This might be the most important article you read this year.
Okay, a bit of hyperbole, but if you’re trying to get bigger results from your blog, this will be damn good.
In this article we are looking at the 3 WordPress blog plugins we use the most often on this site.
Think of a plugin like an app on your phone. They can be a waste of time and actually slow down your site…or they can be amazing and make life oh-so-much-better. Add to that, most plugins are free, or at the very least have a free version.
Here they are:
1. Better Click to Tweet
2. Insert Post Ads
3. Editorial Calendar
I’m going to spell out the steps for each of these WordPress blog plugins below. You can also grab some popcorn and watch this 12 minute video.
01:00 Better Click to Tweet
4:38 Insert Post Ads
10:26 Editorial Calendar
1. Better Click to Tweet
This might be the simplest improvement you make to your blogs results—make it easy for readers to Tweet about your blog. In our goldfish-like attention world, nothing is better than saving your customers’ time.
Better Click to Tweet is a simple, free plugin that makes it super easy to let your readers, with just 2 clicks, share your post to all of their followers on Twitter. And that one tweet can put you in front of thousands of followers loyal to that reader.
This video explains how to install the plugin.
Once you have the plugin installed adding a click to tweet is easy:
Copy a quote from your blog you want readers to share. Click on the location in your post you want to insert the click to tweet. Click on the blue bird in your menu bar, paste the quote and you’re done!
2. Insert Post Ads
This WordPress blog plugin is amazing! I first came across it on Mike Stelzner’s Social Media Examiner’s blog (which has become like a Wiki for how-to social media). I noticed there were ads for his conference on every blog post. And I knew he had thousands of posts – clearly it wasn’t possible to have inserted the ad manually. That’s when I had a peak at his source code and viola!..Insert Post Ads (Thank You Mike.)
On any WordPress site, you can insert a banner for a webinar, live event (like Stelzner did for his conference), book sales, optin, content upgrade, a sale event or your daughter’s lemonade stand.
Within a few minutes your advertisement/offer/announcement is on every blog post on your site. And just as quickly you can remove it.
Here’s how this clever little plugin works…
Once you have the plugin installed (did I mention it’s free?).
1. Drop the banner image you want displayed into a draft page on your WordPress site. You won’t be publishing this page – it’s just there so you can quickly get the html code from the image.
2. Click on the image, go to edit, and select “Link to Custom URL” and paste the link to the event or sales page you want to promote. Click “Update” to save the banner. Now that you have a linked banner, you need to load that into the Insert Post Ads plugin.
3. Click on “Text” to display the HTML code for that page (if you’re getting confused, watch the video on this page.) Copy the code for that banner into your clipboard. Click “Save Draft” to save your page in WordPress.
4. Go to your Insert Post Ads plugin “Post Adverts > Add New Posts.” Enter the name of the new insert where it says “Advert Title.” Paste the HTML code into “Advert code:” Choose “Display the advert After Paragraph Number” and choose a number. Click “Publish”
That’s it. It’s going to seem like Greek (no offense to all the Greeks who read my blog), but once you’ve done it, oh let’s say 114 times, it gets easier!
I encourage you to write out the steps so next month when you go to replace the banner it’s much quicker.
3. Editorial Calendar Plugin
I think I saved my favourite of the WordPress blog plugins for last.
Imagine having all your blog posts – past and future – nicely organized and displayed on a calendar. Automatically! That’s what the Editorial Calendar plugin (yup, free as well) will do.
All you have to do is install the plugin and presto! it populates with all your posted blogs and – this is my favourite part – it lists all your draft posts in a tidy list in a right-hand side bar.
But, wait, there’s more! (thank you Steve Jobs for that one.)
You can do a quick edit of a draft right from the calendar. You can also move your draft posts on the calendar and it will automagically update the posting date on the draft.
If you aren’t using a more robust tool, like coschedule or post planner, Editorial Calendar is a slick, nibble alternative. And if you collaborate with an editor or assistant, this tool will save you tons of emails back and forth about dates.
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