Warning: Your slow site load speed is a killer

Warning! Your Slow Site Load Speed is a Killer!

If your site load speed is longer than two seconds, you may be losing as much as 33% of your potential traffic!

I can hear the warning alarms blaring in your head right now. They went off in my own head not too long ago, when I first hear that significant statement.

Do you even know how long your site takes to load? I’ll give you a hint:

Typing it into the browser and counting isn’t going to give you an accurate time. People have different internet speeds and different browsers. You need a tool!

In this post, I’ll give you two free ways you can check the speed of your website and three action steps you can take right now to make it load faster. Ready?

Two Tools to Check Your Site Load Speed

Using a tool will tell you exactly how fast your website loads (given a good internet connection) and what you need to do to make it load even faster.

Related Reading: 7 WordPress Plugins You Need to Create Amazing Content

1. Google PageSpeed Insights

Google PageSpeed Insights Tool

Google’s PageSpeed Insights tool ranks your website’s mobile and desktop pages on a scale of 1 to 100. What’s great about this tool is that it tells you exactly what you need to fix in order to hasten your site’s loading times.

2. Web Page Test

Web Page Test

The Web Page Test tool is similar to Google’s PageSpeed Insights tool, but it tells you exactly how fast your website loads. If you’re over a three-second load time, that’s a big red flag!

You’re probably wondering: “What can I do to make my website load faster?”

3 Action Steps for a Faster Website

Don’t fret – there are a few relatively simple things you can do to quickly speed up your site.

1. Simplify your design

One of the easiest and quickest ways to increase load speed is to reduce the amount of “stuff” that has to load. That could mean fewer images, videos, custom JavaScripts or widgets, ect.

Besides, there’s nothing wrong with white space. In fact, one study found that most people find simple websites to be more compelling (and they stayed on them longer).

2. Remove Unused Plug-ins and Addons

WordPress is awesome – it lets you add plugins to do almost anything! However, with this extensive library of cool stuff comes a lot of clutter; and this clutter can seriously slow down your website.

Take a good, hard look at your list of plugins. Are you actually using them all? Which ones can you get rid of? Strip it down to the bare minimum and watch your load speed shrink.

Pro Tip: Download the P3 (Plugin Performance Profiler) to see which plugins are taking up the most bandwidth.

3. Install a Cache Plugin

I know, I know – I just talked about how plugins slow your website down, and now I’m telling you to download more?!

Hear me out. A caching plugin like WP Super Cache can significantly speed up your website by saving elements of the page to make them load faster whenever a user returns to your site.

If you need help setting up your plugin, check out this complete beginner’s guide.

Conclusion

A slow site load speed can cause people to leave your site and never come back. It hurts your search engine rankings (because of the increased bounce rate) and means you’ll have less overall traffic.

These three steps are so simple and easy to do that you really have no excuse not to do them. Take 10 minutes right now to go through them and make your site as fast as a cougar!

What ways have you used to speed up your website? Let us know in the comments below!

Read Next: How to Get 80% More People to Actually Read Your Blog Posts

7 WordPress Plugins You Need to Create Amazing Content

7 WordPress Plugins to Create Amazing Content

Let’s face it:

It takes a lot of hard work to design a great website.

We spend hours making everything perfect. The design, the content, the copy…

…but, sometimes, the templates we use just don’t have all the features we need.

That’s where plugins come in.

WordPress powers more than 30% of the web, so chances are you’re using this amazing platform as well. We are, and we’ve found some incredible WordPress plugins that help us to create amazing content, and they can help you as well.

Without further ado, here are 7 plugins you need to install right now:

#1: Word Stats

Word Stats allows you to see the stats for your blog posts, including:

  • Number of words.
  • Keywords you rank for.
  • Post types broken down by number and percentage.
  • A graph showing monthly word count per post type.

However, the best part of Word Stats is its diagnostic table that links to posts that need your attention. It tells you when headlines are too short, long, or complicated.

A screen shot of the WordPress pluging, Word Stats.

#2: SumoMe

SumoMe is an amazing, all-in-one WordPress plugin. With this single plugin, you get:

  • An email capture pop-up.
  • Easy installation of Google Analytics.
  • A heat map to see where your customers click.
  • And much more!

A screenshot of the WordPress Plugin, SumoMe

#3: Better Click To Tweet

Have you ever seen blog posts with a box that says, “Click to Tweet”? They get that using a WordPress plugin like Better Click to Tweet.

For example:

Adding easily shareable elements to your #content increases your social reach. Click To Tweet

#4: OptinMonster

OptinMonster allows you to create high-converting opt-in forms in minutes.

It also allows you to segment your customers based on which form they fill out or which options they choose, A/B test to see what converts the best and create clickable text to show popup forms if you’re using a content upgrade or lead magnet.

Screenshot of the WordPress Plugin, Optin Monster

#5: Yoast SEO

Search Engine Optimization (SEO) is an incredibly important part of building a blog. It helps you to increase your website traffic from search engines like Google and Bing.

The easiest way to master SEO is with the Yoast SEO WordPress plugin. It tells you exactly what you need to do to your blog post to improve the SEO.

Screenshot showing the Yoast SEO WordPress plugin

#6: Pretty Link

Pretty link, as you probably guessed, makes your links look pretty.

So, instead of linking to “yourwebsite.com/some-crazy-long-url-for-seo”, your link would look like this: “yourwebsite.com/pretty-link”. But the best part is the analytics part of it; Instead of using a link shortener link bit.ly to track shares, you can just use Pretty Link.

Additionally, using this plugin lets you redirect from shorter URL links to your original longer one, which allows for easy sharing if you’re, say, speaking on a podcast. It’s much easier to say (and easier for your listeners to type) “yourwebsite.com/oneword” than a longer URL.

#7: Insert Post Ads by WPBeginner

If you monetize your blog through a program like Google AdSense, it would convert better if you place the ads in the right spot in your content, right?

Insert Post Ads allows you to do exactly that. You can place an ad anywhere you’d like mid-post.

Additionally, this plugin allows you to show off your own ads – if you’re, say, running a webinar or selling an eBook.

Conclusion

WordPress plugins are what make WordPress such an amazing platform. If you need something done, chances are you’ll be able to find a plugin to do it.

With these 7 plugins, you’ll be well on your way to creating amazing content and a website that looks and functions great.

What plugins do you use on your website? Let me know in the comments below!

Read Next: How to Get 80% More People to Read Your Blog Posts