Warning: Your slow site load speed is a killer
If your site load speed is longer than two seconds, you may be losing as much as 33% of your potential traffic!
I can hear the warning alarms blaring in your head right now. They went off in my own head not too long ago, when I first hear that significant statement.
Do you even know how long your site takes to load? I’ll give you a hint:
Typing it into the browser and counting isn’t going to give you an accurate time. People have different internet speeds and different browsers. You need a tool!
In this post, I’ll give you two free ways you can check the speed of your website and three action steps you can take right now to make it load faster. Ready?
Two Tools to Check Your Site Load Speed
Using a tool will tell you exactly how fast your website loads (given a good internet connection) and what you need to do to make it load even faster.
Related Reading: 7 WordPress Plugins You Need to Create Amazing Content
1. Google PageSpeed Insights
Google’s PageSpeed Insights tool ranks your website’s mobile and desktop pages on a scale of 1 to 100. What’s great about this tool is that it tells you exactly what you need to fix in order to hasten your site’s loading times.
2. Web Page Test
The Web Page Test tool is similar to Google’s PageSpeed Insights tool, but it tells you exactly how fast your website loads. If you’re over a three-second load time, that’s a big red flag!
You’re probably wondering: “What can I do to make my website load faster?”
3 Action Steps for a Faster Website
Don’t fret – there are a few relatively simple things you can do to quickly speed up your site.
1. Simplify your design
Besides, there’s nothing wrong with white space. In fact, one study found that most people find simple websites to be more compelling (and they stayed on them longer).
2. Remove Unused Plug-ins and Addons
WordPress is awesome – it lets you add plugins to do almost anything! However, with this extensive library of cool stuff comes a lot of clutter; and this clutter can seriously slow down your website.
Take a good, hard look at your list of plugins. Are you actually using them all? Which ones can you get rid of? Strip it down to the bare minimum and watch your load speed shrink.
Pro Tip: Download the P3 (Plugin Performance Profiler) to see which plugins are taking up the most bandwidth.
3. Install a Cache Plugin
I know, I know – I just talked about how plugins slow your website down, and now I’m telling you to download more?!
If you need help setting up your plugin, check out this complete beginner’s guide.
A slow site load speed can cause people to leave your site and never come back. It hurts your search engine rankings (because of the increased bounce rate) and means you’ll have less overall traffic.
These three steps are so simple and easy to do that you really have no excuse not to do them. Take 10 minutes right now to go through them and make your site as fast as a cougar!
What ways have you used to speed up your website? Let us know in the comments below!