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43 random blogging terms you really don’t need to know

43 random blogging terms you really don’t need to know

Personally, I despise people who obfuscate and inveigle with obscure language and acronyms.

You too?

In this article I will attempt to decode and demystify the crazy language surrounding blogging (somebody has to.)

After all, isn’t blogging just about writing great, helpful content that readers love to share?

I think so.

Let’s get into the list of blogging terms (feel free to skip the boring ones)…

A is for Apple

1. Absent – yup, that’s the business owner who’s ambitions exceed their abilities and haven’t learned to outsource. If that’s you, please read this article.

2. Alt tag – Ever wondered why an image shows up in a search? Good chance that’s because some smart cookie added Alt Tags to the image. In WordPress this is super easy (open Media, select the image and add).

I despise people who obfuscate and inveigle with obscure language and acronyms. Click To Tweet

3. Anchor post – this the dandy you wrote one late night, half way through a mellow bottle of Merlot, that – for some miraculous reason – attracted loads of attention (from other Merlot lovers maybe?). Tip: make sure you link to your anchor posts in future articles.

4. Anchor text – these are the neat blue links inside one blog post that link to another page. According to SEO gurus at ahrefs “Google uses external anchor text to help understand what your page is about and also, for which keywords it should rank.” So they are 1) important to create 2) super important to get your post found.

5. Article – Easy one – this is task you wrote on your To-Do list last Thursday. And again Friday. Oh, yeah, and on Monday, Tuesday, Wednesday. Oh, damn it! Get writing!

6. Author – Duh.

7. Avatar – This is the person you should have created a perfect description of because you went to that very expensive conference, got SO inspired by the speaker and on the flight home thought “I really need an Avatar!” It’s not complicated: Who is your ideal customer? That’s your avatar.

B is for Boy (okay, okay, it’s also for Blog…and Blogging Terms)

8. Backlink – a link that points to one page, from another page. For example, you can link from your “About” page to a “revenue” page.

9. Blog – A Blog is a gift for the world and for you. Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Or to go deep into research, like Maria Popova (7 million readers, thank you very much), or launch an empire like Tim Ferriss (who never returns emails, just saying.)

10. Blogger or Blogging – a person who thinks blogging is a business, when really blogging is a way to make business!

Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Click To Tweet

11. Blogosphere – This is the place all good bloggers go to die. Nope, that’s not right. It’s a place where…actually I have no idea, because nobody actually talks that way.

12. Blogroll – This is the list of all your published blog posts. This actually super important, especially if you track traffic, like we do. The good news is you can download this list by simply adding /sitemap_index.xml to the end of your URL (now you have to see ‘U’) and then clicking on (usually) the first link. Cool, huh?

13. Bummer – that’s what happens when you publish your amazing article and…nothing happens. That’s a bummer.

C is for Cataclysmic (and Cat)

14. Calendar – this is what you should be using to plan your next blog post – capiche? Tip: one of our favourite (free) plugins is Editorial Calendar.

15. Category – According to WPBeginner “Categories are meant for broad grouping of your posts. And Tags are meant to describe specific details of your posts.” You must categorize your post, tagging is optional.

16. CMS or Platform – CMS stands for content management system. WordPress is a CMS, so are all the alternatives. Bottom line – you will never use CMS in a sentence.

17. Comments – oh, for goodness sake…I’m not going to insult you with this one. We all know comments are the rare gems we all hope to get!

18. CSS or Stylesheet – has something to do with style sheets and if you have to ask you need to go to ‘O’ and think about outsourcing.

D is for derogatory, aspersing, calumnious, defamatory, insulting, libelous, maligning, slandering, slanderous, vilifying (and, of course, dog)

19. Directory – These are strange and mysterious sites that list your blog as authority site worth a visit. According to theblogpressccom, “These are websites which categorize blogs under many different categories.” Good luck with that!

F – it’s too tempting, so we’ll skip this one

H is for being Human with a touch of Humour (while being honest)

image describing how to view source code

20. Header – this is the top image for each post. Your header image should “pulled” with your link and show up in your social media posts.

21. Hyperlink – is the clickable content within a web page (typically colored blue) that takes the user to another page, website, or within part of the same page.

22. HTML – this is short for Hypertext Markup Language – the language used to write web pages. In WordPress, if you select “Text” you can view the html code and make simple changes, like highlighting text with a background color. This is what that would look like (Here are the colour choices)

<div style=”padding: 12px; background-color: #ff9999; line-height: 1.4;”>TEXT HERE</div>

TEXT HERE

I is for turning “I” into “you” (or “your”)

23. Index(ed) – indexing is the mysterious process of search engines organizing and prioritizing your blog and the pages on your website. SEO is the art of getting your blog and site pages to “rank” higher (show up on pages 1,2,3, etc).

K is for a Killer post that goes viral (Yes!)

24. Keyword(s) or Keyphrase(s) – is what someone types into a search engine – a single word or phrase. By including those keywords in your blog post you make it easier for search engines to rank your post for that topic.

M is for making money (the thing we don’t talk about, but secretly all want)

image showing meta description in search results

25. Meta Description – this is the short block of text readers see when they get their search results. Tip: keep your phrase to 150 characters and include the keywords readers will be searching for.

26. Meta Tags – refers to all the Tags hidden in your html code that tell the search engines what you page is all about and how to categorize that page.

27. Meta Title or Page Title – is the name of the page and is the bold text that shows up on a search results page when you rank in a search engine.

N – sorry Nothing here worth Noting

O – is for Outsourcing – the one thing that will mostly quickly earn you more money(!)

P – is for Procrastination and Perfection—two things that will keep you from Publishing!

28. Permalink – this is the funky URL that shows up in search engines, like this https://yourblogworks.com/start-a-blog-post/ Tip: if you are updating, or republishing a blog post, don’t change the permalink—you will lose any ranking you might have in search engines.

P - is for Procrastination and Perfection—two things that will keep you from Publishing! Click To Tweet

29. Plugin – Just like an app on your phone, a plugin is a piece of software that adds a operation to your website. For example, you can add Yoast to change the SEO settings, Pretty Link to create unique, memorable URL’s, or Editorial Calendar to get a calendar view of all your blog posts.

30. Post – this is just another name for your blog article. You can also call it “great”, “amazing”, “outstanding”, and “awesome” (knock yourself out.)

R – is for Really, Really, Really helpful blog posts (and getting and ROI)

31. Redirect – this is when one link takes you to another link (huh?) For example, if you click on www.yourblogworks.com/call you will be taken to https://go.oncehub.com/hughculver to book a call with us. That redirect uses a nifty WordPress plugin called Pretty Link.

32. Robots – we all know about WALL-E and R2D2, but there are online robots as well, like the ones that categorize web pages (like your blog post) for search engines.

33. RSS – stands for Really Simple Syndication (now you’ll sound smart at any party) and is the way updated information is fed to sites like Feedly, so your favourite blogs are waitinf for you.

S is for getting social shares of your post (yummy)

34. Sitemap – this is a page on your site that organizes all the pages on your site into a simple list. Search engines use your sitemap in their indexing process. Tip: you can see you sitemap by adding “sitemap_index.xml” to the end of your URL, like this https://yourblogworks.com/sitemap_index.xml (If you don’t have a sitemap consider using Yoast…see #43 below)

35. Social Media Sharing – this is what our team at BlogWorks can do for you! Get the word out and let your social followers enjoy your latest blog post.

36. Subscribe – when a reader joins your mailing list they are subscribing to receive your emails.

T is for Terrific content that Turns heads and Translates into new Transactions!

37. Tag or Tagging – is a bit of information, hidden in your html code, that tells search engines what your page is about. Tags include: Title Tag (for the whole site), Alt Tag (for images), Robots Meta Tag (tells search engine robots if it should index this page), and Header Tags.

38. Tip – if you want to get more business from your blog include 3-4 links in every post to your “revenue” pages.

39. Title or Subject – The title, or headline, of your blog is one of the most important ways to attract more attention and readers.

U – is for those Unicorn posts that get Unbelievable results

40. URL -Smarty pants know that URL is short for Uniform Resource Locator, but we all know the URL is the unique address for every page of your web site. Tip: want to create an easy to remember shortened URL? Check out the free WordPress plug-in called Pretty Link in this article.

W – is for putting your Blog to Work

41. Widget or Module – the little boxes of content (like an offer for a free book) are called widgets (now you know.)

42. WooHoo! – the sound you will make when you see your blog post getting shared across the social channels. You have made it happen!

Y is for…. yellow?

43. Yoast – sounds like toast but is not something you eat. Yoast is a popular SEO plugin that allows you to edit and optimize the SEO of the post and the way the post appears (Meta tag) in search engines.

Not bored yet? Well, we’ve got loads more of great articles for you…

How to (finally) make money with your blog
90 seconds to becoming a better writer
5 steps to writing an awesome blog post in less than 60 minutes.

 

 

 

57 remarkable blogging facts, statistics and insights for 2019

blogging facts

Every day there seems to be the newest, latest, greatest, must-have online social media strategy that digital marketers claim will blow your blog away. Instagram stories have replaced Facebook Live, which replaced Vine, which replaced Snapchat.

Well, good luck with all that.

Sure, you can bury your head for a month, take courses and maybe — just maybe — get an iota of the results promised by the guru you got the idea from. But sometimes it’s best to stick with what works.

Like blogging.

In our books, a blog is still the best way to showcase your brilliant skills, talents, and solutions. Blogging the right way can keep prospects coming back to your home base — your web site.

But how do you blog the right way to keep prospects coming back? Well, we use social media to bring prospects to our blog — and it works.

To prove how important your blog can be to your online presence, engagement, and traffic, we have collected some blogging facts that will give you some insight into what you should be doing to grow your blog in 2019. Feel free to share these facts so other people can start getting better marketing results with their blog — just like you.

Blogs work (still)

1. 85% of B2C marketers and 91% of B2B marketers actively blog or use other content marketing. (2018, Content Marketing Institute)

2. Small businesses with blogs get 126% more growth in leads than those without a blog. (2018, Orbit Media)

3. 55% of companies surveyed report that their blog is one of their top marketing priorities for 2018 onward. (2018, State of Inbound marketing industry report)

4. 80% of bloggers surveyed report that their blog delivers positive or strong business results. (2018, Orbit Media)

5. 55% of marketers say blogging is their #1 most important inbound marketing channel. (2018, Hubspot)

55% of marketers say blogging is their #1 most important inbound marketing channel. @Hubspot Click To Tweet

6. Consumers use blogs to make buying decisions: 47% of buyers view 3-5 blog posts or other pieces of content before starting the buying process. (2016, Demand Gen Report)

7. 38% of businesses report they rely strongly on vendor-generated content like blog posts and eBooks to help make purchase decisions. (2018, State of Inbound marketing industry report)

8. 95% of marketers consider blogging to be a smart marketing tactic. (2018, State of Inbound marketing industry report)

9. 43% of business-to-business (B2B) companies say blog posts are the most important content they produce. (2017, Social Media Examiner)

10. Blogs work! Written articles (when compared to all other forms of content creation) still get the most engagement on social media (followed by videos and images). (2017, Clutch)

11. Of over 2,000 top marketers surveyed, 57% plan to increase their use of blogging in the near future. (2018, Social Media Examiner)

12. Content marketing (like your blog) gets 3X more leads than paid search advertising. (Content Marketing Institute)

Bored already? If you’re also bored trying to get your blog written, edited, scheduled, published and promoted (whew!) we can do all that for you — and for a whole lot less money and hassle than you think! Packages start at $97/month.

How’s your headline?

13. Headlines with 6-13 words attract the highest and most consistent amount of traffic. (Hubspot)

14. List articles (listicles) still work! 36% of people prefer list-based headlines. (ConversionXL)

15. The “How-To” headline is a close cousin to the listicle. “How-To” headlines also get lots of traffic! (ConversionXL)

16.Common words/phrases used in the most highly-shared headlines are “you/your”, “free/giveaway”, “how to”, “DIY”, “I/me/my”, “easy”, “win”, “new” and “aardvark” (kidding). (OkDork)

Common words/phrases used in the most highly-shared headlines are “you/your”, “free/giveaway”, “how to”, “DIY”, “I/me/my”, “easy”, “win”, and “new”. @OkDork Click To Tweet

17. 3, 5, 7, 9’s work! Odd-numbered listicle headlines outperform even ones by 20% (like this one!) (Content Marketing Institute)

18. Here’s an odd one: Including a colon or hyphen in your title can result in a 9% traffic improvement. (CMI)

19. Make me cry! Emotional headlines get shared more. (hint: speak to their problem, not your solution). (OkDork)

Headline, schmeadline. Do you really want to be messing around with long-tail keywords and headlines when you could be taking care of your customers? We do all that for you. Packages start at $97/month.

Is your blog long enough?

20. The average length of a first page blog post is 1,890 words. (2017, Backlinko)

21. Over 50% of bloggers who published articles over 2,000 words in length reported strong results, compared to only 10% of bloggers who wrote articles under 500 words. (2018, Orbit Media)

22. Longer, in-depth blogs can generate 10 times more leads than shorter content (they provide a better connection for long-tail keywords). (Curata)

23. Blogs are getting longer! The average blog post length has gone from 808 words in 2014 to 1,151 words in 2018 — an increase of over 42%. (2018, Orbit Media)

24. Longer posts get shared more! Articles over 1,000 words consistently receive more social shares and links than shorter posts (over 85% of online content is less than 1,000 words long), but the benefit starts to wear off past 2,000 words. (2015, Moz)

That old SEO stuff.

seo & blogging facts

25. Long tail keywords: 50% of search queries are four words or longer. (Wordstream, 2016)

26. 61% of marketers say improving SEO and growing their organic presence (what prospects search for) is their top inbound marketing priority. (HubSpot, 2018)

27. Video content is 50 times more likely to drive organic search results compared to plain text. (Omnicore, 2018)

Video content is 50 times more likely to drive organic search results compared to plain text. @Omnicore Click To Tweet

28. Organic SEO results are about 6 times better than paid search ads. (New Media Campaigns, 2018)

29. Are you mobile-friendly? Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)

Successful bloggers get help!

30. Editors are worth it! Bloggers who use editors are 50% more likely to get strong results from their blogs. And the number of bloggers using professional editors has doubled since 2014 from 12% to 24% in 2018. (2018, Orbit Media)

31. Ready to outsource? 56% of B2B and 62% of B2C companies outsource at least one part of their content marketing or blogging (like editing, or publishing). (2018, Content Marketing Institute)

32. Ready to recycle? 55% of bloggers update older posts and those who do are 74% more likely to report strong results. (2017, Orbit Media)

33. 99.99% of bloggers who rely on BlogWorks to write and promote their blog sleep soundly at night, knowing our amazing team is saving them hours of work and getting them better results. (Learn how we do it!)

A little content strategy goes a long way.

content strategy & blogging facts

34. Stop the skimming! 73% of visitors skim rather than read the blog post thoroughly. (Hubspot)

35. Better content gets better results and can drive traffic to a blog by up to 2,000%. (Omnicore)

36. Does your blog help solve problems? 94% of people share posts because they think it might be helpful to others. (Impact)

37. 79% of B2C marketers and 74% of B2B marketers say their companies focus on creativity in their blog writing and content creation. (2018, Content Marketing Institute)

38. Recycling is good for the planet: 29% of leading marketing professionals reuse and repurpose old blog content (Curata). Learn how we do it at BlogWorks.

Pictures and video work!

39. Images work! 45% of B2C marketers consider visual content to be their most important type of content. (2017, Content Marketing Institute)

40. Our minds process visuals 60,000 times faster compared to text. Blog posts with images get 94% more shares as compared to those without. (Adpushu)

41. More images are better: Articles with an image once every 75-100 words get shared twice as much. (Hubspot)

Blogs with an image once every 75-100 words gets shared twice as one without. @Hubspot Click To Tweet

42. Blog posts with images get 94% more views than those without. (Jeff Bullas)

43. More images? List? Video? 54% of bloggers include more than one image in their article, 49% include a list, and 19% include video. (2018, Orbit Media)

44. Including a video in a post increases organic traffic (from search results) by 157%. (Search Engine People, 2017)

45. Using photos of real people — instead of stock photos — can result in a 35% conversion increase. (Marketing Experiments)

Hey, did you really think we would put together all these amazing statistics without a little plug for our business? Do you want your blog to start kicking %#$ and getting you more business? We do all that for you. Packages start at $97/month.

Sharing is caring.

sharing your blog is one of the most important blogging facts

 

46. Is your blog helpful? 94% of people who share blog content do it to help other people. (New York Times Study)

47. Blog posts are the most successful kind of linked content shared on Twitter. (Expresswriters)

48. This is kind of obvious, but you have to make it easy for readers to share your blog — like have a floating social share bar (read this post about our 3 favorite WordPress plugins).

49. Support a worthy cause? 84% of people will happily share a post to support causes or issues they care about. (New York Times Study)

50. LinkedIn is the preferred network for buyers looking for advice on business-related content. (Curata)

51. Women share more blog posts than men (so there!). (AOL)

Promote your blog to get performance.

52. Social media for traffic: 87% say that social media helps them boost their exposure. (Social Media Examiner)

53. Emailing content marketing pieces (like your blog) generates a 38x return for every 1$ spent. (Campaign Monitor)

54. Bloggers who use BlogWorks to promote their blog save an average of 8 hours per month (and a whole lot of frustration!). (Learn how we do it!)

55. 61% of B2B content marketers increased their use of social media for content marketing (including blogging) compared to one year ago. (Search Engine Watch)

56. LinkedIn works! LinkedIn is the most effective social media platform for delivering content and getting audience engagement. (Hubspot)

57. Are you emailing? 21% of all business bloggers send posts through an email newsletter to their subscriber base at least weekly; 39% of best practitioners do this weekly. (Curata)

There you have it — enough statistics to fill a boatload of statisticians and keep them arguing for a month. Meanwhile, you have a business to run — and we can turn your blog into a prospect converting machine. We do all that for you. Packages start at $97/month.

Enjoyed this blogging facts article? Here are 3 more of our favorites:

7 Types of Call To Action to Move your Blog Readers to Action
Why you should be re-loving your old blog posts
How to never run out of blog ideas ever again

Sources:
https://searchenginewatch.com/2018/11/21/7-content-marketing-stats-2019/
https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf
http://text-ex-machina.co.uk/blog/new-york-times-study.html
https://expresswriters.com/blogging-statistics/
http://bit.ly/2DtAcaL
https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
http://bit.ly/2Dsjn03
https://www.wordstream.com/blog/ws/2016/08/26/seo-strategies
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
https://marketingexperiments.com/digital-advertising/stock-images-tested
https://www.impactbnd.com/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://contentmarketinginstitute.com/2011/06/headline-click-through-rate/
https://conversionxl.com/blog/5-characteristics-high-converting-headlines/
https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/
https://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf
https://www.hubspot.com/marketing-statistics
https://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html
https://www.orbitmedia.com/blog/blogging-statistics/
https://www.hubspot.com/marketing-statistics
https://www.demandgenreport.com/resources/research/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis
http://www.stateofinbound.com/
https://clutch.co/agencies/social-media-marketing/resources/social-media-survey-2017
https://www.socialmediaexaminer.com/report/
https://backlinko.com/search-engine-ranking
https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles
https://www.omnicoreagency.com/digital-marketing-statistics-2018/
https://blog.hubspot.com/news-trends/content-trends-preferences
https://okdork.com/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/

How to Build a Better Blog: 5 Industry Experts Share Their Top Tips

build a better blog

Sometimes a simple lesson can change everything.

Like how to use questions to turn a hesitant prospect into a new client.

Or how to start with benefits instead of features when writing sales copy.

The same is true with blogging … often the simplest lessons will out-perform the most complicated.

That’s what this post is all about. I wanted to ask the experts what really worked when it came to building a successful blog.

Specifically, I asked them:

“What should busy business owners do to get better results from their blog?”

I wanted simple strategies that could be implemented to build a better blog even with the busiest schedule. And I wanted long-game strategies. After all, blogging is not about quick-fix, sudden windfall marketing tricks. Right?

You have a blog because you understand the power of attracting followers and building loyalty. And we all know that getting good things in life often takes time.

Reader warning:

If you are 20-something and spend most of your time watching YouTube videos about SEO tricks and long-tail keyword research this post is not for you.

 

Here’s a list of the solutions the experts provided:

  1. Keep the faith
  2. Answer your audience
  3. Reach out to others
  4. Rework what’s already working
  5. Write to be shared

1. Keep the faith

Most bloggers want to quit. Photo by rawpixel on Unsplash

You are going to want to quit…most bloggers do.

After all, unless you have a team or have outsourced the whole process, writing, editing, publishing and promoting your blog is … a lot of work!

But the results can be better than any other form of advertising or marketing you invest in. Your blog can be found and read years later (even one year after being published, this post on my personal blog still attracts over 7,500 readers per month), generating leads for your business without you having to do anything.

The trick is to keep the faith.

Harsh Agrawal

“Start doing what you want to do.” wrote author and blogger, Harsh Agrawal, “You will only get better with time.”

 

At BlogWorks, every month we are faced with advertising/promotion decisions. While the “older” strategies, like Facebook advertising, Google retargeting and email blasts are still there, newer ones, like Instagram stories and video posts on LinkedIn are waiting there to be discovered and explored.

It all takes time – often time and money.

The good news is you have one of the most powerful strategies working for you already. It’s called a blog.

Now, maybe you’re only getting 100 people reading your blog per day. But, that’s not how to think about it! Anyone who has promoted public seminars knows the power of having an audience. With your blog, you have that every day!

It might be that your average reader only stays for 2 or 3 minutes. That’s great! Now get them to read a related post. Or direct them to your contact page, or send them to a survey.

Instead of quitting on your blog and chasing the next advertising BSO (bright shiny object), keep the faith.

Speaking of related articles, this post will show you exactly how to get more readers to your blog.

2. Answer your audience

answer your audience. Photo by rawpixel on Unsplash

The most important lesson in marketing is (I’m putting it in caps so you can’t miss it):

KNOW YOUR CUSTOMER.

Yet it’s surprising how many bloggers seem to have picked their topics using an Ouija board.

If you can’t prove you know your customer, it’s like ignoring your customer. And nothing drives business away faster than ignoring your customer.

Nothing drives business away faster than ignoring your customer. Click To Tweet

Imagine you want to buy a new phone. You’ve got lots of questions. You want to buy the perfect phone. But, instead of getting someone interested in listening, answering your questions and helping to narrow down your choices, you got a commission-driven, fast-talking sales person who wastes your time telling you all the ways he uses his phone.

Ugh.

“Whatever anyone’s objections, concerns, unknowns, etc. might be,” wrote blogger, podcaster and author, Pat Flynn “your posts should be published to address them.”

In our nano-second, attention deprived lifestyle, the more targeted your blog topics, the more you will attract your ideal customer.

Consider the headlines of blog posts that ended up on page 1 of Google:

Leadership Qualities that will make you a better Entrepreneur – Neil Patel

and one written on a similar topic that fell to page 10.

10 Essential Business Leadership Skills

Notice how the first title is more descriptive and targeted? When you read the first headline, your initial impression is that this post is going to help make you a better entrepreneur and leader.

“This will help with SEO, yes,” says Flynn, “but more than that it’ll help your audience know that you know exactly what they’re going through, and they’re likely to know you have the solutions.”

Whatever time of year you are reading this is a good time to do basic retargeting. Start with questions your clients have been asking you.

When I started BlogWorks I used to think my customers wanted what I wanted: SEO ranking, higher site traffic numbers, and sales conversions.

And while all of that is true (and this is an important point) – those were not the core benefits I needed to pay attention to.

When I really listened to what my customers were telling me on every phone call and email, an overwhelming number of inquiries were saying they just wanted to get social media off their list.

Sure, they might like updating friends on Facebook, but what they didn’t want was the time-consuming, often repetitive, updating of their social media channels for their business.

They wanted social media done for them.

What is the single most important benefit your customers asking for?

3. Reach out to others

The most successful businesses in history – and any successful startup owner knows this – started with a group of people working together.

Your blog is no different – the sooner you build relationships, the faster your audience will grow.

“Spend more time on building the right relationships.” wrote writer and part-time entrepreneur, Ryan Robinson “If you have hopes of growing your blog’s traffic, sure you need to keep it well-stocked with high-quality content—that’s a given in today’s world. However, the biggest way you can truly stand out from the crowd (and see your content rise to the top of organic search rankings) is by building meaningful relationships with other brands, bloggers, and business owners in your industry.”

 

Ryan is a great example of reaching out to other bloggers. In only a few years he built his blog and social presence (including his podcast The Side Hustle Project) to an audience of over 250,000.

And it all starts with giving back.

“Work hard to deliver value to others that already have an existing audience of established readers you’d like to reach.” wrote Robinson.

In addition to commenting on a blog you admire, reach out with a direct message (DM) on Twitter or comment in LinkedIn to the author.

You might be surprised how reaching out with a personal note of appreciation will get the notice of even the most popular online personality.

In fact, that’s how I got input from the authors you are reading about in this post!

You might be surprised how reaching out with a personal note of appreciation will get the notice of even the most popular online personality. Click To Tweet

“After building up some goodwill,” continues Robinson, “pitch them on writing a guest post that’ll give you the opportunity to get in front of their audience, bring some new readers back to your blog, and all the while continue growing the number of high authority links that point back to your site. This naturally takes time, but the payoff, in the long run, is unbeatable.”

4. Rework what’s already working

In 2013, entrepreneur and co-founder of Flickr, Stewart Butterfield was ready to abandon his failing online game platform and let all his staff go. The money he’d raised was running out and the game wasn’t going to be ready on time.

But there was a simple communication tool his team had invented for their own use that Butterfield could see had some market potential.

“And it was only once we had decided to shut down the game that we realized, like, hey, this system is actually pretty good. We would never work without a system like this again. Like, this – it’s so much better than anything else we had used before. Maybe other people would like it.” Stewart Butterfield, NPR, How I Built This

That simple tool, now known as Slack now boasts 8 million daily users and a market value in the billions. Not bad for a company that 5 years before was close to folding.

Every blogger has a hidden gem in their archives that should be reworked and brought to light.

“Before you write another new blog post,” wrote Rich Brooks, CEO of Flyte New Media, “’rehab’ some previous posts that may need some updating.”

 

Another way to build a better blog is to start by identifying blog posts that are still driving lots of traffic, but are not ranking on the top search engine pages.

“Add new images, more data, additional expert quotes, and so on” continues Brooks “to really make an old post shine, and then republish that post at the same URL. You’ll save time and get better search results.”

5. WRITE TO BE SHAREDwrite to be shared blog post

I’ll let you in on a little secret.

In fact, this secret changed the way I think about blogging. Completely.

Here it is: people share what makes them look smart.

Think about it: after you listen to a podcast you enjoyed, notice what part of it you shared with a friend? Or why did you retweet that update about your industry, or share a blog post?

Sure, you want to be helpful, but a part of you is also saying “Hey, look at what I discovered!”

After all, we don’t share stuff that’s boring, commonplace or that we think a friend, or our followers on social media, already know about. We share to be helpful, but also because it makes us look smart.

On social media people share content that makes them look smart. Tell a friend

Now, flip that around and look at your latest blog post.

  • Is it something readers will share?
  • Have you shared clever insights or frameworks?
  • Did you unravel a nagging problem lots of people struggle with?

If not, you have work to do to build a better blog.

“No one cares about your blog,” wrote author, blogger and entrepreneur Johnathan Milligan, “unless you are adding value to their lives in some way.”

 

No one cares about your blog unless you are adding value to their lives in some way. @JonMilligan Click To Tweet

WHERE TO GO FROM HERE TO BUILD A BETTER BLOG

There you have it, 5 strategies from 5 experts that don’t involve crazy advertising schemes, big budgets or even hours of work. Simple, long-game ways to attract more followers, build loyalty and grow your business.

And I’ll add one more: don’t get distracted.

The Internet is a busy place and everyone has the next great idea. We have no idea how great their idea is in reality, or what they went through to make it happen, or how much time they had on their hands. It’s just one more Bright Shiny Object about to pull us away from the fundamentals.

Blogging is a long game and it requires patience – just like building any relationship. And don’t forget to look at what BlogWorks can do for you. It’s like having a dedicated assistant doing your social media but without the recruitment, hiring, training, management or high cost. BlogWorks is the smart way to get your social media done.

5 steps to writing an awesome blog post in less than 60 minutes.

It’s no secret that publishing blog posts on your blog consistently is important.

Whether it’s twice a month, once a week, or even more frequently, the more consistent you are with your blog posts the more your readers will return and bring their business with them.

But it’s hard to find the time to research, edit, publish and promote. Right?

At the same time there’s nothing worse than visiting a blog and seeing the last blog post is from a year ago. Your prospect might be thinking “If the blog is out of date, I wonder if the rest of the site is out of date?”

This post will help.

With a few shortcuts, a few tricks and a bit of focus you can write an awesome blog post in less than 60 minutes.

Let me show you:

  1. Really Quick Research
  2. Get your Shitty first Draft
  3. Super Fast Editing
  4. A Publishing Routine
  5. Follow a Promotion Plan

1. Really Quick Research

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” Stephen King

When you read “research” do you want to run away screaming?

For most people, researching blog topics is about as much fun as doing your taxes. The good news is there are quick and dirty shortcuts that work.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. In other words, if one of your blog posts went viral, use that topic again. If a Tweet got 130 impressions, retweet it.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. Click To Tweet

Here’s how you do that with your blog post topics.

1) Start with your Google Analytics. Scroll down on the left menu to “Behaviour”, click“Overview” and look at your top three blog posts. For whatever reason, these got the lion’s share of traffic.

Choose one of those topics and write your next blog post on a related topic. For example: if one of your top posts is “The hidden cost of workplace conflict”, your next one could be “3 super easy ways to reduce workplace conflict.”

2) Next, go to BuzzSumo and type in that topic (“workplace conflict”). Find blog posts that have been shared the most and take inspiration from their headlines.

3) Finally, type your blog topic into your search bar. As you type, Google will suggest endings to your typing. These are based on query volume and can give you a clue for your next topic.

For example, you start typing “workplace conflict” and Google suggests “workplace conflict examples” Ah! You could start a blog post with a scenario of workplace conflict from your consulting work.

When you scroll to the bottom of the search results page in Google you’ll get more suggestions:

2. Get your Shitty first Drafthow to write a blog post

Now comes the fun part – you get to write your draft and not care how good it is! Let me explain…

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft.

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft. Click To Tweet

Instead, use a simple writing template to get the words flowing and keep your thoughts in order, AND avoid editing or looking up references until the draft is done. Before you know it you’ll have what author Anne Lamott famously calls your “shitty first draft.”

You can download the writing template here.

ultimate blog post writing template
Use a simple blog post writing template to get the words flowing and keep your thoughts in order

3. Super Fast Editing

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark, Copybloggers

Editing can be fun. The hard work of writing your post is behind you and the trick now is edit quickly and be done. Set yourself a time limit for editing. It’s amazing how much you can improve your post in 5 minutes or less. Sure, you could spend an hour thinking of clever analogies or searching for the perfect images – but that’s not as important as getting it done.

Fussing over some sentence or punctuation will just slow down the process and make it less likely that your blog comes out on a regular basis. You can always spend more time editing your next book.

Here’s how to do super fast editing:

1) Remove redundancies, most uses of “that” and chop long sentences into smaller ones.
2) Keep the reader moving by breaking big paragraphs into smaller ones.

3) Build in short teasers that keep the reader moving like:
Let me explain what I mean…
But, before I get to that…
There’s only 3 things you need to get started:

3) Grab a catchy, license-free image at pixabay, unslpash, or pixels.

4) Include a call-to-action: invite comments, link to your products, invite to share on social, etc.

4. A Publishing Routine

“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” Neil Patel

Publishing is simply a mechanical exercise. Don’t waste time on this. If you’re using WordPress (over 30% of all websites do), log in, open a new post, copy/paste your text, add the main image, add tags, check your Yoast plug-in, set the date to publish on and hit “Publish.”

This is not the time to explore some cool widget or learn the HTML code for borders around your image. Stick to your routine and move onto promotion.

5. Follow a Promotion Plan

“What you do after you create your content is what truly counts.” Gary Vaynerchuk

You can waste a lot of time here or we can do it all for you. Find out how to get the social media monkey off your back for half the price of a Virtual Assistant.

If you are going to do this yourself, create a routine. We call these Standard Operating Procedures (SOP). Not only will you not waste time dreaming up some newfangled way to get more retweets, you’ll have a routine you can hand off to a freelancer or staff when you’re ready.

There you go: how to write a blog post in less than 60 minutes. And, guess what? That’s how long this one took to post!

Now here’s how you can help me! Click on the social share button (on the left) and help your friends learn how to publish a blog post in 60 minutes or less.

Want more info on How to Get The Social Media Monkey Off Your Back?

How To get the Social Media Monkey off your Back E-book

 

 

Click here for our white paper.

 

 

 

 

Or contact us at yourblogworks.com/contact/

How to get more blog traffic (142%!)

How to get 142% more blog traffic

Let’s face it – if you have a blog you want traffic – right? But you need to know how to get more blog traffic.

It makes sense: more traffic equals more business…

In fact, companies that blog receive 55% more traffic than companies that don’t. And according to at least one study, 83% of consumers trust the advice of a blog.

The trick is to first get people to read your blog. And for that I have some help. In fact, I’ve used these same strategies to increase my blog traffic by 142% in one year. Not bad when you consider most blogs we watch trickle along with a modest 5-10% annual growth.

Before I get to my solutions on how to get more blog traffic, let me ask you a question:

Are you writing your content to be helpful?

Don’t get me wrong – it’s great that you want more business. But, if your blog is all about click-through rates and opting into lists – it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

If your blog is all about click-through rates and opting into lists - it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Click To Tweet

Here’s the good news…

If you write your blog to be truly helpful – without expecting something in return – you will build a tribe and eventually get what you want. It might not be gangbusters overnight, but you will attract people who like your approach. That will happen.

With that caveat out of the way …

Here’s a quick summary of all 25 points on how to get more blog traffic – Slideshare style:

Here’s my favourite (all white-hat) 25 tips on how to get more blog traffic without breaking the bank or staying up all night.

  1. Know this is important work and publish on a regular basis. Once a month is much, much better than – as Tim Urban puts it: We publish every sometime.
  2. Write shorter posts. If you insist on writing Ulyssey’s-length essays you might be losing a lot of readers.
  3. Notice what works and do more of that (this is my fav. overall strategy – read this).
  4. Write in the second person (“you”, “your”, not “me”) – after all, every reader cares most about themself.
  5. Write about your failings. “Failure should be our teacher, not our undertaker.” Denis Waitley
  6. Share on social media (hey! we can do that for you).
  7. Take a risk – like write a short post (#2), admit you suck as something (#5), take a bold stand (#19), or start with a personal story (#24).
  8. Do (just a bit of) research. As a minimum, use a tool like buzzsumo to find top ranking blog posts on your topic.
google analytics
With a little strategy and some hard work I was able to increase my traffic 142% in one year.
  1. Be funny (at the very least choose a funny image.)
  2. Write stuff people will want to link to.
  3. Be remarkable.
  4. Don’t interrupt your writing with a lot of links (except for this post, of course.)
  5. Keep adding to your idea pile (I use Evernote and tag them as ‘unused blog posts’ to capture ideas on the fly.)
  6. Kill and bury old, low traffic blog posts. This is a good SEO strategy, but also good for your readers.
  7. Edit ruthlessly. Pro writer’s tip: don’t start editing until you have completed the first draft.
  8. Experiment with your blog on video, SlideShare, illustrations, cartoons or finger paint.
  9. Be patient! Great content with some promotion will attract the readers you want.
  10. Quote bloggers with big followings (then let them know on social media).
  11. Take a stand—a strong voice will cut through the Internet fog and, like a search light, will find the readers you want.
  12. Make it easy for readers to share your blog. We use the floating share button from sumo.
  13. Ask your readers to do something. Like add a comment, share the post or download a guide.
  14. Read lots of inspiring blogs. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” Stephen King
  15. Don’t be boring. That’s worth repeating: don’t be boring. There.
  16. Tell stories.
  17. Assume every day is a new beginning because you always have new readers.

I know you’re reading this because you care. You care about results but you also care about helping people with your blog. That’s cool.

Knowing how to get more blog traffic can be confusing

Blogging is hard work.

Some months I struggle with every blog I write. Sometimes it’s hard to find the time, or the topic, or the damn thing just stalls out in the middle and I don’t know how to wrap it up in a meaningful way.

What keeps me going is knowing that __________ (fill in your monthly website traffic) people are coming into my “hotel room” to read what I wrote. And most of them are new (point #25). That’s a big and exciting responsibility, opportunity and role that I play.

If you’re up for that, I know these 25 tips and actions on how to get more blog traffic will help to fill your hotel room.

Thanks to Seth Godin for inspiring this short post. And Jeff Goins for adding to Seth’s post with his own list.

 

Want more help getting results with your blog? Check out these posts:

Tips and Encouragement for Bloggers who Doubt
21 Traffic Building Tips from Professional Bloggers
Build blog traffic while you sleep

(and our cool download “Get more blog traffic now”)

 

3 Reasons to Measure Your Blog’s Success (And How)

Do you know why video games are so addicting?

Because they set clear goals, and always tell you whether you’re moving towards them or not. Goals and measurement are two crucial elements to success in games, business, and life in general.

Without measurement, you’ll never understand where you’re at or what needs to be done to move you forward. It’s like a game with no clear mission – not fun, and won’t keep you going for long.

Need a better understanding of why it’s important to measure the success of your blog? Here are 3 great reasons:

1. SEO drives thousands of free visitors… but it needs measuring

Keyword ranking is one way to bring more traffic to your blog, but what keywords should you be targetting?

One great way to identify keywords that will bring more traffic is to look at what keywords are currently bringing traffic to your site. Thanks to Google Analytics, you’re able to view your organic search traffic with the click of a button (or two).

You’re able to do this by going to your Channel Groupings report, which can be found by clicking Acquisition > All traffic > Channels.

organic_search_with_getsos

You’re then able to click on Organic Search which will give you an in-depth report on your organic traffic – and only your organic traffic.

organic_search_help_getsos

After viewing this data, you can determine the key factors that are contributing to your blog traffic, such as:

  • Your top landing pages for search traffic
  • Which keywords are driving the most traffic
  • Which search engines are sending the most traffic, and more.

As a good rule of thumb, you’ll want to check your organic search results once per week to see what’s increasing and what’s decreasing. This way, you’re not putting time and energy into things that aren’t working well anymore! You can then use this information to help drive traffic to your site, check if your blog posts are reaching your target audience and plan future topics that match what your clients are searching for.

Your analytics also help you determine whether your content is engaging your clients. Metrics like the time spent on your site, the number of page views, how many clicks and comments will give you a great indication of how engaged visitors to your site are, and what type of content they find particularly engaging.

Keep in mind that if your blog falls under the “Seasonal” category, you’re going to have much more traffic when that season rolls around. For example, if your blog focuses on something like “Best Winter Foods,” you’ll gain more traffic in the winter and less in the summer.

Pro Tip: If you want a more accurate measurement of your SEO, try a tool like Ahrefs.

2. Killer Opt-ins are great, but knowing which ones are killer is better

Creating an Opt-in for your blog is crucial. After all, email marketing is said to be the most effective form of marketing to-date.

So, how do you create the perfect Opt-in offer? That’s simple:

Focus on providing a solution that your readers may have a problem with. 

If you can make it quick and simple, even better!

Take, for example, this Opt-in offer by SmartBlogger:

optin_offer_getsos

They state the problem that their readers may be having: Making their blog posts go viral. They deliver a quick solution: A cheat sheet that’ll help you create killer headlines to get more eyeballs on your content.

With Google Analytics, you’re able to set up goal conversions to see which Opt-ins are performing the best, as well as which landing page your readers signed up for the Opt-in on.

For example, you may have an Opt-in waiting for readers on your “About Me” page. You may also have an Opt-in on a blog post you’ve recently written.

If your readers decided to Opt-in after reading your blog post, you’ll be able to see that through your goal conversions on Google Analytics. This will aid you in the future and will help you determine which blog posts bring more readers to your site.

3. How to measure your social shares and traffic

There are, of course, other ways to measure the effectiveness of your blog. One tool, in particular, is BuzzSumo.

BuzzSumo allows you to see which of your posts are getting the most shares, but will only show you five results (if you’re using a free version).

Take a look at the screenshot below to see some of the most shared pages on our CEOs personal site, Hughculver.com:

buzzsumo results

As you can see, his most successful post, The bizarre truth about willpower and keeping promises, has performed really well on Twitter and LinkedIn, while his second most successful post has been more successful on Facebook and LinkedIn. So, not only will you be able to see where your social shares are coming from, you’ll be able to determine which of your articles do best on which platforms.

This does not mean you shouldn’t share your blog posts to each social media website. As you can see from the image above, while traffic varies across platforms for each page, there is traffic from each site. But you can use this information to plan where you might spend additional time and money on further marketing of each article.

That’s all for now, folks! How have you been measuring your blog’s success? Drop us a comment to let us know!

17 proven strategies for building a better blog

blog traffic

In this post we are sharing one of our most popular slide decks published on SlideShare. It’s advice from the gurus that is not only really smart, it’s actionable.

PRO TIP: Once you scan through these, go back and choose just one to work on this month. For example, you might want to put more attention on your headlines – great! Go through your underperforming posts and rewrite the headlines using keywords (don’t change the URL of the post – just the headline).

Here’s the complete list:

  1. think: long road
  2. build your avatar
  3. don’t guess – ask them
  4. think like a publisher
  5. do the grunt work
  6. don’t make it all about you
  7. survive the first draft
  8. be a name dropper
  9. solve problems
  1. each post is a product
  2. give readers what they want
  3. great headlines
  4. include eye candy
  5. make it about them
  6. use a template
  7. spread the good news
  8. be consistent

Is your content boring?

Got boring content?

We all know blogging is a major traffic driver in the online business world.

In fact, WordPress has found that users produce about 73.9 million new posts per month – that’s 2.4 million posts per day or about 1,670 posts per minute. And that’s just on WordPress sites.

In order to make your post stand out and not suck, it has to be not only informative but also engaging and even entertaining.

Is your content boring? ‘Cuz if it is, you’re not beating the 1,600 other posts published at the same time as yours.

Oh… and boring means bad things for SEO, too.

Here’s what you need to know:

What makes “good” content?

Rand Fishkin, founder of SEO company Moz, believes good content takes four things:

  • Serves visitors’ intent by answering their questions and helping them complete their goals
  • Delivers an easy, pleasurable, accessible experience on every device and every browser
  • Gets the right information and experience to visitors FAST
  • Does all of the above better than any of the competitors in the space

So, in order for your content to be good, it has to be valuable to your readers and better than the competition. But you can write something that’s valuable and better, but still boring.

Why does it matter if your content is boring?

Boring content is bad for SEO. Boring content is bad for your readers. And, worst of all, boring content is boring to write.

Because boring content is boring, people won’t engage with it. This means:

  • A shorter time on page (which lowers your search rankings)
  • People aren’t actually reading your posts
  • You won’t receive as many comments, shares, or opt-ins

How to make your content more interesting

Even if you’re writing about an incredibly boring topic (like insurance agency acquisitions, or something) you can still use some basic writing elements to make it entertaining!

To make your content better, try these:

  • Use interesting analogies and metaphors. A great metaphor is like a gummy vitamin – they turn a bad-tasting (but good for you) habit into something tasty.
  • Provide plenty of media. Images, charts, graphs, videos, infographics… the more the better, as long as they’re relevant.
  • Format your blog posts for easy reading. Huge walls of text are boring and intimidating.
  • Let your personality shine through! This will get easier as you practice writing more.

Conclusion

While content is still important, quality matters far more than quantity. Focus on what your readers need, do away with the self-promotion, and add some jokes here and there. You’ll find these steps will take a drab post and turn it into something fun and entertaining.

What methods have you used to spice up your writing? Let us know in the comments below!

SEO 101: Using Keywords in Your Blog Posts

SEO 101: Using Keywords in Your Blog Posts

Using keywords is a major part of any good blog. Without them, your content won’t be found in search engines like Google!

Search engine optimization (SEO) can be daunting at first, but once you learn the basics, it isn’t so bad.

In this post, we’ll discuss the most basic of SEO principles: Researching, using and ranking for keywords.

Without further ado, let’s begin!

Research Your Keywords

Before you write a blog post, you should know what keywords you want to rank for. (But before you do that, make sure you have Google Analytics set up!)

To find your keywords, you must first know your topic. What are you writing about?

Pro Tip: You should be writing about a single topic. One of the most important factors to ranking in Google include covering every sub-topic within your main topic. Don’t be too random in your topics or it will hurt your SEO.

Once you have a topic in mind, start by searching for it in Google.

For example, let’s say we’re writing about “How to get more traffic to your blog”. Here’s what comes up:

Use Google to find keywords

From this one simple search, we now know what else people are searching for. We can add “how to get more traffic to your blog for free”, “how to get more traffic to your blog wordpress” and “how to get more traffic to your blogger” as potential keywords to use in the article.

Next, let’s take a look at the related searches at the bottom of the page:

Find keywords with Google's related searches feature.

It’s like our birthday! We now have eight more keyword phrase ideas to add to the list.

Pro Tip: You can also use these methods to generate topic ideas. For example, “how to get more traffic to your blogger” can be a different topic than getting traffic to a regular blog. Also, you can continue to look at the suggested and related searches for each of these new phrases, increasing your potential for ideas.

Another great way to do keyword research is a tool like SEMrush. They show you the difficulty of ranking for a keyword and tons of other information as well. You can do a few searches for free, but after that you have to pay.

Alternatively, just plug your keywords into the Google Keyword Planner to get some interesting info.

Using Keywords in your Blog Post

Once you’ve got a good list of keywords, it’s time to add them to your post.

Personally, I like to write the post first, then go back and add in the keywords where it makes sense. This makes it easier to focus on writing so you don’t interrupt your flow.

Don’t over-stuff your article with keywords!

A good rule of thumb is to put your keyword in once for every 300-500 words. Any more than that and Google may flag you for keyword stuffing and push you out of search results.

Besides adding them in your copy, you also want to put them:

  • Once in your title
  • In your heading tags (h2, h3, etc.)
  • In image alt text
  • In your meta description (this doesn’t effect SEO but may effect click-thru rate which in turn affects SEO)
  • In your URL

There you have it! A super quick guide to using keywords in your blog posts.

Conclusion

Finding and using keywords doesn’t have to be as complicated as it looks. While this article only covers the absolute basics, it still gives you a fighting chance to rank on Google.

Of course, there is more to SEO, like backlinks, usability, site speed, and more. We didn’t cover any of these in this post. If you would like us to cover them in a future post, leave us a comment to let us know! Comments help us understand what you want to read about and directly affect what we write about.

Also, don’t forget to share this article if you found it helpful!

10 surprisingly simple tune-ups to make your blog sexy (and get more blog traffic)

Make your blog sexy and get better results

We all want better blog traffic numbers.

Way back, when Tyrannosaurs roamed the earth, blogs were personal journals for reflection and maybe for close friends to enjoy. Not anymore.  Many blogs are for building your brand, attracting business, building your list and hopefully even growing sales.

But you need blog traffic.

In this post we’re looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier. Sound good?

  1. Use keywords

Keywords are how organic searches (when someone searches the Internet for a solution, like “gardening supplies”) find you. You can use keywords in your headline, text copy and headline in the text. Stuffing keywords just for the sake of SEO is bad form and makes your post less attractive and less likely to get shared.

Using the Google Adwords Keyword Planner is a great place to start to find long-tail (low competition, higher conversion) keywords. After that, include those phrases as a natural part of your writing.

  1. Powerful headlines

The last thing I work on when writing a blog is the headline. Your headline is the first thing people see in social media posts (after the image), Internet searches and links from other sites—it’s worth getting it right. It can make a difference to your blog traffic.

While a headline like, “10 ways to deliver better customer service” may be accurate, it’s as boring as ordering a cup of coffee at Starbucks. A better headline might be “10 ways to knock the socks off even the most reluctant customer”.

Great headlines include: lists, “you”, “your”, “free”, “how to”, “DIY”, “I/me/my”, “easy”, and “new”

  1. Good images
More natural photography can help blog traffic
Stock photography vs. more natural photography

A quick fix for any blog is better images. Try to avoid “stock images” of multi-ethnic teams smiling into the camera-instead look for natural images of real people doing real things.

A quick fix for any blog is better images. Click To Tweet

For posts longer than 400-500 words, insert a second image to break up the text and keep the reader moving. If you’re serious about your blog, it’s worth getting familiar with basic editing tools like canva or picmonkey.

  1. Cross link

A simple strategy to encourage blog traffic and keep readers on your site longer (which is measured as lower Bounce rate in Google Analytics) is to cross link from one blog post to another. The ideas is to invite the reader to learn more about your topic by reading a related post.

A simple strategy can keep readers on your site longer Click To Tweet

Start with a short list of 4-5 posts you ideally want every reader to see and then link to them whenever it seems like a natural opportunity.

  1. Current dates

Consistent publishing dates is a good thing. Just like a magazine, it’s going to be easier to attract followers if they know they can count on the regular issues.

Or course, life happens and you might have a gaps between posts. The good news is that WordPress makes it easy to smooth out your publishing dates and even republish old posts.

Simply open individual posts, change the “Published on:” date and click “Update”. Presto – your posts are re-dated or older posts are re-published.

Current dates

  1. Opt-in is working

When was the last time you opted in to your your own opt-in? You might be surprised to learn that your invitation isn’t, well, very inviting. Here are some quick tune-ups for your opt-in sequence:

When was the last time you opted in to your your own opt-in? Click To Tweet
  • inviting offer – most people aren’t interested in getting “newsletters” anymore. Try offering “weekly tools and tips”, or “free helpful advice”, or “regular updates”, or simply offer your opt-in gift and let them decide if they want to join your list.
  • double opt-in instructions – remember the opt-in isn’t complete until they click on the confirmation email. On your “success” page (that pops up once they enter name and email) instruct them to check their inbox but also to “white list” your emails.
  • follow-up emails – once a person becomes a follower it’s time to nurture them and invite them to stick around. An email sequence (ideally, you remove them from regular emails while in this “quarantine” period) of 3-5 emails that welcome them and introduce them to your services is a smart way to build loyalty and even move a follower to a buyer.
Example of ‘success’ page and instructions on how to double opt-in
Example of ‘success’ page and instructions on how to double opt-in
  1. Use the “Featured Image” for your main image.

If you’ve ever noticed that the wrong image gets pulled from your blog on Facebook or Twitter it could be you aren’t using the Featured Image option in WordPress. Featured Image is a selection on the right-hand side of your WordPress editor that allows you to choose one image from your media library for the top of your post but also to be the thumbnail pulled anytime the link to your post is used (like in Facebook). The right image can lead to more blog traffic.

Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media
Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media

Not sure if you are using Featured Image? Head over to your latest blog post, scroll down and on the right-hand side you should see a thumbnail of your main image that is labeled Featured Image. Click there, select the image you want from your media file and you’re set.

  1. Social share buttons

When a reader shares your post on Twitter, Facebook, or any social media, they are exposing your content to their followers. That’s a good thing.

The easier you make it for readers to share your content the better—tiny icons from now-obscure social media channels, like yelp and foursquare won’t help you with blog traffic.

To see what posts are getting the most shares, head over to buzzsumo, drop in your site URL and you’ll get a list of your top five.

Encouraging sharing can help build blog traffic
The SumoMe social share menu floats on the page as the reader scrolls through your post

We use SumoMe by Noel Kagan – the social share menu floats alongside your blog as the reader scrolls down the screen and works perfectly on mobile.

  1. Measure results

Google Analytics is your dashboard—it’s the only way to accurately know what’s really going on with your blog traffic, visitor behaviour, history trends, and sources of visitors. Your CRM (Customer Relations Management software, like Mail Chimp or Aweber) is the only place to accurately measure opt-ins.

If you haven’t been checking Google Analytics, first make sure it’s installed by following these instructions.

Next, get familiar with basics, like:

  • user volume (number of unique visitors),
  • page views (total pages visited),
  • bounce rate (percent that leave after one page),
  • average session duration (time on site),
  • Behaviour (scroll down main menu, on left, and look for box icon > Overview – most viewed pages on site. This is where discover what blog posts are most popular.
  1. Click to tweet

The old, manually-loaded Click To Tweet was a neat way to get readers to quickly fire off a tweet to point people to your post.

A better version, cleverly called Better Click To Tweet, makes it easier for you to create the tweet as you load your new post into the WordPress editor.

Once the plugin is installed, a blue bird will appear in your editor menu bar. Highlight and copy the text you want tweeted, click the bird, paste the text where asked and you’re set.

As you can likely see, there is a blog post in each one of these strategies. Maybe in the future we’ll do that.

In the meantime, you know what you need to do.