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Facebook Page vs Profile: Everything You Need To Know

Facebook Page vs Profile

It’s a no-brainer…

having a Facebook presence is a must. To get the most out of this important social channel you need to first understand the difference between a Facebook Page vs Profile.

Most business owners understand the potential of having a Facebook Page, but understanding the specifics can still be hard figure out. Confused about how your blog can bring you more business? Book a free, confidential call today to learn how BlogWorks can help.

Specifically, many business owners aren’t sure whether to create a Facebook Page or a Facebook Profile.

If you’ve been confused between the two, don’t worry. This post will break down the differences and help you pick the best choice for your business.

Facebook Profile

A Facebook Profile is a personal account assigned to you when you sign up with Facebook.

You’re only able to create one profile, which includes only your personal information – no business information.

Your Facebook Profile is where you connect with family, friends, and colleagues. You’re able to see personal posts and updates from your friends in your newsfeed as well as share your own photos and posts.

Your Facebook Profile is for personal use only and shouldn’t be used for business in any manner.

Note: It’s technically against Facebook Terms to use a Facebook Profile for business.

Facebook Page

A Facebook Page is a page created on Facebook that’s separate from your Personal Profile.

A Facebook Page is set up simply by selecting the “Create a Page” link from the drop-down menu on the right-hand side of your Facebook Profile. Once your Facebook Page is set up, you can begin to promote your page to gain more likes.

In order for Facebook users to see your business’s updates in their feed, they must like your page.

If you can help it, start with a business account from the beginning.

Social media Examiner states, “When you go to www.Facebook.com without logging in, there’s a link to “Create a Page” underneath the signup form. This will create a “business-only” account.” This makes your personal profile and your business account easy to keep separate.

Differences between “Like” and “Follow”

You guessed it- Facebook has made things more confusing (again). When you “like” a page, you automatically sign up to “follow” that page, too. This means any updates posted by a Facebook Page will be seen in a person’s newsfeed.

The good news is that individuals can opt to “unfollow” a page, while still “liking” it. While this is still good news for a business, as the more “likes” the better, it’s still important that you have as many people “following” your page as possible.

If people don’t follow your page, they don’t get your updates. And without news updates and blog links, it is far too easy for people to forget about your company.

The reason for someone to “unfollow” your Facebook Page is pretty simple: they don’t like the content of what’s being posted. Either it’s too much and seems like spam, or it’s simply uninteresting.

Bottom line, it’s important that posts from your Facebook Page are interesting and meaningful – you want to keep your customers interested in both your product and your company.

Benefits of a Facebook Page vs Profile

A Facebook Page should be included in every business owner’s marketing plan.

One of the key benefits of Facebook is having access to the social site’s 2.27 billion active users. A well-focused Facebook Page can yield your business more results than a website while costing you less.

facebook historical user count graph

Let’s get into more of the Facebook Page vs Profile benefits.

Target Market

Defining and targeting your ideal audience members is easy to do with Facebook. Facebook makes setting up advertising campaigns an easy process and you’re able to measure and track your results with Facebook analytics.

Build Trust

As a business owner, it’s important to build trust and loyalty among your customers. Facebook makes this easy by allowing you to constantly post updates and photos about your business.

The beauty of using a Facebook Page is that you’re able to automate your posts so that you can share great content anytime.

Want to take it one step further? Delegate your entire Facebook promoting duties to someone else, by adding an admin user.

Grow Your Fan Base Quickly

Want to grow your fan base quickly? Facebook lets you throw contests, conduct surveys, and promote coupons as a way to motivate new and current users to connect with your business.

Facebook contest example

Facebook also allows you to promote posts. If your business is launching a new product or doing a flash sale, a promoted post is a great way to get your fan’s attention.

Market Research

Creating contests and surveys are also a great way to learn what your audience wants so that you can give them more of what they are craving. 

By running surveys and contests, you can see which campaigns spike the most engagement. The information you receive back will be invaluable. You can turn it into engaging shareable posts, blog posts, and even products.

Search Engine Optimization

By having a Facebook Page vs Profile, Google will index it for you. That means your business page will show up in Google’s search results. 

This makes it easier for customers to easily view your information while also giving it a layer of authority.

Growing Your Facebook Fans

You’re going to want to grow your fan base if you plan to be successful on Facebook.

Your focus should always be on attracting quality fans over quantity. Those who are clicking the like button and don’t feel the need to interact with your page, are not who you want as fans.

Be sure to pay attention to both the number of “likes” and the number of “followers.” If there is a large gap between the two, then you need to increase the quality of your posts.

Good fans will take the time to share your content and buy your products. Just listen to the experts:

Jon Loomer Social Media ExpertJon Loomer shares a simple, yet straightforward strategy in this article to obtain authentic fans.

He believes, “Even if you only reach a fan with paid ads, you know they are interested in you and are willing to hear from you — as opposed to blindly targeting people, selling your crap.”

Make it Personal

One of the best ways to build a highly-engaged audience is to add personal touches.

This can be done by sharing photos of your team or of your office space. This adds an element of relatability, which builds a bond with your fans. As blogger Neil Patel says, “Not every update you send out on your Facebook Page should sell.”

Share a Mixture of Content

Instead of sharing nothing but photos or blog posts, switch up your content by doing a mixture of both.

Your fans want variety and posting all of one type of content can get boring very fast.

If you’re looking for ways to double the amount of content you have, look for shareable tweets from your blog posts that you can add to some of your photos. This is an easy way to create more content without creating entirely new posts to share.

Apply Your Knowledge

Now that you know the difference between a Facebook Page vs Profile, you’re ready to get started with your Facebook business promotion. Our BlogWorks social plan makes it easy to stay top-of-mind with your fans and save the frustration and time updating your social media channels.

If you’ve been using a personal Facebook Profile to promote your business, it’s time to switch over to a Facebook Page. The value of a Facebook Page is definitely worth it.

If you take the time to map out your social media marketing plan, you can make this social site work for your business and enjoy the results.  

Want to write like a pro? Download our Ultimate Writing Template.

Enjoyed this post? Here are 3 more all about putting your blog to work:

SEO 101: using keywords in your blog posts
Why you need a standard operating procedure for your blog
How to start a blog post – 5 examples that really work

This post was originally published May 16, 2017 and was updated in 2019. Enjoy!

 

3 Reasons to Measure Your Blog’s Success (And How)

Do you know why video games are so addicting?

Because they set clear goals, and always tell you whether you’re moving towards them or not. Goals and measurement are two crucial elements to success in games, business, and life in general.

Without measurement, you’ll never understand where you’re at or what needs to be done to move you forward. It’s like a game with no clear mission – not fun, and won’t keep you going for long.

Need a better understanding of why it’s important to measure the success of your blog? Here are 3 great reasons:

1. SEO drives thousands of free visitors… but it needs measuring

Keyword ranking is one way to bring more traffic to your blog, but what keywords should you be targetting?

One great way to identify keywords that will bring more traffic is to look at what keywords are currently bringing traffic to your site. Thanks to Google Analytics, you’re able to view your organic search traffic with the click of a button (or two).

You’re able to do this by going to your Channel Groupings report, which can be found by clicking Acquisition > All traffic > Channels.

organic_search_with_getsos

You’re then able to click on Organic Search which will give you an in-depth report on your organic traffic – and only your organic traffic.

organic_search_help_getsos

After viewing this data, you can determine the key factors that are contributing to your blog traffic, such as:

  • Your top landing pages for search traffic
  • Which keywords are driving the most traffic
  • Which search engines are sending the most traffic, and more.

As a good rule of thumb, you’ll want to check your organic search results once per week to see what’s increasing and what’s decreasing. This way, you’re not putting time and energy into things that aren’t working well anymore! You can then use this information to help drive traffic to your site, check if your blog posts are reaching your target audience and plan future topics that match what your clients are searching for.

Your analytics also help you determine whether your content is engaging your clients. Metrics like the time spent on your site, the number of page views, how many clicks and comments will give you a great indication of how engaged visitors to your site are, and what type of content they find particularly engaging.

Keep in mind that if your blog falls under the “Seasonal” category, you’re going to have much more traffic when that season rolls around. For example, if your blog focuses on something like “Best Winter Foods,” you’ll gain more traffic in the winter and less in the summer.

Pro Tip: If you want a more accurate measurement of your SEO, try a tool like Ahrefs.

2. Killer Opt-ins are great, but knowing which ones are killer is better

Creating an Opt-in for your blog is crucial. After all, email marketing is said to be the most effective form of marketing to-date.

So, how do you create the perfect Opt-in offer? That’s simple:

Focus on providing a solution that your readers may have a problem with. 

If you can make it quick and simple, even better!

Take, for example, this Opt-in offer by SmartBlogger:

optin_offer_getsos

They state the problem that their readers may be having: Making their blog posts go viral. They deliver a quick solution: A cheat sheet that’ll help you create killer headlines to get more eyeballs on your content.

With Google Analytics, you’re able to set up goal conversions to see which Opt-ins are performing the best, as well as which landing page your readers signed up for the Opt-in on.

For example, you may have an Opt-in waiting for readers on your “About Me” page. You may also have an Opt-in on a blog post you’ve recently written.

If your readers decided to Opt-in after reading your blog post, you’ll be able to see that through your goal conversions on Google Analytics. This will aid you in the future and will help you determine which blog posts bring more readers to your site.

3. How to measure your social shares and traffic

There are, of course, other ways to measure the effectiveness of your blog. One tool, in particular, is BuzzSumo.

BuzzSumo allows you to see which of your posts are getting the most shares, but will only show you five results (if you’re using a free version).

Take a look at the screenshot below to see some of the most shared pages on our CEOs personal site, Hughculver.com:

buzzsumo results

As you can see, his most successful post, The bizarre truth about willpower and keeping promises, has performed really well on Twitter and LinkedIn, while his second most successful post has been more successful on Facebook and LinkedIn. So, not only will you be able to see where your social shares are coming from, you’ll be able to determine which of your articles do best on which platforms.

This does not mean you shouldn’t share your blog posts to each social media website. As you can see from the image above, while traffic varies across platforms for each page, there is traffic from each site. But you can use this information to plan where you might spend additional time and money on further marketing of each article.

That’s all for now, folks! How have you been measuring your blog’s success? Drop us a comment to let us know!

How to Use Your Social Media Analytics

How to Use Your Social Media Analytics

With the release of Facebook’s powerful new analytics update, we’re inspired to share some social media analytics advice.

Social media analytics and insights are the keys to understanding your audience, receiving more engagement, and driving more traffic to your site.

If you don’t yet have a grasp on analytics, don’t worry – that’s what this guide is for. We’ll go over Facebook, Twitter, and Instagram, as well as some key things to look for that you can check on any social media channel.

Let’s get started.

Social Media Analytics Terms & Meanings

Before I dive into the individual analytics platforms, I want to cover the common terms you’ll see and what they mean:

  • Reach: the number of people who see your content.
  • Impressions: the number of times your content is displayed.
  • Engagement: the number of interactions people have with your content (i.e.: likes, comments, shares, retweets, etc.)

You’ll see these three terms across every analytics dashboard for every social platform. Now, let’s start with Facebook.

Facebook Analytics: What You Need to Know

First things first – to get the most out of your Facebook analytics, you need to install the Facebook pixel on your site. While you can see some data without it, it’s very limited.

Assuming you’ve already installed the pixel and have data to use, head over to your Facebook Analytics dashboard.

Facebook Analytics Dashboard

This is where you’ll navigate to the various reports to view your data. While I recommend playing around with all the reports to develop a deeper understanding of them, there is one that’s important to know about:

Funnels.

Funnels are the best way to understand the steps your audience takes in going from a Facebook fan to interacting with your content, and finally to visiting your site and even converting into a lead or a sale.

You can create those funnels by going to the “Funnels” tab under “Activities”, then clicking “Create Funnels” in the upper right corner.

Facebook Funnels

Some types of funnels you can create:

  • Users who messaged your Facebook page then made a purchase on your website or became a subscriber
  • Users who installed an app then made a purchase on your website or became a subscriber
  • Users who reacted a certain way (such as “Love”, “Wow!” or “Haha”) then made a purchase or became a subscriber
  • Users who commented on a certain Facebook post then made a purchase or became a subscriber

Pretty cool, right?

Once you run these funnels and see which actions cause users to convert – such as commenting, messaging your page, or putting a “Haha” on a post – you can prioritize getting more of those actions from your users!

For more details on how to use your Facebook analytics, check out this guide.

Now let’s take a quick look at Twitter.

Twitter Analytics: What You Need to Know

Unlike Facebook, Twitter doesn’t have a fancy pixel. Their analytics are also far less advanced. But, it’s still important to understand how to derive actionable insights from Twitter’s data.

First, log into Twitter and then navigate to your Twitter analytics dashboard.

Twitter Analytics

Here you’ll see the growth (or decline) of your page. Nothing too crazy yet.

However, if you scroll down, you’ll see your tweet highlights. This is where most of your insights will be derived.

Tweet highlights

Month after month, you’ll see your most engaging tweets. You can also click “View Tweet activity” to see more insights.

Tweet activity

There are those terms again – impressions and engagements. My tweet was seen 3,551 times and got 17 engagements.

This tells me that mentioning Larry Kim is a great way to get more engagements, so I should tag him more. You’re sure to see similar insights of your own.

When looking at your Twitter analytics, pay specific attention to:

  • Anyone you tagged
  • Anyone who tagged you
  • Certain images that get higher engagement
  • Certain topics that perform well

Just try to figure out why something performed well, then replicate that in future tweets to test your hypothesis. That’s how you use social media analytics! Testing.

For more details on how to use your Twitter analytics, check out this guide.

Now, let’s quickly discuss Instagram before we wrap things up.

Instagram Analytics: What You Need to Know

Unlike the other channels, Instagram analytics is only available in the app. You can’t access it from a desktop.

To get to it, just hit the graph icon in the upper right:

instagram insights

From here you can see your top posts performance by impressions, engagement, and time posted. You can also see insights on your Instagram stories, if you posted any, as well as for your promotions.

Like other insights, use these to determine the kind of content that best resonates with your audience. Additionally, post that content during your peak engagement times to get the most from it.

For more details on how to use Instagram insights, check out Buffer’s full guide.

Conclusion

Social media analytics help unveil the key metrics that are driving the 20% of posts responsible for 80% of your growth. It’s the classic Pareto’s principle.

Check these insights often, and use them to determine:

  • Who to tag and target with your posts
  • What to post (images, text, questions, etc.)
  • Where to spend your time (which channels)
  • When to post to get the most engagement

But there’s one thing analytics can’t do – tell you why. Why did something perform well?

Only you can answer that question through the lens of a human eye. But you can use stats and data to determine it.

Will you start using analytics in your daily routine? Do you have any questions we didn’t answer? Let us know in the comments below!

Read Next: 3 Social Media Activities Actually Worth Your Time

Welcome to the blog!

Sometimes a good thing just takes a bit longer – like this blog.

We’ve know for some time that we need a blog on the BlogWorks site. Every day we are getting asked questions about blogging, SEO, content creation and more. With the blog we’ll be able to share best practices and, of course, let you know about updates with the BlogWorks service.

Here’s a quick run down of what’s available to you.

What is BlogWorks?

BlogWorks uses your blog to create daily social media posts to get your blog noticed and save you time. We started to develop it in 2014 and now have clients in 3 countries. Imagine having a trained assistant who promotes you daily – that’s BlogWorks. Your BlogWorks Editor (all live in North America) learns about you, your market and solutions you provide. Every week they read your blog and create and schedule attention-grabbing social media posts. We also blend in curated articles from high traffic sites (you supply the list).

Imagine having a trained assistant who promotes you daily - that's BlogWorks! Click To Tweet

How to get started?

If you blog regularly (at least 2X/month) you might qualify for BlogWorks.  It’s simpler than you might think to get posting on social media working better and off your hands .

The BlogWorks blog

The BlogWorks blog is going to be full of advice on blogging, social media, SEO and making your blog work better for your business. And it’s a work in progress – so if you have ideas for future posts, please let us know! You can email your ideas to us.

Please share these posts and let other people know what you’ve learnt here. The more traffic we can get to this blog the more excited we’ll be to create great content for you, so you can build traffic to your blog.