It’s no secret that publishing blog posts on your blog consistently is important.
Whether it’s twice a month, once a week, or even more frequently, the more consistent you are with your blog posts the more your readers will return and bring their business with them.
But it’s hard to find the time to research, edit, publish and promote. Right?
At the same time there’s nothing worse than visiting a blog and seeing the last blog post is from a year ago. Your prospect might be thinking “If the blog is out of date, I wonder if the rest of the site is out of date?”
This post will help.
With a few shortcuts, a few tricks and a bit of focus you can write an awesome blog post in less than 60 minutes.
Let me show you:
- Really Quick Research
- Get your Shitty first Draft
- Super Fast Editing
- A Publishing Routine
- Follow a Promotion Plan
1. Really Quick Research
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” Stephen King
When you read “research” do you want to run away screaming?
For most people, researching blog topics is about as much fun as doing your taxes. The good news is there are quick and dirty shortcuts that work.
When it comes to blogging and getting more traffic: if it’s working, keep doing it. In other words, if one of your blog posts went viral, use that topic again. If a Tweet got 130 impressions, retweet it.When it comes to blogging and getting more traffic: if it’s working, keep doing it. Click To Tweet
Here’s how you do that with your blog post topics.
1) Start with your Google Analytics. Scroll down on the left menu to “Behaviour”, click“Overview” and look at your top three blog posts. For whatever reason, these got the lion’s share of traffic.
Choose one of those topics and write your next blog post on a related topic. For example: if one of your top posts is “The hidden cost of workplace conflict”, your next one could be “3 super easy ways to reduce workplace conflict.”
2) Next, go to BuzzSumo and type in that topic (“workplace conflict”). Find blog posts that have been shared the most and take inspiration from their headlines.
3) Finally, type your blog topic into your search bar. As you type, Google will suggest endings to your typing. These are based on query volume and can give you a clue for your next topic.
For example, you start typing “workplace conflict” and Google suggests “workplace conflict examples” Ah! You could start a blog post with a scenario of workplace conflict from your consulting work.
When you scroll to the bottom of the search results page in Google you’ll get more suggestions:
2. Get your Shitty first Draft
Now comes the fun part – you get to write your draft and not care how good it is! Let me explain…
There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft.There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft. Click To Tweet
Instead, use a simple writing template to get the words flowing and keep your thoughts in order, AND avoid editing or looking up references until the draft is done. Before you know it you’ll have what author Anne Lamott famously calls your “shitty first draft.”
You can download the writing template here.
3. Super Fast Editing
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark, Copybloggers
Editing can be fun. The hard work of writing your post is behind you and the trick now is edit quickly and be done. Set yourself a time limit for editing. It’s amazing how much you can improve your post in 5 minutes or less. Sure, you could spend an hour thinking of clever analogies or searching for the perfect images – but that’s not as important as getting it done.
Fussing over some sentence or punctuation will just slow down the process and make it less likely that your blog comes out on a regular basis. You can always spend more time editing your next book.
Here’s how to do super fast editing:
1) Remove redundancies, most uses of “that” and chop long sentences into smaller ones.
2) Keep the reader moving by breaking big paragraphs into smaller ones.
3) Build in short teasers that keep the reader moving like:
Let me explain what I mean…
But, before I get to that…
There’s only 3 things you need to get started:
4) Include a call-to-action: invite comments, link to your products, invite to share on social, etc.
4. A Publishing Routine
“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” Neil Patel
Publishing is simply a mechanical exercise. Don’t waste time on this. If you’re using WordPress (over 30% of all websites do), log in, open a new post, copy/paste your text, add the main image, add tags, check your Yoast plug-in, set the date to publish on and hit “Publish.”
This is not the time to explore some cool widget or learn the HTML code for borders around your image. Stick to your routine and move onto promotion.
5. Follow a Promotion Plan
“What you do after you create your content is what truly counts.” Gary Vaynerchuk
If you are going to do this yourself, create a routine. We call these Standard Operating Procedures (SOP). Not only will you not waste time dreaming up some newfangled way to get more retweets, you’ll have a routine you can hand off to a freelancer or staff when you’re ready.
There you go: how to write a blog post in less than 60 minutes. And, guess what? That’s how long this one took to post!
Now here’s how you can help me! Click on the social share button (on the left) and help your friends learn how to publish a blog post in 60 minutes or less.
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