by Hugh Culver | Aug 6, 2020 | Blog, Expert, General
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy Your next headline has one very important job… to make readers stop and read....
by Hugh Culver | Jul 29, 2020 | Blog, General
If your time to you is worth savin’And you better start swimmin’Or you’ll sink like a stoneFor the times they are a-changin’ – Bob Dylan, The times they are a-changing. The COVID pandemic has been a cruel slap in the face for any business...
by Hugh Culver | May 28, 2020 | Blog, General, Tools and Tips
It didn’t happen as planned. In fact, I didn’t have a plan. But, one thing led to another and… I now have a small business to run, burp, feed, and (hopefully) grow. And it consumes most of my waking hours. Don’t get me wrong…I’m not complaining—I’m proud...
by Hugh Culver | Apr 8, 2020 | General
The world has changed. And a lot of those changes are permanent. The Covid-19 pandemic has forced us (if you weren’t already) to work from home and to depend exclusively on online communications. It’s not business as usual. And it won’t be for a...
by Hugh Culver | Mar 31, 2020 | Blog, General
“A diamond is a chunk of coal that did well under pressure.” Henry Kissinger There are some things you simply can’t fully prepare for. Like being a first-time parent, the start of a new small business, and a worldwide pandemic. At some point, we can all look back with...
by Hugh Culver | Sep 24, 2019 | Blog, General, Tools and Tips
We all want more blog traffic. Way back, when Tyrannosaurs roamed the earth, blogs were personal journals for reflection and maybe for close friends to enjoy. Not anymore. Many blogs are for building your brand, attracting business, building your list, and hopefully...
