Blogs are a great way to strengthen your online presence and build brand awareness, which is why many businesses invest in blog writing services to improve their website’s visibility.
But when it comes to finding the best blog writing service for your website, there are certain things you need to consider.
Ask yourself the following questions:
- What level of experience do you need?
- How much research is required into your business and industry?
- What ROI do you need (how important is this article for sales)?
Where to find the best blog writing services.
A blog writing company is a great way to get your website in front of the right people – but it can be hard to find the right blog creation services company if you don’t know where to look.
That’s why we’re here to help. If you’re looking for help with blog writing, here are some things to consider.
1. Use freelance hiring services.
Services like Upwork, Freelancer, or Fiverr allow you to post your job, hire freelancers, and manage your communications and payments through the service. The advantages are access to a vast selection of freelancers and the potential to find the right blog writing company to help you reach your goals. The one disadvantage to using freelance blog creation services is that you have to sort, test, and manage the quality of the work.
2. Hire directly.
You can use services like the Problogger job board or Indeed, which allow you to post your job and hire writers directly. You still have to screen and test applicants, but once hired, you save the commission that would have been paid to services like Upwork or Freelancer.
3. Use blog content writing services.
Many blog article writing services offer a wide variety of writing, whether you need copywriting for press releases, website content, email campaigns, or blog writing. Most services separate you from the writer, and all communications are funneled through the service portal. In other words, you do not know who your writer is, and you have limited opportunities to coach your writer.
4. Use a specialized blog writing service.
This is where BlogWorks comes in. We are one of the best blog post writing services because we only write blogs. As a specialized service, we have developed unique approaches to research and use SEO to get better results for our clients. Our focus is on traffic conversion to sales. We are dedicated to supporting the growth and promotion of small businesses through traditional blog writing.
5. Advertising/Marketing agencies.
The final and most comprehensive solution is to engage an agency to design and manage your content and marketing. One component of their overall strategy could be to write, publish, and promote your blog.
The BlogWorks Difference
When it comes to blog creation services, you get what you pay for.
At the low end, there are “content mills” that advertise crazy-low rates, often priced per word. At the high end, many advertising and marketing agencies will include blog writing as a part of their overall strategy for your company.
Many blog content writing services outsource the writing to thousands of writers. The writers bid on your job by submitting their work. You select the draft you like and finalize the work.
This model is great for getting low-cost work, but every job you get will be from a different writer.
At BlogWorks, we have a small team of in-house writers who offer exceptional blog content writing services. You can rest assured that there will only be one writer dedicated to working on your account.
Having a dedicated writer means you get consistent quality work, your writer gets to know your “voice,” and your feedback always goes directly to that writer.
Getting started with BlogWorks
The most important first step when hiring a blog post writer is to get started. Begin with the 3 questions we opened the article with, set a budget, and look at your options.
The clients we serve at BlogWorks have either used content mills, hired inexperienced writers, or have written blogs on their own. Often, the content does not reach their target audience or improve their online presence. These clients also often need help maintaining a regular publishing schedule.
These clients know that there are more effective ways to leverage their blog for lead generation but aren’t sure how to go about doing it.
That’s where we come in.
Once we do our analysis, we almost always find that they have great articles, but they need to be optimized to attract new organic traffic or to convert traffic to leads.
Getting articles written and published on your site should not be the goal. The goal is more business.
What your website needs are carefully designed articles that attract new traffic, educate readers, (solve their problems, and influence them to take one step closer to a sale.
Your blog is a valuable part of your sales funnel and needs to be fueled with great articles to make it all happen.
Now, it’s time to get started.
We Can Provide You With the Blog Writing Services You Need
BlogWorks is passionate about helping small businesses build brand awareness and increase their online presence using personalized, traditional methods. Our team ensures quality without automation or cheap labour. Your success matters to us.
Here are 3 more articles about getting better results from your blog.