fbpx

Hiring a Blog Writer? Here’s What to Look For

Hiring a Blog Writer? Here's What to Look For

You’ve got a blog. You’ve written six posts, but now the inevitable time crunch is happening.

You know your blog is a great way to attract interested prospects and build a list of valuable followers.

But, a week goes by, and then another…and

no blog post.

Two more weeks and despite your best intentions…still no blog post.

We see it all the time: abandoned blogs. They still command a place on your menu bar, but nobody’s home.

Over time, you’ll start to see the consequences of an abandoned blog.

Your readers need to be well-fed! They’re not going to keep coming back if there’s nothing new to come back for…

Not to mention, a regularly updated blog is great for SEO. But more on that another time…

For now, let’s focus on what you can do about your abandoned blog.

One solution? Hire a blog writer.

Sounds simple, right?

You hire someone to write your posts. You sit back, the posts come in, you get more engagement and more business.

But, whoa there Silver!

There are a few things to consider before going down the freelancer highway and starting to read resumes. First, there’s one big question to ask:

Should you hire a blog writer?

As tempting as it might seem to hire a blog writer, you should first consider how important it is to use your own voice in your blog posts.

If you have a content blog sharing great advice, maybe it doesn’t matter so much who wrote it, as long as the content is unique and the writing is high quality.1Two good examples of this are inkbotdesign.com or contentmarketinginstitute.com.

On the other hand, if you are the brand, then maybe having someone else write your blog isn’t the best idea. A freelance writer is unlikely to accurately mimic your style of writing or humour and certainly can’t match your knowledge.

It IS possible to find a great match with freelancers. After all, ghostwriters have written many of the best-selling autobiographies. At BlogWorks we take the time to develop a complete profile, including your ideal customer, competitors, and business objectives.

But it could also mean higher costs and a longer search process.

A common strategy we use at BlogWorks is to write content pieces, not personality pieces.

A good example of this is Jon Morrow, who writes brilliant posts about his take on blogging, life after his accident, and “living in paradise.”2Jon Morrow talks about how to quit your job and get paid to change the world in this post: www.problogger.com/how-to-quit-your-job-move-to-paradise-and-get-paid-to-change-the-world You’ll also find many freelancers contributing great how-to content to Morrow’s SmartBlogger blog.3Morrow’s Smart Blogger blog is packed with tips to help freelance writers succeed

Hiring a Blog Writer? Here's What to Look For

What to look for in a blog writer

Before you start posting your job or searching forums for writers, it’s important to know what you’re looking for.

Just like shopping for groceries, if you don’t start with a list it could be an expensive trip to the store.

Your list of requirements will be unique, based on the content expertise you are looking for, but here’s a good list to start with:

  • Writing skills: As basic as it sounds, there’s nothing more frustrating than bad grammar from a “professional writer.” If you really want to test if applicants are detail-oriented, in your next job posting insert this instruction: “Please mention ‘Blue Moon’ in your application.” If you don’t see “Blue Moon” mentioned in their application it could mean they won’t pay attention to details in your work.
  • Basic knowledge: As a minimum, your freelancer should have proven experience writing similar posts and basic knowledge of your industry.
  • Confident writing voice: It’s great to be accurate, but a big challenge for any blog is to stop readers from clicking away. Look for a unique writing style and the ability to improve your writing with examples, analogies, and metaphors.
  • Commitment to quality: In your interview process, give some feedback. How your freelancer receives your advice is one of the best measures of how well they will work out.

How to get started

We published a detailed post about job posting boards, forums, and even searching for Twitter to find freelancers. If you’re ready to find that perfect writer, that’s a good place to start.

Adding to that post, there is, of course, the Mack truck of freelancing, Upwork4UpWork is our go-to source for hiring market researchers, graphic designers, and hiring for other long-term and one-off jobs.. At BlogWorks, we use Upwork every month to hire freelancers for market research, graphic design, and other one-off jobs.

Want to learn more about finding writers on other job boards? Check this out.

The tip we most often share about using Upwork is to use the applicant filters. There, you can individually invite the freelancers you are most interested in working with (as opposed to letting Upwork send you applicants.)

Invite the right applicants to write

For example, if hiring a blog writer, I would follow this simple routine:

  1. Post the job. You can start with this being a one-off job and set the price level as “intermediate.
  2. When you move to “Invite freelancers”, immediately open “Filters” and start selecting the criteria you are looking for. You can even select your country of choice.
  3. Once you have selected your filter criteria, Upwork will start displaying the freelancers that fit your criteria. This is where you invite the best applicants to apply.

Check out the video below for a step by step guide on using Upwork.

The most remarkable aspect of Upwork is the speed at which you can go from job posting to communicating with qualified applicants. And because you’ve posted a one time job (as opposed to an ongoing contract), your risk is pretty minimal.

Another option? Hire BlogWorks to write high-traffic blog posts that attract more readers and convert more business. We take the time to understand your unique blogging goals and to customize our approach to every article. We also track your blog article performance and conversion on articles. Our goal is to give you a turn-key solution that drives more traffic to your revenue pages.

Oh, and of course we can promote your blogs too. Our team of local writers uses the best of your blog content to write and post daily announcements on social media. Click here if you’re dying to know more.

Want to write articles yourself? Download our Ultimate Writing Template.

Whether you hire a blog writer or commit to writing all of your posts, either way, committing to a consistent schedule of publishing is important. The worst option is to have an orphan blog on your site collecting dust.

Your readers want to learn from you and be inspired. Now, get publishing.

Did you like learning about what to look for in a blog writer? You won’t want to miss these posts either:

7 Ways to Make Your Blog Stand Out from the Crowd by Being Different
11 Blogging Statistics That Might Surprise You
9 Big Blogging Mistakes You Need to Avoid in 2020

This article was originally published on February 6, 2018, but we spruced it up in May 2020 just for you.

Tips on writing a blog post faster and better

Write blog posts faster and better

It can be a grind to write a blog.

You have to come up with clever ideas.

Find the time…write a draft…edit…add images…

Here’s what helps (and helps with any business):

You need a system.

When I started blogging I assumed ideas would pour from the heavens and my fingers would fly effortlessly across the keyboard pouring out publish-ready prose flocks of salivating followers would fall on.

Nah, didn’t happen.

As the reality of researching, writing, editing, image selection and publishing became clear my motivation started to slide.

…and slide…

…and slide…

Pretty soon, I was missing publishing deadlines.

Then there weren’t any deadline.

Then my blog routine became a random game of chance.

Enter the system

It took some time to realize that without a system blog writing was going to be painful. Later I learned the value of a system for that day when you want to outsource parts of the publishing process.

It took some time to realize that without a system, blog writing was going to be painful. Click To Tweet

The system I’m going to share is simple – it has to be – it’s designed to be repeated for every blog.

And it starts with finding the ideas. With a steady supply of fresh ideas you are halfway there.

1. Finding the ideas

In my post “How to never run out of ideas ever again” I shared sources for blog ideas. I also explained our process for republishing older blog posts (like this one). This is a strategy we’re now using with most of our clients and having crazy-good results. Read that post here.)

I’ll add you should be looking for micro ideas – not big, scary, all encompassing ones.

For example, this post is just about a writing system.

I could have also talked about researching, choosing the perfect topic, or how to use the WordPress editor. But, that’s too much width for a quick-to-read blog post.

When you tackle a micro topic it’s easier to complete the post and, I think, easier for the reader to quickly get value they can turn into action (without getting overwhelmed with advice).

Now that you have the ideas, it’s time to…find time.

2. Finding the time

The best way to find time for writing a blog is to not have to “find it” in the first place.

I recommend having one block of time for writing. For me, it’s the first thing I do every morning. For you, it might be 8:30-10:00, 3 days a week – whatever it is, make it a routine.

The best way to find time for writing is to not have to “find it” in the first place. Click To Tweet

At first, you might want to post this time for a month on your calendar to help develop the routine. You might also need a reward for your efforts, like crossing the task off a list, or marking your calendar with minutes spent writing every day.

The less you have to work at finding the time, the more likely the work will get done.

Now that you’ve found the time, you need to get started. Check out these tips on writing a blog post faster.

3. Sitting down and writing a blog

writing a blog post without distractions

I need to have a clear desk, a full cup of tea and a quiet room to write. I can edit on a moving train full of goats (still haven’t tried that), but writing requires complete concentration and no distractions (or goats).

Commit to a block of time. If you are writing at 8:30 in the morning, you might want to work for 90 minutes with quick breaks every 30 minutes – but commit to the time. That means Facebook and email are closed, papers are cleared away and your phone is put away or on airplane mode.

Whatever works best for you, create that situation every time.

Next, you need a template

4. Use a template

I can hear it now “But, I’m an artist and artists never use paint-by-number formulas.”

Bullhooky. Even artists use a template of sorts to organize their thoughts – certainly authors do.

Every blog posts (with exceptions to recipe blogs or vacation journal blogs) needs to take the reader on a journey. Usually that journey is from problem to solution.

My template for writing a blog (hundreds of public speakers use this template) is very simple. I follow it for every post (like this one) and the reader never complains.

Here it is:

  • The Problem – what problem does your reader have?
  • Personal – what is your experience with this problem?
  • The Promise – what are you giving the reader?
  • The Solutions – your solutions to the problem
  • A Call to Action – what do they need to do first?
  • Final thoughts – motivation

Like most books that follow a template for every chapter, we’re too busy enjoying the content to care much about the structure.

Template ready? Time to get the first draft done.

5. First draft

Your first draft will not be great – expect it. Anne Lamott famously calls it your “Shitty first draft” and for good reason.

When I’m writing an 800-1,000 word blog post, I like to crank out a first draft in about one hour. After that I let it simmer while I go for a run, do some other work, or read – but I don’t think about it.

When I sit down to finish the post, it’s amazing how obvious all the problems are. The run on sentence or weak arguments jump off the page and are much easier to fix.

Plan on two sittings and it takes the pressure off and allows you to write more freely for that essential first draft.

6. Ship it

At some point you need to admit this is only a blog – not a novel – or, as Seth Godin says, ship it.

“Shipping is fraught with risk and danger. Every time you raise your hand, send an email, launch a product or make a suggestion, you’re exposing yourself to criticism. Not just criticism, but the negative consequences that come with wasting money, annoying someone in power or making a fool of yourself. It’s no wonder we’re afraid to ship.”

More time fussing over semi-colons won’t get you more readers or more social shares, it just burns up more time.

Your goals should be to help the reader reach their goal faster and better than they could on their own.

Once you’ve done that, your job is done.

Now, get writing.

This post was originally published in 2016 and has been updated for your entertainment, education and just because.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

 

5 easy steps to publishing your next blog post (even if you don’t have time)

easy steps to publishing your next blog post

This post was originally published in April 2017 and was updated in 2019 just for you!

You’ve got a blog – great!

You haven’t published for at least a month – not so great.

The reality is, your blog can be a central point in your marketing strategy. In our research we see visitors to client’s sites spending 4-7 minutes on a blog post, but only 1-2 minutes on any other page. That’s a huge opportunity!

Think of your blog like this:

Imagine you rented a small meeting room in a hotel. You advertised, told all your clients, friends, neighbours and emailed like crazy to your mailing list. And let’s say 100 people showed up.

Great right?

And those 100 people listened to you talk for about 4-7 minutes. That’s an enormous opportunity to get, let’s say, 10 people to make a sale. That’s what your blog could be doing…day after day, 12 months a year.

Sure, it’s easy to forget this. After all, you’ve got existing clients, bills to pay, staff and freelancers to deal with…

That’s a mistake.

“If you want to continually grow your blog, you need to learn to blog on a consistent basis.”

Neil Patel

At BlogWorks, we want your blog to be humming along making sales. So, let’s deal with how to get new blog posts published.  

Through our work with hundreds of clients we’ve developed a 5 step process to consistent blogging. You can use this process to rescue a stale blog (haven’t published for a while) or improve the existing process you have.

Here goes…5 steps to consistent blogging:

#1. Create an SOP (Standard Operating Procedure) (20 minutes)  

If you don’t have a process, you’re wasting time inventing one every time you write a blog.  

Make a list (use Google Docs to easily share with the freelancer you will hire!) of all the steps you follow to write and publish your blog. We wrote an article on this here.  

#2. Make a list of 36 blog topics (30 minutes)  

person writing list of easy steps to publishing your next blog post

Pour yourself a nice Merlot, or crack a beer—you need to be in a creative mood for this part. Make a list of all the blog topics you can think of that will:  

  1. solve one (small) problem your ideal customer has and  
  2. fit tightly with your products and services.  

We wrote an article on this here.

#3. Block time (60 minutes)

“Our highest priority is to protect our ability to prioritize”

Greg McKeown, Essentialism

Face it – you will never have enough time to write a blog. So you have to make time by blocking it. Twice a month block 60 minutes on your calendar to write your, as the wonderful author Anne Lamott famously named it, shitty first draft.  

Face it - you will never have enough time to write a blog. So you have to make time by blocking it. Click To Tweet

Block another 30 minutes to clean up the draft, add images and publish. Those 4 hours a month will increase your traffic, build your list, attract prospects and grow your business. What else would you be doing with that time?

#4. Use a 3-step writing routine

One reason our clients don’t get their blog published is because they don’t have a writing routine. Just like your SOP (#1 above), a writing routine takes the mystery and stress out of writing a post (it’s how I’m writing this post!)

[BACKGROUND COLOUR FOR NEXT 3 POINTS]

1 – Collect (15 min). Pull together your notes, saved articles (Evernote is brilliant for saving articles off the web) and favourite quotes.

2 – Use a template to write your shitty first draft (45 min). Don’t edit, don’t worry about spelling, don’t even worry about making sense…you have one goal – get the draft done in 45 minutes, then take a break. Get your template here.

3 – Edit, add images, quotes, links and publish (30 min).

#5. Think money, not task (timeless)

person holding up money and thinking of easy steps to publishing your next blog post

As long as “write blog” competes with everything else crowding your To-Do list, it ain’t going to happen. You have to think money!

As long as “write blog” competes with everything else crowding your To-Do list it ain’t going to happen. You have to think money! Click To Tweet

Your blog is the magnet that will get readers to slow down and look at what you sell. Just like a magazine, T.V. show or half time concert at the Super Bowl – content (or entertainment) attracts buyers and gets them to look at your products and services.

Put another way, unless you’re Amazon or Alibaba, nobody will visit your website to look at what you’re advertising—you need your blog to bring them back.

WAIT! You weren’t about to click away were you?

Before you go – we can take this off your hands.  

Here’s how we can write your blog.

Here’s how we can promote your blog.

Thank you, you are free to go.

One more thing! If you liked this article, here are 3 more about writing blogs:

9 blog post ideas your audience will love

Blogging tools for beginners

How to never run out of blog ideas ever again

A proven 3 step method to finally overcome procrastination and get it all done.

procrastination

You had the best of intentions.

Heck, you even coloured it with a highlighter, put a star beside it and blocked time on your calendar.

Then you procrastinated.

Or, at least you thought you did…

The reality is you didn’t procrastinate and – better still – with a 2 minute secret action you can overcome pretty well any resistance you have to any action.

Let me show you how.

You are NOT a Procrastinator

“Everybody procrastinates, but not everyone is a procrastinator” – Joseph Ferrari, Ph.D

This might surprise you, but you are not a procrastinator. Nobody is (even though 20% of people think they are.)

Let me explain.

You respond differently to different situations. You don’t procrastinate about buying groceries or thanking a friend for listening to you or flossing your teeth (more on flossing below.) You’ve got those actions nailed.

If you were a “procrastinator” you would be completely unreliable – that’s not you.

You are a responsible person…you just put somethings off until later.

Get it?

This is an important point. If you think you are a procrastinator then please stop reading right now, because I can’t help you (of course I can help you, it just will take longer 🙂

STEP 1: Before you move to the reason behind your resistance, catch yourself thinking you’re a procrastinator and to stop and to remind yourself you are NOT a procrastinator – you are simply resisting this action.

Now, let’s look at what’s really happening.

Why you DON’T take Action

It’s all about value.

You do something because the value of that action is better than the alternative. You thank your friend for listening because you know that 5 minutes from now you’ll regret it if you didn’t.

You floss you teeth because the alternative is an expensive trip the dentist.

And everything you procrastinate about happens because, in the moment, it gives you more value than the alternative. This applies to refilling the chip bowl instead of stopping at one serving, allowing Netflix to load the next episode of Game of Thrones, instead of turning the TV off or checking email instead of calling the client you’ve been avoiding.

So, it comes down to what you value. Yes, you can build habits, but habits are built on values, so you have to start there.

STEP 2: Stop and think about the value you attach to the alternatives. That sounds more complicated than it is.

In other words, before you take action decide what will give you the biggest reward, long-term.

>> I know that if I go for my 15 minute morning walk I have more energy later in the morning (the walk gives me more reward than not walking.)

>> I know that if I work in blocks of no email, no social media I can plough through my work uninterrupted (focussed work gives me more reward than distractions.)

>> I know that if I take a few minutes before I finish my work day and plan my next day I am far more focussed and productive in the morning (making a list gives me more reward than just ending my work day with no list.)

Now, that you understand what action will give you the biggest long-term reward, let’s take action.

The 2 minute rule will help.

The 2 Minute RULE and how it Works

“Once we start a task, it is rarely as bad as we think. Our research shows us that getting started changes our perception of a task. It can also change our perception of ourselves in important ways.” – Timothy Pychyl, Ph.D

One of the simplest ways to overcome procrastination is also one of the fastest. It’s the 2 minute rule (Stanford Professor B.J. Fogg popularized this idea by demonstrating how to start the habit of daily flossing by starting with just one tooth.)

One of the simplest remedies to procrastination is also one of the fastest. It’s the 2 minute rule. @bjfogg Click To Tweet

Here’s how it works.

When you realize you are about to put something off, take a 2 minute action.

For example, you are trying to get traction on a big project, like redesigning you web site, or cold calling prospects, or doing your taxes.

Start with just 2 minutes of action.

But, that’s not all…

Yes, you will start up the mountain with 2 minutes of walking, but you must also finish by planning your next step – what will you do and when will you do it.

It works like this.

Let’s say you want to redesign your web site (we can show you how to save thousands$’s from bad advice) – that’s a humungous job! Of course, you’re going to put it off—you have all sorts of other priorities that can be finished faster.

But, it has to get done. You know this is overdue and, if you get it done, it will help your business long-term (more value than putting it off.)

Step 3: Enter the 2 minute rule: what can you get done in just 2 minutes that will be a step in the right direction up the mountain?

>> You could bookmark competitor’s web sites in your browser for future reference.

>> You could make a list of changes you want to make to the existing site.

>> You could email 3 designers you know and ask about their availability (no point getting quotes if they can’t start for 2 months).

You get the idea.

You can make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. And then plan your next step.

We can all make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. Click To Tweet

Block time in your calendar for the next step (read this article about blocking time), to list what you like about your competitor’s sites, or prioritize the changes you want to make, or reply to the designers and ask to see their latest work.

Time investment: 2 minutes.

Reward to you: feeling great about making progress!

What You Must DO the Next Time

“So let’s get started. I’m ready to be heard. Before the dear departed. Can have the final word.” Get Started, Paul McCartney

It’s normal to put things off until later. We all do it. We’ll always do it.

Sometimes it’s a smart strategic move, like waiting until the morning to make a tough phone call, or ignoring your email in order to finish a proposal uninterrupted.

And then there are the non-strategic, wimpy moments when you caved. We all do that as well.

Here’s the thing. Those moments of uncertainty or hesitation don’t define you—those were just human moments.

Let it go and go back to your 3 steps:

Step 1. Don’t define yourself as a procrastinator. You aren’t.

Step 2. Consider the long-term rewards: what is most important for you right now?

Step 3. Take 2 minutes, take some forward action and then plan your next step.

It may not look heroic working on a project for only 2 minutes. But, it could be the most heroic thing you did all day. And you might just impress yourself with the ice-breaking momentum you just started.

Enjoyed this article? Here are 3 more all about procrastination and getting more of what you want:

A simple lesson in Time Management (that will make you money)
How to Blog More Consistently (And Stop Missing Deadlines)
9 expert bloggers reveal their best strategies

Marketing: Make This The Year Of The Blog

Marketing make this the year of the blog

“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” Barry Schwartz

It was morning at the local grocery store in Southern California. Just like every other Saturday morning.

With one exception.

Before the store opened, researchers had set up a table with an attractive display of local jams for sale. On this Saturday, 24 jams were on display. Consumers would stop, taste one more more of the local products and then either pick up a jar to take to the check out counter or continue on their way.

Then, on following Saturday the same table was prepared, but this time with only 6 varieties of jam. Same store, just fewer options.

Guess which display table led to more sales?

You guessed it – when there are more options, people tend to get overwhelmed and do nothing.

Fewer options is better.

This is also true in business: for example, when faced with too many marketing options you might, in fact, do nothing. Psychologist Barry Schwartz called this the ‘paradox of choice’. And that brings me to marketing. Just like jars of jam, when faced with too many marketing options most people either dabble in a few ideas or do nothing at all.

And it’s getting worse. For the last decade we’ve been inundated with a truck-load of online marketing choices.

Should you build your Facebook followers, post videos on YouTube, learn all about Instagram or plan an affiliate launch?

For the last decade we’ve been inundated with a truck-load of online marketing choices Click To Tweet

Or, maybe you should simply reduce your choices and focus on what works?

Blogging works

We love blogging because, unlike most other online marketing strategies, it keeps on working for us. And, despite all the hype of “latest, greatest” social marketing, every year more companies are investing in their blogs.

Companies with active blogs enjoy 55% more inbound traffic and receive 67% more leads than those that do not.

Your blog will attract new followers, keep you in touch with clients and help convert followers to buyers. Even your old posts keep attracting readers.

And, as much as we like promoting on our social channels, good luck getting people to read an old tweet or watch a two-year old video on YouTube.

So, why not make this your year of the blog?

How to make this the Year of the Blog

Alrighty, you’ve committed to blogging. But you’re feeling a little unsure how to get started. The last time you published a blog post was 5 months ago and that one took you two days to write. Ouch!

At BlogWorks we speak with bloggers every week who have this challenge—they know their blog should be central to their marketing, but they struggle to publish. Just like the Jackson’s 1970’s hit song, “A-B-C it’s as easy as 1-2-3,” blogging can be as easy as following 3 steps.

By the way, “A-B-C” stands for Always Blog Consistently (I’m kind of proud of that one).
1. Set your goals
2. Block the time
3. Follow an SOP

Let’s dig into the details:

1. Set your goals

“A goal properly set is halfway reached.” Zig Ziglar

Creating a few meaningful goals for your blog doesn’t have to be complicated or scary.

Start with a few metrics which are important for you, like: site traffic, list size, publishing frequency and
then create the goal based on last year.

For example, if your site traffic last year averaged 1,000 users (unique visitors) to your site your new goal could be to increase site traffic to 1,500/month.

Similarly, if your list size is 800, make a goal to double it this year.

And if you published 10 times last year, commit to 2 posts per month, or 24 posts in the year.

But, don’t stop there. Goals only work if you check on them. At least once a month, fill in a simple spreadsheet with your progress.

goals
Pro tip: At least once a month update your blog goal sheet.

2. Block the time

“You should be far more concerned with your current trajectory than with your current results.”
James Clear, Atomic Habits

I have written about time management and productivity for over 10 years. And I’ll let you in on a little secret…

When I’m coaching chronic procrastinators or clients who are tackling huge projects I always recommend one strategy. Are you ready?

Block your time.

Admit it, if you had a 2:00 appointment with your dentist, you’d prepare, leave home and be there on time. Right?

When you block time it becomes an appointment you can’t break.

It’s no different with a scheduled conference call, webinar, sales meeting, or meeting a friend to show them this blog (hint, hint). When we block time for a meeting, we treat that time differently. You can always move that time block, but your writing time should be protected.

Most authors, bloggers, speech writers and other creative people do their best work in the morning, shortly after waking up. That could be a good place to start blocking your blog writing time.

3. Follow your SOP

“The secret of your future is hidden in your daily routine.” Mike Murdock

Creating your first Blog SOP can be as simple as recording all the steps in a Google Doc.

One of the best changes I made to my blogging was to create a Standard Operating Procedure.

Huh?

That’s right, one of the changes that accelerated the growth of this blog and my blog was to document all the steps it took to get my rough draft published and promoted.

Two things happened: 1) I wasted less time trying to muddle my way through all the minutia of WordPress tags, categories, headers, etc. 2) I was closer to outsourcing the $12/hour jobs.

Once I’d written up all the steps (and there were over 30 steps!), it was obvious that a disproportionate amount of time was spent doing non-creative, routine tasks. In fact, I created BlogWorks because of that exercise!

To get started, use Google Docs (it’s easy to share when you are ready to outsource this) and simply list all the steps your blogging process needs. Next, identify repetitive tasks you can outsource. For example, you might want to outsource creating the Featured Image for each post.

Contact us to learn how we can transform your rough draft into a published and promoted post.

Liked this post? Here are more posts about getting that blog published!
A Simple Lesson in Time Management (That Will Make You Money)
How To Blog More Consistently (And Stop Missing Deadlines)
How To Write Blog Posts Faster And Better

51 ways to get more business from your blog in the New Year

get more business from your blog

It’s a New Year. The holidays are over, your relatives have returned home.

And it’s time to get serious about your business and your blog.

You want more traffic—the right traffic.

And you probably want to spend less time doing it. Oh, and one more thing…

You also probably want to be more consistent publishing your blog.

Right?

Well, we are here to help.

First, if you are struggling to get your blog published, let us know. We are more than a social media company and can also help get your blog published.

Next, we got all of our elves to compile this ultimate list for you:

Here you’ll find everything you need to spark new ideas, improve your results, save time and, YES, also get more business.

Okay, let’s dig in with: 51 ways to get more business from your blog in the New Year.

Planning 

  1. Plan your next 3 months of topics with a Content Calendar.
  2. Block writing time on your calendar.
  3. Visit 10 blogs in your niche and get ideas for future topics.
  4. Create an avatar for your ideal audience(s) – all of your writing should attract your avatars.
  5. Research your competitors: what hot topics are they writing about? 
  6. Mix up your Content Calendar with video, infographic, illustrations, lists, book reviews, or interviews.
  7. Plan for seasonal campaigns, like New Year, summer, spring cleaning, Black Friday, etc.
  8. Install the free plugin Editorial Calendar to organize your future blog posts in a single dashboard.
  9. Plan for at least one extra-long (1,500-2,000 words), epic post that readers will love to share.

Writing

  1. Once a week read blogs about your topic using Feedly.
  2. Read Stephen King’s “On Writing: a memoir of the craft
  3. Experiment with short posts (see Seth Godin and Derek Sivers).
  4. Include “cliffhangers” (like: “Before I get to those solutions, let me ask you a question:”) to tease readers to continue reading your post.
  5. Choose one time of day to do your writing and build a habit around it.
  6. Use a writing template to get your posts started faster and end better.
  7. Use Evernote to collect articles and ideas for future blog posts.
  8. Let people in: share a personal experience and lessons learned.
  9. Answer common questions. One or two great solutions to one problem are better than 10 so-so solutions.
  10. Start every post with a personal story, questions, interesting fact or bold claim—get your readers’ attention!
  11. Spell check every post(!)
  12. Position yourself as an expert in your industry by sharing your original ideas, models, and solutions. 
  13. Make readers feel smart by sharing clever, unique solutions to important questions (and they’ll be more likely to share your posts!).
  14. Take a speed typing course and have a goal to complete each post faster.

Publishing

  1. Create an SOP (Standard Operating Procedure) of all the steps to publishing your blog.
  2. Revise old posts with updated information, new images and better CTA’s and republish.
  3. Save time by writing all of the social media updates for your blog at one time.
  4. Save time with every new blog post by outsourcing some or all of your publishing SOP.
  5. Post date your new blog post to come out on the same day of the week and at the same time.

Getting results

  1. Use your top 3 blog posts to find clues for what readers are attracted to.
  2. Make it a goal to grow your email list this year and review all the CTA’s that point to your email opt-in.
  3. Declutter your website sidebar and make it easier for readers to make one choice.
  4. Link your posts to “anchor” posts – these are posts you most want visitors to read.
  5. Include a CTA (Call To Action) in every blog post (ask for comments, ask for shares, link to survey, etc).
  6. Install the plugin Insert Post Ads to quickly insert banner ads in your blog posts.
  7. Keep readers on your site longer: end every blog post by recommending 3 related blog posts.
  8. When you email your list, only include the first 200-300 words of your new blog post with a link to “read more…” 
  9. Limit the links leaving your site and link to more related articles on your site.
  10. Ask for action: comment, share, read a related post or get a free opt-in offer.

Better numbers

  1. Benchmark your main traffic numbers (users, bounce rate, time on site) in Google Analytics.
  2. Create a goal for traffic and list size for this year.
  3. Update the Lead Magnet gift that goes with your email opt-in.
  4. Find all broken links on your website with tools like Broken link checker, or Dead link check.
  5. After publishing on your site, publish your blog post as an article on LinkedIn.
  6. A site that loads fast loses fewer readers. Test the loading speed of your site.
  7. Optimize every post with keywords, especially in your headline and first paragraph.

Attracting more readers

  1. Subscribe to BlogWorks(!) and let us promote you every day on social media.
  2. Write every post for your ideal client. Speak to them and answer the questions they ask you.
  3. Install the plug-in Better Click to Tweet (it’s free) and include at least 1 tweet in every post.
  4. Install the sumo or social warfare floating social share bars to encourage more readers to share your articles.
  5. Share your best stuff. You readers will be attracted (and will share) your best ideas, solutions, strategies, and resources.
  6. Finally, keep the faith—all successful bloggers started small and slow, persistence and consistency are more important than perfection. Keep writing, publishing and promoting!

Whoa! I know this was a long list.

And so we have two more thoughts for you…

First, you don’t need to do all of this. In fact, you don’t need to do half of it! 
Instead, choose one change you will make this month. Believe it or not, in our research we have found the most blogs never change! Year after year there is virtually zero attention given to plug ins, format, easy ways to share the post…nothing.
So, go easy on yourself and choose one thing for this month (my favourite would be to add the cool, free Editorial Calendar).

Lastly, you might have noticed that there are only 51 tips in our list, and not 52. That’s because you deserve a break! For at least one week, slack off. A great way to do that is to schedule your posts in advance (see #14 and #15 to save time.)

There you have it – great tips you can use one at a time. Have fun with it—your blog is a license to be creative and experiment. Do that and your readers will reward you with more readers. 

Looking for more articles on related topics?

Thinking of quitting blogging? Read this first …
Expert Tips: How to build a better blog
How to get 142% more blog traffic this year