How to get more blog traffic (142%!)

How to get 142% more blog traffic

Let’s face it – if you have a blog you want traffic – right? But you need to know how to get more blog traffic.

It makes sense: more traffic equals more business…

In fact, companies that blog receive 55% more traffic than companies that don’t. And according to at least one study, 83% of consumers trust the advice of a blog.

The trick is to first get people to read your blog. And for that I have some help. In fact, I’ve used these same strategies to increase my blog traffic by 142% in one year. Not bad when you consider most blogs we watch trickle along with a modest 5-10% annual growth.

Before I get to my solutions on how to get more blog traffic, let me ask you a question:

Are you writing your content to be helpful?

Don’t get me wrong – it’s great that you want more business. But, if your blog is all about click-through rates and opting into lists – it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

If your blog is all about click-through rates and opting into lists - it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Click To Tweet

Here’s the good news…

If you write your blog to be truly helpful – without expecting something in return – you will build a tribe and eventually get what you want. It might not be gangbusters overnight, but you will attract people who like your approach. That will happen.

With that caveat out of the way …

Here’s a quick summary of all 25 points on how to get more blog traffic – Slideshare style:

Here’s my favourite (all white-hat) 25 tips on how to get more blog traffic without breaking the bank or staying up all night.

  1. Know this is important work and publish on a regular basis. Once a month is much, much better than – as Tim Urban puts it: We publish every sometime.
  2. Write shorter posts. If you insist on writing Ulyssey’s-length essays you might be losing a lot of readers.
  3. Notice what works and do more of that (this is my fav. overall strategy – read this).
  4. Write in the second person (“you”, “your”, not “me”) – after all, every reader cares most about themself.
  5. Write about your failings. “Failure should be our teacher, not our undertaker.” Denis Waitley
  6. Share on social media (hey! we can do that for you).
  7. Take a risk – like write a short post (#2), admit you suck as something (#5), take a bold stand (#19), or start with a personal story (#24).
  8. Do (just a bit of) research. As a minimum, use a tool like buzzsumo to find top ranking blog posts on your topic.
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With a little strategy and some hard work I was able to increase my traffic 142% in one year.
  1. Be funny (at the very least choose a funny image.)
  2. Write stuff people will want to link to.
  3. Be remarkable.
  4. Don’t interrupt your writing with a lot of links (except for this post, of course.)
  5. Keep adding to your idea pile (I use Evernote and tag them as ‘unused blog posts’ to capture ideas on the fly.)
  6. Kill and bury old, low traffic blog posts. This is a good SEO strategy, but also good for your readers.
  7. Edit ruthlessly. Pro writer’s tip: don’t start editing until you have completed the first draft.
  8. Experiment with your blog on video, SlideShare, illustrations, cartoons or finger paint.
  9. Be patient! Great content with some promotion will attract the readers you want.
  10. Quote bloggers with big followings (then let them know on social media).
  11. Take a stand—a strong voice will cut through the Internet fog and, like a search light, will find the readers you want.
  12. Make it easy for readers to share your blog. We use the floating share button from sumo.
  13. Ask your readers to do something. Like add a comment, share the post or download a guide.
  14. Read lots of inspiring blogs. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” Stephen King
  15. Don’t be boring. That’s worth repeating: don’t be boring. There.
  16. Tell stories.
  17. Assume every day is a new beginning because you always have new readers.

I know you’re reading this because you care. You care about results but you also care about helping people with your blog. That’s cool.

Knowing how to get more blog traffic can be confusing

Blogging is hard work.

Some months I struggle with every blog I write. Sometimes it’s hard to find the time, or the topic, or the damn thing just stalls out in the middle and I don’t know how to wrap it up in a meaningful way.

What keeps me going is knowing that __________ (fill in your monthly website traffic) people are coming into my “hotel room” to read what I wrote. And most of them are new (point #25). That’s a big and exciting responsibility, opportunity and role that I play.

If you’re up for that, I know these 25 tips and actions on how to get more blog traffic will help to fill your hotel room.

Thanks to Seth Godin for inspiring this short post. And Jeff Goins for adding to Seth’s post with his own list.

 

Want more help getting results with your blog? Check out these posts:

Tips and Encouragement for Bloggers who Doubt
21 Traffic Building Tips from Professional Bloggers
Build blog traffic while you sleep

(and our cool download “Get more blog traffic now”)

 

What is the Ideal Blog Post Length?

What is the ideal blog post length?

How can you determine the ideal blog post length? Let me break that down for you.

The Ideal Blog Post Length

There has been plenty of research done on this topic, and here’s what the big guns are saying:

Medium found that 7-minute long posts (aka 1,600 words) had the most read time.

Here’s their research plotted on a chart:

Ideal blog post length

But wait, you can only take that at face value!

Sure, 1,600 words seems to be the ideal general blog post length – but that doesn’t mean it will be your ideal blog post length. You need to test this for yourself!

Additionally, longer posts (2,000+ words) tend to get the most social shares, but the least read-through rates. People share content without ever even reading it!

So, what matters to you more – shares or real engagement?

Testing to Find Your Ideal Blog Post Length

When it comes to blogging, we’ve seen things all over the board – from 100-word snippets to 10,000-word monster posts.

To be frank, extremely long posts (2,000 words and more) don’t get read as much as shorter ones.

That’s true for our blog, at least. How do we know?

Because we tested different lengths.

Every blog is going to have a different reader base. And with a different reader base comes difference interests and different attention spans.

An engineer interested in how a machine works might pour over a 100,000-word manual from start to finish. A busy executive? Forget about it – they want the main points and that’s it.

Try it yourself – write a few long posts and a few short posts, and see which ones get the most engagement.

Pro Tip: One big SEO trend coming up in 2017 is the rise of “dense” content – meaning more value per word. People hate seeing tons of fluff – they want you to get right to the meat of things.

Click here to download the Ultimate Writing Template

Conclusion

The ideal length of a post depends on who, what, when, and where. Know your audience, and test different lengths.

The best advice I can give you is this: Cover the topic as fully as possible in as few words as possible. Don’t be afraid to cut a sentence, paragraph, or even whole section if it doesn’t add value.

Focus on providing value in your blog post and solving your reader’s problems and you’ll be well on your way to finding your ideal blog post length!

What length works well for you? Let us know in the comments!