A blog call to action is a crucial part of content marketing. It can significantly improve your conversion rate and user engagement. But only some people add CTAs to the end of their blogs.
Think about it: it’s hard to imagine a salesperson not asking for the sale or Amazon not having an “Add to Cart” button. So why do so many blogs not have a call to action?
Remember: Your blog is there to help people. Every blog – whether it’s about choosing the right fishing supplies or finding the best beginner programs for website design, has one purpose – to solve a problem or help someone.
That’s where a blog call to action comes into play.
If you want to help people, you must offer more than your written advice. It could be coaching, an online course, live events, consulting, or your book. That’s where your CTA comes in.
A blog call to action encourages someone to take action, drives conversions, generates leads, boosts engagement, enhances the user experience, and provides measurable results to refine your content strategy.
If you’re looking for tips on improving your CTAs, we’ve got you covered. Here are five blog call-to-action examples to help you drive results.
5 Call to Action Examples to Drive Results
1. Internal link call to action
The easiest and most crucial call to action in a blog is to link to another page within your website. This keeps people engaged on your site for longer – and when visitors spend more time on your site, they are more likely to explore your products and services pages.
Moreover, you can strategically link from your blog to pages that guide your reader towards making a purchase.
2. Bottom of blog call to action
Did you know that 30% of people buying a book on Amazon will buy a second book from the list “Customers who bought this item also bought”? Why not use the same strategy in your blog?
Placing a CTA at the bottom of a blog prompts readers to take the next step, whether it’s subscribing to newsletters, exploring related content, or making a purchase. This can increase the likelihood of someone clicking a link to another page, creating more user engagement and keeping them on your site.
We do this by offering a list of three additional posts at the bottom of every new post on our blog. It is such a simple task you’d be crazy to not do it.
3. Social shares
One of the easiest ways to increase traffic to your blog is to have readers share it on social media.
Incorporating social sharing options at the bottom of a blog enables readers to efficiently distribute your content across various platforms. This increases your blog’s visibility, potentially reaching a broader audience and driving more traffic to your website. It also fosters community engagement, encouraging readers to participate in discussions and promote your content, strengthening your online presence.
4. Sidebar CTA
Most blogs have a menu of sidebar displayed options. It might be your most popular blog posts, product advertising, or an invitation to join your mailing list.
Building your mailing list is an essential strategy for marketing your business. Even with the explosive growth of Instagram, TikTok, Facebook, YouTube, and other social channels, you will always get stronger sales by directly emailing a list of loyal followers.
The sidebar CTA is an invitation to grow your list, usually in return for receiving a gift, or “lead magnet”.
Many mailing list tools like MailChimp or Convertkit make it easy to design and load the “widget” box into your website. The full sequence of events, like the thank you page, opt-in confirmation email, etc., is easy to set up.
5. The pop-up call to action
The pop-up call to action is controversial, but it can work – if used correctly.
The trick with pop-ups is to not annoy your reader. You can design a pop-up in many ways and select who sees it (and how they see it). For example, you can delay the pop-up until the reader has been on your post for two minutes or is about to leave the page. You can also set the pop-up to not show to returning readers.
Some of the most popular pop-up plugins are OptinMonster, ConvertPlus, and WP Subscribe Pro.
The Bottom Line
Similar to investing in high-quality product images or a professional profile picture, integrating CTAs into your blog represents a valuable investment. Your blog can either solely provide information to your readers or engage them with a call to action, benefiting both your audience and your objectives simultaneously.
A small investment now (like five minutes to add internal links to a post) could pay big dividends day after day for years to come.
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This article was updated in 2023.