The power of artificial intelligence is reshaping industries right before our eyes. As we navigate this digital transformation, it’s only natural for us to be drawn to the allure of the latest tools, and one such area that has been a particularly hot topic when it comes to AI is content creation. Now, business owners worldwide are catching the wave of a fresh innovation: artificial intelligence blog writing. 

But is this tool really as all-powerful as we might think? You’ll want to read the rest of this post to find out…

(Heads up, if you have AI content you want “humanized,” we can help—learn more about our blog post updating services)

Artificial Intelligence Blog Writing: An Introduction

Let’s start by discussing AI’s rise in the blogging world.

Have you ever found yourself staring at a blank screen, unsure where to begin? We’ve all been there—yes, even us at BlogWorks!

But now, when many people face a blank screen or simply lack time to write original content on their own, the allure of AI for blog writing comes into play. 

It’s like having a little digital muse on standby. 

Creativity block? AI tools can throw out a bunch of blog ideas to kickstart your process. And if you’re swamped with tasks and short on time? Don’t sweat it. AI’s got your back, helping you draft an article at what feels like lightning speed.

Sounds pretty good, doesn’t it? 

And it certainly can be—but we’re seeing more and more people turning to artificial intelligence blog writing and putting far too much trust into these tools to create quality content the way a professional human writer could.

Don’t miss this post next: 7 Overlooked SEO Factors When Publishing Content.

The Human Touch in Content Creation: Why It’s Irreplaceable

But here’s the other side of the coin.

While AI might be a whiz at structuring articles and getting the basics down, there are some things it just hasn’t quite grasped—one example is adding backlinks. 

Think about the best blog posts you’ve read. They weren’t just informative; they made you feel something, right? Chances are, those ones were written from start to finish by a living, breathing human being—again, like us at BlogWorks!

So, your readers will certainly take notice if a machine writes your content from A to Z. But what about search engines?

Here’s where things get interesting.

Google & The Quality Paradigm

Contrary to some misconceptions, Google doesn’t penalize AI-generated content outright. What Google, and indeed most search engines, prioritize is high-quality content.

As Google explains:

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

The challenge lies in the assumption that mere reliance on an AI content creator, with minimal human intervention, will consistently churn out top-tier content.

Almost exclusively, this isn’t the case. A hands-off approach with AI tools leads to content that feels generic. It will lack depth or genuine insight, which can be perceived as low-quality in the eyes of search algorithms. 

Not to mention, it can be just plain inaccurate. 

A Balanced Approach to Artificial Intelligence Blog Writing

As professional blog writers, you might be waiting for us to say you should ban AI blogging from your practices altogether. 

Not so fast. 

Instead, we think there’s a way to incorporate AI blogging into your strategy without relying on it entirely or putting too much trust in it. We understand the appeal of AI blogging and how it can help business owners save money. But in the end, it can also hurt businesses if they’re publishing inaccurate, low-quality content. 

So, if you’re determined to use artificial intelligence for writing blogs, we encourage you to follow some best practices to ensure a result you’re proud to publish.

  1. Lay the groundwork with AI 

Think of AI as your initial architect. It can lay the foundation, offering you a starting point to build upon. So, sure, begin by using these tools to swiftly generate a draft or establish a structure for your article, bypassing that daunting blank page stage. 

It’s all about setting the stage and getting the initial thoughts in place, allowing you to add layers of depth later.

  1. Personalize with human insight

Now, here’s where you (or us!) come in. AI might be able to whip up a technically sound piece, but your unique perspective and voice truly bring the content to life. You breathe life and authenticity into the piece by weaving in your personal experiences, insights, and expertise.

Remember, stories and anecdotes that come from a place of authenticity are what readers remember and relate to.

  1. Polishing

Once AI has set the stage and you’ve added your touch, giving the content a final, critical review is necessary if search engines deem it high-quality.

This isn’t just about spotting typos, either.

It’s also about:

  • Ensuring the flow
  • Making sure the message is consistent
  • Aligning the tone with your brand’s voice

By reviewing and refining meticulously, you’re guaranteeing a cohesive, engaging, professional piece. This final step ensures your content stands out, not just as AI-assisted content, but as a genuine piece of insightful communication.

AI Blogging FAQs

Still have questions about AI blogging? We’ve anticipated what you might want to know below.

Can I use AI for blogs?

AI can be a handy tool to assist in generating content for blogs, especially when it comes to brainstorming topics or laying out a foundational structure. For the best results (AKA: ones that search engines and readers will like), we recommend complementing AI-generated content with human insight and personal experiences.

Which AI is best for blogging?

Several AI tools are available for blogging, each with unique strengths (and drawbacks). Some popular choices include OpenAI’s ChatGPT, Wordtune, and Copy.ai. Before you choose any tool, carefully research and choose the one that aligns with your specific needs—there’s a lot on the line here.

How do I get AI to write a blog?

This depends on the platform. Typically, you will input a prompt or topic, and the AI generates content based on that input. Some platforms offer more customization options. That way, you can get closer to your desired tone, style, or format. But remember, while AI can provide a good starting point, integrating the human touch is necessary for high-quality content. 

How does AI affect blogging?

AI brings efficiency and speed to blogging, especially for those facing writer’s block or tight schedules. It can provide instant drafts, offer blog post ideas, and help structure content. However, relying solely on AI may lead to content that lacks depth, genuine insight, or emotional resonance. It’s all about finding the delicate balance between technology and human touch.

Talk to Us Before You Dive Head-First into Artificial Intelligence Blog Writing

In summary, we certainly understand the appeal of AI blogging, especially when you’ve got a business to grow and run. But we also want the best for your business and your blog. 

That said, we’re here to guide, assist, and ensure your content isn’t just technologically advanced but heartfully (and expertly) crafted. 

Book a call with BlogWorks today, and let’s redefine content creation together.

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