Is one of your goals this year to increase blog traffic? There are all sorts of strategies you can use to get more blog traffic – and if you’re struggling to find ways to increase your traffic, we’re here to help.
Read on for 6 strategies on how to increase blog traffic.
Increase Your Blog Traffic This Year
To increase your blog traffic, you have to focus on creating engaging, interesting content that provides some kind of solution or answer to a reader’s problem or question. If you’re struggling to create traffic that drives results, you’re not alone. Check out our tips below.
#1: Write Shareable Content
This one sounds like common sense, but you’d be surprised by how many people don’t know how to create shareable content. It’s not quite as simple as it sounds.
What is “shareable”? How do you create it?
While there is no magic bullet to create shareable content, there are a few best practices you can follow that will help you get more shares (and more traffic) on your posts:
- Come up with better topic ideas
- Adhere to great blog post formatting
- Use amazing images
- Add more social sharing buttons
#2: Create Roundup Posts
What are roundup posts, exactly? Well, they’re posts with a “roundup” of quotes or input from experts in a field, and they’re a great way to get more blog traffic. For example, if your blog is about social media marketing, a roundup post might be “10 Social Media Marketing Experts Give Their Best Tips”. You can either reach out to the experts directly to ask for their input in the article, or you can simply grab a quote from something they’ve already written and include it in your post. Be sure to link to their site as well, as this will increase the chances they’ll share.
The better you make them look, the more likely they are to share. Once you’ve written the post, send them an email or mention them on Twitter to let them know about it. Chances are, they’ll share it for you.
#3: Go Deeper on a Topic That’s Already Hot
This is a surefire way to get some extra traffic. The important thing is to make sure you are writing about a topic that is relevant to your niche, website, product, or service.
Find out what’s hot by using a tool like BuzzSumo and searching for your topic idea (you can input a topic related to your niche, target audience, etc.). Then, write a post on that topic, but go more in-depth
Writing on a topic that is hot, popular, or trending, is a great way to get people to start coming to your blog. By regularly checking industry updates and trends, you can create content that will increase blog traffic.
#4: Be Different
No one wants to hear the same thing everyone else is saying. Instead, be bold! Stand for something. Have an opinion.
One of the best ways to get more blog traffic is by talking about controversial topics, or blog topics that aren’t written about often. Providing fresh perspectives, insights, or unique takes on a subject can build credibility and trust with your audience and also help position you as an authority in your niche. It’s a great way to differentiate yourself from your competitors, set your brand apart, and give people a reason to choose your website over other websites.
#5: Build Emotional Connections
By being more personal with your audience, you can create engaging content that builds connections with them. Emotional content resonates more with readers, which can lead to increased engagement and leave a lasting impression. It’s a great way to build trust and brand loyalty and is also a surefire way to encourage readers to become repeat visitors.
So how do you do this?
- Try to write something without limiting yourself. Even if you’re not sure a certain word or phrase is appropriate, leave it in anyway. You can always go back and edit it before you publish, but the post will have more of your true voice.
- Tell personal stories, especially if they’re funny or if you’ve struggled. People connect with stories.
- Use “I, we, us” in your writing. Talk like you’re there with your readers. Be conversational.
#6: Optimize for SEO
This one might seem like another no-brainer, but it needs to be said. SEO is still an integral part of writing blog posts. It’s crucial that you don’t overlook it.
Conduct keyword research to identify relevant and high-traffic keywords for your niche and optimize your blog posts with these keywords in the title, headings, meta descriptions, and throughout the content. Focus on creating content that has keywords your target audience is looking for, and ensure that the content you are writing is clear, persuasive, and engaging.
Don’t overlook longer keywords that may generate less traffic (long-tailed keywords). If they’re highly relevant for your website, they can be easier to rank for and will attract targetted visitors.
To increase blog traffic, you have to start creating content that creates an emotional connection with your audience. Write about relevant topics and don’t be afraid to stand out from your competitors. If you follow the six steps outlined above, you should start to see more blog traffic on your posts this year.
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