by Kelly Kennedy | Aug 6, 2020 | Blog, Expert, General
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy Your next headline has one very important job… to make readers stop and read....
by Kelly Kennedy | Apr 23, 2019 | Blog, Writing
Most blogs suck. You might have the most brilliant advice, but nobody reads it. The solution starts with…the start. A recent survey found that only 30% of readers make it to the end of a post. Just like a YouTube video – if you don’t grab your...
