fbpx

Five Simple Steps to Double Your Business with LinkedIn

double your business with linkedin

LinkedIn may not be up there with the “cool” kids like Facebook, Twitter, and Instagram, but if you know how to take advantage of it, LinkedIn can provide you with a lot more leads and new clients that all other social networks combined.

Despite what some people still think, LinkedIn is not simply a place to find a job or for recruiters to find talent. Over 80% of all B2B leads generated by social media come from LinkedIn.

By following some simple steps, you can put your lead generation in the fast lane, expand your reach, elevate your authority and most importantly, grow your sales. LinkedIn provides fantastic targeting abilities, where you can hone in on precisely the type of customer you want.

But you need to understand what is required to attract today’s buyer.

It requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?”

Today, your personal brand is more important than it’s ever been as people are looking to find out more about an individual before they do business with them.

Seven seconds is all you have to wow a potential client. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.

With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects, with the click of a button.

And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:

  1. It isn’t sexy.
  2. It isn’t fun or exciting.

While LinkedIn may not be exciting, getting new clients and having a successful business certainly is!

The LINK Method™ – Double your business with LinkedIn

There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you. I call this The LINK Method™.

In the infographic below I will share with you the five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.

Are you interested in discovering how to turn LinkedIn into a lead generation machine? Take a look at the infographic below:

The LINK Method™

 

I believe that when you stop collecting connections and start building relationships, you increase trust, credibility and attract more clients. This is vital because effective social selling is all about building relationships and trust.

The beauty of LinkedIn is that it is a platform that was designed to help you find, connect and then build a relationship and trust with the exact group of people that comprise your target audience.

Yet people continue to make two very serious mistakes with LinkedIn and social selling.

Mistake #1:
They rush to a sale right after connecting with a potential prospect.

Mistake #2:
They never move the conversation offline, or don’t know how to, as it’s offline that you convert a prospect to a client.

 

LinkedIn is the premier business platform for social selling and the tips shared in this infographic represent just a small portion of the blueprint laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling.

 In LinkedIn Unlocked you will learn a step-by-step system that will help you generate a steady stream of new leads, clients, and sales on LinkedIn in under 30 minutes a day.

To celebrate the launch of LinkedIn Unlocked, there is also $221 in free bonuses, including a companion workbook with all of the exercises, worksheets, and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.

double your business with linkedin

 

Melonie Dodaro, is the founder of Top Dog Social Media and a leading expert on LinkedIn and social selling. She’s the author of two books, including the #1 Amazon bestseller The LinkedIn Code and her brand-new book LinkedIn Unlocked. Melonie has trained over 27,000 businesses and individuals and appears on countless lists as a top sales and marketing influencer.

How to Use Your Social Media Analytics: LinkedIn & Google+

Social Media analytics pt. 2: LinkedIn and Google+

Wondering how to use your social media analytics?

In our last post, we covered how to use Facebook and Twitter’s analytics dashboards – as well as what to do with that data.

This time, we’ll be covering the lesser (but still important) beasts…

LinkedIn and Google+.

But first – why should you even care?

Why Social Media Analytics Are Important

Social media analytics is a topic many marketers and brands are obsessed with.

And with good reason.

Simply put, it’s impossible to tell if your social media strategy is working without monitoring it. And, without analyzing your posts, it’s impossible to know what’s working and what’s not.

Social media isn’t just about creating what you think is great content. It’s about continuously monitoring that content to ensure it’s actually connecting with your audience.

Ultimately, you just want to cut out the content that doesn’t work, increase the content that drives engagement, and send as much traffic to your website as possible.

If you want more engagement and traffic, you need to better understand your social channel’s analytics tools.

This is key for two main reasons:

  1. It helps you understand more about your audience – who are they and where are they coming from?
  2. It shows you how your followers are engaging with your posts – are you putting out content that people actually want to engage with?

By digging out the answer to these questions, you’re able to share updates that resonate with your target audience. Who doesn’t want that?!

Below, I have the lowdown on how to use analytics to check how your LinkedIn and Google+ pages are performing.

Let’s start with LinkedIn.

LinkedIn Analytics: What You Need to Know

So, how do you gauge the effectiveness of your LinkedIn activity?

Similar to the social media channels in my previous post, LinkedIn analytics are represented in impressions and engagement.

Note: Currently, you can only get insights on company pages.

Now, if you’re the administrator of your company page, you’ll have access to a significant amount of data on your page’s performance. To find that data, follow the steps below:

When you get to your company page, click the Analytics tab. Here you’ll see an overview of your analytics, and you can delve in further by selecting the Visitors, Updates or Followers tab from the drop-down.

LinkedIn Analytics Dashboard

There are lots of metrics here and it can get confusing. What should you pay attention to?

Well, try these on for size:

1. Within the Followers and Visitors section, you can learn a lot about your audience. Here you’ll see demographic details, including industry, function, and your audience’s professional background.

You can use this data to learn more about what your audience may be interested in. For example, if your audience is mainly 35 to 45 year old executives of marketing companies, you’d want to share more content related to marketing, such as the content found on Adobe’s CMO magazine.

Need help increasing social media engagement? Check out this guide.

2. In the updates section, you can see what posts your followers have engaged with.

LinkedIn Post Analytics

You can use this data to learn what content your followers already like based on what you’ve already shared. Then all you have to do is share more of that kind of content!

3. By viewing individual post performance, you can decide whether you want to promote an update so that it reaches more of your followers. You can also view how many followers were gained through paid advertising.

For more details on how to use LinkedIn analytics, check out this guide.

Google+ Analytics: What You Need to Know

Curious about how well you’re doing with your efforts on Google+?

If you want a detailed report, you’re not getting it from Google+. The data they currently supply is basic, to say the least.

Earlier this year, Google+ launched a new feature called ‘Your Influence’. You can find this on your Google+ page if you click on the three dots right next to the About button.

Google + Your Influence

Under ‘Your influence’, you can view a snapshot of analytics for your profile for the last 7 or 30 days, including:

  • Number of people who’ve followed your profile
  • Number of people who’ve followed your collections
  • Amount of times your posts have been viewed, commented on and how many times your posts have received a ‘+1’ (Google+ version of a ‘like’)
  • How many times your posts have been shared and subsequently viewed and commented upon.

Google Insights

The pros are that it’s easy to access, and you can get a quick snapshot of all the basic data in one place.

The major negative of it is the lack of detail in the data available. You can’t see trends as there are no charts, and you can’t see any insights about your audience. You also can’t see any post level analytics, which is something that proves really valuable when deciding what content is resonating with your audience.

Also,  it’s not live – the data can take up to 48 hours to update.  The feature isn’t currently available on the Android Google+ app as yet. You’ll have to visit the desktop site to gather your data.

Nevertheless, you have the basic data to monitor your content’s performance on a weekly basis – so it is still definitely worth using. Hopefully, this is a feature that Google+ will be improving upon in the future to bring up to par with LinkedIn and Facebook.

Conclusion

It’s important to keep your finger on the pulse of your analytics to measure the impact of your social media marketing efforts. You need to understand which tactics are working, and which aren’t.

How? Incorporate regular social media reporting into your schedule to analyze the data. Keep a close eye on trends, replicate what is successful, remove what isn’t and use any audience insights to inform your content plans.

How regularly do you check your analytics? And will you be doing so more frequently in the future? Comment below and let us know!

Welcome to the blog!

Sometimes a good thing just takes a bit longer – like this blog.

We’ve know for some time that we need a blog on the BlogWorks site. Every day we are getting asked questions about blogging, SEO, content creation and more. With the blog we’ll be able to share best practices and, of course, let you know about updates with the BlogWorks service.

Here’s a quick run down of what’s available to you.

What is BlogWorks?

BlogWorks uses your blog to create daily social media posts to get your blog noticed and save you time. We started to develop it in 2014 and now have clients in 3 countries. Imagine having a trained assistant who promotes you daily – that’s BlogWorks. Your BlogWorks Editor (all live in North America) learns about you, your market and solutions you provide. Every week they read your blog and create and schedule attention-grabbing social media posts. We also blend in curated articles from high traffic sites (you supply the list).

Imagine having a trained assistant who promotes you daily - that's BlogWorks! Click To Tweet

How to get started?

If you blog regularly (at least 2X/month) you might qualify for BlogWorks.  It’s simpler than you might think to get posting on social media working better and off your hands .

The BlogWorks blog

The BlogWorks blog is going to be full of advice on blogging, social media, SEO and making your blog work better for your business. And it’s a work in progress – so if you have ideas for future posts, please let us know! You can email your ideas to us.

Please share these posts and let other people know what you’ve learnt here. The more traffic we can get to this blog the more excited we’ll be to create great content for you, so you can build traffic to your blog.