Are you using blog storytelling to capture your audience’s attention? If you’re not, it might be time to start.
Blogs with stories allow you to present information in a way that makes it more likely for people to remember the details, which can be extremely useful when you want to get across a specific message. Blog storytelling also boosts engagement as it captures readers’ attention and keeps them hooked – encouraging them to read to the end and then come back for more.
The power of a good story can suck you in better than facts, advertisements, or anything else. Humans have been telling great stories for thousands of years, from cave paintings to modern-day movies. We love a good story. In fact, researchers found that when we hear a story, the parts of our brain light up as if we were acting out the story. That means if we hear about someone running, the parts of our brain in charge of running light up. If we hear about someone picking something up, the parts associated with picking things up light up.
The fact is, a great story can go a long way, which is why creating blog stories is a great way to amp up your game and increase your online presence.
Stories capture our attention and make us forget about everything else. If you’ve ever watched a great movie or couldn’t put a book down, you likely know what we mean.
Blog storytelling can keep your readers engaged and push them to take action. In this post, we’ll explain how to tell a great story (or where to find one) and how to use it in your blog posts to generate engagement.
What Are the Elements of Great Blog Storytelling?
There is a lot that goes into writing and storytelling. Some people dedicate their whole lives to mastering the craft. However, we’re all capable of telling stories. It’s one of the fundamental ways of communicating. If you’ve ever told your significant other how your day went or told someone about a crazy time you had, you’ve told a story.
So, what makes a great blog story?
1. Tell a true story.
Did you make $50 selling something you made? Deal with an angry customer beautifully? Blow up a watermelon in the backyard? Steal a Gamecube controller from GameStop when you were a little kid? Tell people about it! Truth makes stories resonate with people. Blogs with stories about real-life experiences are much more likely to connect with people on an emotional level. When people can relate to or empathize with your experiences, they are much more likely to be engaged with your content.
2. Tell your customer’s stories.
If your customers (or readers) engage with you, share their stories. They’ll feel honored and more connected to you. These kinds of narrative blogs that share customer stories are also a great way to build trust and credibility with other existing or potential customers.
3. Keep it simple.
Keep your blog stories simple. Don’t over-complicate things. All it takes is a relatable experience to connect with your readers. You don’t need to go on a tangent – just say what you need to say, relate it to your blog topic, and move on.
Narrative blogs don’t have to be long and drawn out. They can be short, sweet, and to the point. What matters most is connecting with your target audience – and sometimes, keeping it short and sweet is the way to do it.
4. Don’t use fancy words.
Try keeping your writing to a 7th-grade reading level. You can check your writing’s reading level using a tool like Hemingwayapp.
If you can’t come up with a great story, look around you. There are great stories everywhere. TV shows, movies, video games, books, blog posts, friends, family…even strangers have great stories. Keep your ears open and keep a pen and paper or notes app ready to write it down so you don’t forget.
How to Use Blog Storytelling In Your Blog Posts
The key to using narrative blogs is relating your story to your topic. It’s not that hard, either. With a bit of creativity, you can find a way to make them relate.
The story can be funny, sad, exciting, or anything in between. Create a story that resonates with your audience and fosters emotional connections. By blending information with relatable stories, your blog posts will turn into immersive, engaging experiences.
Blogging itself has many benefits – but blog storytelling can offer even more benefits. Storytelling is at the core of every great blog post, book, and business. Whether you’re starting a new blog for your business or have been writing blogs for years, use stories in your posts to boost engagement, get your readers hooked, and make them take action.
What kind of stories have you told on your blog? Did they get more engagement? We’d love to hear your stories in the comments below!
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