We all know blogging is a major traffic driver in the online business world. In fact, WordPress has found that users produce about 73.9 million new posts per month – that’s 2.4 million posts per day or about 1,670 posts per minute. And that’s just on WordPress sites. In order to make your post stand out and not suck, it has to be not only informative but also engaging and even entertaining. Is your content boring? ‘Cuz if it is, you’re not beating the 1,600 other posts published at the same time as yours. Oh… and boring means bad things for SEO, too. Here’s what you need to know:

What makes “good” content?

Rand Fishkin, founder of SEO company Moz, believes good content takes four things:
  • Serves visitors’ intent by answering their questions and helping them complete their goals
  • Delivers an easy, pleasurable, accessible experience on every device and every browser
  • Gets the right information and experience to visitors FAST
  • Does all of the above better than any of the competitors in the space
So, in order for your content to be good, it has to be valuable to your readers and better than the competition. But you can write something that’s valuable and better, but still boring.

Why does it matter if your content is boring?

Boring content is bad for SEO. Boring content is bad for your readers. And, worst of all, boring content is boring to write. Because boring content is boring, people won’t engage with it. This means:
  • A shorter time on page (which lowers your search rankings)
  • People aren’t actually reading your posts
  • You won’t receive as many comments, shares, or opt-ins

How to make your content more interesting

Even if you’re writing about an incredibly boring topic (like insurance agency acquisitions, or something) you can still use some basic writing elements to make it entertaining! To make your content better, try these:
  • Use interesting analogies and metaphors. A great metaphor is like a gummy vitamin – they turn a bad-tasting (but good for you) habit into something tasty.
  • Provide plenty of media. Images, charts, graphs, videos, infographics… the more the better, as long as they’re relevant.
  • Format your blog posts for easy reading. Huge walls of text are boring and intimidating.
  • Let your personality shine through! This will get easier as you practice writing more.


While content is still important, quality matters far more than quantity. Focus on what your readers need, do away with the self-promotion, and add some jokes here and there. You’ll find these steps will take a drab post and turn it into something fun and entertaining. What methods have you used to spice up your writing? Let us know in the comments below!