by Hugh Culver | Feb 8, 2021 | Blog, Marketing
We all know the 80/20 rule or Pareto Principle. It goes like this: 80% of your results come from just 20% of your efforts. What about marketing? If you own a small business you might have fallen into a dangerous marketing trap and have the 80/20 rule reversed: 80% of...
by Hugh Culver | Dec 3, 2020 | Blog, Marketing, Tools and Tips
If you want to grow your business online you need one thing. A list. Sure, you might have 10,000 followers on Instagram, or get hundreds of likes on your Facebook posts – that’s great for awareness. You even have BlogWorks publish your blog (5 stars for that!)...
by Hugh Culver | Sep 8, 2020 | Marketing
I have a problem. I don’t like selling. It’s not selling in general I dislike… it’s selling me. Let me explain. I own a small business and I do all the selling. I have a great product and our customers love what we do for them. That’s not the problem. It’s just that...
by Hugh Culver | Jul 22, 2020 | Blog, Marketing
So, you need a writer for your blog and don’t know where to start. Before you start spending your hard-earned money… Let’s look at costs. The amount you pay a ghostwriter to write a blog article can range from $25 to $250 depending on the quality of the writer. Ask...
by Hugh Culver | Jul 6, 2020 | Marketing, SEO
In the old days if you wanted to start a business you hung a sign outside your door and waited. No longer. If you want to get noticed in our modern world of social media, online advertising, and email marketing you need to use content marketing. What is content...
by Hugh Culver | Jun 22, 2020 | Blog, Marketing
How would you like a salesperson who works for free? If you have a financial planning business, your blog is the perfect way to attract and influence prospects to become clients. It’s like having a salesperson working for free 24/7 giving readers a test-drive of your...
