Have you used an email announcement as a part of your email marketing campaign yet?
If you haven’t, it’s time you should.
An email announcement is an email marketing campaign designed to reach a specific segment of customers or subscribers. Each announcement has its own goal, including promoting a new product, blog post, offer, event, or more.
Examples of email announcements include:
- Announcements about your business
- Company news
- Product sales/promotions
- Free trials
- Product updates
- New blog
- Product launch
Unlike automated emails (welcome emails, cart abandonment emails, etc.), businesses create email announcements manually. These emails are personalized and typically offer an incentive to get subscribers to make a purchase decision or visit your website.
Here are a few reasons you should use an email announcement to broadcast your blog.
How an Email Announcement Can Help Bring People to Your Blog
When you create an email announcement, you can send it to specific groups or segments of subscribers. You can send an email announcement to current customers, past customers, or potential customers.
Another great thing about email announcements is personalizing each email depending on who you send it to. You can even add subscribers’ names to each email to make it more personal.
Personalizing each email is a great way to add a human touch to the content you send out, which can help build stronger relationships with subscribers.
Personalized emails stand out. People are much more likely to open an email if it has that personal touch. Personalized emails can influence a customer’s purchase decision and make them more likely to click.
Email announcements are proven to be a highly effective way to deliver targeted content to people.
Another fantastic benefit of email announcements is segmentation. You can segment the recipients of each email by criteria depending on the content of the email.
You can target a specific age group, demographic, country, language, or anything in between.
Each email announcement you send targets a particular audience and has a specific message for that audience, which makes them much more likely to open the email.
Segmentation allows you to craft your emails based on customer needs and can help you create a much more human and personalized approach, which can help improve open rates.
3. Detailed reporting
Email announcements also have detailed reporting built into them that allows you to track the success of an email campaign. You can’t see open rates, click-through rates, and more.
Reporting and analytics allow you to see which emails are the most effective and which ones aren’t. Having access to this invaluable information will enable you to tweak and improve your email announcements based on what has been successful in the past.
4. Promote your blog
Email announcements are a great way to promote newsworthy or popular blog posts. By directing people to your blog, you can bring them to your website. Be sure to add a call to action at the end of the blog post that entices the reader to make a purchase decision.
You can also use Google Analytics to find your most-viewed articles and promote the posts in an email. You can also use an email announcement to promote blog posts with newsworthy content. It’s a great way to drive people to your website.
5. Promote brand awareness
Email announcements are a great way to boost your brand awareness. They help you build stronger relationships with current customers, past customers, and potential customers.
Emails are an excellent way to increase customer interest and generate leads. They allow you to use your brand voice to boost your brand awareness.
You can design each email template to suit your brand, talk in your brand voice, and develop stronger relationships with subscribers.
Email marketing is one of the most cost-effective ways to market your brand. It results in high ROI, great conversion rates, and can expand your reach.
Emails allow you to add value to the content of an email that can help subscribers. They are also shareable. Anyone can share the content, making it a cost-effective strategy to expand your reach.
Remember – when you add engaging content that has value in the body of the email, people are more likely to share it.
7. Promotions, sales and offers
An email announcement is a great way to announce special promotions, offers, discounts, events, and more.
For example, you can create a specific email announcement about a special holiday offer or discount that can entice subscribers to visit your website or make a purchase.
Take advantage of email announcements to promote any new updates or offers you have.
Create a sense of urgency to influence customers to click through to your website.
Be sure to add a clear call to action to all your emails. Calls to action are designed for a specific reason – typically for customers to make a purchase decision, whether it be to sign up for a course, download an eBook, or purchase a product that’s on sale.
An email announcement is a great way to market your product, boost sales, generate leads, and get the word out to customers about new promotions that can drive traffic to your website.
Start Using Email Announcements Today to Broadcast Your Blog
An email announcement is an excellent way to send targeted messages to prospects, customers, and more. It is an effective tool to target specific segments of your audience while also increasing brand awareness. Be sure to personalize each campaign and use email as a tool to improve your marketing efforts and reach your business goals.
If you haven’t been taking advantage of email announcements, it’s time to get started!