5 easy steps to publishing your next blog post (even if you don’t have time)

easy steps to publishing your next blog post

This post was originally published in April 2017 and was updated in 2019 just for you!

You’ve got a blog – great!

You haven’t published for at least a month – not so great.

The reality is, your blog can be a central point in your marketing strategy. In our research we see visitors to client’s sites spending 4-7 minutes on a blog post, but only 1-2 minutes on any other page. That’s a huge opportunity!

Think of your blog like this:

Imagine you rented a small meeting room in a hotel. You advertised, told all your clients, friends, neighbours and emailed like crazy to your mailing list. And let’s say 100 people showed up.

Great right?

And those 100 people listened to you talk for about 4-7 minutes. That’s an enormous opportunity to get, let’s say, 10 people to make a sale. That’s what your blog could be doing…day after day, 12 months a year.

Sure, it’s easy to forget this. After all, you’ve got existing clients, bills to pay, staff and freelancers to deal with…

That’s a mistake.

“If you want to continually grow your blog, you need to learn to blog on a consistent basis.”

Neil Patel

At BlogWorks, we want your blog to be humming along making sales. So, let’s deal with how to get new blog posts published.  

Through our work with hundreds of clients we’ve developed a 5 step process to consistent blogging. You can use this process to rescue a stale blog (haven’t published for a while) or improve the existing process you have.

Here goes…5 steps to consistent blogging:

#1. Create an SOP (Standard Operating Procedure) (20 minutes)  

If you don’t have a process, you’re wasting time inventing one every time you write a blog.  

Make a list (use Google Docs to easily share with the freelancer you will hire!) of all the steps you follow to write and publish your blog. We wrote an article on this here.  

#2. Make a list of 36 blog topics (30 minutes)  

person writing list of easy steps to publishing your next blog post

Pour yourself a nice Merlot, or crack a beer—you need to be in a creative mood for this part. Make a list of all the blog topics you can think of that will:  

  1. solve one (small) problem your ideal customer has and  
  2. fit tightly with your products and services.  

We wrote an article on this here.

#3. Block time (60 minutes)

“Our highest priority is to protect our ability to prioritize”

Greg McKeown, Essentialism

Face it – you will never have enough time to write a blog. So you have to make time by blocking it. Twice a month block 60 minutes on your calendar to write your, as the wonderful author Anne Lamott famously named it, shitty first draft.  

Face it - you will never have enough time to write a blog. So you have to make time by blocking it. Click To Tweet

Block another 30 minutes to clean up the draft, add images and publish. Those 4 hours a month will increase your traffic, build your list, attract prospects and grow your business. What else would you be doing with that time?

#4. Use a 3-step writing routine

One reason our clients don’t get their blog published is because they don’t have a writing routine. Just like your SOP (#1 above), a writing routine takes the mystery and stress out of writing a post (it’s how I’m writing this post!)

[BACKGROUND COLOUR FOR NEXT 3 POINTS]

1 – Collect (15 min). Pull together your notes, saved articles (Evernote is brilliant for saving articles off the web) and favourite quotes.

2 – Use a template to write your shitty first draft (45 min). Don’t edit, don’t worry about spelling, don’t even worry about making sense…you have one goal – get the draft done in 45 minutes, then take a break. Get your template here.

3 – Edit, add images, quotes, links and publish (30 min).

#5. Think money, not task (timeless)

person holding up money and thinking of easy steps to publishing your next blog post

As long as “write blog” competes with everything else crowding your To-Do list, it ain’t going to happen. You have to think money!

As long as “write blog” competes with everything else crowding your To-Do list it ain’t going to happen. You have to think money! Click To Tweet

Your blog is the magnet that will get readers to slow down and look at what you sell. Just like a magazine, T.V. show or half time concert at the Super Bowl – content (or entertainment) attracts buyers and gets them to look at your products and services.

Put another way, unless you’re Amazon or Alibaba, nobody will visit your website to look at what you’re advertising—you need your blog to bring them back.

WAIT! You weren’t about to click away were you?

Before you go – we can take this off your hands.  

Here’s how we can write your blog.

Here’s how we can promote your blog.

Thank you, you are free to go.

One more thing! If you liked this article, here are 3 more about writing blogs:

9 blog post ideas your audience will love

A proven 3 step method to finally overcome procrastination and get it all done

How to never run out of blog ideas ever again

A proven 3 step method to finally overcome procrastination and get it all done.

procrastination

You had the best of intentions.

Heck, you even coloured it with a highlighter, put a star beside it and blocked time on your calendar.

Then you procrastinated.

Or, at least you thought you did…

The reality is you didn’t procrastinate and – better still – with a 2 minute secret action you can overcome pretty well any resistance you have to any action.

Let me show you how.

You are NOT a Procrastinator

“Everybody procrastinates, but not everyone is a procrastinator” – Joseph Ferrari, Ph.D

This might surprise you, but you are not a procrastinator. Nobody is (even though 20% of people think they are.)

Let me explain.

You respond differently to different situations. You don’t procrastinate about buying groceries or thanking a friend for listening to you or flossing your teeth (more on flossing below.) You’ve got those actions nailed.

If you were a “procrastinator” you would be completely unreliable – that’s not you.

You are a responsible person…you just put somethings off until later.

Get it?

This is an important point. If you think you are a procrastinator then please stop reading right now, because I can’t help you (of course I can help you, it just will take longer 🙂

STEP 1: Before you move to the reason behind your resistance, catch yourself thinking you’re a procrastinator and to stop and to remind yourself you are NOT a procrastinator – you are simply resisting this action.

Now, let’s look at what’s really happening.

Why you DON’T take Action

It’s all about value.

You do something because the value of that action is better than the alternative. You thank your friend for listening because you know that 5 minutes from now you’ll regret it if you didn’t.

You floss you teeth because the alternative is an expensive trip the dentist.

And everything you procrastinate about happens because, in the moment, it gives you more value than the alternative. This applies to refilling the chip bowl instead of stopping at one serving, allowing Netflix to load the next episode of Game of Thrones, instead of turning the TV off or checking email instead of calling the client you’ve been avoiding.

So, it comes down to what you value. Yes, you can build habits, but habits are built on values, so you have to start there.

STEP 2: Stop and think about the value you attach to the alternatives. That sounds more complicated than it is.

In other words, before you take action decide what will give you the biggest reward, long-term.

>> I know that if I go for my 15 minute morning walk I have more energy later in the morning (the walk gives me more reward than not walking.)

>> I know that if I work in blocks of no email, no social media I can plough through my work uninterrupted (focussed work gives me more reward than distractions.)

>> I know that if I take a few minutes before I finish my work day and plan my next day I am far more focussed and productive in the morning (making a list gives me more reward than just ending my work day with no list.)

Now, that you understand what action will give you the biggest long-term reward, let’s take action.

The 2 minute rule will help.

The 2 Minute RULE and how it Works

“Once we start a task, it is rarely as bad as we think. Our research shows us that getting started changes our perception of a task. It can also change our perception of ourselves in important ways.” – Timothy Pychyl, Ph.D

One of the simplest ways to overcome procrastination is also one of the fastest. It’s the 2 minute rule (Stanford Professor B.J. Fogg popularized this idea by demonstrating how to start the habit of daily flossing by starting with just one tooth.)

One of the simplest remedies to procrastination is also one of the fastest. It’s the 2 minute rule. @bjfogg Click To Tweet

Here’s how it works.

When you realize you are about to put something off, take a 2 minute action.

For example, you are trying to get traction on a big project, like redesigning you web site, or cold calling prospects, or doing your taxes.

Start with just 2 minutes of action.

But, that’s not all…

Yes, you will start up the mountain with 2 minutes of walking, but you must also finish by planning your next step – what will you do and when will you do it.

It works like this.

Let’s say you want to redesign your web site (we can show you how to save thousands$’s from bad advice) – that’s a humungous job! Of course, you’re going to put it off—you have all sorts of other priorities that can be finished faster.

But, it has to get done. You know this is overdue and, if you get it done, it will help your business long-term (more value than putting it off.)

Step 3: Enter the 2 minute rule: what can you get done in just 2 minutes that will be a step in the right direction up the mountain?

>> You could bookmark competitor’s web sites in your browser for future reference.

>> You could make a list of changes you want to make to the existing site.

>> You could email 3 designers you know and ask about their availability (no point getting quotes if they can’t start for 2 months).

You get the idea.

You can make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. And then plan your next step.

We can all make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. Click To Tweet

Block time in your calendar for the next step (read this article about blocking time), to list what you like about your competitor’s sites, or prioritize the changes you want to make, or reply to the designers and ask to see their latest work.

Time investment: 2 minutes.

Reward to you: feeling great about making progress!

What You Must DO the Next Time

“So let’s get started. I’m ready to be heard. Before the dear departed. Can have the final word.” Get Started, Paul McCartney

It’s normal to put things off until later. We all do it. We’ll always do it.

Sometimes it’s a smart strategic move, like waiting until the morning to make a tough phone call, or ignoring your email in order to finish a proposal uninterrupted.

And then there are the non-strategic, wimpy moments when you caved. We all do that as well.

Here’s the thing. Those moments of uncertainty or hesitation don’t define you—those were just human moments.

Let it go and go back to your 3 steps:

Step 1. Don’t define yourself as a procrastinator. You aren’t.

Step 2. Consider the long-term rewards: what is most important for you right now?

Step 3. Take 2 minutes, take some forward action and then plan your next step.

It may not look heroic working on a project for only 2 minutes. But, it could be the most heroic thing you did all day. And you might just impress yourself with the ice-breaking momentum you just started.

Enjoyed this article? Here are 3 more all about procrastination and getting more of what you want:

A simple lesson in Time Management (that will make you money)
How to Blog More Consistently (And Stop Missing Deadlines)
9 expert bloggers reveal their best strategies

90 seconds to becoming a better writer

writing a blog

“Finding success is all about taking action. You can read all you want, but nothing will happen until you execute.” – Pat Flynn

Your blog is a reflection of you.

Sloppy writing that might have got a passing grade in high school won’t help.

Fear not loyal reader!

In just 90 seconds you can transform your writing from a C- to an A+.

Better yet, your readers will stay on your site longer and that means more business. Lucky you.

Here goes: 7 ways to sharpen your writing and cut to the point in 90 seconds (or less):

1. Make me want to read this

“A blog is only as interesting as the interest shown in others.” – Lee Odden

Compelling writing starts with targeting your avatar, or ideal customer. If you can help them reach their goals faster, cheap or better they will become loyal readers.

Rambling thoughts about unrelated topics that caught your fancy is great if you flew in space, wrote a best-seller or your last name is Branson. If not, stick to solving problems for your target market.

This article walks you through the 5 step process – including how to pick killer topics – we use for every blog post. Start with that.

Compelling writing is first about targeting your avatar, or ideal customer. If you can help them reach their goals faster, cheap or better they will become loyal readers. Period. Click To Tweet

2. Start with a template

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson

I’ve written about using a writing template before, like this article and this article. A writing template is not cheating! You will save time and your writing will improve.

I start with a rough outline of what I want to write about and then move content to slot into my template. It might sound rote or mechanical, but my writing always improves this way. The template hauls me back from side trips and reminds me to include important parts like a summary and call-to-action.


3. Put your reader in the story

“The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

Great salespeople use ‘you’ more than ‘I’. So should you.

This is a quick edit. Simply scan you post before publishing and look for all the “I”, “my”, “our”, “me” and starts swapping them for “you”, “your”, “your’s” and “you’re.”

When you put your read in the message they begin to envision how they could be applying your solutions.

Before: “When I block time I make an appointment with myself.”

After: “When you block time you make an appointment with yourself.”

4. Clean up sloppy writing

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” – Seth Godin

More words do not make your blog better. Instead you force your reader to slow down and stumble through run-on sentences, bloated paragraphs and awkward grammar.

Not good.

More words do not make your blog better. Click To Tweet

The simple test is if you remove the word and the sentence still works, leave it out.

Before: “If you have staff members who are well-organized, their productivity levels can go through the roof with remote working.”

After: “Staff who are well-organized can benefit from remote working.”

5. Remove dead words

“Qualifying words, such as very, little, and rather, add nothing to your meaning and suck the life out of your sentences.” – Copyblogger

Improving your writing can start with removing unnecessary words and helping your reader get to the bottom of your post. Readers that finish reading a post are more likely to share your article and more likely to spend time on your site looking at your products and services.

Get ready to start deleting!

That

In many cases, removing that improves the sentence: “This is the most amazing blog post that I’ve ever read.”

Book marketing expert and author Diana Urban suggests, “If a sentence still makes sense after removing ‘that’, delete it.”

Then

For example: “I stepped on stage and then the audience went quiet.” can be “I stepped on stage and the audience was quiet.”

All, every, totally, always, completely, absolutely, literally

For example: “If your employee doesn’t respond to your feedback you can always try coaching.

Better: “If your employee doesn’t respond to your feedback, try coaching.

6. Use words correctly

99.9% of great bloggers are not awesome on day 1. Their awesomeness is the accumulation of the value they create over time.” – Darren Rowse

Bad grammar is a bad reflection on you. Here’s a quick check list of what to avoid:

  • Everyday means common or normal. Every day means today, tomorrow, the next day and so on.
  • If you adapt something you change it. To adopt is to take it as your own.
  • Already is talking about the past; all ready is about the future.
  • Regardless is a word, irregardless is not.
  • Especially means particularly, whereas specially usually means “in a special or careful manner” or “specifically.”
  • Then is about time. Use than to compare something.
  • You write on stationery that is (hopefully) stationary. Get it?

7. Break up looooong paragraphs

“The shorter your paragraphs are, the less dense and threatening the post looks.” – Jon Morrow

Your blog is not a technical thesis written for tenured professors paid to read your writing. Your goal is to keep readers on your site.

A simple fix for most blogs is to break up paragraphs and add what I call ‘cliff hangers’ (just like I’ve been doing in this post.)

Cliff hangers are like teasers that compels the reader to keep scrolling. For example: (that’s one)

But, before I get to that solution, let me ask you a question…

Here are three quick ways to start a conversation.

Has that happened to you?

Ready to turn your blog magnet on?

The theme of this post is less is usually not only best, but stronger—stronger results for your traffic and your business.

Invest 90 seconds to chop, cut, cull and shape your blog and you will keep readers on your site longer. More time on site means more readers into prospects and more prospects into business.

Nice.

Ready to write your killer post? Here are 3 more articles to get you started:

Excuse me, but your blog is BORING!
Write killer blog posts with this template
How to Build a Better Blog: 5 Industry Experts Share Their Top Tips

How to never run out of blog ideas ever again

Never run out of blog ideas ever again

This post was originally published in July, 2016 and has been updated and re-loved for you. Enjoy.

The biggest mistake bloggers make is, well, they don’t blog.

Those gaping holes between posts make everything on your site look a little suspect – like going into a grocery store and seeing food past its due date. How long before you question everything in the store?

The bottom line is you can’t attract new prospects and build loyalty if you don’t consistently work to attract them. That’s why content marketing (sharing valuable, problem-solving resources) is still the best way to grow your business. And this is true whether you’re a food blogger or a baker, a keynote speaker or you teach online – it’s all about sharing your best content AND proving you are the best choice.

To avoid running out of ideas for your blog you have to have lots of ideas for your blog.

In this post, I’ll walk you through 5 ways to keep great blog ideas rolling in. Let’s jump in with reading…

1. Read blogs

Nothing beats reading other people’s blogs to stimulate ideas for your own future posts. I use feedly to pull my favourite blogs into one location where I can read them while I’m eating lunch. I also make it a habit to write comments on blogs I’ve read (hint, hint) to show my appreciation.

But, reading blogs is only the start—you need to think about your market. What problems need solving? What questions are they asking you? What has worked in the past?

Feedly is a super easy tool to quickly organize all your favourite blogs into one place.

For example, I got the idea to write posts about Google Analytics because I was searching for answers for my clients. I found a lot of articles answering my questions, but they were either too long or too technical. So I wrote this one and this one.

Now that you’re reading great content, you need to organize the best blog ideas…

2. Build an Inventory

In the old days (like 10 years ago) you might have saved magazines or used sticky notes to mark ideas in a book you’re reading. Those systems can’t keep up with our online world where a great idea might be in a blog post you read, an online magazine, a Tweet – even an Instagram post.

You need one place to collect, organize and retrieve your best blog ideas.

Evernote is a brilliant (free) online tool that allows you to easily grab articles off the web, store images, record audio or even accept pictures of hand-scribbled notes from your phone. It syncs in seconds on all your devices and, with the paid account, you can even search off-line as you head to the grocery store to collect ingredients for your favourite Thai salad with peanut sauce recipe.

To fully unleash the power of Evernote, install the Webclipper (I remember it as the Elephant head) extension on your favourite browser. That will allow you to quickly grab the article you found, strip it of advertising, tag it and store it for future reference.

find blog ideas

And here’s my favourite trick with Evernote (h/t to Michael Hyatt):

Instead of creating lots of Notebooks in Evernote, which can get messy and confusing, I have all my notes in one Notebook and use tags to search for what I want. And I tag all future blog ideas (including articles I saved using the Evernote extension) with the tag “unused blog post”. The tag allows me to easily pull up all my unused ideas and choose the one I want to work on. As soon as I use that note I delete it.

evernote
I use the tag “unused blog topics” to easily organize all my future blog ideas into one search.

Okay, you’ve collected lots of blog ideas, now it’s time to organize them on a calendar…

3. Build your Editorial Calendar

A simple way to organized future blog ideas is using a spreadsheet, like Excel or Google Sheets. Or you could use planning tools like Asana or Trello. That’s great, but I’m a visual person and prefer seeing future projects in a calendar format.

If you have a WordPress site, you can organize all your blog ideas with a clever (and free) plugin called Editorial Calendar (watch our quick video to learn how this works).

Editorial calendar
The Editorial calendar plugin makes it easy to schedule posts and to see your draft posts in one place.

When you start putting dates to topics, think about seasons and buyer behaviour. What seasons do your customers respond to (like winter, summer, Christmas, etc.)? When are your customers more likely to buy? When does your customer have certain problems (like Spring cleaning, budgeting, staff hiring, etc.)?

Your Editorial Calendar doesn’t have to be perfect. The idea is to promote the writing and publishing by planning ahead and avoiding writer’s block.

Now you have lots of blog ideas collected in Evernote and you’ve started to plan future posts in your Editorial Calendar. Great! This next strategy is a way to boost traffic without writing a new post…

4. Repurpose old content

This strategy will save you time and could get you a big traffic boost. Here’s how it works…

Start by making a list of posts that are pulling in strong traffic but are over a year old. These are gems that could be working harder if they were “re-loved” and republished.

To get to your analytics, first, log in, then navigate to Behaviour > Overview.

best blog ideas
To get to your analytics, first, log in, then navigate to Behaviour > Overview

This part is a little technical, but hang in there – you only need to do this research a few times a year to get the full benefit.

There are at least 3 metrics you can use to choose the blog article to republish:

  1. old posts – if your post is older than one year there’s a good chance you need to update the images, and facts in the article and maybe add more detail to the content.
  2. low Bounce rate – “Bounce rate” is the per cent of people who left your site after one page (they didn’t explore the rest of your site). A lower bounce rate (like 60-70%) can be a good sign. Think of it this way: out of all your published blog posts, there are some that keep readers on your site longer. Those posts could be worth updating and republishing.
  3. high time on page – “Time on site” is the minutes a reader spent on that page. The higher the time, the more likely the reader is to share the article and spend more time on your site.

You can combine the metrics. In other words, look for blog posts older than a year, with low bounce rate and high time on site. Find 3-5 of those posts and start with them.

Here’s another example:

We republished our post “Facebook Page vs Profile: Everything You Need To Know” and within 10 days our traffic increased by 229%!

blog ideas
In just 10 days traffic to this post increased by over 200%!

The blog post you’re reading is another good example. It was originally published in July 2016 and I added more content and images and republished it in February 2019. It only took about an hour’s worth of chopping, adding, and changes to turn it into the post you’re reading – much easier than starting from scratch!

Whew! You’ve collected amazing ideas into Evernote, organized them with Editorial Calendar, planned a post you will refresh and republish. Now it’s time for a bit of psychology…

5. Give ‘em more of what they love

It might be tempting to pour a cup of coffee and just start writing your next blog post. But what about what your market wants?

Every day your readers are leaving bread crumbs – clues – about what they want. It could be a comment on a post, social shares or an email that asks a question about a recent post. You need to watch for these clues.

A simple first step is to check what posts are most popular (see #4 above). You can also think about the psychology of your reader. What keeps a person on your blog for more than a quick glance?

It’s about solving a problem.

Readers, don’t announce this – but they are looking for a solution to something. It could be a great travel destination or how to save for their retirement.

If you provide that solution that gets them from where they are now to where they want to be, faster or cheaper, they will come back for more. But, there’s more…

If you provide that solution that gets them from where they are now to where they want to be, faster or cheaper, they will come back for more. Click To Tweet

The trick is to always give’em more of what they love. Blogs that wander off down rabbit holes about unrelated topics might work if you are already a celebrity off-line, but don’t work if you are trying to build a business online.

Stick to what your readers want and you will build valuable traffic that will come back for more.

 

5 steps to writing an awesome blog post in less than 60 minutes.

It’s no secret that publishing blog posts on your blog consistently is important.

Whether it’s twice a month, once a week, or even more frequently, the more consistent you are with your blog posts the more your readers will return and bring their business with them.

But it’s hard to find the time to research, edit, publish and promote. Right?

At the same time there’s nothing worse than visiting a blog and seeing the last blog post is from a year ago. Your prospect might be thinking “If the blog is out of date, I wonder if the rest of the site is out of date?”

This post will help.

With a few shortcuts, a few tricks and a bit of focus you can write an awesome blog post in less than 60 minutes.

Let me show you:

  1. Really Quick Research
  2. Get your Shitty first Draft
  3. Super Fast Editing
  4. A Publishing Routine
  5. Follow a Promotion Plan

1. Really Quick Research

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” Stephen King

When you read “research” do you want to run away screaming?

For most people, researching blog topics is about as much fun as doing your taxes. The good news is there are quick and dirty shortcuts that work.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. In other words, if one of your blog posts went viral, use that topic again. If a Tweet got 130 impressions, retweet it.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. Click To Tweet

Here’s how you do that with your blog post topics.

1) Start with your Google Analytics. Scroll down on the left menu to “Behaviour”, click“Overview” and look at your top three blog posts. For whatever reason, these got the lion’s share of traffic.

Choose one of those topics and write your next blog post on a related topic. For example: if one of your top posts is “The hidden cost of workplace conflict”, your next one could be “3 super easy ways to reduce workplace conflict.”

2) Next, go to BuzzSumo and type in that topic (“workplace conflict”). Find blog posts that have been shared the most and take inspiration from their headlines.

3) Finally, type your blog topic into your search bar. As you type, Google will suggest endings to your typing. These are based on query volume and can give you a clue for your next topic.

For example, you start typing “workplace conflict” and Google suggests “workplace conflict examples” Ah! You could start a blog post with a scenario of workplace conflict from your consulting work.

When you scroll to the bottom of the search results page in Google you’ll get more suggestions:

2. Get your Shitty first Drafthow to write a blog post

Now comes the fun part – you get to write your draft and not care how good it is! Let me explain…

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft.

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft. Click To Tweet

Instead, use a simple writing template to get the words flowing and keep your thoughts in order, AND avoid editing or looking up references until the draft is done. Before you know it you’ll have what author Anne Lamott famously calls your “shitty first draft.”

You can download the writing template here.

ultimate blog post writing template
Use a simple blog post writing template to get the words flowing and keep your thoughts in order

3. Super Fast Editing

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark, Copybloggers

Editing can be fun. The hard work of writing your post is behind you and the trick now is edit quickly and be done. Set yourself a time limit for editing. It’s amazing how much you can improve your post in 5 minutes or less. Sure, you could spend an hour thinking of clever analogies or searching for the perfect images – but that’s not as important as getting it done.

Fussing over some sentence or punctuation will just slow down the process and make it less likely that your blog comes out on a regular basis. You can always spend more time editing your next book.

Here’s how to do super fast editing:

1) Remove redundancies, most uses of “that” and chop long sentences into smaller ones.
2) Keep the reader moving by breaking big paragraphs into smaller ones.

3) Build in short teasers that keep the reader moving like:
Let me explain what I mean…
But, before I get to that…
There’s only 3 things you need to get started:

3) Grab a catchy, license-free image at pixabay, unslpash, or pixels.

4) Include a call-to-action: invite comments, link to your products, invite to share on social, etc.

4. A Publishing Routine

“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” Neil Patel

Publishing is simply a mechanical exercise. Don’t waste time on this. If you’re using WordPress (over 30% of all websites do), log in, open a new post, copy/paste your text, add the main image, add tags, check your Yoast plug-in, set the date to publish on and hit “Publish.”

This is not the time to explore some cool widget or learn the HTML code for borders around your image. Stick to your routine and move onto promotion.

5. Follow a Promotion Plan

“What you do after you create your content is what truly counts.” Gary Vaynerchuk

You can waste a lot of time here or we can do it all for you. Find out how to get the social media monkey off your back for half the price of a Virtual Assistant.

If you are going to do this yourself, create a routine. We call these Standard Operating Procedures (SOP). Not only will you not waste time dreaming up some newfangled way to get more retweets, you’ll have a routine you can hand off to a freelancer or staff when you’re ready.

There you go: how to write a blog post in less than 60 minutes. And, guess what? That’s how long this one took to post!

Now here’s how you can help me! Click on the social share button (on the left) and help your friends learn how to publish a blog post in 60 minutes or less.

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