by Hugh Culver | Sep 8, 2020 | Marketing
I have a problem. I don’t like selling. It’s not selling in general I dislike… it’s selling me. Let me explain. I own a small business and I do all the selling. I have a great product and our customers love what we do for them. That’s not the problem. It’s just that...
by Hugh Culver | Jul 22, 2020 | Blog, Marketing
So, you need a writer for your blog and don’t know where to start. Before you start spending your hard-earned money… Let’s look at costs. The amount you pay a ghostwriter to write a blog article can range from $25 to $250 depending on the quality of the writer. Ask...
by Hugh Culver | Jun 22, 2020 | Blog, Marketing
How would you like a salesperson who works for free? If you have a financial planning business, your blog is the perfect way to attract and influence prospects to become clients. It’s like having a salesperson working for free 24/7 giving readers a test-drive of your...
by Hugh Culver | May 20, 2020 | Blog, Marketing, Tools and Tips
In a small suburb of California, researchers went door to door with an absurd request. They were asking homeowners if a huge ‘Drive Safely’ sign could be erected on their front lawn. As you might expect, almost no one agreed. But, on one street a strange thing...
by Hugh Culver | May 6, 2020 | Marketing, Tools and Tips
You’ve spent money on your website. You’ve invested hours into your blog. Now it’s time to track the results. Just like any part of your business, if you want to improve performance you first need to know where you’re at. These are often called KPI’s, or Key...
by Hugh Culver | Nov 14, 2019 | Blog, Marketing
The blog is not dead. Sure, your blog might not be as sexy as Instagram stories or slapping a cool video on YouTube, but… your blog has something that no social media has. Your blog makes people stop, look around and test the waters. We call it the Test Drive Effect....
