A Survival Guide for Small business Owners During a Crisis (or any time)

A survival guide for small business owners during a crisis (or any time)

The world has changed.

And a lot of those changes are permanent.

The Covid-19 pandemic has forced us (if you weren’t already) to work from home and to depend exclusively on online communications.

It’s not business as usual. And it won’t be for a long time.

As a business owner, I have employees and contractors that rely on my business for some or all of their income. Fortunately, BlogWorks is an online company. We have an office, but other than two of us, we all work remotely.

As an online company, we’ve organized our systems to connect with our clients and team members from anywhere and at any time.

What about you?

If you are now working from home for the first time, or you’ve had a home office for years, now is a great time to revisit the equipment and systems you need to operate effectively in our increasingly online world.

This is my survival guide for small business owners in a crisis (or any time).

1. Watch your numbers

If you want to grow your business, start with good data. Like driving a car, you need a dashboard with feedback to know how you are performing.

Putting together even a simple weekly dashboard can help identify where you are wasting money and effort, but also be a good motivator for you and your team.

Here are some of the basic numbers to watch:

  • Break-even point. The number of customers it takes to cover your monthly operating expenses. If you’re launching a new online course or subscription service, calculate your BEP to know what volume you’ll need to get in the black.
    • For example, if video production, hosting services (video and learning platform), advertising and hours of an assistant all come to $4,500, at $500 per course, you’re first 9 customers cover your costs.
  • Life-time value of a customer. This is simple math: total revenue expected from an average customer less acquisition cost = LTV of a customer.
    • You need to know the dollar value of a typical customer to make decisions about advertising (if you spend $45 in Facebook advertising to acquire a customer is that worth it?), investing in a new online course, or hiring a sales assistant.
  • Margin on sales. If you sell an online course or run a subscription service (software, services, maintenance, etc.) it’s easy to calculate and monitor the margin (revenue less variable expenses) of a sale. This neat tool from Shopify lets you calculate gross margin.

    Knowing your margin on sales is a good first step to a realistic projection of profits
    Knowing your margin on sales is a good first step to a realistic projection of profits
  • ROI on advertising. Been boosting ads on Facebook or paying for a Google Adwords listing? It’s time to put a dollar return on that investment. This free tool will help you run scenarios of ad spend, clicks and sales.
    • If you’re using an advertising consultant, they should be providing tracking numbers, if not, hire a consultant to put these numbers together for you. Don’t throw more money at advertising without knowing your numbers!

      Return on Investment
      Like any investment, the measure of success with Facebook advertising has to be ROI on spend
  • Return on social media. Are you pounding away at building an Instagram following, hoping it will turn into sales? Or starting every day checking Facebook updates?
    • A quick visit to Google Analytics will show the traffic social media brings in. Traffic is only one measure, social media can provide other benefits like: brand awareness, nurturing your followers, and announcing launches and specials.
Social Media Traffic
If you are investing in social media marketing you need to know what traffic it creates

2. Build a morning routine

I can’t think of any habit more important to develop than a morning routine. A simple morning routine can get you ready to “go to work” and prepare you for a productive day. New research from the Journal of Management found that “reattachment” to work in the morning is critical of high productivity.

“Those who consciously took a few minutes to mentally reattach to their work by reflecting on their goals and priorities experienced ‘a cascade of positive experiences during the day.’” – Inc Magazine

The idea of a morning routine is to reduce the influence of mood, or quality of sleep and to ensure that you can maximize your productivity in what are typically the most productive hours of your day.

Some things to include in your routine:

  • Before you go to bed make a quick note of the first work you’ll tackle in the morning.
  • Wake up at the same time.
  • Limit social media or reading/watching the news.
  • Inspire and ground yourself. I prefer exercise, but meditation, reading, music, or walking are all great ways to ease into your morning work.
  • Eat like an athlete – avoid sugars, simple carbs and fatty foods – instead choose complex carbs, protein and fiber to enjoy steady energy lasting all morning.
  • Transition to work time at the same time everyday. (see #5 How to organize your home office, below).
  • Work from your Flight Plan (#3, below).
Start your day with a simple meal of complex carbohydrates and enjoy more consistent energy through your morning.

3. Plan like a pilot

Pilots would never leave the runway without a clear destination and you should never start your week without clear goals for the week.

I wrote about planning like a pilot in my book Give me a Break. The idea is pretty simple…

Take 5 minutes every Monday morning (I walk you through the process in this post) to think through where you want to “land” on Friday. This quick planning routine can be the difference between a chaotic week of distractions and feeling productive on and on your game.

You can record your “Flight Plan” in Evernote, a journal, or create a Google Doc. What’s important is you think through a short-list of goals that will move your company forward this week.

For larger “boulders” (big projects that take many days/months to complete), list the specific objective you need to complete this week. For example, if updating your website, the goal this week might be to research competitor’s sites and make a list of features you want to change on your site.

Your Flight Plan for the week tells you what’s most important and where you need to “land” by Friday.

Now, here’s the real value of your “Flight Plan” – catch yourself coming off a conference call or wrapping up a task and go to your Flight Plan for direction. Between every task is an opportunity to change course back to what’s most important for your business.

4. Learn how to outsource

As CEO of your business, you shouldn’t be spending your time learning how to do jobs you can easily outsource. That stifles growth and wastes your time.

The most obvious jobs to outsource are technical tasks like: updating your website, video editing, publishing your blog, or graphic design. But, you should also look at:

  • Bookkeeping
  • Editing your writing
  • Writing your blog (we can do that!)
  • Updating old blog posts that are underperforming (we can do that as well!)
  • Research for webinars and articles.
  • Editing photographs to include in your blog or on your website
  • Video shoots for sales videos, Facebook advertising, or landing pages on your website.
  • Building email sequences to send to people who opt-in to your list.
  • Purging old contacts in your mailing list
  • Creating a new lead magnet for your website

At BlogWorks we typically hire freelancers on Upwork and Fiverr. Other freelancer sites include: Freelancer, TopTal, or WorkHoppers.

The trick with using a freelance tool like Upwork is to use filters to quickly reduce the field to the best applicants

A good test of outsourcing a task is to calculate the cost (at your hourly rate) of learning the skills and completing the task, compared to hiring a freelancer. For example, it will take you 4 hours to learn how to master even the basic video editing skills using software like Camtasia (for PC) or Screenflow (for Mac).

Before you invest your hours learning how to do technical work, like video editing, compare that to hiring an experienced freelancer and getting a professional product.

At $100 per hour, that’s a $400 initial value of lost time. A competent video editor can take a 3 minute video, edit, add music, your intro and outro, upload to YouTube – even include a thumbnail for about $60. Plus, your efforts will look amateurish (I know I’ve tried it) and require ongoing learning.

5. Organize your home office

The mind loves distractions. Something as simple as unopened mail on your desk, or a stack of business cards from a networking session you attended months ago can grab your attention as often as every 12 minutes.

“Those distracted by emails and phone calls saw a 10-point fall in their IQ, twice that found in studies on the impact of smoking marijuana.” – London’s Institute of Psychiatry

The good news is that a 10 minute home office declutter session can transform your distraction desk to a place of productivity. Here’s how to get started:

declutter your business space at home
Caption With a little effort you can declutter your workspace and double your productivity.
  • Invest in good quality storage and furniture. A comfortable work-chair, solid desk with bookshelves and simple filing cabinet (I prefer two or three drawer units that fit under the desk) can transform your workspace.
  • Put all cords, charging cables and computer paraphernalia in one container and out of sight (for my home-office I invested in matching bookcases, the bottom of one has double cupboard-style doors where I stash stuff I rarely need.)
  • Create a system for archiving handwritten notes and paper (see Evernote, below).
  • Remove anything that looks like unfinished work. This could be client files, broken eyeglasses, unopened mail or sticky-notes. There will always be distractions like these, now is the time to find a home for them.
  • Archive completed work. Client files, project notes, tax returns and research papers can all be archived in inexpensive banker boxes, labeled and stored out-of-sight. Your goal is to dedicate 100% of your attention on the work that matters today.

6. Master online tools

If you’ve been hiding from learning basic online tools, those days are gone. The world is getting online – just look at the explosion of individuals, businesses, and governments scrambling to learn how to use tools like zoom.us during the Covid-19 pandemic.

If you are looking for an easy new way to find or create images and audio, we recommend Adobe products. You can find all of their creative software packages here.

Not sure you have what you need? Here are some of the basics you should have in your office:

  • Good WIFI connection. Video conferencing tools, like zoom, require high-speed bandwidth. Use free tools like this one to test your WIFI speeds and call your carrier if in doubt.
  • Video conferencing. It’s hard to beat the convenience of jumping on a quick video call to meet a new business connection or sort out some work details with a team member. We moved to zoom 4 years ago. The tool is easy to use, has lots of features and the low-cost account allows for unlimited calls with lots of features like break-out rooms, chat, polls and more. We use the webinar account for our BlogWorks broadcasts.
  • Audio recording. Now that you’re doing more online conference calls you’ll need a good microphone. The earbuds that came with your phone are at least better than nothing. Or upgrade to a good lavalier-style microphone.
  • Lighting kit. You are going to be video conferencing a lot more and a simple lighting kit will remove distracting shadows, help with early morning or late night calls (helpful if you work in different time zones) and set you up for recording videos.
A couple of inexpensive LED lights will make your presentation look more professional
  • Video hosting. If you are recording video for your first online course or to add to your website you need to first store that clip on a hosting service. We’ve been using Vimeo for years and love how simple it is to upload and organize all our recordings.
Vimeo is a great place to put your business videos
Your video hosting site allows you to organize your collections
  • Team communications. Organize all your team communications and reporting with a free account on Slack. It’s easy to use and you can upgrade or third party apps at any time.
  • SMS messaging. It’s hard to beat text messages for getting the attention of a contractor, supplier or even an employee distracted with a big project. If you’re using text messaging a lot, load the app on your computer to make it easier to share documents, images and so you can type with your keyboard.
  • Storage. Moving your business to online will mean you need to share documents (see Google Docs next), images, reports, PDF’s and photos with clients and team members. Email is not the way to do that. Dropbox allows you to control what stays on your computer (so you can free up precious storage space) and who you share documents with.
  • Google Docs. It’s hard to beat the ubiquitous suite of Google’s free tools for creating and sharing documents. You can quickly create and share documents, spreadsheets and choose who gets access and can either view, comment, or edit.
  • Evernote. I haven’t found a better tool for organizing ideas, capturing handwritten notes from a meeting or snagging web pages (Evernote can strip off all advertising). Michael Hyatt calls Evernote his “digital brain” for good reason. Start with a free account, upgrade if you want to access your notes when you are offline.
Evernote is brilliant for capturing your handwritten notes and making them easy to retrieve
Evernote is brilliant for capturing your handwritten notes and making them easy to retrieve

7. Separate work and home

Now that you have your home office set up with easy access to the world and the ability to record videos, write your next book and grind through a mountain of work you need boundaries. Working long hours without clear lines between work time and home time is a recipe for burnout, not to mention the impact it will have on immediate relationships.

But, it’s hard to have work/life separation when your home office is down the hall from your kitchen.

Make your home office feel like your business office
With a little effort you can create a home office that feels like a destination, separate from the rest of your home.

Here’s how to get started:

  • Have all your work stuff (records, chair, desk, recycling, etc.) in one place instead of spread out in your house. Ideally, have a door on that room that you close when you’re not “at the office.”
  • Set hours for “going” to work and packing up at the end of the day.
  • Dress for work. Research shows that when we dress to go to work it can put us in the mind space to be more productive. “Working in your pajamas may seem like fun for a couple of days, but you’ll soon find any productivity wanes,” writes Joshua Duvall.
  • Set your phone to turn off alerts an hour before you go to bed.
  • Avoid checking email or phone messages during non-work hours.

Your success as a business owner depends on your ability to focus and get work down as efficiently as possible. And that includes updating your equipment and systems.

Most of the suggestions in this guide can be accomplished in a few minutes or with a quick visit to Amazon. Some (like creating boundaries between work and home) will take longer to practice and develop into habits.

Either way, your investment into productivity will pay dividends for years to come. It’s time to get started.

Did you enjoy this article? Check out these:

11 Highly Productive Things Small Business Owners Should Do During A Crisis
Why Do Best-Selling Authors Brown, Kiyosaki, Rubin, Maxwell, and Godin All Blog?
4 Social Media Activities You Should Be Doing in 2020

Photo of oatmeal by Jane Duursma on Unsplash
Photo of home office by Michael Soledad on Unsplash

Blogging vs. Social Media – what gets you the best ROI?

“The key to success in blogging (and in many areas of life) is small but regular and consistent actions over a long period of time.” – Darren Rowse, Founder of Problogger

Wondering how to get the best ROI from your content?

Most businesses find it at least a bit challenging to build and maintain consistent readerships on their blogs…and many get frustrated.

But we’re here to help you keep going, even when times are tough.

Read on for a few of our favourite strategies for getting your blog working for you.

Blog Content or Social Media: What should you focus on?

Consider this scenario: Your update on Facebook got 15 likes, you just added 7 followers on Instagram, and a few people just added some great comments on your most recent LinkedIn article.

That sounds like a pretty good day, right?

While most people would agree, we need to consider the bigger picture: Is all of this social media traffic really bringing you the revenue and staying power you deserve?

It can be hard to compete with the “sex appeal” of social media, but a good quality, well-maintained blog will help your business stand out from the crowd.

Can you take your social metrics to the bank?

“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” – Neil Patel

It might appear that pouring more attention into social branding and reach is the wise choice for marketing professional services or your line of products.

But…is it?

Here are a few points that might change your mind:

  • Social media is shared on “rented land,” but you own your blog content in perpetuity, so it can (theoretically) make money forever.
  • These channels have plenty of competition, but with your blog, you can build a consistent relationship with your audience.
  • Social media might bring you likes and shares, but your blog is more likely to lead people to make a purchase.

Get the best ROI from your blogs and social media

Your social media channels and your blog should absolutely be connected, but you can use your blog to build relationships and sell products via a targeted strategy, leading to a higher ROI rooted in your blog, but composed of the two content types.

Get the Best ROI by Building Blogs for Lead Generation

Blogs aren’t directly for selling, but they are great for educating and informing your readers about what you know best.

Readers who find blog posts online are often looking for information about specific products or services.

So if they are already interested, you lead them to learn more about your product by making a soft offer — for instance, a free e-book — which will help them keep your brand on their mind.

If they have read the entire blog, you can keep on them on your site by linking other blogs at the end of the article. Another option is to take the opportunity to also send them to your revenue pages, whether that be a particular product, or your consult/contact page.

Here at Blogworks, we like to think of your website like a conference.

When people stop to read your blog they are staying for 4-10 minutes – that’s a big opportunity.

Imagine your homepage is the main conference room and your blog posts are breakout rooms where different speakers are talking about different topics. While people may stay in the main room for only 1 or 2 minutes to grab a bite to eat; they could spend 7 to 10 minutes in the breakout rooms listening to the speaker.

It is the same with your website. We have found that people tend to stay on blogposts significantly longer than any other page on your site. So why not capitalize on that?

Instead of letting them go from the breakout room, back to the main room, send them to your revenue pages. In doing so, you can turn those readers into leads, and possibly even clients.

Share Blogs on Your Mailing List

If you use social media, think about which type of content sticks with you more: that random post that you scrolled by when absent-mindedly scrolling through Facebook?

Or the well-crafted, thoughtful and handy article you were introduced to after signing up for a favoured company’s newsletter?

The truth is that marketing is always a puzzle – one way can work better one day, and the other the next.

With its capacity to generate an ROI of 3,800% (according to HubSpot), email marketing remains one of the most versatile and inexpensive of all marketing options.

Try using A/B testing to see what subject lines or email content work best. By doing this in conjunction with the statistics generated by whatever CRM you are using, you will be able to better understand what works with your list, and what does not.

Build a Useful Library of Content

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark

When investigating strategies for the best ROI, you will hopefully be thinking long-term. Building a blog is essentially like creating a little business “library” where people can go to learn about your business anytime.

So long as you own this content, you can use it over and over again in different ways in perpetuity.

Here are some ways to repurpose your blogs:

  • Re-share older blog posts on social media with a fresh image and title
  • Update old blog posts to include some current relevant information
  • Mix and match media – combine blogs with podcasts and videos

Get Support

No matter which way you spin it, keeping a high-quality, consistent blog takes time.
So why not leave it to the experts?

Book a consultation with us to get started with a fresh content strategy asap!

Enjoyed this article? Here are 3 more articles all about putting your blog to work:

10 surprisingly simple tune-ups to make your blog sexy
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

How to (finally) make money with your blog

how to make money with your blog

You want your blog to make money. Right?

Well, I’m sorry to tell you this, but you’ve been badly fooled.

Yes, thousands of dollars later, you have no idea what’s going on with your web site.

How do I know this?

Well, for the last 5 years I have been talking with business owners about their blog and for the most part…they are clueless. Of course, I’m sure you’re not in that boat and you can tell me what your blog is converting into dollars – right?

Typically, when I ask about measurements I discover there are no numbers, measurements, metrics, ouija boards, dashboards…nada, zip, zero, nothing.

But (sorry, I’m feeling a bit cynical), no worries, because your friendly web designer will happily charge you $5,000 more to “redesign” your site (one more time). Oh, and don’t forget to politely mention that maybe, just maybe, it would be really nice if they would think about installing Google Analytics so that you could, you know, see what’s actually working!

It’s time to change all that. You own your business and you need to take charge of your web site and your blog.

Let’s jump in and look at 5 ways to increase the money you make with your blog.

1. Get the numbers

As you might guess from my rant, if you want to make money with your blog, first you need some numbers. In this post learn how to make sure Google Analytics is installed. In this post learn how to begin reading Google Analytics to learn what’s really happening on your site.

The basic numbers you need to watch are total traffic and traffic to your “revenue pages”. These are the pages for your products and services. Overall traffic is reported as “users” and you can see traffic to revenue pages by going to Behaviour > Overview and entering the URL of your revenue page in the search bar at the top of the display table.

use a search for revenue page when trying to make money with your blog2. Make it obvious what you do

This will sound obvious…if you want to make money with your blog you need to make it obvious WHAT YOU DO.

Look, I can read 100 blog posts about leadership, customer service, or how to have a great marriage and I’ll guarantee you only about 10% ever mention what they do.

I can read 100 blog posts about leadership, customer service, or how to have a great marriage and I’ll guarantee you only about 10% ever mention what they do. Click To Tweet

Imagine you go to a sales presentation and the sales person never asks you to buy. Strange.

mention what you do to make money from your blog
Don’t make your readers work: every blog post needs to mention what you do.

The fix is easy. Mention a client experience, talk about a speech you gave, refer to a coaching client you helped. Don’t make the reader work hard…tell them what you do.

3. Drive traffic to your store

When readers come to your blog they stop and read. On average, visitors will spend 3-10 minutes on a blog. Whereas they might spend per visit an average of 1 minute on all your pages combined.

That’s a huge opportunity to make money with your blog! When we re-publish our clients’ articles we always include at least 2 links to their revenue pages.

to make money from your blog, tell people what you do
Every blog post would point readers to your revenue pages.

Instead of waiting to the end (only about 30% of readers get to the end of your blog post), insert links in your blog to your revenue pages.

On average, visitors will spend 3-10 minutes on a blog. Whereas they might spend per visit an average of 1 minute on all your pages combined. Click To Tweet

Look for words or phrases that describe what you do. Next, insert links to your products or services pages. It’s that easy—2 to 3 links in every post will start getting more traffic going in the right direction.

4. Build your list

Nothing beats a mailing list. Unlike social media posts that disappear in minutes, an email might get opened hours after arriving in your prospects’ Inxox – even days later. And when you write with a personal tone – your email can be perceived as more helpful and less like a sales pitch.

The trick is to keep building your list.

Start by making it easy to join your list. You can include an optin offer beside your blog, or use a free pop-up tool like OptinMonster or SumoMe.

And, just like traffic to your website, if you want your list to get bigger you need to track the numbers. At least once a month record in a simple spreadsheet the total list size and the change for that month.

5. Ask for the money

If you want to make money with your blog you need to start by doing what any good salesperson would do…ask for the money!

Ridiculous, right? Of course you ask for the sale.

Let’s try a little test…

Go to your latest blog post and count how many times you ask for the sale. Here’s what to look for:

  • Point your readers to your revenue pages: “To learn more about coaching click here.”
  • Invite your readers to download a self assessment: “Thinking about selling your home? Download my free guide ‘15 things to do before you sell your home’”
  • Send readers to your contact form: “Looking for a speaker for your next event?”   

Here’s the bottom line. Your investment in a website and especially in a blog should be returning revenues. You need an ROI on your blog.

The good news is it is possible to retrofit those old articles and put them to work. Instead of collecting digital dust, your blog posts can be generating leads.

That’s what we do. We identify blog posts that have the most revenue potential and then supercharge them with SEO juice (to get higher ranking in search engines) plus drive traffic to your revenue pages.

It’s time to put your blog to work.

Enjoyed this article? Here are three more of our most popular posts:

51 ways to get more business from your blog in the New Year
90 seconds to becoming a better writer
How to write a blog post in less than 60 minutes

How to get more blog traffic (142%!)

How to get 142% more blog traffic

Let’s face it – if you have a blog you want traffic – right? But you need to know how to get more blog traffic.

It makes sense: more traffic equals more business…

In fact, companies that blog receive 55% more traffic than companies that don’t. And according to at least one study, 83% of consumers trust the advice of a blog.

The trick is to first get people to read your blog. And for that I have some help. In fact, I’ve used these same strategies to increase my blog traffic by 142% in one year. Not bad when you consider most blogs we watch trickle along with a modest 5-10% annual growth.

Before I get to my solutions on how to get more blog traffic, let me ask you a question:

Are you writing your content to be helpful?

Don’t get me wrong – it’s great that you want more business. But, if your blog is all about click-through rates and opting into lists – it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

If your blog is all about click-through rates and opting into lists - it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Click To Tweet

Here’s the good news…

If you write your blog to be truly helpful – without expecting something in return – you will build a tribe and eventually get what you want. It might not be gangbusters overnight, but you will attract people who like your approach. That will happen.

With that caveat out of the way …

Here’s a quick summary of all 25 points on how to get more blog traffic – Slideshare style:

Here’s my favourite (all white-hat) 25 tips on how to get more blog traffic without breaking the bank or staying up all night.

  1. Know this is important work and publish on a regular basis. Once a month is much, much better than – as Tim Urban puts it: We publish every sometime.
  2. Write shorter posts. If you insist on writing Ulyssey’s-length essays you might be losing a lot of readers.
  3. Notice what works and do more of that (this is my fav. overall strategy – read this).
  4. Write in the second person (“you”, “your”, not “me”) – after all, every reader cares most about themself.
  5. Write about your failings. “Failure should be our teacher, not our undertaker.” Denis Waitley
  6. Share on social media (hey! we can do that for you).
  7. Take a risk – like write a short post (#2), admit you suck as something (#5), take a bold stand (#19), or start with a personal story (#24).
  8. Do (just a bit of) research. As a minimum, use a tool like buzzsumo to find top ranking blog posts on your topic.
google analytics
With a little strategy and some hard work I was able to increase my traffic 142% in one year.
  1. Be funny (at the very least choose a funny image.)
  2. Write stuff people will want to link to.
  3. Be remarkable.
  4. Don’t interrupt your writing with a lot of links (except for this post, of course.)
  5. Keep adding to your idea pile (I use Evernote and tag them as ‘unused blog posts’ to capture ideas on the fly.)
  6. Kill and bury old, low traffic blog posts. This is a good SEO strategy, but also good for your readers.
  7. Edit ruthlessly. Pro writer’s tip: don’t start editing until you have completed the first draft.
  8. Experiment with your blog on video, SlideShare, illustrations, cartoons or finger paint.
  9. Be patient! Great content with some promotion will attract the readers you want.
  10. Quote bloggers with big followings (then let them know on social media).
  11. Take a stand—a strong voice will cut through the Internet fog and, like a search light, will find the readers you want.
  12. Make it easy for readers to share your blog. We use the floating share button from sumo.
  13. Ask your readers to do something. Like add a comment, share the post or download a guide.
  14. Read lots of inspiring blogs. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” Stephen King
  15. Don’t be boring. That’s worth repeating: don’t be boring. There.
  16. Tell stories.
  17. Assume every day is a new beginning because you always have new readers.

I know you’re reading this because you care. You care about results but you also care about helping people with your blog. That’s cool.

Knowing how to get more blog traffic can be confusing

Blogging is hard work.

Some months I struggle with every blog I write. Sometimes it’s hard to find the time, or the topic, or the damn thing just stalls out in the middle and I don’t know how to wrap it up in a meaningful way.

What keeps me going is knowing that __________ (fill in your monthly website traffic) people are coming into my “hotel room” to read what I wrote. And most of them are new (point #25). That’s a big and exciting responsibility, opportunity and role that I play.

If you’re up for that, I know these 25 tips and actions on how to get more blog traffic will help to fill your hotel room.

Thanks to Seth Godin for inspiring this short post. And Jeff Goins for adding to Seth’s post with his own list.


Want more help getting results with your blog? Check out these posts:

Tips and Encouragement for Bloggers who Doubt
21 Traffic Building Tips from Professional Bloggers
Build blog traffic while you sleep