You want your blog to make money. Right?
Well, I’m sorry to tell you this, but you’ve been badly fooled.
Yes, thousands of dollars later, you have no idea what’s going on with your web site.
How do I know this?
Well, for the last 5 years I have been talking with business owners about their blog and for the most part…they are clueless. Of course, I’m sure you’re not in that boat and you can tell me what your blog is converting into dollars – right?
Typically, when I ask about measurements I discover there are no numbers, measurements, metrics, ouija boards, dashboards…nada, zip, zero, nothing.
But (sorry, I’m feeling a bit cynical), no worries, because your friendly web designer will happily charge you $5,000 more to “redesign” your site (one more time). Oh, and don’t forget to politely mention that maybe, just maybe, it would be really nice if they would think about installing Google Analytics so that you could, you know, see what’s actually working!
It’s time to change all that. You own your business and you need to take charge of your web site and your blog.
Let’s jump in and look at 5 ways to increase the money you make with your blog.
1. Get the numbers
As you might guess from my rant, if you want to make money with your blog, first you need some numbers. In this post learn how to make sure Google Analytics is installed. In this post learn how to begin reading Google Analytics to learn what’s really happening on your site.
The basic numbers you need to watch are total traffic and traffic to your “revenue pages”. These are the pages for your products and services. Overall traffic is reported as “users” and you can see traffic to revenue pages by going to Behaviour > Overview and entering the URL of your revenue page in the search bar at the top of the display table.
2. Make it obvious what you do
This will sound obvious…if you want to make money with your blog you need to make it obvious WHAT YOU DO.
Look, I can read 100 blog posts about leadership, customer service, or how to have a great marriage and I’ll guarantee you only about 10% ever mention what they do.
Imagine you go to a sales presentation and the sales person never asks you to buy. Strange.
The fix is easy. Mention a client experience, talk about a speech you gave, refer to a coaching client you helped. Don’t make the reader work hard…tell them what you do.
3. Drive traffic to your store
When readers come to your blog they stop and read. On average, visitors will spend 3-10 minutes on a blog. Whereas they might spend per visit an average of 1 minute on all your pages combined.
That’s a huge opportunity to make money with your blog! When we re-publish our clients’ articles we always include at least 2 links to their revenue pages.
Instead of waiting to the end (only about 30% of readers get to the end of your blog post), insert links in your blog to your revenue pages.
Look for words or phrases that describe what you do. Next, insert links to your products or services pages. It’s that easy—2 to 3 links in every post will start getting more traffic going in the right direction.
4. Build your list
Nothing beats a mailing list. Unlike social media posts that disappear in minutes, an email might get opened hours after arriving in your prospects’ Inxox – even days later. And when you write with a personal tone – your email can be perceived as more helpful and less like a sales pitch.
The trick is to keep building your list.
And, just like traffic to your website, if you want your list to get bigger you need to track the numbers. At least once a month record in a simple spreadsheet the total list size and the change for that month.
5. Ask for the money
If you want to make money with your blog you need to start by doing what any good salesperson would do…ask for the money!
Ridiculous, right? Of course you ask for the sale.
Let’s try a little test…
Go to your latest blog post and count how many times you ask for the sale. Here’s what to look for:
- Point your readers to your revenue pages: “To learn more about coaching click here.”
- Invite your readers to download a self assessment: “Thinking about selling your home? Download my free guide ‘15 things to do before you sell your home’”
- Send readers to your contact form: “Looking for a speaker for your next event?”
Here’s the bottom line. Your investment in a website and especially in a blog should be returning revenues. You need an ROI on your blog.
The good news is it is possible to retrofit those old articles and put them to work. Instead of collecting digital dust, your blog posts can be generating leads.
That’s what we do. We identify blog posts that have the most revenue potential and then supercharge them with SEO juice (to get higher ranking in search engines) plus drive traffic to your revenue pages.
It’s time to put your blog to work.
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