11 Insanely Powerful Words for Your Blog

11 Powerful Words to Improve Blog Engagement

Have you ever wondered what it takes to write a compelling blog post?  

Or found yourself clicking over to a website that you wouldn’t normally be interested in?

When it comes to your content, a carefully chosen statement using one or more power words can make or break its “click” factor. 

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” ~ Mark Twain

Think Emotion, Trigger Action 

When blogging, it’s important to choose words that inspire action (think sharing a Facebook post or making a purchase) by evoking an emotional response. 

A title that prompts us to “see” or “guess,” for instance, is a little mysterious, evoking our curiosity and prompting us to click. And a button prompting you to “purchase this item today and get an instant 15% off” can easily create a sense of urgency, prompting you to decide to buy where before you may have previously been on the fence.

Here are 11 examples of words you can use to kick your content into high gear! 

1. Discover

When you use words that prompt people’s curiosity and offer some sort of promise about what can happen if they … (fill in the blank).   

2. You/your

As a writer, you want to put yourself in your audience’s shoes (see what we did there?). 

“You” is appropriate and useful if you are trying to establish a personal connection, but try to avoid using it in a demanding or overtly sales like way. 

For instance, 

Don’t say: You should buy X now!

Do say: Do you ever wake up tired when you know you got enough sleep? 

Use phrases that show the audience that you can relate to them, and make it clear that you are focussed on them and their needs.  

3. Imagine

Here’s another in our list of powerful words which evokes people’s curiosity and creativity, perhaps prompting a question like: 

What possibilities will open up for them if they use your product or service? 

This might appeal to people who are looking for a way to achieve their goals and dreams (…which, let’s face it, is most of us.) 

The point here is that you encourage them to get clear on where they are now, versus where they could be. 

4. Surprising

Amazing, surprising, fascinating.  

Why do these kinds of “ing” words work? 

Because they are action words. 

You want to get your reader moving somewhere, not let them sit and stew. Move their thoughts, change their minds, stir their hearts. 

5. Uncover

Again we are talking about one of the most powerful words for sparking curiosity. It’s like going into a shop with a bunch of little drawers…don’t you always want to open them to uncover the little mystery of what’s inside? 

6. Magic(al)

This might seem a bit fluffy at first but it can help to encourage people and make them feel brave. 

“Magic” can empower readers to understand that something that seems “impossible” is, in fact, possible.  

In this way, using terms like magical can essentially reassure them that an action can be completed.  

7. Improve

Again, this is another “promise” word that offers your audience a glimpse of what they could be in the future if they use your product or service. 

8. Challenge

This is one of those powerful words which can inspire action simply by recognizing a limitation or pushing someone to another level altogether. 

9. Success(ful)

We all want to be successful in some area of our lives, and the word “success” will have different meanings for some. 

No matter what you’re selling, chances are that they are reading because they want to make something easier, they want to make more money, or they want to be successful in some area of their lives. And you can use this to, again, help them envision themselves as more successful in the future. 

10. Now

Time-related words can create a sense of urgency and scarcity. Using terms like “now” helps to remind people of certain scarcities, such as time or money.  

11. Results

This is another one that conveys strength and progress by acknowledging that the reader most likely wants to get from here to there. 

Example: Try this Simple 5-minute Daily Exercise and See Results in One Month

Here we have a set of powerful words which, when combined, offer a concrete promise via a time-related statement. 

This encourages the reader to essentially visualize something that they are aiming for: a simple exercise that works. 

But we won’t tell them exactly what it is, because what’s the fun in giving it all away in the headline? 

How do you know what words to use? 

First off, the ability to use powerful words effectively in your content is an art, not a science! So don’t worry if you end up having to try and test a few headlines or taglines before you find one that fits (we all do).  

You don’t have to be an English major to improve your writing, but improving your vocabulary through frequent reading is a great way to practice.

What’s most important is that you keep in mind the reader’s cognitive response as you string words together. 

  • Use active wording 
  • Use words that match your writing style and tone 
  • Use words that reflect the intentions of your product and audience 

The idea here is to gently direct the reader towards your call to action. 

A great blog post has a few other specific components — we can help you with this!   

**

Liked this blog? Here are three more you might enjoy: 

21 Clever Ways to Attract More Readers and Boost Blog Traffic This Year
How To (Finally) Make Money With Your Blog
5 Brilliant Tips On How To Start A Blog Post With a Bang

Photo by Anton Repponen on Unsplash

5 Books Guaranteed to Make You a Better Writer

How to become a better writer: lessons from 5 amazing books

One secret most successful writers agree on is if you want to become a better writer you have to…read more.

And if you want to write for business, you should learn from the masters.

Even if you have been writing for years, you can learn better ways to keep a reader’s attention or how to move them to action.

In this piece – our first post about books we recommend – we have collected 5 of our favorite books about writing skills.

Each of these authors are skilled at their craft and bona fide experts at writing words that sell. We’ve learned from them—now you can as well.

On Writing: A Memoir of the Craft — Stephen King

“You cannot hope to sweep someone else away by the force of your writing until it has been done to you.” – Stephen King

Stephen King is undeniably royalty in the world of writing. He’s the master of suspense and is one of the most successful published authors of all time.

He also wants to tell you how to become a better writer via his memoir On Writing.

This powerful book covers everything from pointed life lessons through to practical tips. Like that in writing, you should “…kill your darlings, even when it breaks your egocentric little scribbler’s heart…”. 

On Writing is the perfect book if you are ready to take a sharp knife to your writing and deliver stronger sentences that move readers to action.

Alternatively, you can let BlogWorks handle the writing for you.

Bird by Bird: Some Instructions on Writing and Life — Anne Lamott

“Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life …” – Anne Lamott

Writer Anne Lamott is a vocal advocate of the need for a “shitty first draft”.

Picking up Bird by Bird means getting your hands on a heap of practical tips about the writing process and being a writer.

You’ll learn about the necessity of first drafts and how to know when to publish your work.

Her cutting wit will have you in stitches just as often as it will have you analyzing your experiences. Ultimately, you’ll be led to the conclusion that to be a great writer, you’ve got to write. A lot. 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley

“Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa.” Ann Handley

Ann Handley has established herself as one of the leading experts on writing in the digital age. 

Everybody writes is jam-packed with actionable tips that’ll help you become a better writer and to retain customers through thoughtful content. 

It also considers the value of (reliable) data, editors, and rewrites. Elements that are often overlooked by fledgling writers. 

But my favorite pointer (spoilers ahead) is that your content isn’t a one-off piece. You need to keep your eye on the big picture (aka your content strategy and goals) at all times. 

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It – Stephen Pressfield

“When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated.”

Steven Pressfield, of ‘The War of Art’ fame, wants to help amateur writers navigate the tangled path to professionalism. 

He also wants to swear. A shitload. 

This book is the lovechild borne of those two desires. 

Amidst Pressfield’s anecdotes and musings, you’ll find truth bombs that’ll change the way you look at writing. Of course, there are plenty of tips and tricks that’ll save you time and heartache too. 

The book’s tongue-in-cheek lessons are easy to digest. Plus, it’s written in bite-sized chunks that are perfect for busy writers. 

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience – Pamela Wilson

“The “lazy” approach means developing labour-saving techniques for getting things done so you have more time for other areas of your life” – Pamela Wilson

Building on the success of her own startup, Pamela Wilson became one of the most prolific bloggers at Copyblogger (aka the bible of Copywriting). 

Her part DIY, part self-help book Master Content Marketing tells you how to become a better writer in the digital age. The strength behind the book is her ‘keeping it real’ attitude. She promotes the ‘lazy’ approach to content marketing. 

 

If you need some help with the writing while you’re busy reading, check out BlogWorks. We can handle the writing for you.

Enjoyed this article? Here are three more to help you

How to Write Your Blog Posts Faster and Better
How to Start a Blog Post: 5 examples that really work
A proven 3-step method to finally overcome procrastination and get it all done

Photo by Ben White on Unsplash

How to increase your blog conversions with a test drive

The blog is not dead.

Sure, your blog might not be as sexy as Instagram stories or slapping a cool video on YouTube, but…

your blog has something that no social media has.

Your blog makes people stop, look around and test the waters.

We call it the Test Drive Effect.

In this post, I am going to be talking about what is conversion on your blog and how to get more of it!

Before I get to that, let me tell you a story.

Once upon a time…

No…not THAT story. I want to tell you the story of my first speaking experience.

Long before I was invited to stand on the main stage and deliver a keynote speech, I delivered workshops, mostly in meeting rooms at my client’s building. 

A pretty safe gamble.

I would be given a room full of employees who HAD TO BE THERE. At the time, it was perfect for a not-so-good amateur like me.

Then I was invited to the big game – my first speaking engagement at a conference. I was to deliver one of 5 concurrent workshops in the 10:30 slot leading up to lunch. 

Now, the stakes were higher…people had a choice—5 “break-out” sessions all happening at once.

Here’s what happened. 

I noticed that when people arrive BY CHOICE (just like when they choose to read your blog) the energy is different. They were more interested in learning and applying what they were learning.

And they stayed longer, asked questions and wanted more information.

And when I offered my book, more people bought my book.

I call it the Test-Drive Effect.

The Test-Drive Effect

Here’s how it works.

When people come to your website, on average they only stay for about one minute (that’s pretty typical of all our clients’ sites). But when they go to your blog posts they stay for 4, 6, even over 10 minutes! 

“When people stop to read your blog they are staying for 4-10 minutes – that’s a big opportunity.”

Just like the break-out session at the conference, they are test driving your solutions. They don’t get the full solution they might if they hired you, but they begin to understand how you think, how you solve problems, your style and most importantly, how you can help them.

When people read your blog they are test driving your solutions and your business. Click To Tweet

You are giving them a test drive.

To increase blog conversions, you need to first appreciate what is conversion and then there’s one more thing you need to do…

What is conversion?

Now imagine people come to the break out session and there’s no offer? No call-to-action? 

Sure, they might have learned something, but they weren’t invited to take the next step. It’s no different from your blog—if you don’t ask you won’t get. People might stop and give you 6 minutes of their time, but if there is no reason to take another action, they’re off checking Facebook.

You have to ask for the next step.

In Robert Cialdini’s brilliant book Influence, he describes the principle of consistency “People like to be consistent with the things they have previously said or done.” When you ask for a small action – like joining your mailing list – you are one step closer to a big action – like a purchase decision.

Why? Because when people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. 

When people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. Click To Tweet

Just like test driving a car. When you take the car off the lot for a spin around the block the salesperson knows that if you come back saying all sorts of wonderful things about the experience you are much closer to saying “YES” to the car purchase. You are motivated to be consistent with your behavior.

That leads to increased blog conversions.

What small ‘Yes’ can you can ask for? It could be as simple as:

  • Invite them to read a second, related blog post
  • Ask them to join your list and receive future blog posts directly to their InBox.
  • Direct them to see your services or products.
  • Suggest they download a special report or one-page cheat sheet you created.
  • Send them to a self-assessment test.
  • Invite them to book a consultation or coaching call.
  • Give them 2 chapters of your new book.

Now it’s your job

Now it’s your job to put your blog to work. Sure you can fiddle away trying to get more Instagram followers or likes on Twitter – all good stuff – or you can convert blog readers to sales. It’s your choice.

When we work with small business owners we always start with the end goal. Just like a break-out session at a conference or test-driving a new car, there is always an end goal.

From there we design blog posts that get readers to stop and make a decision. There has to be a next step (I’ve given you 7 above).

Once your reader takes the first step (the test drive) it’s always easier to help them take the next, bigger step. And that leads to your ultimate goal: increased blog conversions.

Enjoyed this article? Here are 3 more articles all about putting your blog to work:

10 surprisingly simple tune-ups to make your blog sexy
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

21 incorrectly used words that can make you look dumb

A typewriter with a page that reads "Words Have Power";

Many of the words you use in your blog could be, well…

wrong.

Should you use advice or advise?

How about affect or effect?

Then there’s everyday and every day.

Aaaaaagh!?!?

Dear reader, instead of running off to Google every time you’re unsure we have scoured the lexicon library to help clarify, demystify, enlighten and sort through 21 words that often get misused and abused.

Here we go with our list of incorrectly used words…

1. Advise and advice

First, advise is a verb – the act of giving, while advice is a noun – what you give. A quickest test is to say your sentence out loud, like: “I went to the coach to get advise.”

2. Affect and effect

Not only do these two sound similar they are very often confused (fortunately most people don’t know the difference.) A simple distinction is to use effect if you are making the change happen and affect if you are helping make the change happen. For example: “The CEO’s decision effected a major change in direction.” And “What she said affected my decision to go ahead.”

3. Everyday and every day

This is an easy one to mix up. Doing something every day means you do it every single day, like drinking coffee in the morning.

Meanwhile, everyday means commonplace or normal, like hearing sirens is an everyday event.

4. Along and long

This is an easy one to clarify. Along means moving in a constant direction, like “I was moving along the highway.” While long means a great distance or duration, like “The highway was long and boring.”

5. A while and awhile

This is a tricky one. First, the difference between while and awhile is easy to spot. While refers to a period of time “We talked for a while.”

The word awhile means for a period of time “He waited awhile for his appointment.” Whereas a while can only be used to replace while – a longer period of time.

6. Any way and anyway

Anyway means “nonetheless” or “regardless” as in: “I knew I had to get work done, but checked Facebook anyway.” You can also use anyway to connect a story that’s continuing: “Anyway, I was describing how to write a better blog post…”

Any way means a variety of ways of doing something, or in any manner. “I had so much to get done I tackled my list any way possible.”  

Anyway, let’s get onto #7.

7. Fewer and less

Here’s a trick for this one: use fewer when referring to items you can count, like “fewer homes” or “fewer car sales.”

Use less when referring to items you can’t count, like “time”, or “income.” There are some conventions with fewer and less: we tend to use less with time, money and weight.

8. Insure and ensure

This is an easy one to remember: insure refers only to insurance. Ensure means to make sure. So you might want to ensure you are insured.

9. Irregardless and regardless

This is an easy fix: don’t use irregardless. You might find irregardless in text (and certainly hear some well-meaning folks use the word), but it’s not commonly accepted and just sounds wrong.

10. Principle and principal

My trick to remembering the difference between these is that my Principal at school should be my “pal” or friend, as in principal. Whereas principle is a guideline or rule: “…basic scientific principles.”

Principal can also refer to the amount borrowed on a load, the most important item in a particular set “The principal account makes up 65 percent of our revenues.”

11. Stationary and stationery

This is an easy one: you write on stationery. When something doesn’t move it is stationary.

12. It’s and its

It’s is a contraction of it is or it has. Use it’s to move a sentence along and to give a more casual feeling to your writing.

Its is about possession “The store increased its prices.” An easy test is to try removing the apostrophe and see how it sounds: “It’s raining” becomes “It is raining.” (which sounds better).

By the way, there is no use for its’.

13. They’re and their

This is similar to #12 and many other incorrectly used words, they’re is a contraction of they are, whereas their is all about ownership.

14. Who’s and whose

Who’s is a contraction that means either who is or who has. “Do you know someone who’s living in California?” 

Whose is possessive. “You and whose army?”

15. You’re and your

Here’s another contraction and one you probably get right: you’re and your.

You’re means you are and your is about ownership “Your car.” “Your home.” So, “If you’re going to your home to get your car you’re doing the right thing!”

16. Accept and except

Here’s an easy one…

These two words sound the same but are quite different: accept is to receive, except signifies and exclusion. So “I accept the offer, except I won’t want it for another month.”

17. In regard to

The only distinction to note here is that the expression In regard to is singular. To write “In regards to” is incorrect.

18. Ironic vs. Coincidental

Here’s an interesting distinction: if something happens at the same time “I was about to go see her when she showed up at my house.” that’s a coincidence. But, when there’s a reversal involved, like “When we returned from our trip to Mexico we learned the weather was actually better at home.” That’s ironic.

Comedian Ed Byrne writing about Alanis Morisette’s song, Ironic: “The only ironic thing about that song is it’s called ‘Ironic’ and it’s written by a woman who doesn’t know what irony is. That’s quite ironic.”

19. Imply vs. Infer

“The implier is the pitcher; the inferrer is the catcher.” Theodore Bernstein, The Careful Writer

To imply is to say something indirectly, like: “The host implied it was time to leave by saying she was tired.” To infer is to gather, deduce, or figure out. “We inferred it was time to leave by the host’s actions.”

The way to remember this one is: a speaker/writer implies, while the listener/reader infers.

20. Adverse and Averse

To be adverse is rarely used to describe people, but more commonly to describe events, effects, trends in the economy, changes in weather, etc: “The new medication has no adverse impacts on health.”

Averse describes people and means to feel opposed or disinclined. “We are not averse to holding another meeting.”

21. Irrespective and respective

Irrespective is not just the opposite of respective. Their meanings are completely different.

Irrespective of means regardless of as in “he continued to blog irrespective of how many readers he had.”

Whereas, respective means relating to two more more things individually”, as in “We all met for lunch and then returned to our respective offices.”

Enjoyed this article about incorrectly used words? Here’s three more of our most popular posts:

How to start a blog post – 5 examples that really work!
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5 steps to writing a blog post quickly

43 random blogging terms you really don’t need to know

43 random blogging terms you really don’t need to know

Personally, I despise people who obfuscate and inveigle with obscure language and acronyms.

You too?

In this article I will attempt to decode and demystify the crazy language surrounding blogging (somebody has to.)

After all, isn’t blogging just about writing great, helpful content that readers love to share?

I think so.

Let’s get into the list of blogging terms (feel free to skip the boring ones)…

A is for Apple

1. Absent – yup, that’s the business owner who’s ambitions exceed their abilities and haven’t learned to outsource. If that’s you, please read this article.

2. Alt tag – Ever wondered why an image shows up in a search? Good chance that’s because some smart cookie added Alt Tags to the image. In WordPress this is super easy (open Media, select the image and add).

I despise people who obfuscate and inveigle with obscure language and acronyms. Click To Tweet

3. Anchor post – this the dandy you wrote one late night, half way through a mellow bottle of Merlot, that – for some miraculous reason – attracted loads of attention (from other Merlot lovers maybe?). Tip: make sure you link to your anchor posts in future articles.

4. Anchor text – these are the neat blue links inside one blog post that link to another page. According to SEO gurus at ahrefs “Google uses external anchor text to help understand what your page is about and also, for which keywords it should rank.” So they are 1) important to create 2) super important to get your post found.

5. Article – Easy one – this is task you wrote on your To-Do list last Thursday. And again Friday. Oh, yeah, and on Monday, Tuesday, Wednesday. Oh, damn it! Get writing!

6. Author – Duh.

7. Avatar – This is the person you should have created a perfect description of because you went to that very expensive conference, got SO inspired by the speaker and on the flight home thought “I really need an Avatar!” It’s not complicated: Who is your ideal customer? That’s your avatar.

B is for Boy (okay, okay, it’s also for Blog…and Blogging Terms)

8. Backlink – a link that points to one page, from another page. For example, you can link from your “About” page to a “revenue” page.

9. Blog – A Blog is a gift for the world and for you. Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Or to go deep into research, like Maria Popova (7 million readers, thank you very much), or launch an empire like Tim Ferriss (who never returns emails, just saying.)

10. Blogger or Blogging – a person who thinks blogging is a business, when really blogging is a way to make business!

Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Click To Tweet

11. Blogosphere – This is the place all good bloggers go to die. Nope, that’s not right. It’s a place where…actually I have no idea, because nobody actually talks that way.

12. Blogroll – This is the list of all your published blog posts. This actually super important, especially if you track traffic, like we do. The good news is you can download this list by simply adding /sitemap_index.xml to the end of your URL (now you have to see ‘U’) and then clicking on (usually) the first link. Cool, huh?

13. Bummer – that’s what happens when you publish your amazing article and…nothing happens. That’s a bummer.

C is for Cataclysmic (and Cat)

14. Calendar – this is what you should be using to plan your next blog post – capiche? Tip: one of our favourite (free) plugins is Editorial Calendar.

15. Category – According to WPBeginner “Categories are meant for broad grouping of your posts. And Tags are meant to describe specific details of your posts.” You must categorize your post, tagging is optional.

16. CMS or Platform – CMS stands for content management system. WordPress is a CMS, so are all the alternatives. Bottom line – you will never use CMS in a sentence.

17. Comments – oh, for goodness sake…I’m not going to insult you with this one. We all know comments are the rare gems we all hope to get!

18. CSS or Stylesheet – has something to do with style sheets and if you have to ask you need to go to ‘O’ and think about outsourcing.

D is for derogatory, aspersing, calumnious, defamatory, insulting, libelous, maligning, slandering, slanderous, vilifying (and, of course, dog)

19. Directory – These are strange and mysterious sites that list your blog as authority site worth a visit. According to theblogpressccom, “These are websites which categorize blogs under many different categories.” Good luck with that!

F – it’s too tempting, so we’ll skip this one

H is for being Human with a touch of Humour (while being honest)

image describing how to view source code

20. Header – this is the top image for each post. Your header image should “pulled” with your link and show up in your social media posts.

21. Hyperlink – is the clickable content within a web page (typically colored blue) that takes the user to another page, website, or within part of the same page.

22. HTML – this is short for Hypertext Markup Language – the language used to write web pages. In WordPress, if you select “Text” you can view the html code and make simple changes, like highlighting text with a background color. This is what that would look like (Here are the colour choices)

<div style=”padding: 12px; background-color: #ff9999; line-height: 1.4;”>TEXT HERE</div>

TEXT HERE

I is for turning “I” into “you” (or “your”)

23. Index(ed) – indexing is the mysterious process of search engines organizing and prioritizing your blog and the pages on your website. SEO is the art of getting your blog and site pages to “rank” higher (show up on pages 1,2,3, etc).

K is for a Killer post that goes viral (Yes!)

24. Keyword(s) or Keyphrase(s) – is what someone types into a search engine – a single word or phrase. By including those keywords in your blog post you make it easier for search engines to rank your post for that topic.

M is for making money (the thing we don’t talk about, but secretly all want)

image showing meta description in search results

25. Meta Description – this is the short block of text readers see when they get their search results. Tip: keep your phrase to 150 characters and include the keywords readers will be searching for.

26. Meta Tags – refers to all the Tags hidden in your html code that tell the search engines what you page is all about and how to categorize that page.

27. Meta Title or Page Title – is the name of the page and is the bold text that shows up on a search results page when you rank in a search engine.

N – sorry Nothing here worth Noting

O – is for Outsourcing – the one thing that will mostly quickly earn you more money(!)

P – is for Procrastination and Perfection—two things that will keep you from Publishing!

28. Permalink – this is the funky URL that shows up in search engines, like this https://yourblogworks.com/start-a-blog-post/ Tip: if you are updating, or republishing a blog post, don’t change the permalink—you will lose any ranking you might have in search engines.

P - is for Procrastination and Perfection—two things that will keep you from Publishing! Click To Tweet

29. Plugin – Just like an app on your phone, a plugin is a piece of software that adds a operation to your website. For example, you can add Yoast to change the SEO settings, Pretty Link to create unique, memorable URL’s, or Editorial Calendar to get a calendar view of all your blog posts.

30. Post – this is just another name for your blog article. You can also call it “great”, “amazing”, “outstanding”, and “awesome” (knock yourself out.)

R – is for Really, Really, Really helpful blog posts (and getting and ROI)

31. Redirect – this is when one link takes you to another link (huh?) For example, if you click on www.yourblogworks.com/call you will be taken to https://go.oncehub.com/hughculver to book a call with us. That redirect uses a nifty WordPress plugin called Pretty Link.

32. Robots – we all know about WALL-E and R2D2, but there are online robots as well, like the ones that categorize web pages (like your blog post) for search engines.

33. RSS – stands for Really Simple Syndication (now you’ll sound smart at any party) and is the way updated information is fed to sites like Feedly, so your favourite blogs are waitinf for you.

S is for getting social shares of your post (yummy)

34. Sitemap – this is a page on your site that organizes all the pages on your site into a simple list. Search engines use your sitemap in their indexing process. Tip: you can see you sitemap by adding “sitemap_index.xml” to the end of your URL, like this https://yourblogworks.com/sitemap_index.xml (If you don’t have a sitemap consider using Yoast…see #43 below)

35. Social Media Sharing – this is what our team at BlogWorks can do for you! Get the word out and let your social followers enjoy your latest blog post.

36. Subscribe – when a reader joins your mailing list they are subscribing to receive your emails.

T is for Terrific content that Turns heads and Translates into new Transactions!

37. Tag or Tagging – is a bit of information, hidden in your html code, that tells search engines what your page is about. Tags include: Title Tag (for the whole site), Alt Tag (for images), Robots Meta Tag (tells search engine robots if it should index this page), and Header Tags.

38. Tip – if you want to get more business from your blog include 3-4 links in every post to your “revenue” pages.

39. Title or Subject – The title, or headline, of your blog is one of the most important ways to attract more attention and readers.

U – is for those Unicorn posts that get Unbelievable results

40. URL -Smarty pants know that URL is short for Uniform Resource Locator, but we all know the URL is the unique address for every page of your web site. Tip: want to create an easy to remember shortened URL? Check out the free WordPress plug-in called Pretty Link in this article.

W – is for putting your Blog to Work

41. Widget or Module – the little boxes of content (like an offer for a free book) are called widgets (now you know.)

42. WooHoo! – the sound you will make when you see your blog post getting shared across the social channels. You have made it happen!

Y is for…. yellow?

43. Yoast – sounds like toast but is not something you eat. Yoast is a popular SEO plugin that allows you to edit and optimize the SEO of the post and the way the post appears (Meta tag) in search engines.

Not bored yet? Well, we’ve got loads more of great articles for you…

How to (finally) make money with your blog
90 seconds to becoming a better writer
How to quicly write a great blog post

 

 

 

5 brilliant tips on how to start a blog post with a bang 

start your blog post with a bang

Most blogs suck. 

You might have the most brilliant advice, but nobody reads it. 

The solution starts withthe start. 

A recent survey found that only 30% of readers make it to the end of a post. Just like a YouTube video – if you dont grab your readers attention in 3 seconds its sayonara.  

Theyre gone. 

In this post you will learn a 5 step approach to quickly retro fit old posts gathering digital dust, or tweak new posts to start working miracles.  

Lets jump in with some mind work on how to start a blog post.

1. Enter the conversation

To capture your readers’ attention you have to first enter the conversation going on in their mind (Robert Collier). In other words, grab their attention with something theyre already thinking about. 

– If youre a financial planner, tell me how to avoid costly mistakes.
– If youre a realtor, tell me how to make more money when I sell my home.
– If youre an IT consultant, tell me how to choose the best IT consultant. 

Not sure where to start? Start with a list of the most common questions your prospects ask you.

2. Get my attention

water splashing in woman's face

This is keymake me stop and want to read more. Your reader found your latest post via your email or social media. But, theyre not committed yetwith the click of their mouse theyre gone – never to return to that post. 

So, hook them with bait that makes them hungry for more. 

Start with your first sentence. Its job is to get me to read your second sentence. And so on.  

In your #blog, the job of your first sentence is to get me to read your second sentence. And so on. Click To Tweet 

Dont force me to wade through a muddy dissertation. Instead, start with a bold statement, a bit of controversy or a question. 

For example, I could have started this post with something like: 

The problem with all too many blogs is that they fail to get the attention of readers and, as a result, dont drive traffic to your products or services. 

Ugh. 

Instead, I started with: 

Most blogs suck.

3. Tell me the Problem

person holding question mark to face

Heres a blogging secret. If the reader doesnt care about your topic, they wont care to read about it 

So, make it obvious. 

In the first 2 sentences you need to TELL ME THE PROBLEM you will solve. 

Here’s a blogging secret. If the reader doesn’t care about your topic, they won’t care to read about it. Click To Tweet 

Even better: choose only one problem to solve. 

Here are 3 examples from our blog:

1. In this post we tackled time management:
Lets get one thing straight. I waste time, you waste timeeveryone wastes time.

2. This post is all about getting more traffic:
And its time to get serious about your business and your blog. You want more trafficthe right traffic.

3. This post is about restarting your blog writing:
You havent published for at least a month – not so great.

4. Make a promise

Every salesperson worth his/her salt knows this. To keep your prospects attention you need to make a promise of what you have to offer. 

It could be as simple as Let me show you how we can fix that, or I think I have the perfect solution for you. 

Its no different in your blogonce you get my attention, tell me what comes next.  

For example, this post is about blog performance:
In this post were looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier. Sound good?

5. Please get to the point!

time on site screenshow showing how to start your blog post with a bang
The average time we see on our client’s blog posts is 2-3 times more than other pages.

Finally, a great blog gets to the point. 

You got my attention, you entered the conversation going on in my mind, you even described a problem you know I have – great! Now, get to the point and deliver the goods.  

The average visitor time on our clients websites is about one minute. The average time we see on their blog posts is more like 3 to 7 minutes. Wow! 

Your blog has the ability to stop readers from clicking away. Your blog can also drive traffic to your revenue pages.  

If you do it right. 

A few small changes to the start of your post can improve time on site, list growth – even conversion to sales.  

It all starts withthe start. 

Enjoyed this post on how to start a blog post? Here are 3 more all about blog writing: 

5 easy steps to publishing your next blog post (even if you dont have time)
90 seconds to becoming a better writer
How to never run out of blog ideas ever again