by Kelly Kennedy | Feb 1, 2021 | Blog, Expert
There is a phenomenon with business owners I see all too often. And it scares me. I call it the business owner blind spot. But before I get to that, let me ask you a question. Have you ever (and I already know the answer) launched a new campaign or invested a ton of...
by Kelly Kennedy | Aug 6, 2020 | Blog, Expert, General
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy Your next headline has one very important job… to make readers stop and read....
by Kelly Kennedy | May 11, 2020 | Blog, Expert
Have you ever seen a roundup post? Round up posts are essentially “roundups” of great content in a particular industry or topic area. For example, “10 Brilliant Blogging ‘How-To’ Posts You MUST Read” would be a roundup of, well, 10 blogging how-to posts that other...
by Kelly Kennedy | Nov 2, 2018 | Blog, Expert, Tools and Tips
Sometimes a simple lesson can change everything. Like how to use questions to turn a hesitant prospect into a new client. Or how to start with benefits instead of features when writing sales copy. The same is true with blogging … often the simplest lessons will...
by Kelly Kennedy | Oct 3, 2018 | Blog, Expert, Tools and Tips
“I can only conclude that people who don’t use social media are, at best, considered to be mavericks or, at worst, some kind of psychopath.” Steve Blakeman “I’m not a very social media person” my new client admitted to me. “I mean, I know I should be…I’m just...
by Kelly Kennedy | Aug 9, 2018 | Blog, Expert, Social Media, Tools and Tips, Writing
Does your business need a blog? Sometimes we do things just because everyone else does. Like wearing socks to work or washing our car on Saturdays. Sometimes we need to rethink those decisions. Especially when it comes to marketing. In this post I will explore the...
