben White on Unsplash

How to increase your blog conversions with a test drive

The blog is not dead.

Sure, your blog might not be as sexy as Instagram stories or slapping a cool video on YouTube, but…

your blog has something that no social media has.

Your blog makes people stop, look around and test the waters.

We call it the Test Drive Effect.

In this post, I am going to be talking about what is conversion on your blog and how to get more of it!

Before I get to that, let me tell you a story.

Once upon a time…

No…not THAT story. I want to tell you the story of my first speaking experience.

Long before I was invited to stand on the main stage and deliver a keynote speech, I delivered workshops, mostly in meeting rooms at my client’s building. 

A pretty safe gamble.

I would be given a room full of employees who HAD TO BE THERE. At the time, it was perfect for a not-so-good amateur like me.

Then I was invited to the big game – my first speaking engagement at a conference. I was to deliver one of 5 concurrent workshops in the 10:30 slot leading up to lunch. 

Now, the stakes were higher…people had a choice—5 “break-out” sessions all happening at once.

Here’s what happened. 

I noticed that when people arrive BY CHOICE (just like when they choose to read your blog) the energy is different. They were more interested in learning and applying what they were learning.

And they stayed longer, asked questions and wanted more information.

And when I offered my book, more people bought my book.

I call it the Test-Drive Effect.

The Test-Drive Effect

Here’s how it works.

When people come to your website, on average they only stay for about one minute (that’s pretty typical of all our clients’ sites). But when they go to your blog posts they stay for 4, 6, even over 10 minutes! 

“When people stop to read your blog they are staying for 4-10 minutes – that’s a big opportunity.”

Just like the break-out session at the conference, they are test driving your solutions. They don’t get the full solution they might if they hired you, but they begin to understand how you think, how you solve problems, your style and most importantly, how you can help them.

When people read your blog they are test driving your solutions and your business. Click To Tweet

You are giving them a test drive.

To increase blog conversions, you need to first appreciate what is conversion and then there’s one more thing you need to do…

What is conversion?

Now imagine people come to the break out session and there’s no offer? No call-to-action? 

Sure, they might have learned something, but they weren’t invited to take the next step. It’s no different from your blog—if you don’t ask you won’t get. People might stop and give you 6 minutes of their time, but if there is no reason to take another action, they’re off checking Facebook.

You have to ask for the next step.

In Robert Cialdini’s brilliant book Influence, he describes the principle of consistency “People like to be consistent with the things they have previously said or done.” When you ask for a small action – like joining your mailing list – you are one step closer to a big action – like a purchase decision.

Why? Because when people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. 

When people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. Click To Tweet

Just like test driving a car. When you take the car off the lot for a spin around the block the salesperson knows that if you come back saying all sorts of wonderful things about the experience you are much closer to saying “YES” to the car purchase. You are motivated to be consistent with your behavior.

That leads to increased blog conversions.

What small ‘Yes’ can you can ask for? It could be as simple as:

  • Invite them to read a second, related blog post
  • Ask them to join your list and receive future blog posts directly to their InBox.
  • Direct them to see your services or products.
  • Suggest they download a special report or one-page cheat sheet you created.
  • Send them to a self-assessment test.
  • Invite them to book a consultation or coaching call.
  • Give them 2 chapters of your new book.

Now it’s your job

Now it’s your job to put your blog to work. Sure you can fiddle away trying to get more Instagram followers or likes on Twitter – all good stuff – or you can convert blog readers to sales. It’s your choice.

When we work with small business owners we always start with the end goal. Just like a break-out session at a conference or test-driving a new car, there is always an end goal.

From there we design blog posts that get readers to stop and make a decision. There has to be a next step (I’ve given you 7 above).

Once your reader takes the first step (the test drive) it’s always easier to help them take the next, bigger step. And that leads to your ultimate goal: increased blog conversions.

Enjoyed this article? Here are 3 more articles all about putting your blog to work:

10 surprisingly simple tune-ups to make your blog sexy
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

How to Leverage Video Content on Your Blog for SEO

Picture of webcam used for video content

Unless you’ve spent the past few years under a rock, you’ve come across advice to integrate video content into your blogging efforts.

Heck, Hugh and the Blogworks crew even gave you a very thorough guide on how to get video into your blog — more on that later.

But if you’ve been avoiding that advice, I don’t blame you.

Blog husbandry is hard enough. Creating an entirely new content stream in a new medium might seem like more work than you want to take on.

At the start of 2018, I decided to test using video content to drive traffic to my blog and grow my audience.

The test project was straightforward enough — I would interview experts about different communication issues, load the video up on YouTube, and embed it in my blog.

As simple as the project was, it would still take time – time normally given over to blogging. And search engines can’t crawl video, so I couldn’t not be creating written content.

What’s an overworked content creator to do?

A content lightbulb moment

The lightbulb moment came courtesy of a fellow speaker. I was chatting with her about my project, both bubbling with excitement and moaning about the difficulty of generating the videos while trying to keep up with my blog writing.

The genius of her recommendation was belied by her off-handed manner:

Make sure you get a transcript of the interview, then post both the video and the transcript to your blog. Google can search that text and it’ll give you a big SEO boost.

I could leverage video to create written blog content at the same time AND it was good for SEO?! Let there be light!

Dipping my toes into video content via interviews

It’s easy to go off the deep end when getting into video, and I wanted my foray to involve minimal headaches. That was why I started with an interview strategy.

Interviews are probably the easiest content to create and have several advantages:

  • Having a conversation with someone is a lot easier than staring into a camera and babbling to yourself
  • You just need to plan the questions and the overall flow instead of taking time to write out a full script
  • Interview videos are forgiving – you don’t need to use lots of fancy cuts and audiences don’t expect you to edit out every stammer or awkward statement
  • A 20-minute interview can net you thousands of words of text for some serious Google and SEO juice.

One of my earliest interviews was with Hugh himself. Check it out here, and you’ll see what I mean about the ease and enjoyability of conversation (and how you don’t need to worry about editing out the occasional stammer or non-sequitur).

Getting going with video doesn’t need to cost a lot

You don’t need to break the bank to try the video + transcript combo on your blog.

Here’s what I use:

  • Video conferencing software: I use Zoom for video conferencing and recording.
  • An HD webcam: Don’t get sucked into the pro vlogger DSLR camera vortex. Get thee a good HD webcam and call it a day. I use a Logitech C920. It cost about $100
  • An external microphone: Don’t rely on the webcam microphone or your computer’s integrated microphone, but don’t go crazy here, either – a cheap lav mic ($10 – $25) or even the headset that came with your latest smartphone will probably do. If you’re feeling more gung ho, or already know you want to do a lot of these, you can spend more. I use an ATR 2100 USB mic ($120)
  • Lighting: If you have access to a room with bright, natural lighting, great – you might be able to skip this part. But my office is a dungeon. I solved the lighting headache with a $125 Neewar ring light I bought from Amazon. You could also cobble together your own lighting from what you have on hand, as long as you can get it good and bright.
  • Video editing software: I do very little editing in my interview videos. I splice in a pre-recorded guest intro and some branded intro/outro clips, and chop out the first few minutes of chit-chat that always happens. You can likely do most of this with freebie video editing software, but I prefer Camtasia. You can also go totally hands-off and outsource the editing.
  • A transcription service: Transcribing the interviews is the one thing I always outsource. Rev.com gives high-quality transcription with quick turnaround at $1 USD/minute of audio.

A simple process for distributing video content across multiple platforms

Uploading videos on YouTube is easy – there are a million video tutorials out there, and BlogsWorks has a great guide on how to put your video into your blog.

I’ve discovered doing everything in a certain order makes it all much easier.

Here’s my posting process (after I’ve recorded and edited the video):

  1. Do the video stuff: Upload the video to YouTube. Enter the title, description, and put in a whole bunch of relevant keyword tags. Publish the video.
  2. Then do the blog stuff: Start a new blog post. Re-use EVERYTHING from YouTube in your blog – the title, the description, the tags. Except for minor tweaks, don’t re-invent the wheel, just copy/paste it all into your blog. Embed the video, then copy and paste the transcript right under the embedded video. Hit ‘publish.’
  3. Last, the newsletter stuff: Copy and paste the title, description, and a link to the blog post containing the video and transcript into Mailchimp (or whatever newsletter system you use). Hit send.

Boom. Done. I’ve got the whole process down to less than 45 minutes.

While we’re on the subject, here are some other tips for writing blog posts better and faster.

Audiences and search engines love the video-text combo

Once I started posting the interviews (and later expanded to Q&A videos) along with the transcripts to my blog, 4 things happened:

  1. My website’s organic traffic started to go up
  2. My click-through rate on my newsletters went up
  3. My social media engagement went up, especially on Twitter and YouTube. Granted, YouTube is where I host the videos, but the video posts generate more likes, shares, and comments across all my platforms than my text-only blog posts do.
  4. My newsletter subscribers told me that they liked the videos and really appreciated being able to skim the video transcript on the blog. They were getting the best of both worlds.

Yes, creating the interview videos take a little more time and resources than writing text-only blogs, but I find the process feels easier and more satisfying. Especially when I record the interviews in batches and create several months of content in a few days.

Videos + text + blog can create some real magic. Don’t worry about being perfect, just give it a try and see where it takes you.

Lauren Sergy (@lsergy) is a self-described public speaking and communication wonk. She’s professionally obsessed with helping people level up their speaking and communication skills. Click here for more communication-related insights.

 

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about video content for your blog:

The ultimate guide to adding YouTube videos to your blog
How to increase blog traffic by almost 30% in only 90 days — a case study
How to drive traffic to older blog posts

 

10 surprisingly simple tune-ups to make your blog sexy (and get more blog traffic)

Make your blog sexy and get better results

We all want more blog traffic.

Way back, when Tyrannosaurs roamed the earth, blogs were personal journals for reflection and maybe for close friends to enjoy.

Not anymore.

Many blogs are for building your brand, attracting business, building your list, and hopefully even growing sales.

But the question is, how to get traffic to your blog in the first place?

In this post, we’re looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier.

Sound good? Let’s go.

1. Use keywords

Keywords are how organic searches (when someone searches the Internet for a solution, like “gardening supplies”) find you.

You can use keywords in your headline, subheadings and text copy. But stuffing keywords in just for the sake of SEO is bad form and makes your post less attractive and less likely to get shared.

Using the Google Adwords Keyword Planner is a great place to start to find long-tail (low competition, higher conversion) keywords. After that, include those phrases as a natural part of your writing.

2. Powerful headlines

The LAST thing I work on when writing a blog is the headline.

Your headline is the first thing people see in social media posts (after the image), Internet searches, and links from other sites—it’s worth getting it right.

It can make a world of difference when it comes to getting traffic to your blog.

While a headline like, “10 Ways to Deliver Better Customer Service” may be accurate, it’s as boring as ordering a cup of coffee.

So, what’s a better option? Something like this: “10 Ways to Knock the Socks Off Even the Most Reluctant Customer”.

Great headlines include words like this: lists, “you”, “your”, “free”, “how to”, “DIY”, “I/me/my”, “easy”, and “new”

3. Good images

More natural photography can help blog traffic
Stock photography vs. more natural photography

A quick fix for ANY blog is better images.

Try to avoid “stock images” of multi-ethnic teams smiling into the camera-instead look for natural images of real people doing real things.

A quick fix for any blog is better images. Click To Tweet

For posts longer than 400-500 words, insert a second image to break up the text and keep the reader moving.

If you’re serious about your blog, it’s worth getting familiar with basic editing tools like Canva or picmonkey.

4. Cross link

Here’s a simple strategy for how to get traffic to your blog and keep readers on your site longer (which is measured as lower Bounce rate in Google Analytics)…

Cross link from one blog post to another. 

Why?

The idea is to invite the reader to learn more about your topic by reading a related post. Like this one, where we offer up 21 blog traffic building tips you can’t miss.

See what we did there?

A simple strategy can keep readers on your site longer Click To Tweet

Start with a short list of 4-5 posts you ideally want every reader to see. Then, link to them whenever it seems like a natural opportunity.

5. Current dates

Consistent publishing dates is a good thing. Just like a magazine, it’s going to be easier to attract followers if they know they can count on the regular issues.

Or course, life happens and you might have a gaps between posts. The good news is, WordPress makes it easy to smooth out your publishing dates and even republish old posts.

Simply open individual posts, change the “Published on:” date and click “Update”.

Presto – your posts are re-dated or older posts are re-published.

Current dates

6. Opt-in is working

When was the last time you opted in to your your own opt-in?

You might be surprised to learn that your invitation isn’t, well, very inviting.

Here are some quick tune-ups for your opt-in sequence:

When was the last time you opted in to your your own opt-in? Click To Tweet
  • An inviting offer – Most people aren’t interested in getting “newsletters” anymore. Try offering “weekly tools and tips”, or “free helpful advice”, or “regular updates”, or simply offer your opt-in gift and let them decide if they want to join your list.
  • Double opt-in instructions – Remember the opt-in isn’t complete until they click on the confirmation email. On your “success” page (that pops up once they enter name and email) instruct them to check their inbox but also to “white list” your emails.
  • Send follow-up emails – Once a person becomes a follower, it’s time to nurture them and invite them to stick around. An email sequence (ideally, you remove them from regular emails while in this “quarantine” period) of 3-5 emails to welcome them and introduce them to your services is a smart way to build loyalty and even move a follower to a buyer.
Example of ‘success’ page and instructions on how to double opt-in
Example of ‘success’ page and instructions on how to double opt-in

If you haven’t started building your mailing list yet, be sure to ask these 5 questions first. 

7. Use the “Featured Image” for your main image

If you’ve ever noticed that the wrong image gets pulled from your blog on Facebook or Twitter, it could be you aren’t using the Featured Image option in WordPress.

“Featured Image” is a selection on the right-hand side of your WordPress editor that allows you to choose one image from your media library for the top of your post, but also to be the thumbnail pulled anytime the link to your post is used (like in Facebook).

The right image could be what makes someone choose your post over someone else’s.

 

Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media
Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media

Not sure if you’re using Featured Image?

Head over to your latest blog post, scroll down, and on the right-hand side you should see a thumbnail of your main image labeled “Featured Image”. Click there, select the image you want from your media file, and you’re set.

8. Social share buttons

When a reader shares your post on Twitter, Facebook, or any social media, they’re exposing your content to their followers.

That’s a good thing. For many bloggers, this is the primary way they get traffic to their blog.

The easier you make it for readers to share your content the better. But tiny icons from now-obscure social media channels, like Yelp and Foursquare, won’t help you get traffic to your blog.

To see what posts are getting the most shares, head over to buzzsumo, drop in your site URL, and you’ll get a list of your top five.

Encouraging sharing can help build blog traffic
The SumoMe social share menu floats on the page as the reader scrolls through your post

We use SumoMe by Noel Kagan – the Social Share menu floats alongside your blog as the reader scrolls down the screen and works perfectly on mobile.

 

Readers can click on these social share options, spreading the word, and getting more blog traffic.

9. Measure results

Google Analytics is your dashboard—it’s the only way to accurately know what’s really going on with your blog traffic, visitor behaviour, history trends, and sources of visitors.

As for opt-ins?

Your CRM (Customer Relations Management software, like Mail Chimp or Aweber) is the only place to accurately measure opt-ins.

If you haven’t been checking Google Analytics, first make sure it’s installed by following these instructions.

Next, get familiar with basics, like:

  • User volume (number of unique visitors),
  • Page views (total pages visited),
  • Bounce rate (percent that leave after one page),
  • Average session duration (time on site),
  • Behaviour (scroll down main menu, on left, and look for box icon > Overview – most viewed pages on site. This is where you can discover which blog posts are most popular.

Want to dive even deeper on this strategy? Check out these 5 quick ways to measure your blog’s performance. 

10. Click to Tweet

The old, manually-loaded “Click To Tweet” was a neat way to get readers to quickly fire off a tweet to point people to your post.

But now there’s a better version, cleverly called Better Click To Tweet. This makes it easier for you to create the tweet as you load your new post into the WordPress editor…You might have noticed a few of those throughout this post.

Once the plugin is installed, a blue bird will appear in your editor menu bar. Highlight and copy the text you want tweeted, click the bird, paste the text where asked and you’re set.

If you’ve gone through this post and realized you haven’t implemented some, or (GASP!) — any — of these strategies, it’s time to get to work!

No more asking how to get traffic to your blog — you know what you need to do.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about putting your blog to work:

How to (finally) make money with your blog
How to increase blog traffic by almost 30% in only 90 days — a case study
9 blog topic ideas your audience will love