Blog lead generation is a great way to drive traffic to your website, promote your brand, and increase sales.
Not only does it drive traffic to your website, but it can also help you reach your bottom line.
The fact is, most people aren’t even sure how to make money from their blog.
Well, newsflash: you can! And if you’re not implementing the right blog lead generation strategies, you could be missing out on countless potential leads!
Getting the right traffic to your website can be difficult without the right strategy. With so much competition out there, how do you stand above the rest?
How do you gain a leg up on your competitor when the market is so saturated?
If you’re looking for the answers to these questions, you’ve reached the right place.
First, if you are struggling to get your blog published, let us know. We are more than a social media company and can also help get your blog published.
Here is how blog lead generation can help you get more business from your blog.
How to Change Your Website Into a Blog Lead Generation Machine
1. Use CTAs
One of the best ways to get a visitor to take action on your website is to submit a call to action in a blog post.
When you’re writing a blog post, include a link to a product or service you offer in the text that compels the user to take some type of action: comment, share, read a related post or get a free opt-in offer. Some CTAs include:
- Buy now!
- Sign up today!
- Subscribe here!
2. Plan Ahead
Building and maintaining a content calendar is a great way to keep you organized and keep your audience engaged. A content calendar can help get you ahead, minimize stress, and save time. It also allows you to document and track what works and doesn’t work for your blog.
Decide which topics you want to write about and plan ahead so that you never have a shortage of content to publish. You can add all sorts of different content to your content calendar, including:
- Book reviews
You should also plan for at least one extra-long (1,500-2,000 words) epic post that readers will love to share.
3. Do Your Research
What hot topics are your competitors writing about? What drives users to their website?
Competitor research is a great way to better understand your competitors’ strengths and weaknesses and where your blog stands in relation to your competition. Competitor research also helps you shape and determine your blog lead generation strategies.
4. Seasonal Campaigns
Seasonal campaigns help increase brand awareness and visibility and create a sense of urgency. They are a great way to drive traffic to your website during an opportune time.
Take advantage of them! You can launch a flash sale right before a holiday, create referral programs, partner with other brands in your industry, or offer subscription boxes.
Some examples of seasonal campaigns include:
- Black Friday
- The New Year
- Spring Cleaning
5. Improve Your Writing
A blog’s content needs to be well-written, valuable, engaging, and helpful. If your blog’s content is lacklustre, it won’t drive quality traffic to your website (content quality is a significant SEO ranking factor).
Polished, engaging writing is a great way to attract people to your website by showing them you are a thought leader in your industry. Writing on topics relevant to your audience improves your brand awareness and establishes you as an expert.
Use a writing template to get your posts started faster and end better. Let people in and share a personal experience and lessons learned. Answer common questions. One or two great solutions to one problem are better than ten so-so solutions.
Start every post with a personal story, questions, interesting fact, or bold claim—get your readers’ attention!
You should also make readers feel smart by sharing clever, unique solutions to important questions (and they’ll be more likely to share your posts!). Optimize every post with keywords, especially in your headline and first paragraph.
You should always have a strategy when it comes to publishing content on your website. Firstly, create an SOP (Standard Operating Procedure) of all the steps to publishing your blog. Revise old posts with updated information, new images, and better CTA’s and republish.
By keeping your content regular and fresh, you keep readers engaged and therefore increase the chances of them becoming a paying customer.
7. Set Goals
Benchmark your main traffic numbers (users, bounce rate, time on site) in Google Analytics and create a goal for traffic and list size for this year. When you have a goal to achieve, it helps you organize your time, gives you focus, and provides an endpoint.
Goals set a direction and help you determine how and where to get started and how you will get there.
8. Attract More Visitors
Your blog won’t attract any visitors if you don’t do the work to get your content in front of the right people. One way to attract more viewers to your website is to subscribe to BlogWorks(!) and let us promote you every day on social media.
When you’re writing your blog posts, write every post for your ideal client. Speak to them and answer the questions they ask you. After writing and publishing your content, share it.
Share on all socials and stay consistent. When you start sharing your content, your readers will also share your content, which will help get your blog in front of the right people.
There you have it—great tips you can use one at a time. Have fun with it—your blog is a license to be creative and experiment. Do that, and your readers will reward you with more readers.
Looking for more articles on related topics?
This article was originally published on January 3, 2019, and has been updated for 2021.