Let’s face it: Blog images matter.
In fact, visually compelling posts generate up to 94% more views than posts without pictures.
Not sure how to create great blog images? I’m here to tell you that you don’t have to be a professional designer to find or create amazing blog images!
Let me explain…
Finding Great Blog Images
You don’t have to design anything if you don’t want to. While it’s true that the best blogs have their own designers, it’s not necessary – just nice to have.
Instead, you can use other people’s images.
Of course, you have to be very careful not to break any copyright laws! Don’t just grab an image from Google and throw it on your site. That’s a big no-no.
Instead, try this:
1. Use a free stock photography site
I’ll be frank – stock photography usually sucks. It’s cheesy and doesn’t add value to a post.
BUT (and that’s a big but), there are sites with high-quality photos that aren’t cheesy. Some of these sites include:
- UnSplash (Free high-res stock images)
- Negative Space
- MMT STock
If you can’t find the right image fit on one of those sites, it might not be out there!
2. Search Google using “labeled for reuse”
Remember when I said to not take blog images from Google? Well, you can, but you need to limit your search.
Search Google for something, hit the images tab, then click Tools -> Usage rights -> Labeled for reuse.
Voila! You can use every image on this page. Just be sure to properly credit them, to be on the safe side.
3. Creating Your Own Images
If you just can’t find what you’re looking for, you might have to create something.
There are two ways to have images made…
Create it yourself with tools.
Don’t worry – this isn’t rocket science and you don’t need to hire an expensive designer. There are tools you can use to make this process easier than cooking your first meal. These tools include:
- Canva (Graphic design for non-designers)
- Adobe Spark (Easily place text over images)
- Venngage (Create beautiful infographics)
All you need to do is create a free account and get to work. Each of them has a pretty good tutorial to get your up and running really quick, as well as a resource area to help you learn.
4. Hire a designer
This can sound daunting for a small business owner. However, it’s really not that bad!
You can find very affordable (and talented) designers using marketplaces like:
- Fiverr (Hire someone for almost anything starting at just five dollars)
- Upwork (A marketplace for freelancers and people hiring freelancers)
When using this method, the best way to guarantee a great experience is to only hire people with excellent reviews.
If they have bad reviews, they’re probably not worth bothering with.
Creating great images for your blog is a must. Visual content means more shares, more engagement, and, ultimately, more readers.
Oh, I’d like to mention one last tool: Greenshot.
Greenshot makes it super easy to capture screenshots and edit them, share them, or add them to your blog posts. As you can see above, I added a screenshot to this post to help you understand how to use an advanced Google search tool. They’re excellent for showing complex tasks and creating how-to type guides.
Good luck – let us know in the comments if you have any of your own image suggestions!