by Kelly Kennedy | Jan 12, 2017 | Blog, Writing
It was a dark and stormy day. A house sat in the woods, shutters smacking off the siding as thunder cracked in the air. Rain poured relentlessly off the metal roof with a “rat-tat-tat”. Two men stood in the open doorway, staring inside. A family sat in the...
by Kelly Kennedy | Dec 28, 2016 | Blog
How can you determine the ideal blog post length? Let me break that down for you. The Ideal Blog Post Length There has been plenty of research done on this topic, and here’s what the big guns are saying: Medium found that 7-minute long posts (aka 1,600 words)...
by Kelly Kennedy | Oct 12, 2016 | Blog, Writing
Have you ever been to a blog, only to find they haven’t added a post for months, or randomly update it in batches? Will you ever subscribe to a blog like that? I won’t – and most other people won’t, either. In fact, Joe Pulizzi (@JoePulizzi), the founder of...
by Kelly Kennedy | Aug 31, 2016 | Blog, Tools and Tips
Every day at BlogWorks we look at blogs – the good, the bad, and the downright ugly. The reality in blog-land is that your blog has to be competitive and that means smart writing, brilliant headlines and attractive design. But that doesn’t mean you need a team...
