When you update old blog posts, you can significantly improve your website’s relevance and SEO, ultimately leading to new traffic. 

As the digital landscape evolves, so do search algorithms and user expectations. By refreshing outdated content with new information, keywords, and images, you can attract more traffic, engage your audience, and increase your site’s authority. Updating old blog posts also allows you to capitalize on emerging trends, address changes in audience preferences, and align your content strategy with current best practices. 

Read on to learn how to update blog posts.

How to Update Old Blog Posts

Your old blog post needs to be an “anchor” post (also called evergreen content), meaning it is still relevant despite being an older resource. While this means you may have to update and tweak the content and sources, it can go a long way in improving your traffic.

1. Recycling Anchor Posts on Social Media

Just because you shared something once on social media doesn’t mean you can’t share it again, especially once it is updated. New people will see the post who may not have been online when you first sent that tweet. You can always create a different headline that entices someone to read a post they didn’t originally click on. 

Continue to schedule the post once a month, every month, for the rest of the year. Just be sure to update the post before you share it again – consider giving it a refresher every six months or so. That way, the content stays relevant and will continue to be useful. 

2. Cross-Linking to Your Old Posts

Cross-linking means linking to one of your blog posts from another one of your blog posts.  Whenever you write a post, look for opportunities to link back to your other, older posts. 

Cross-linking to older posts boosts SEO by improving indexing and authority. It enhances user engagement, guiding visitors to explore more content and increasing time spent on your site. This strategy also promotes evergreen content, optimizes conversion paths, and contributes to a cohesive content ecosystem. This strategy increases traffic to those older pages, visitor’s engagement with your content, and time spent on your site.

3. Add and Optimize Images

Adding and optimizing new images and videos is a powerful strategy for revitalizing old blog posts. High-quality visuals not only enhance the aesthetic appeal of your content but also improve user engagement and retention. Images and videos break up text-heavy content, making it more visually appealing and easier to digest for readers. 

Optimized images with descriptive filenames and alt text can improve SEO and increase the likelihood of your content being discovered through image searches. By incorporating relevant and high-quality images, you can breathe new life into old blog posts and attract more traffic to your website.

4. Update On-Page SEO

Updating on-page SEO elements on old blog posts is essential for maintaining their relevance and visibility in search results. By optimizing SEO title tags, meta descriptions, article headings and subheadings, you enhance the chances of your content being discovered by users searching for relevant topics. 

These optimizations align your content with current search intent and keyword trends, improving its chances of ranking higher in search engine results pages (SERPs). Refining on-page SEO can drive more organic traffic to your website over time.

In a world where bloggers are writing posts every month, week, and even day, posts get old – fast. Investing time and effort into updating old blog posts is a strategic way to maximize the impact and longevity of your content.

Not only will the above strategies improve your blog traffic, performance, and engagement, but they’ll also give you a boost in SEO by making it easier for Google’s bots to crawl your website (meaning it makes it easier for Google to rank you in search results.) 

What are your best strategies for breathing life into an old blog post? What’s worked well for you, and what hasn’t worked well? Leave a comment below! As always, don’t forget to share this post if you liked it! 

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