Warning! Your Slow Site Load Speed is a Killer!

Warning: Your slow site load speed is a killer

If your site load speed is longer than two seconds, you may be losing as much as 33% of your potential traffic!

I can hear the warning alarms blaring in your head right now. They went off in my own head not too long ago, when I first hear that significant statement.

Do you even know how long your site takes to load? I’ll give you a hint:

Typing it into the browser and counting isn’t going to give you an accurate time. People have different internet speeds and different browsers. You need a tool!

In this post, I’ll give you two free ways you can check the speed of your website and three action steps you can take right now to make it load faster. Ready?

Two Tools to Check Your Site Load Speed

Using a tool will tell you exactly how fast your website loads (given a good internet connection) and what you need to do to make it load even faster.

Related Reading: 7 WordPress Plugins You Need to Create Amazing Content

1. Google PageSpeed Insights

Google PageSpeed Insights Tool

Google’s PageSpeed Insights tool ranks your website’s mobile and desktop pages on a scale of 1 to 100. What’s great about this tool is that it tells you exactly what you need to fix in order to hasten your site’s loading times.

2. Web Page Test

Web Page Test

The Web Page Test tool is similar to Google’s PageSpeed Insights tool, but it tells you exactly how fast your website loads. If you’re over a three-second load time, that’s a big red flag!

You’re probably wondering: “What can I do to make my website load faster?”

3 Action Steps for a Faster Website

Don’t fret – there are a few relatively simple things you can do to quickly speed up your site.

1. Simplify your design

One of the easiest and quickest ways to increase load speed is to reduce the amount of “stuff” that has to load. That could mean fewer images, videos, custom JavaScripts or widgets, ect.

Besides, there’s nothing wrong with white space. In fact, one study found that most people find simple websites to be more compelling (and they stayed on them longer).

2. Remove Unused Plug-ins and Addons

WordPress is awesome – it lets you add plugins to do almost anything! However, with this extensive library of cool stuff comes a lot of clutter; and this clutter can seriously slow down your website.

Take a good, hard look at your list of plugins. Are you actually using them all? Which ones can you get rid of? Strip it down to the bare minimum and watch your load speed shrink.

Pro Tip: Download the P3 (Plugin Performance Profiler) to see which plugins are taking up the most bandwidth.

3. Install a Cache Plugin

I know, I know – I just talked about how plugins slow your website down, and now I’m telling you to download more?!

Hear me out. A caching plugin like WP Super Cache can significantly speed up your website by saving elements of the page to make them load faster whenever a user returns to your site.

If you need help setting up your plugin, check out this complete beginner’s guide.


A slow site load speed can cause people to leave your site and never come back. It hurts your search engine rankings (because of the increased bounce rate) and means you’ll have less overall traffic.

These three steps are so simple and easy to do that you really have no excuse not to do them. Take 10 minutes right now to go through them and make your site as fast as a cougar!

What ways have you used to speed up your website? Let us know in the comments below!

Read Next: How to Get 80% More People to Actually Read Your Blog Posts

Article Author

Hugh Culver

Founder of BlogWorks. Hugh co-created the world’s most expensive tours (to the South Pole), has presented to over 1,200 audiences as a professional speaker and loves to explore new ways to show up like it's the day before vacation.

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