51 ways to get more business from your blog in the New Year
It’s a New Year. The holidays are over, your relatives have returned home.
And it’s time to get serious about your business and your blog.
You want more traffic—the right traffic.
And you probably want to spend less time doing it. Oh, and one more thing…
You also probably want to be more consistent publishing your blog.
Well, we are here to help.
First, if you are struggling to get your blog published, let us know. We are more than a social media company and can also help get your blog published.
Next, we got all of our elves to compile this ultimate list for you:
Here you’ll find everything you need to spark new ideas, improve your results, save time and, YES, also get more business.
Okay, let’s dig in with: 51 ways to get more business from your blog in the New Year.
- Plan your next 3 months of topics with a Content Calendar.
- Block writing time on your calendar.
- Visit 10 blogs in your niche and get ideas for future topics.
- Create an avatar for your ideal audience(s) – all of your writing should attract your avatars.
- Research your competitors: what hot topics are they writing about?
- Mix up your Content Calendar with video, infographic, illustrations, lists, book reviews, or interviews.
- Plan for seasonal campaigns, like New Year, summer, spring cleaning, Black Friday, etc.
- Install the free plugin Editorial Calendar to organize your future blog posts in a single dashboard.
- Plan for at least one extra-long (1,500-2,000 words), epic post that readers will love to share.
- Once a week read blogs about your topic using Feedly.
- Read Stephen King’s “On Writing: a memoir of the craft”
- Experiment with short posts (see Seth Godin and Derek Sivers).
- Include “cliffhangers” (like: “Before I get to those solutions, let me ask you a question:”) to tease readers to continue reading your post.
- Choose one time of day to do your writing and build a habit around it.
- Use a writing template to get your posts started faster and end better.
- Use Evernote to collect articles and ideas for future blog posts.
- Let people in: share a personal experience and lessons learned.
- Answer common questions. One or two great solutions to one problem are better than 10 so-so solutions.
- Start every post with a personal story, questions, interesting fact or bold claim—get your readers’ attention!
- Spell check every post(!)
- Position yourself as an expert in your industry by sharing your original ideas, models, and solutions.
- Make readers feel smart by sharing clever, unique solutions to important questions (and they’ll be more likely to share your posts!).
- Take a speed typing course and have a goal to complete each post faster.
- Create an SOP (Standard Operating Procedure) of all the steps to publishing your blog.
- Revise old posts with updated information, new images and better CTA’s and republish.
- Save time by writing all of the social media updates for your blog at one time.
- Save time with every new blog post by outsourcing some or all of your publishing SOP.
- Post date your new blog post to come out on the same day of the week and at the same time.
- Use your top 3 blog posts to find clues for what readers are attracted to.
- Make it a goal to grow your email list this year and review all the CTA’s that point to your email opt-in.
- Declutter your website sidebar and make it easier for readers to make one choice.
- Link your posts to “anchor” posts – these are posts you most want visitors to read.
- Include a CTA (Call To Action) in every blog post (ask for comments, ask for shares, link to survey, etc).
- Install the plugin Insert Post Ads to quickly insert banner ads in your blog posts.
- Keep readers on your site longer: end every blog post by recommending 3 related blog posts.
- When you email your list, only include the first 200-300 words of your new blog post with a link to “read more…”
- Limit the links leaving your site and link to more related articles on your site.
- Ask for action: comment, share, read a related post or get a free opt-in offer.
- Benchmark your main traffic numbers (users, bounce rate, time on site) in Google Analytics.
- Create a goal for traffic and list size for this year.
- Update the Lead Magnet gift that goes with your email opt-in.
- Find all broken links on your website with tools like Broken link checker, or Dead link check.
- After publishing on your site, publish your blog post as an article on LinkedIn.
- A site that loads fast loses fewer readers. Test the loading speed of your site.
- Optimize every post with keywords, especially in your headline and first paragraph.
Attracting more readers
- Subscribe to BlogWorks(!) and let us promote you every day on social media.
- Write every post for your ideal client. Speak to them and answer the questions they ask you.
- Install the plug-in Better Click to Tweet (it’s free) and include at least 1 tweet in every post.
- Install the sumo or social warfare floating social share bars to encourage more readers to share your articles.
- Share your best stuff. You readers will be attracted (and will share) your best ideas, solutions, strategies, and resources.
- Finally, keep the faith—all successful bloggers started small and slow, persistence and consistency are more important than perfection. Keep writing, publishing and promoting!
Whoa! I know this was a long list.
And so we have two more thoughts for you…
First, you don’t need to do all of this. In fact, you don’t need to do half of it!
Instead, choose one change you will make this month. Believe it or not, in our research we have found the most blogs never change! Year after year there is virtually zero attention given to plug ins, format, easy ways to share the post…nothing.
So, go easy on yourself and choose one thing for this month (my favourite would be to add the cool, free Editorial Calendar).
Lastly, you might have noticed that there are only 51 tips in our list, and not 52. That’s because you deserve a break! For at least one week, slack off. A great way to do that is to schedule your posts in advance (see #14 and #15 to save time.)
There you have it – great tips you can use one at a time. Have fun with it—your blog is a license to be creative and experiment. Do that and your readers will reward you with more readers.