by Kelly Kennedy | Feb 8, 2021 | Blog, Marketing
We all know the 80/20 rule or Pareto Principle. It goes like this: 80% of your results come from just 20% of your efforts. What about marketing? If you own a small business you might have fallen into a dangerous marketing trap and have the 80/20 rule reversed: 80% of...
by Kelly Kennedy | Feb 26, 2020 | Blog, Social Media
As of January 2020, Statistica reports that Facebook remains the most popular social media site in the world, and was the first social channel to reach 1 billion accounts. And while some other applications like WhatsApp and TikTok have sprung into popularity in the...
by Kelly Kennedy | Oct 3, 2018 | Blog, Expert, Tools and Tips
“I can only conclude that people who don’t use social media are, at best, considered to be mavericks or, at worst, some kind of psychopath.” Steve Blakeman “I’m not a very social media person” my new client admitted to me. “I mean, I know I should be…I’m just...
by Melanie Dodaro | Apr 26, 2018 | Blog, Expert, Social Media, Tools and Tips
LinkedIn may not be up there with the “cool” kids like Facebook, Twitter, and Instagram, but if you know how to take advantage of it, LinkedIn can provide you with a lot more leads and new clients that all other social networks combined. Despite what some people still...
by Kelly Kennedy | Jan 25, 2018 | Blog, Writing
I don’t know how many times I’ve thought about quitting blogging. How about you? On a scale from “not important” to “this puts money in my bank”, blogging seems to often falls left of centre. But, I keep writing and posting blogs. And in this post, I’m going to...
