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Why Do Best-Selling Authors Brown, Kiyosaki, Rubin, Maxwell, and Godin All Blog?

“Connection is why we’re here; it is what gives purpose and meaning to our lives.”
Br
ené Brown

Guess what in-demand professional speakers: Bené Brown, Robert Kiyosaki, Gretchen Rubin, John Maxwell, and Seth Godin all have in common?

They all blog. 

Strange, right?

I mean, after all, aren’t they all successful – too successful to bother with blogging?

There must be a good reason why busy authors and speakers are still using a blog to get their message out and attract the business growth they want.

Let’s dig a little deeper…

You connect

There is something very special about sharing your voice with readers. You connect. You can also instruct, advise, direct – even admonish, but you always connect. 

It’s hard to connect in a 140 character Tweet or as people scroll past your post on Facebook or Instagram. You need time to connect.

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At BlogWorks we commonly see blog articles holding readers’ attention for 4, 6, even 13 minutes! That’s an eternity in Internet time. Imagine you had 100 people in a room taking in your advice for even 5 minutes every day, year-round. 

You have time to share your position on complicated topics like marriage, financial planning or selling a home. You have time to share your style, or unique approach and build rapport. You have time to invite readers to learn more about your company, your team and your solutions.

That’s what a blog can do.

Let’s look at how some of the most sought after speakers, authors and thought leaders use their blog.

Bené Brown

Prolific, best-selling author Bené Brown has been blogging since 2007. Her posts range from 400 word thoughtful muses like this one to 2000 essays like this one.

Not every blog post has to be an essay.

Not afraid to “let it all hang out” Brown allows her readers to see all of her vulnerabilities as an addict, mother, wife and, of course, as a celebrity. Just like her books, reading a Brene Brown blog post is like listening to her speak—authentic, often raw, insightful and always positive. 

If you’ve ever looked into improving your personal wealth, you’ve most likely come across serial author and celebrity finance wizard, Robert Kiyosaki. Kiyosaki’s empire includes real estate, books, games , coaching, retreats – you name it. If it has to do with making money, Kiyosaki has his hands on it.

He also has a massive following and uses his blog (written by both Robert and his wife, Kim) to nurture his list of over 1.5 millions subscribers. 

At BlogWorks we are huge fans of updating and reposting old blog posts. Kiyosaki uses this strategy and goes the extra distance with not only updated content but also images.

Updating and reposting old blog posts saves time but can also result in boosted traffic.

Gretchen Rubin

One of my favourite books about mindset and living with self-awareness is Gretchen Rubin’s bestseller The Happiness Project. And I remember reading that about half-way through writing the book, Rubin decided to share her monthly experiments with happiness in a blog

What was most remarkable about her blogging exercise was how her reader’s feedback started to inform her writing. Her blog became a kind of two-way conversation.

Your blog can become a kind of two-way communication with readers.

John Maxwell

You don’t have to always be the author of your own blog. Best-selling author, speaker and leadership expert, John Maxwell blends his own writing with posts from his CEO, Mark Cole. True to brand, all of the articles are about Maxwell and his teachings. 

Regardless of your workload or age (at the time of writing, Maxwell is 73), you can invite other writers to contribute to your blog. In fact, it can be a win/win. You get an article to publish and your contributor gets exposed to your audience.

Inviting other writers and speakers to your blog can be a great win!
Inviting other writers to your blog can be a great win/win.

We recently published a post on the BlogWorks blog contributed by editor Barbara McNichol and by communications expert Lauren Sergy.

Seth Godin

Seth Godin is the epitome of marching to your own drummer – including how he runs his blog. Millions of daily readers return to Godin’s quirky, short (his posts rarely exceed 400 words), but consistently insightful thoughts on life, thinking, marketing, and success.  

Godin’s blog and followers are a big part of his success as an author, speaker and thought leader.

Why Do Best Selling Authors and Speakers All Blog?
Your blog can be a feeder for attracting new followers and clients

You don’t have to be famous

You don’t have to be famous to blog. Your blog is a powerful way to connect with readers and to attract more followers. All of the authors profiled in this post are successful and they still use their blog as a core part of their marketing strategy.

Sure, social media, video, podcasts are great ways to get your message out. But if you want to attract people to your message and have them convert from readers to followers and then to buyers, you won’t do it with a Facebook update or Tweet.

Want to be able to write like a pro? Download our Ultimate Writing Template.

Enjoyed this article? Here are 3 more to help you with your blogging success:

21 clever ways to attract more readers and boost blog traffic this year
How to increase your blog traffic by almost 30% in only 90 days-a case study
How to (finally) make money with your blog

9 Writing Tips to Clarify Everyday Communication (From a Professional Editor)

Writing Tips to Clarify Everyday Communication

When you write an email or even a text message, do you find that certain words trip you up? 

Have you ever had someone misinterpret your message because of a small spelling error or even using a slightly different word? 

Read on for some expert writing tips from professional editor (and all-around excellent person) Barbara McNichol

“That” versus “who” 

If your subject is a thing, use “that” if it’s a person, use “who.” 

Example:  

“My friend, the one who did me that favour, is amazing.” 

“Breath” versus “breathe”

Breath, breathing, breathe…well they’re all slightly different variations on the same concept. 

Breath” is a noun (a thing), and “breathe” is a verb or the action of taking breaths. 

Examples: 

“He is breathing just fine on his own.” 

“He took one breath, then another.”   

“Allude” versus “elude” 

When you “allude” to something, you essentially refer to it. 

But “elude” refers to escaping or running away. 

Tip: You can remember “elude” because it starts with an “e,” just like “escape.” 

For blog writing tips, check out 11 Insanely Powerful Words for Your Blog

“Affect” versus “effect”

Affect” is an action word, a verb, referring to something’s ability to change another thing. You can remember it by subbing in the word “influence.” 

For instance, you could say that “…his words affect (influence) me in a good way.”  

Effect” by contrast, can mean either “bring about” or result. 

Example: “The story has the desired effect.”

“Alter” versus “altar”

Altar” is a religious structure, a thing, and “alter” means to change, as in “alternate.”  

“Everyday” versus “every day”

If you’re going to pay heed to any one of these writing tips, let it be this one!

Everyday” is an adjective that describes something that is common. For instance, “here are a few everyday words which are spelled wrong.” 

By contrast, with “every day”, we are referring to a group of singular days. So you might say “I see her spell something wrong every day.” 

Tip: If you’re stuck, try sticking the word “single” in between the two words and see if it makes sense. It should make sense in the “every day” example.  

“Famous” versus “notorious” 

Famous” refers to someone who is revered, who people like. You can remember “famous” by thinking of another “f” word, “favourite.” 

Notorious” on the other hand, usually refers to someone who is known for unfavourable reasons (remember this because it starts with “no”). 

Example: 

“The young actress became famous for her Oscar-nominated role, and then became notorious for her drug use and underage drinking.”

“Ado” versus “adieu” 

Ado” refers to trouble or problems — think Shakespeare’s Much Ado About Nothing or the phrase “without further ado…” 

Adieu,” on the other hand, is a phrase you might utter in the case of a long-term goodbye. 

“Lead” versus “led” 

When you use the word “lead” you are referring to an action, and that is a verb. 

For instance: “He had a fun time leading the group last Saturday.” 

But “led” is simply a past tense of “lead.” 

So you might say “He led the group with such passion, he was the best volunteer for the job.” 

Note: Lead is spelled the same as the element lead, but the element lead is pronounced “led”.  

Want more expert writing tips

There are many other points of contention we probably didn’t mention in this list of writing tips — what are some of your troublesome words or phrases? 

Want more conversions from your blog? You should read: 7 words that make your reader stop and take action

When we’re clear with our message and intent, we have a much better chance of being understood by our colleagues, clients, and friends, too. 

If you want to add value and clarity to your professional communications, or you want something to help guide you as you learn to write more clearly, sign up for Barbara’s Word Trippers program and get weekly writing guidance straight into your inbox!   

Barbara McNichol is passionate about helping administrative and business professionals add power to their pen. To assist in this mission, she has created a Word Trippers Tips Advantage Program so you can quickly find the right word when it matters most. It allows you to improve your writing through excellent weekly resources in your inbox, including a Word Tripper of the Week for 52 weeks. 

Visit https://wordtrippers.com/ for full details.

Want more writing tips? Check out these articles too! 

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11 Insanely Powerful Words for Your Blog

11 Powerful Words to Improve Blog Engagement

Have you ever wondered what it takes to write a compelling blog post?  

Or found yourself clicking over to a website that you wouldn’t normally be interested in?

When it comes to your content, a carefully chosen statement using one or more power words can make or break its “click” factor. 

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” ~ Mark Twain

Think Emotion, Trigger Action 

When blogging, it’s important to choose words that inspire action (think sharing a Facebook post or making a purchase) by evoking an emotional response. 

A title that prompts us to “see” or “guess,” for instance, is a little mysterious, evoking our curiosity and prompting us to click. And a button prompting you to “purchase this item today and get an instant 15% off” can easily create a sense of urgency, prompting you to decide to buy where before you may have previously been on the fence.

Here are 11 examples of words you can use to kick your content into high gear! 

1. Discover

When you use words that prompt people’s curiosity and offer some sort of promise about what can happen if they … (fill in the blank).   

2. You/your

As a writer, you want to put yourself in your audience’s shoes (see what we did there?). 

“You” is appropriate and useful if you are trying to establish a personal connection, but try to avoid using it in a demanding or overtly sales like way. 

For instance, 

Don’t say: You should buy X now!

Do say: Do you ever wake up tired when you know you got enough sleep? 

Use phrases that show the audience that you can relate to them, and make it clear that you are focussed on them and their needs.  

3. Imagine

Here’s another in our list of powerful words which evokes people’s curiosity and creativity, perhaps prompting a question like: 

What possibilities will open up for them if they use your product or service? 

This might appeal to people who are looking for a way to achieve their goals and dreams (…which, let’s face it, is most of us.) 

The point here is that you encourage them to get clear on where they are now, versus where they could be. 

4. Surprising

Amazing, surprising, fascinating.  

Why do these kinds of “ing” words work? 

Because they are action words. 

You want to get your reader moving somewhere, not let them sit and stew. Move their thoughts, change their minds, stir their hearts. 

5. Uncover

Again we are talking about one of the most powerful words for sparking curiosity. It’s like going into a shop with a bunch of little drawers…don’t you always want to open them to uncover the little mystery of what’s inside? 

6. Magic(al)

This might seem a bit fluffy at first but it can help to encourage people and make them feel brave. 

“Magic” can empower readers to understand that something that seems “impossible” is, in fact, possible.  

In this way, using terms like magical can essentially reassure them that an action can be completed.  

7. Improve

Again, this is another “promise” word that offers your audience a glimpse of what they could be in the future if they use your product or service. 

8. Challenge

This is one of those powerful words which can inspire action simply by recognizing a limitation or pushing someone to another level altogether. 

9. Success(ful)

We all want to be successful in some area of our lives, and the word “success” will have different meanings for some. 

No matter what you’re selling, chances are that they are reading because they want to make something easier, they want to make more money, or they want to be successful in some area of their lives. And you can use this to, again, help them envision themselves as more successful in the future. 

10. Now

Time-related words can create a sense of urgency and scarcity. Using terms like “now” helps to remind people of certain scarcities, such as time or money.  

11. Results

This is another one that conveys strength and progress by acknowledging that the reader most likely wants to get from here to there. 

Example: Try this Simple 5-minute Daily Exercise and See Results in One Month

Here we have a set of powerful words which, when combined, offer a concrete promise via a time-related statement. 

This encourages the reader to essentially visualize something that they are aiming for: a simple exercise that works. 

But we won’t tell them exactly what it is, because what’s the fun in giving it all away in the headline? 

How do you know what words to use? 

First off, the ability to use powerful words effectively in your content is an art, not a science! So don’t worry if you end up having to try and test a few headlines or taglines before you find one that fits (we all do).  

You don’t have to be an English major to improve your writing, but improving your vocabulary through frequent reading is a great way to practice.

What’s most important is that you keep in mind the reader’s cognitive response as you string words together. 

  • Use active wording 
  • Use words that match your writing style and tone 
  • Use words that reflect the intentions of your product and audience 

The idea here is to gently direct the reader towards your call to action. 

A great blog post has a few other specific components — we can help you with this!   

**

Liked this blog? Here are three more you might enjoy: 

21 Clever Ways to Attract More Readers and Boost Blog Traffic This Year
How To (Finally) Make Money With Your Blog
5 Brilliant Tips On How To Start A Blog Post With a Bang

Photo by Anton Repponen on Unsplash

5 Books Guaranteed to Make You a Better Writer

How to become a better writer: lessons from 5 amazing books

One secret most successful writers agree on is if you want to become a better writer you have to…read more.

And if you want to write for business, you should learn from the masters.

Even if you have been writing for years, you can learn better ways to keep a reader’s attention or how to move them to action.

In this piece – our first post about books we recommend – we have collected 5 of our favorite books about writing skills.

Each of these authors are skilled at their craft and bona fide experts at writing words that sell. We’ve learned from them—now you can as well.

On Writing: A Memoir of the Craft — Stephen King

“You cannot hope to sweep someone else away by the force of your writing until it has been done to you.” – Stephen King

Stephen King is undeniably royalty in the world of writing. He’s the master of suspense and is one of the most successful published authors of all time.

He also wants to tell you how to become a better writer via his memoir On Writing.

This powerful book covers everything from pointed life lessons through to practical tips. Like that in writing, you should “…kill your darlings, even when it breaks your egocentric little scribbler’s heart…”. 

On Writing is the perfect book if you are ready to take a sharp knife to your writing and deliver stronger sentences that move readers to action.

Alternatively, you can let BlogWorks handle the writing for you.

Bird by Bird: Some Instructions on Writing and Life — Anne Lamott

“Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life …” – Anne Lamott

Writer Anne Lamott is a vocal advocate of the need for a “shitty first draft”.

Picking up Bird by Bird means getting your hands on a heap of practical tips about the writing process and being a writer.

You’ll learn about the necessity of first drafts and how to know when to publish your work.

Her cutting wit will have you in stitches just as often as it will have you analyzing your experiences. Ultimately, you’ll be led to the conclusion that to be a great writer, you’ve got to write. A lot. 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley

“Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa.” Ann Handley

Ann Handley has established herself as one of the leading experts on writing in the digital age. 

Everybody writes is jam-packed with actionable tips that’ll help you become a better writer and to retain customers through thoughtful content. 

It also considers the value of (reliable) data, editors, and rewrites. Elements that are often overlooked by fledgling writers. 

But my favorite pointer (spoilers ahead) is that your content isn’t a one-off piece. You need to keep your eye on the big picture (aka your content strategy and goals) at all times. 

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It – Stephen Pressfield

“When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated.”

Steven Pressfield, of ‘The War of Art’ fame, wants to help amateur writers navigate the tangled path to professionalism. 

He also wants to swear. A shitload. 

This book is the lovechild borne of those two desires. 

Amidst Pressfield’s anecdotes and musings, you’ll find truth bombs that’ll change the way you look at writing. Of course, there are plenty of tips and tricks that’ll save you time and heartache too. 

The book’s tongue-in-cheek lessons are easy to digest. Plus, it’s written in bite-sized chunks that are perfect for busy writers. 

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience – Pamela Wilson

“The “lazy” approach means developing labour-saving techniques for getting things done so you have more time for other areas of your life” – Pamela Wilson

Building on the success of her own startup, Pamela Wilson became one of the most prolific bloggers at Copyblogger (aka the bible of Copywriting). 

Her part DIY, part self-help book Master Content Marketing tells you how to become a better writer in the digital age. The strength behind the book is her ‘keeping it real’ attitude. She promotes the ‘lazy’ approach to content marketing. 

 

If you need some help with the writing while you’re busy reading, check out BlogWorks. We can handle the writing for you.

Enjoyed this article? Here are three more to help you

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Photo by Ben White on Unsplash

How to increase your blog conversions with a test drive

The blog is not dead.

Sure, your blog might not be as sexy as Instagram stories or slapping a cool video on YouTube, but…

your blog has something that no social media has.

Your blog makes people stop, look around and test the waters.

We call it the Test Drive Effect.

In this post, I am going to be talking about what is conversion on your blog and how to get more of it!

Before I get to that, let me tell you a story.

Once upon a time…

No…not THAT story. I want to tell you the story of my first speaking experience.

Long before I was invited to stand on the main stage and deliver a keynote speech, I delivered workshops, mostly in meeting rooms at my client’s building. 

A pretty safe gamble.

I would be given a room full of employees who HAD TO BE THERE. At the time, it was perfect for a not-so-good amateur like me.

Then I was invited to the big game – my first speaking engagement at a conference. I was to deliver one of 5 concurrent workshops in the 10:30 slot leading up to lunch. 

Now, the stakes were higher…people had a choice—5 “break-out” sessions all happening at once.

Here’s what happened. 

I noticed that when people arrive BY CHOICE (just like when they choose to read your blog) the energy is different. They were more interested in learning and applying what they were learning.

And they stayed longer, asked questions and wanted more information.

And when I offered my book, more people bought my book.

I call it the Test-Drive Effect.

The Test-Drive Effect

Here’s how it works.

When people come to your website, on average they only stay for about one minute (that’s pretty typical of all our clients’ sites). But when they go to your blog posts they stay for 4, 6, even over 10 minutes! 

“When people stop to read your blog they are staying for 4-10 minutes – that’s a big opportunity.”

Just like the break-out session at the conference, they are test driving your solutions. They don’t get the full solution they might if they hired you, but they begin to understand how you think, how you solve problems, your style and most importantly, how you can help them.

When people read your blog they are test driving your solutions and your business. Click To Tweet

You are giving them a test drive.

To increase blog conversions, you need to first appreciate what is conversion and then there’s one more thing you need to do…

What is conversion?

Now imagine people come to the break out session and there’s no offer? No call-to-action? 

Sure, they might have learned something, but they weren’t invited to take the next step. It’s no different from your blog—if you don’t ask you won’t get. People might stop and give you 6 minutes of their time, but if there is no reason to take another action, they’re off checking Facebook.

You have to ask for the next step.

In Robert Cialdini’s brilliant book Influence, he describes the principle of consistency “People like to be consistent with the things they have previously said or done.” When you ask for a small action – like joining your mailing list – you are one step closer to a big action – like a purchase decision.

Why? Because when people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. 

When people take that first step with a small “yes” they are that much closer to saying “YES” with a big purchase. Click To Tweet

Just like test driving a car. When you take the car off the lot for a spin around the block the salesperson knows that if you come back saying all sorts of wonderful things about the experience you are much closer to saying “YES” to the car purchase. You are motivated to be consistent with your behavior.

That leads to increased blog conversions.

What small ‘Yes’ can you can ask for? It could be as simple as:

  • Invite them to read a second, related blog post
  • Ask them to join your list and receive future blog posts directly to their InBox.
  • Direct them to see your services or products.
  • Suggest they download a special report or one-page cheat sheet you created.
  • Send them to a self-assessment test.
  • Invite them to book a consultation or coaching call.
  • Give them 2 chapters of your new book.

Now it’s your job

Now it’s your job to put your blog to work. Sure you can fiddle away trying to get more Instagram followers or likes on Twitter – all good stuff – or you can convert blog readers to sales. It’s your choice.

When we work with small business owners we always start with the end goal. Just like a break-out session at a conference or test-driving a new car, there is always an end goal.

From there we design blog posts that get readers to stop and make a decision. There has to be a next step (I’ve given you 7 above).

Once your reader takes the first step (the test drive) it’s always easier to help them take the next, bigger step. And that leads to your ultimate goal: increased blog conversions.

Enjoyed this article? Here are 3 more articles all about putting your blog to work:

10 surprisingly simple tune-ups to make your blog sexy
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

21 incorrectly used words that can make you look dumb

A typewriter with a page that reads "Words Have Power";

Many of the words you use in your blog could be, well…

wrong.

Should you use advice or advise?

How about affect or effect?

Then there’s everyday and every day.

Aaaaaagh!?!?

Dear reader, instead of running off to Google every time you’re unsure we have scoured the lexicon library to help clarify, demystify, enlighten and sort through 21 words that often get misused and abused.

Here we go with our list of incorrectly used words…

1. Advise and advice

First, advise is a verb – the act of giving, while advice is a noun – what you give. A quickest test is to say your sentence out loud, like: “I went to the coach to get advise.”

2. Affect and effect

Not only do these two sound similar they are very often confused (fortunately most people don’t know the difference.) A simple distinction is to use effect if you are making the change happen and affect if you are helping make the change happen. For example: “The CEO’s decision effected a major change in direction.” And “What she said affected my decision to go ahead.”

3. Everyday and every day

This is an easy one to mix up. Doing something every day means you do it every single day, like drinking coffee in the morning.

Meanwhile, everyday means commonplace or normal, like hearing sirens is an everyday event.

4. Along and long

This is an easy one to clarify. Along means moving in a constant direction, like “I was moving along the highway.” While long means a great distance or duration, like “The highway was long and boring.”

5. A while and awhile

This is a tricky one. First, the difference between while and awhile is easy to spot. While refers to a period of time “We talked for a while.”

The word awhile means for a period of time “He waited awhile for his appointment.” Whereas a while can only be used to replace while – a longer period of time.

6. Any way and anyway

Anyway means “nonetheless” or “regardless” as in: “I knew I had to get work done, but checked Facebook anyway.” You can also use anyway to connect a story that’s continuing: “Anyway, I was describing how to write a better blog post…”

Any way means a variety of ways of doing something, or in any manner. “I had so much to get done I tackled my list any way possible.”  

Anyway, let’s get onto #7.

7. Fewer and less

Here’s a trick for this one: use fewer when referring to items you can count, like “fewer homes” or “fewer car sales.”

Use less when referring to items you can’t count, like “time”, or “income.” There are some conventions with fewer and less: we tend to use less with time, money and weight.

8. Insure and ensure

This is an easy one to remember: insure refers only to insurance. Ensure means to make sure. So you might want to ensure you are insured.

9. Irregardless and regardless

This is an easy fix: don’t use irregardless. You might find irregardless in text (and certainly hear some well-meaning folks use the word), but it’s not commonly accepted and just sounds wrong.

10. Principle and principal

My trick to remembering the difference between these is that my Principal at school should be my “pal” or friend, as in principal. Whereas principle is a guideline or rule: “…basic scientific principles.”

Principal can also refer to the amount borrowed on a load, the most important item in a particular set “The principal account makes up 65 percent of our revenues.”

11. Stationary and stationery

This is an easy one: you write on stationery. When something doesn’t move it is stationary.

12. It’s and its

It’s is a contraction of it is or it has. Use it’s to move a sentence along and to give a more casual feeling to your writing.

Its is about possession “The store increased its prices.” An easy test is to try removing the apostrophe and see how it sounds: “It’s raining” becomes “It is raining.” (which sounds better).

By the way, there is no use for its’.

13. They’re and their

This is similar to #12 and many other incorrectly used words, they’re is a contraction of they are, whereas their is all about ownership.

14. Who’s and whose

Who’s is a contraction that means either who is or who has. “Do you know someone who’s living in California?” 

Whose is possessive. “You and whose army?”

15. You’re and your

Here’s another contraction and one you probably get right: you’re and your.

You’re means you are and your is about ownership “Your car.” “Your home.” So, “If you’re going to your home to get your car you’re doing the right thing!”

16. Accept and except

Here’s an easy one…

These two words sound the same but are quite different: accept is to receive, except signifies and exclusion. So “I accept the offer, except I won’t want it for another month.”

17. In regard to

The only distinction to note here is that the expression In regard to is singular. To write “In regards to” is incorrect.

18. Ironic vs. Coincidental

Here’s an interesting distinction: if something happens at the same time “I was about to go see her when she showed up at my house.” that’s a coincidence. But, when there’s a reversal involved, like “When we returned from our trip to Mexico we learned the weather was actually better at home.” That’s ironic.

Comedian Ed Byrne writing about Alanis Morisette’s song, Ironic: “The only ironic thing about that song is it’s called ‘Ironic’ and it’s written by a woman who doesn’t know what irony is. That’s quite ironic.”

19. Imply vs. Infer

“The implier is the pitcher; the inferrer is the catcher.” Theodore Bernstein, The Careful Writer

To imply is to say something indirectly, like: “The host implied it was time to leave by saying she was tired.” To infer is to gather, deduce, or figure out. “We inferred it was time to leave by the host’s actions.”

The way to remember this one is: a speaker/writer implies, while the listener/reader infers.

20. Adverse and Averse

To be adverse is rarely used to describe people, but more commonly to describe events, effects, trends in the economy, changes in weather, etc: “The new medication has no adverse impacts on health.”

Averse describes people and means to feel opposed or disinclined. “We are not averse to holding another meeting.”

21. Irrespective and respective

Irrespective is not just the opposite of respective. Their meanings are completely different.

Irrespective of means regardless of as in “he continued to blog irrespective of how many readers he had.”

Whereas, respective means relating to two more more things individually”, as in “We all met for lunch and then returned to our respective offices.”

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