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How to Write Your First Roundup Post and get More Traffic

How to Write an Amazing Roundup Post

Have you ever seen a roundup post?

Round up posts are essentially “roundups” of great content in a particular industry or topic area. For example, “10 Brilliant Blogging ‘How-To’ Posts You MUST Read” would be a roundup of, well, 10 blogging how-to posts that other people have written.

Other examples are my roundup post: “9 stupid things speakers do on stage” or “21 Traffic Building Tips from professional bloggers” on this site.

Roundup posts are a little more work to create, so let’s start with the big question…

Why write a roundup post?

Unlike, you sharing your opinion on your blog site, a Roundup post aggregates many opinions and gives your readers a broader set of solutions. But there are more advantages than just a better post:

  • You can build relationships with other bloggers or authors.
  • The people you quote are motivated to share your article with their followers.
  • You position yourself as an authority in your niche.
  • You are leveraging other people’s content — less work for you!

If this sounds good, let’s clarify the two main approaches to writing your first roundup post:

Use existing content. You put on your Columbo trench coat and start collecting tips, tricks and insights already published on other blogs.

Interview experts. This second approach takes a bit more work, but will result in new content that you “own.” For example, you could interview authors about their advice on publishing your first book, or financial experts to get their best advice about saving for retirement.

In this post we will focus mostly on the first method: collecting great content into on themed post.

Steps to Write an Amazing Content Roundup Post

Alright, let’s go over the basics first.

Here we go…

Step #1: Find some great posts

You can’t write a roundup without great content to share. You probably already read other blogs in your niche – start with those. I like to create a quick spreadsheet format, starting with my favourite blog posts listed down the left-hand side.

From there, you can branch out a bit. Search well-known blogs in your industry for their best stuff. Use a tool like BuzzSumo to find articles with a high share count.

You can also use a tool like Klout to find popular articles.

 

Roundup Content Using Klout

 

Remember: Quality > Quantity.

You only want a handful of truly great articles.

Start with StumbleUpon or Quora to discover the questions people are asking about your topic area…

To help find posts in the future, set up a Feedly account, and follow blogs in your niche or topic area. Feedly makes it easy to scroll through the latest posts from each source and allows you to jump to the author’s site or share the post.

Feedly is a great tool for quickly scanning dozens of blogs

Step #2: Write the post and cite the authors

When curating content like this, you want to make sure you cite the authors. After all, the whole purpose is to get them to (hopefully) share it with their followers and bring you traffic.

Don’t just say “this post” or “a post I found.” Instead, say “This post by XYZ author talks about how to do XYZ.” Say the authors’ name or the blog’s name, and link to their homepage if available.

Remember: The better you make the author look, the greater the chance they’ll share the post.

For example, look at how Chris Garrett gives loads of credit to Digg – even so far as using their name as a header.

Content Roundup Example

 

Step #3: Be consistent

While you don’t have to publish more than one roundup post, an ongoing blog post every week or every month is the most effective option for growth.

In fact, consistently publishing roundup posts not only helps keep your existing readers around, but it brings new ones in, too.

If you do a weekly roundup, publish it at the same time every week. Your followers will begin to expect it and come back.

Hey, we know how tough it can be to keep up with publishing new content. We can help with that.

Step #4: Reach out to the authors

After writing your post, don’t forget to tell the authors about it. You can send them an email or tag them on social media.

When writing an email, try something like this (customizing the brackets):

Subject: I loved your blog post

Body:

“Hey, [Name]!

I’m writing to let you know I really enjoyed reading your post, [Post Title]. I particularly enjoyed the part about [something you liked about their article].

In fact, I liked it so much that I added it to my [weekly] roundup on [roundup topic]. You can check it out here:

[Link to roundup post]

I’d love to get your opinion on it!

Cheers,

[Your Name]

P.S. Here’s a handy pre-populated tweet if you’d like to share it.”

Note: You can create the pre-populated tweet using Click to Tweet.

Another option

Who said there’s anything wrong with a little self-promotion?

If you’ve got a bulk of content on your own blog on similar content, go ahead and create a roundup of your own posts.

Here are just a few reasons this is a great option:

  • It helps reduce your bounce rate (that means how many visitors navigate away from your page after only viewing a single page)
  • It demonstrates your expertise on a subject
  • It’s a good way to let new followers or readers get to know what you’re all about

If self-promotion isn’t your thing, we can help promote your blogs, too. Here’s how.

Content Roundup Post Examples

Finally, here are a few examples of big blogs using content roundups to help give you some inspiration:

Conclusion

Content roundups are sometimes seen as a cheap way to get views. But doing them right gets you authority and traffic, hands down. As long as you only deliver quality content and actually handpick the content you show, you’ll do just fine.

Will you start writing content roundups now? Share them in the comments to help inspire other readers!

If you liked learning about how to create an amazing roundup post, check out more posts on creating great content:

How to Guarantee Your Blog Posts Look Amazing on Social Media
21 clever ways to attract more readers and boost blog traffic this year
10 surprisingly simple tune-ups to make your blog sexy (and get more blog traffic)

This article was originally published in February 2017, but we’ve updated it in May 2020 just for you.

How to Ignite Your Blog Results in the New Year

How to Ignite Your Blog Results in the New Year

“Cheers to the New Year and another chance for us to get it right.” Oprah

The new year is a perfect time for a fresh start. How about your blog? 

Whatever your results were last year, the new year brings new ideas, energy, inspiration and, with a bit of focus, even better results. Your blog could be one of your most powerful marketing tools if you put it to work.

In this article, we are sharing our 7 favourite new year blog improvements. You can do each one independently. And most of them can be done in less than one hour. 

Ready? Let’s get started…

Clear the clutter

Your readers don’t need more distractions. Now is the time to remove low-value parts from your blog pages that pull your readers away from your content. Here are some examples: 

Blogrolls. Your blog is not a library where people park themselves for hours and your readers don’t need a list of past blogs (we all know how to scroll down the page and click the “previous” button).

Tag clouds/lists. Unless you are getting thousands of readers a day you will want to direct readers to your latest blog post. Lists of tags (or blog categories) are for high-traffic sites that need to direct readers who are returning multiple times.

Social media widgets. An invitation to go to social media is an invitation to lose readers. If you want to invite readers to connect with you on social, add social share buttons to your blog with tools like sumome or social warfare, plus add the widgets at the bottom of your site.

Watch the numbers

You can’t make good decisions about your money until you know your current financial status, and you can’t get better results from your blog until you know what the current performance is. And the only way to see what’s happening with your web site is with Google Analytics.

In this article, we show you how to know if Google Analytics is installed. While in this article we explain what numbers to watch and what they mean.

To go one step further, log in to Google Analytics, Go to Audience>Overview then click the “Share” button in the top-right corner of your screen and set up an automatic monthly report to be emailed to you. This is a great way to get a nudge in your inbox every month to pay attention to your numbers!

How to Ignite Your Blog Results in the New Year
With one click get a snapshot of your site’s analytics sent to your Inbox

Create a calendar

A great way to kick off the new year and to get your creative juices flowing is with a content calendar for the year. Think of this as a map of all the topics you want to share with your readers.

You can organize future posts around seasons, holidays, annual events, or product launches. This is also a great time to look at past blog posts and think about updating old posts that have done well (#4 idea) but are outdated. 

You can build your calendar using the Calendar WordPress plugin (see my video on this), in Microsoft Excel, planning tools like Trello, or in social media scheduling tools like coschedule.

The Calendar plug-in makes it easy to organize future blog posts

The old is new again

One of our favourite traffic-building strategies is to update old blog posts that have done well in the past but are in need of a quick update. Not only can this be a big-time saver (compared to writing a completely new post), but you are building on the traffic the post is already getting. 

How to Ignite Your Blog Results in the New Year

The strategy is to give each article a quick make-over to update the content, refresh the look and then to republish with a new date. The goal is more traffic, plus you save a lot of time and effort, compared to starting from scratch with a new article.

This post explains in detail how to use this strategy.

Linking is the new Liking

Imagine you park your car, walk into a store, ready to buy an accessory for your computer, but there’s nobody there to help you. You’d probably leave. Right?

With most blog posts we look at, that’s what happens – over 90% of readers leave the site. 

How to Ignite Your Blog Results in the New Year
Unless you have a good reason to stay, most readers will exit without ever visiting a second page.

One of the quickest ways to get better performance from your blog is to add a call-to-action. The call-to-action (CTA) might be a simple link to your book or programs, or an invitation to learn more about your products, like “learn more about our custom leadership workshops.”

Keywords are the key

Confused about SEO, keywords, meta tags, and jargon concerning attracting more organic traffic? Well, it can be confusing – especially if you try to follow the advice of guru’s who spend their whole day thinking about this stuff. Or it can be really easy.

The basic concept of SEO for your blog post to include what the readers you want are already looking for. If your target market is searching for “leadership training’”, “roll-up garage doors”, or “Denver real estate lawyer” you need to include that phrase a number of times in your article (ideally in your headline as well).

A super-quick way to discover what people are searching for is to start typing a query into your search bar and then see what Google suggests people are searching for. You can also see a list of suggestions in blue at the bottom of your screen.

You can also use Google Trends to discover keyword phrases used in the past 7 days, month or longer.

 

Practice writing faster, better

When it comes to blogging, it’s more important to stay connected with your followers with regularly posted articles than it is to keep reworking an article until perfect. Learning how to turn a blog idea into a finished post faster and better will make it easier to keep up with your publishing schedule. 

This article is an example: I wrote this over 3 mornings and for about 30 minutes each time. 

Here are some tips on how to write faster and better.

  1. Start with your content calendar (#3, above). Having topics ready to go allows you to start thinking about the post – even taking notes – long before the article is due.
  2. Use a writing template. Every blog should flow from: attention, personal, promise, content, to call-to-action. Get your free copy of the template here. At Blogworks, our team all use The Ultimate Writing Template for most of our client’s articles. 
  3. Only edit at the end. Each time you go to work on your draft post, avoid the temptation to edit what you’ve already written. The goal should be to first write what author Anne Lamott calls your “shitty first draft” and only then to go back and clean up your post.
  4. Write like you speak. A blog is a conversation where you solve problems or share topics of interest with your audience. The best blogs use a conversational style of writing (without a lot of jargon or “$10 words”)  that makes the reading experience easy and enjoyable. Try recording your thoughts as you speak and then using a service like rev.com to transcribe your voice into a draft article.
  5. Ship it. At the end of the day, it doesn’t matter how clever your ideas are or how amazing your solutions if you don’t, as serial blogger Seth Godin would say “Ship it.” Even if it means cranking out a 300-word muse about an article you just read, it’s better to stick to a regular publishing schedule and keep your followers coming back for more.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

How to increase blog traffic by almost 30% in only 90 days – a case study

Busy street symbolizing an increase in blog traffic

At BlogWorks we love to see results.

Especially when the results are fast.

And we really, really love seeing client results when we’re using one of our favourite techniques.

What we call re-loving old posts.

The idea is simple…

If you have been blogging for a while, your inventory of posts will have been indexed by the search engines. In other words, Google will have decided how to “rank” your blog posts against all the other posts about similar topics.

This is why some of your posts show up on the first page of search results and some on the 13th page.

Updating old content can fix that.

Let’s start with why updating old posts works.

Why you need to update your old content to increase blog traffic

The strategy of updating old content to increase blog traffic works best if you’ve already published at least two dozen blog posts. This post explains in detail how to use this strategy.

Here are the most important reasons why we love this strategy. Book a call today to learn if this can work for your business.

1. Better click-through. When you update that old content you improve your click-through rate – the volume of people who choose to click on your article – simply because the date is more current.

2. Google likes fresh content. One of the many factors Google looks for in posts is how fresh is your content. When you update your old posts you also will update the publish date. More recent equals more results.

current dates in search engine results page
In this example, 6 of 7 search results were posted in the last 12 months

3. Improve your title. Your post title tells readers what the article is about but also should attract and intrigue the reader enough to want to jump in. Now is the time to turn that boring headline into a killer question, or use any of the 5 techniques described in this article.

According to Convince and Convert, a great title is clear (what will I get if I read this?) but intrigues the reader to dive in. Remember, you are competing with everything else on their phone or laptop – you need to get and keep their attention!

blog post title matters
The best headlines are about 8 words and 70 characters

4. Fix grammar and spelling. Updating your old posts gives you a chance to catch those spelling mistakes or tighten up the grammar. A quick improvement is to remove the word “that” – it will make your sentence read better and improve the flow of your post.

5. Link to “revenue” pages. Here’s a quick test: in the first third of your article does you post link to at least one “revenue” page, like a product or service page? When you update the old post, also update internal links to your site.

image of internal links in a blog post

6. One less article to post. Updating an old post takes a fraction of the time it takes to write a new one. Many of our clients combine one new article (we do that as well!) with one updated article each month.

Now that we’ve looked at the reasons, let’s look at an example of how one BlogWorks client used this strategy.

The Speaker Exchange

Like many small business owners, Brittanny and Julie at The Speaker Exchange were aware of the value of content marketing, but needed an outsourced solution. They had been using newsletters to stay in touch with their audience.

They reached out to BlogWorks for a solution.

Home page of The Speaker Exchange

The goal was to create consistent inbound traffic using original blog posts targeted to the event planner audience. At BlogWorks we have a team of local writers, each with specialties.

We write blog posts for a wide variety of wonderful clients ranging from leadership authors and public speakers to cyber security experts. And in this case, we have writers who know the speaking industry.

The BlogWorks solution

The BlogWorks solution was to write one original post and to update one older post every month, plus promote the blog through social media. In the first 90 days, site traffic was up almost 30%! Even better, Sessions and Pageviews were both up over 20%.

Image of analytics showing increased blog traffic

A part of the solution was more consistent blog publishing, but the biggest results was from updating old content with better keywords, headlines, and content.

The client example we shared in this post could be yours(!) Contact us today to learn how to increase your blog traffic by updating old posts.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

 

3 Amazing WordPress Blog Plugins to Power up your Site

WordPress blog plugins to power up your site

This might be the most important article you read this year.

Okay, a bit of hyperbole, but if you’re trying to get bigger results from your blog, this will be damn good.

In this article we are looking at the 3 WordPress blog plugins we use the most often on this site.

Think of a plugin like an app on your phone. They can be a waste of time and actually slow down your site…or they can be amazing and make life oh-so-much-better. Add to that, most plugins are free, or at the very least have a free version.

Here they are:

1. Better Click to Tweet
2. Insert Post Ads
3. Editorial Calendar

I’m going to spell out the steps for each of these WordPress blog plugins below. You can also grab some popcorn and watch this 12 minute video.

Video roll:

01:00 Better Click to Tweet
4:38 Insert Post Ads
10:26 Editorial Calendar

1. Better Click to Tweet

This might be the simplest improvement you make to your blogs results—make it easy for readers to Tweet about your blog. In our goldfish-like attention world, nothing is better than saving your customers’ time.

In our goldfish-like attention world, nothing is better than saving your customers’ time. Click To Tweet

Better Click to Tweet is a simple, free plugin that makes it super easy to let your readers, with just 2 clicks, share your post to all of their followers on Twitter. And that one tweet can put you in front of thousands of followers loyal to that reader.

There are similar tools, like Click to Tweet and plugins like sumome and social warfare offer a click to tweet option.

This video explains how to install the plugin.

Once you have the plugin installed adding a click to tweet is easy:

Copy a quote from your blog you want readers to share. Click on the location in your post you want to insert the click to tweet. Click on the blue bird in your menu bar, paste the quote and you’re done!

more blog traffic

2. Insert Post Ads

This WordPress blog plugin is amazing! I first came across it on Mike Stelzner’s Social Media Examiner’s blog (which has become like a Wiki for how-to social media). I noticed there were ads for his conference on every blog post. And I knew he had thousands of posts – clearly it wasn’t possible to have inserted the ad manually. That’s when I had a peak at his source code and viola!..Insert Post Ads (Thank You Mike.)

On any WordPress site, you can insert a banner for a webinar, live event (like Stelzner did for his conference), book sales, optin, content upgrade, a sale event or your daughter’s lemonade stand.

Within a few minutes your advertisement/offer/announcement is on every blog post on your site. And just as quickly you can remove it.

more blog traffic

Here’s how this clever little plugin works…

Once you have the plugin installed (did I mention it’s free?).

1. Drop the banner image you want displayed into a draft page on your WordPress site. You won’t be publishing this page – it’s just there so you can quickly get the html code from the image.

2. Click on the image, go to edit, and select “Link to Custom URL” and paste the link to the event or sales page you want to promote. Click “Update” to save the banner. Now that you have a linked banner, you need to load that into the Insert Post Ads plugin.

3. Click on “Text” to display the HTML code for that page (if you’re getting confused, watch the video on this page.) Copy the code for that banner into your clipboard. Click “Save Draft” to save your page in WordPress.

4. Go to your Insert Post Ads plugin “Post Adverts > Add New Posts.” Enter the name of the new insert where it says “Advert Title.” Paste the HTML code into “Advert code:” Choose “Display the advert After Paragraph Number” and choose a number. Click “Publish”

That’s it. It’s going to seem like Greek (no offense to all the Greeks who read my blog), but once you’ve done it, oh let’s say 114 times, it gets easier!

I encourage you to write out the steps so next month when you go to replace the banner it’s much quicker.

3. Editorial Calendar Plugin

I think I saved my favourite of the WordPress blog plugins for last.

Imagine having all your blog posts – past and future – nicely organized and displayed on a calendar. Automatically! That’s what the Editorial Calendar plugin (yup, free as well) will do.

Imagine having all your blog posts - past and future - nicely organized and displayed on a calendar. Automatically! Click To Tweet

All you have to do is install the plugin and presto! it populates with all your posted blogs and – this is my favourite part – it lists all your draft posts in a tidy list in a right-hand side bar.

But, wait, there’s more! (thank you Steve Jobs for that one.)

more blog traffic

You can do a quick edit of a draft right from the calendar. You can also move your draft posts on the calendar and it will automagically update the posting date on the draft.

If you aren’t using a more robust tool, like coschedule or post planner, Editorial Calendar is a slick, nibble alternative. And if you collaborate with an editor or assistant, this tool will save you tons of emails back and forth about dates.

You’re welcome.

Ready to learn more? Here are 3 of our most popular articles on this topic:

7 Types of Call To Action to Move your Blog Readers to Action
Your end of year blog tune up
51 ways to get more business from your blog in the New Year

7 Types of Call To Action to Move your Blog Readers to Action

A blog call to action can boost your business

It’s hard to imagine a sales person not asking for the sale or Amazon not having an “Add to cart” button. So why do so many blogs not have a call-to-action?

Does yours?

Before I get to my 7 favourite options for your blog call to action (CTA) let’s take a step back and talk about what your blog is for.

Your blog is there to help people. Even blogs that share travel stories or pontificate about the pro’s and con’s of nose piercing are there to help.

And if you want to help people, you need to offer more than your written advice. It could be coaching, an online course, live events, consulting, or your book. That’s where you CTA comes in – helping people.

Alrighty, with that out of the way, let’s look at my favourite CTA’s.

1. Internal link call to action

By far the simplest and most essential blog call to action is to link to another page on your site. The reader can go deeper with related content and you get them on your site longer. Longer on site means more time to visit your products and services pages.

Of course, you can also link directly from your blog to pages that lead your reader closer to a sale. When I’m writing my draft blog post I will underline a word if it relates to another post I’ve already published. That way I don’t interrupt my writing (like that) to go search for the actual link. I’ll go back and add the actual link before I publish.

One last point…a quick fix strategy is to go back to your top half-dozen posts and add internal links to other posts and to your products and services pages. Don’t over do it, but 4-6 links in a 400-1,000 word post is not going to seem overkill.

internal link call to action for your blog

2. Bottom of blog call to action

Did you know that 30% of people buying a book on Amazon will buy a second book from the list “Customers who bought this item also bought”. Why not use the same strategy in your blog?

At the bottom of each post simply list 3 more posts they might enjoy. After all, if your reader gets to the bottom of the post they probably want more on that topic. It’s a great blog call to action that can keep your readers on your site.

We started offering a list of 3 additional posts at the bottom of every new post on our blog. It such a simple task, you’d be crazy to not do it. Again, just like the suggestion above for retrofitting older popular posts with internal links, you can easily add suggested posts at the end of those same posts,

bottom of blog call to action

3. Social shares

One of the easiest ways to increase traffic to your blog is to have readers share it on social media. The math is impressive:

One of the easiest ways to increase traffic to your blog is to have readers share it on social media. Click To Tweet`

Imagine if only 20 people share your post. But those shares go to some 20,000 of their followers. It doesn’t take a big percent of responses to see how your traffic will increase.

There are a few tools, like sumome, addthis, sharethis and social warfare that make it super easy to share your blog on social media. All of these tools should work perfectly on mobile (your mobile traffic could be as high as 35-45% of all traffic) with share buttons that stay at the bottom of the phone’s screen as the reader scrolls.

social calls to action

4. Content upgrade

This blog call to actio is a little more complicated to set up, but the results can be impressive. The idea of of ‘content upgrade’ is to deliver a report, or guide or check list that supplements the blog post the reader is on.

For example, if your post is about 5 ways to give feedback to employees, your content upgrade could be a check list that helps you choose the right feedback to use in your next coaching session.

Ideally, the gift can be consumed in one sitting and has high value for the prospect. After all, this is their first impression of you and your business.

To receive the download the reader has to optin to your mailing list.

The trick is to take the reader to what’s called a “landing page” where the offer is presented and there’s an invitation to join your list if they want to receive the gift but also receive future updates from you. The simplest way to do this is to create a hidden page on your site (like www.yoursite.com/offer) with the offer. You can also create custom landing pages in most CRM’s, like Convertkit, Ontraport, Active Campaign, etc.

example of blog content upgrade

5. Click to tweet

One of the easiest ways to encourage readers to share your post is to set up a click-to-tweet option. Your reader sees an interesting quote, identified with the Twitter bird icon, they click on that quote and your blog is shared onto their Twitter channel with a link back to your blog. This makes it super easy or your reader to share and you get exposed to their followers.

The set up for a click to tweet option is simple. At BlogWorks we use the plugin Better Click to Tweet. This video explains how to install the plugin. And there are others, like Click to Tweet and plugins like sumome and social warfare offer a click to tweet feature as an option.

Once you have the plugin installed add a click to tweet is easy. Copy a quote from your blog that you want readers to share. Click on the location in your post you want to insert the click to tweet. Click on the blue bird in your menu bar, paste the quote and you’re done!

example of click to tweet

6. Sidebar CTA

Most blogs have a menu of sidebar displayed options. It might be your most popular blog posts, advertising a product, like your book and it can be an invitation to join your mailing list.

Building your mailing list is an important strategy for marketing your business. Even with the explosive growth of Instagram, Facebook, Youtube and other social channels, you will always get stronger sales by directly emailing a list of loyal followers.

The sidebar CTA is an invitation to grow your list, usually in return for receiving a gift, or “lead magnet”.

Many of the mailing list tools, like Mail Chimp (called a signup form) or Convertkit (create form) make it super easy to design and load the “widget” box, complete with image of your gift, into your website. The full sequence of events, like Thank You page, optin confirmation email, etc are easy to set up.

More robust CRM (Customer Relations Management) software, like Active Campaign (create form to capture contacts) and Infusionsoft (create WordPress optin form) also allow you to create the form.

The beauty of these sequences is that once you jump through all the hoops (there are loads of videos on YouTube explaining how to do this), it will run 24/7 for years. Your job is to check the numbers and change to a new gift if you aren’t getting the results you want.

Use your sidebar for a CTA

7. The Pop-up Call to Action

Finally, we come to the much maligned pop-up CTA. But, before you run away screaming “I hate pop-up’s!” You need to know something.

Pop-up’s work. The trick with pop-up’s is to not annoy your reader! All of these tools are designed to select who sees your popup and how they see it. For example, you can delay the popup until the reader has been on your post for 2 minutes or they are about to leave you page. You can also set the popup to not show to returning readers. 

Some of the most popular popup plugins are Optin Monster, ConvertPlus, or WP Subscribe Pro.

popups work as a call to action

One more thing I’ve got to do!!

At this point you might be freaking out and thinking “One more thing I’ve got to do!!” Here’s the deal:

Just like investing in professional pictures of your products (or your profile picture), adding CTA’s to your blog are an investment. Every day you can be helping your readers with your blog or you can be helping them and you by getting them to respond to a call to action.

A small investment now (like 5 minutes to add internal links to a post) could pay big dividends day after day for years to come. So, stop screaming, pick one and get to work.

You’re welcome.

If you enjoyed this article (You new this was coming, right?), you’re going to want to check out these as well:

Why You Should be Re-Loving Your Old Blog Posts
How to Ensure Your Posts Look AMAZING On Social Media
Why You Need A Standard Operating Procedure For Your Blog

How to Build a Better Blog: 5 Industry Experts Share Their Top Tips

build a better blog

Sometimes a simple lesson can change everything.

Like how to use questions to turn a hesitant prospect into a new client.

Or how to start with benefits instead of features when writing sales copy.

The same is true with blogging … often the simplest lessons will out-perform the most complicated.

That’s what this post is all about. I wanted to ask the experts what really worked when it came to building a successful blog.

Specifically, I asked them:

“What should busy business owners do to get better results from their blog?”

I wanted simple strategies that could be implemented to build a better blog even with the busiest schedule. And I wanted long-game strategies. After all, blogging is not about quick-fix, sudden windfall marketing tricks. Right?

You have a blog because you understand the power of attracting followers and building loyalty. And we all know that getting good things in life often takes time.

Reader warning:

If you are 20-something and spend most of your time watching YouTube videos about SEO tricks and long-tail keyword research this post is not for you.

 

Here’s a list of the solutions the experts provided:

  1. Keep the faith
  2. Answer your audience
  3. Reach out to others
  4. Rework what’s already working
  5. Write to be shared

1. Keep the faith

Most bloggers want to quit. Photo by rawpixel on Unsplash

You are going to want to quit…most bloggers do.

After all, unless you have a team or have outsourced the whole process, writing, editing, publishing and promoting your blog is … a lot of work!

But the results can be better than any other form of advertising or marketing you invest in. Your blog can be found and read years later (even one year after being published, this post on my personal blog still attracts over 7,500 readers per month), generating leads for your business without you having to do anything.

The trick is to keep the faith.

Harsh Agrawal

“Start doing what you want to do.” wrote author and blogger, Harsh Agrawal, “You will only get better with time.”

 

At BlogWorks, every month we are faced with advertising/promotion decisions. While the “older” strategies, like Facebook advertising, Google retargeting and email blasts are still there, newer ones, like Instagram stories and video posts on LinkedIn are waiting there to be discovered and explored.

It all takes time – often time and money.

The good news is you have one of the most powerful strategies working for you already. It’s called a blog.

Now, maybe you’re only getting 100 people reading your blog per day. But, that’s not how to think about it! Anyone who has promoted public seminars knows the power of having an audience. With your blog, you have that every day!

It might be that your average reader only stays for 2 or 3 minutes. That’s great! Now get them to read a related post. Or direct them to your contact page, or send them to a survey.

Instead of quitting on your blog and chasing the next advertising BSO (bright shiny object), keep the faith.

Speaking of related articles, this post will show you exactly how to get more readers to your blog.

2. Answer your audience

answer your audience. Photo by rawpixel on Unsplash

The most important lesson in marketing is (I’m putting it in caps so you can’t miss it):

KNOW YOUR CUSTOMER.

Yet it’s surprising how many bloggers seem to have picked their topics using an Ouija board.

If you can’t prove you know your customer, it’s like ignoring your customer. And nothing drives business away faster than ignoring your customer.

Nothing drives business away faster than ignoring your customer. Click To Tweet

Imagine you want to buy a new phone. You’ve got lots of questions. You want to buy the perfect phone. But, instead of getting someone interested in listening, answering your questions and helping to narrow down your choices, you got a commission-driven, fast-talking sales person who wastes your time telling you all the ways he uses his phone.

Ugh.

“Whatever anyone’s objections, concerns, unknowns, etc. might be,” wrote blogger, podcaster and author, Pat Flynn “your posts should be published to address them.”

In our nano-second, attention deprived lifestyle, the more targeted your blog topics, the more you will attract your ideal customer.

Consider the headlines of blog posts that ended up on page 1 of Google:

Leadership Qualities that will make you a better Entrepreneur – Neil Patel

and one written on a similar topic that fell to page 10.

10 Essential Business Leadership Skills

Notice how the first title is more descriptive and targeted? When you read the first headline, your initial impression is that this post is going to help make you a better entrepreneur and leader.

“This will help with SEO, yes,” says Flynn, “but more than that it’ll help your audience know that you know exactly what they’re going through, and they’re likely to know you have the solutions.”

Whatever time of year you are reading this is a good time to do basic retargeting. Start with questions your clients have been asking you.

When I started BlogWorks I used to think my customers wanted what I wanted: SEO ranking, higher site traffic numbers, and sales conversions.

And while all of that is true (and this is an important point) – those were not the core benefits I needed to pay attention to.

When I really listened to what my customers were telling me on every phone call and email, an overwhelming number of inquiries were saying they just wanted to get social media off their list.

Sure, they might like updating friends on Facebook, but what they didn’t want was the time-consuming, often repetitive, updating of their social media channels for their business.

They wanted social media done for them.

What is the single most important benefit your customers asking for?

3. Reach out to others

The most successful businesses in history – and any successful startup owner knows this – started with a group of people working together.

Your blog is no different – the sooner you build relationships, the faster your audience will grow.

“Spend more time on building the right relationships.” wrote writer and part-time entrepreneur, Ryan Robinson “If you have hopes of growing your blog’s traffic, sure you need to keep it well-stocked with high-quality content—that’s a given in today’s world. However, the biggest way you can truly stand out from the crowd (and see your content rise to the top of organic search rankings) is by building meaningful relationships with other brands, bloggers, and business owners in your industry.”

 

Ryan is a great example of reaching out to other bloggers. In only a few years he built his blog and social presence (including his podcast The Side Hustle Project) to an audience of over 250,000.

And it all starts with giving back.

“Work hard to deliver value to others that already have an existing audience of established readers you’d like to reach.” wrote Robinson.

In addition to commenting on a blog you admire, reach out with a direct message (DM) on Twitter or comment in LinkedIn to the author.

You might be surprised how reaching out with a personal note of appreciation will get the notice of even the most popular online personality.

In fact, that’s how I got input from the authors you are reading about in this post!

You might be surprised how reaching out with a personal note of appreciation will get the notice of even the most popular online personality. Click To Tweet

“After building up some goodwill,” continues Robinson, “pitch them on writing a guest post that’ll give you the opportunity to get in front of their audience, bring some new readers back to your blog, and all the while continue growing the number of high authority links that point back to your site. This naturally takes time, but the payoff, in the long run, is unbeatable.”

4. Rework what’s already working

In 2013, entrepreneur and co-founder of Flickr, Stewart Butterfield was ready to abandon his failing online game platform and let all his staff go. The money he’d raised was running out and the game wasn’t going to be ready on time.

But there was a simple communication tool his team had invented for their own use that Butterfield could see had some market potential.

“And it was only once we had decided to shut down the game that we realized, like, hey, this system is actually pretty good. We would never work without a system like this again. Like, this – it’s so much better than anything else we had used before. Maybe other people would like it.” Stewart Butterfield, NPR, How I Built This

That simple tool, now known as Slack now boasts 8 million daily users and a market value in the billions. Not bad for a company that 5 years before was close to folding.

Every blogger has a hidden gem in their archives that should be reworked and brought to light.

“Before you write another new blog post,” wrote Rich Brooks, CEO of Flyte New Media, “’rehab’ some previous posts that may need some updating.”

 

Another way to build a better blog is to start by identifying blog posts that are still driving lots of traffic, but are not ranking on the top search engine pages.

“Add new images, more data, additional expert quotes, and so on” continues Brooks “to really make an old post shine, and then republish that post at the same URL. You’ll save time and get better search results.”

5. WRITE TO BE SHAREDwrite to be shared blog post

I’ll let you in on a little secret.

In fact, this secret changed the way I think about blogging. Completely.

Here it is: people share what makes them look smart.

Think about it: after you listen to a podcast you enjoyed, notice what part of it you shared with a friend? Or why did you retweet that update about your industry, or share a blog post?

Sure, you want to be helpful, but a part of you is also saying “Hey, look at what I discovered!”

After all, we don’t share stuff that’s boring, commonplace or that we think a friend, or our followers on social media, already know about. We share to be helpful, but also because it makes us look smart.

On social media people share content that makes them look smart. Tell a friend

Now, flip that around and look at your latest blog post.

  • Is it something readers will share?
  • Have you shared clever insights or frameworks?
  • Did you unravel a nagging problem lots of people struggle with?

If not, you have work to do to build a better blog.

“No one cares about your blog,” wrote author, blogger and entrepreneur Johnathan Milligan, “unless you are adding value to their lives in some way.”

 

No one cares about your blog unless you are adding value to their lives in some way. @JonMilligan Click To Tweet

WHERE TO GO FROM HERE TO BUILD A BETTER BLOG

There you have it, 5 strategies from 5 experts that don’t involve crazy advertising schemes, big budgets or even hours of work. Simple, long-game ways to attract more followers, build loyalty and grow your business.

And I’ll add one more: don’t get distracted.

The Internet is a busy place and everyone has the next great idea. We have no idea how great their idea is in reality, or what they went through to make it happen, or how much time they had on their hands. It’s just one more Bright Shiny Object about to pull us away from the fundamentals.

Blogging is a long game and it requires patience – just like building any relationship. And don’t forget to look at what BlogWorks can do for you. It’s like having a dedicated assistant doing your social media but without the recruitment, hiring, training, management or high cost. BlogWorks is the smart way to get your social media done.