Have you ever seen a roundup post?
If you haven’t, they are essentially “roundups” of great content in a particular industry. For example, “10 Brilliant Blogging ‘How-To’ Posts You MUST Read” would be a roundup of, well, 10 blogging how-to posts that other people have written.
Why would you want to write a roundup post?
- Build a relationship with other bloggers.
- Get those bloggers to share your content, meaning increased traffic.
- Become an authority in your niche by providing amazing content.
- Leverage other people’s content – less work for you!
Without further ado, let’s learn how to write a roundup!
Steps to Write an Amazing Content Roundup Post
Alright, let’s go over some of the basics first. Here we go…
Step #1: Find some great posts
You can’t write a roundup without great content to share. You probably already read other blogs in your niche – start with your favorite posts you’ve recently come across. Add them to a spreadsheet.
From there, you can branch out a bit. Search well-known blogs in your industry for their best stuff. Use a tool like BuzzSumo to find articles with a high share count. You can also use a tool like Klout to find popular articles.
Remember: Quality > Quantity. We only want a handful of truly great articles.
If you’re really struggling, search StumbleUpon to find some golden nuggets.
To help find posts in the future, set up a Feedly account and follow all the best blogs. You’re sure to find great content that way.
Step #2: Write the post and cite the authors
When curating content like this, you want to make sure you cite the authors. After all, the whole purpose is to get them to (hopefully) share it with their followers and bring you traffic.
Don’t just say “this post” or “a post I found”. Instead, say “This post by XYZ author talks about how to do XYZ.” Say the authors name or the blog’s name, and link to their homepage if available.
Remember: The better you make the author look, the greater the chance they’ll share the post.
For example, look how Chris Garrett gives loads of credit to Digg – even so far as using their name as a header.
Step #3: Be consistent
While you don’t have to publish more than one roundup post, an ongoing blog post every week or every month will bring in more traffic. If you do a weekly roundup, publish it the same time every week. Your followers will begin to expect it and come back.
Step #4: Reach out to the authors
After writing your post, don’t forget to tell the authors about it. You can send them an email or tag them on social media.
When writing an email, try something like this (customizing the brackets):
Subject: I loved your blog post
I’m writing you to let you know I really enjoyed reading your post, [Post Title]. I particularly enjoyed the part about [something you liked about their article].
In fact, I liked it so much that I added it to my [weekly] roundup on [roundup topic]. You can check it out here:
[Link to roundup post]
I’d love to get your opinion on it!
P.S. Here’s a handy pre-populated tweet if you’d like to share it.”
Note: You can create the pre-populated tweet using Click to Tweet.
Content Roundup Post Examples
Finally, here are a few examples of big blogs using content roundups to help give you some inspiration:
While content roundups are sometimes seen as a cheap way to get views, doing them right will get you authority and traffic, hands down. As long as you only deliver quality content and actually handpick the content you show, you’ll do just fine.
Will you start writing content roundups now? Share them in the comments to help inspire other readers!