As of January 2020, Statistica reports that Facebook remains the most popular social media site in the world, and was the first social channel to reach 1 billion accounts. And while some other applications like WhatsApp and TikTok have sprung into popularity in the past few years, it’s no surprise that three key platforms continue to dominate. Here are the number of monthly active users for key social sites as of January 2020 (via Statistica):
- Facebook: 2.45 billion
- Instagram: 1 billion
- YouTube: 2 billion
1. Facebook AdsFacebook ads are still one of the most effective ways of marketing your business as of 2020 They allow you to target your audience based on what they’re searching for. So for instance, if someone recently looked up “best skincare products” and you’ve targeted your ad accordingly, they should see your ad on their Facebook feed. According to Hootsuite, about 87% of marketers in the US will use the platform to market their products and services in 2020. In light of the fact that personalized marketing is becoming increasingly necessary, they have also recently introduced a way to make your Facebook Ads more personalized. For more social media marketing ideas, here are 21 clever ways to attract more readers and boost blog traffic this year.
2. Use Video as Part of Your Social Media Marketing StrategyVideo is really the king of content these days, and for good reason: it’s personal, easy to use, and good for SEO. Data from Cisco suggests that by 2021, 80% of traffic will consist of video, and Hootsuite claims that twice as many people watched product videos in 2018 than 2017. Have you made video part of your content strategy yet? Learn How to Leverage Video Content on Your Blog for SEO.
3. Instagram StoriesInstagram stories are 24-hour snippets of live video which you can use in a variety of ways to help build brand awareness and trust. They are simple to view and use: all you need to do is log into Instagram, and find the circles at the top of the screen. Click on “your story,” (the top left “circle”) and get creative! Here are some examples of good ways to use Instagram Stories:
- Share a new blog
- Promote a new product
- Introduce a staff member
- Talk about something you learned today