Content clusters are an excellent form of content creation that can improve your SEO strategy and other content marketing efforts.

A content cluster includes one key topic, a pillar page for it, and subpages that follow it. They are highly beneficial because they can help increase traffic and build your authority.

Learn more about topic clusters and how you can benefit from them below.

What Are Topic Clusters?

Topic clusters are groups of content that revolve around a particular topic. The specific topic has a pillar page that you can link to and from. These clusters also link to relevant pages, which is a great way to keep people on your website and help boost your search engine optimization rankings.

A topic cluster starts with a pillar page that links to cluster pages relating to the topic cluster. Learn more about the benefits of topic clusters below.

What Are the Benefits of Topic Clusters?

Improved SEO strategy

When you link topic cluster pages to pillar pages and other related subpages, you can improve your SEO rankings, drive more traffic to your website or blog, and establish yourself as a thought-leader and authority on the specific topic.

Google considers authority and content quality high-ranking factors, which is why topic clusters are so beneficial to SEO.

Quality information

As mentioned above, topic clusters enable you to streamline your content to help you become an authority on a specific topic. You can create well-thought-out content in multiple formats and set yourself up as a thought leader in your particular industry or niche.

Increased speed of content creation

Topic clusters are a simple way to speed up content creation because once you create your topic clusters, you no longer have to take the time or research to develop new topics to write about.

How to Create a Content Cluster

To create a content cluster, get your team together and start coming up with ideas—this will be your brainstorming session(s).


Decide on what you want your core topic to be, which will be your pillar page. Once you create your pillar page, you can create subpages related to the main topic—these become your topic cluster pages.

Work with your team to develop pillar page ideas and cluster page ideas. What content is helpful to your audience? What topics bring value to your business or are related to your business?  

For example, if your business sells soccer equipment, you might want to create a pillar page about how to play soccer. Your subpages can be about the types of equipment you need, famous soccer teams, etc.

Content creation

While brainstorming, think about how you will create the content. What are your business goals, and how can the content help your audience?

Be sure to perform keyword research to improve your SEO during this stage too. Don’t overstuff your content with keywords—this will affect your Google rankings. Use long-tail keywords that are specific to your industry or business.

Once you brainstorm your ideas and create your topics, it’s time to create the content. Ensure your content is unique, stands out, and is authoritative. 

Content clusters are an excellent way to improve your SEO strategy, build authority, and drive traffic to your website. If you’re wondering how to create content that delivers results, it’s time to start building content clusters.

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