by Kelly Kennedy | Feb 8, 2021 | Blog, Marketing
We all know the 80/20 rule or Pareto Principle. It goes like this: 80% of your results come from just 20% of your efforts. What about marketing? If you own a small business you might have fallen into a dangerous marketing trap and have the 80/20 rule reversed: 80% of...
by Kelly Kennedy | Oct 29, 2020 | Blog, Social Media
“Life is all about making choices. Always do your best to make the right ones, and always do your best to learn from the wrong ones.” – Anonymous. Owning a business is all about making decisions. Like what has the best ROI? Social media or blogging. Both offer...
by Kelly Kennedy | Jul 17, 2020 | Blog
There is nothing more powerful in business than building relationships. And one of the best ways to do that is with a list. The problem is that most business owners are so focussed on the sale they forget to build their list. There are (at least) 5 ways to make money...
by Kelly Kennedy | Feb 26, 2020 | Blog, Social Media
As of January 2020, Statistica reports that Facebook remains the most popular social media site in the world, and was the first social channel to reach 1 billion accounts. And while some other applications like WhatsApp and TikTok have sprung into popularity in the...
by Kelly Kennedy | Sep 18, 2019 | Blog, Marketing
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” Karl Murray, Founder of Send.ie There’s one marketing strategy that will never get old. Grow your mailing list. Of course, today we...
