Video is a great way to attract more readers to your blog and having them stay longer.
If you know how to do it.
In this guide you will learn how to quickly add a YouTube video. You’ll also learn how to add a Vimeo video, GIF, and SlideShare. And I’m going to make this very untechnical (even I can do it and so can you).
Once you have your video inserted and playing, I’ll also show you some neat tricks to get them to behave the way you want.
But, first let’s take a step back and talk about why you might want to add video.
More time equals more business
Your website is like a conference hall – people come from lots of different directions to visit, explore, learn, and even buy.
Visitors arrive directly via your emails (announcing your new blog post) or from social media or organic searches (people find you by searching for a topic). Some will leave soon after arriving—as many as 25-40% won’t make it past the first room. The average time in that conference hall is about one to two minutes.
And then there’s your blog…
Your blog is like a series of breakout rooms off the main conference hall. Each room has a different topic – a new set of solutions tackling a problem your clients struggle with.
What’s different about those breakout rooms/blog posts is people stay a whole lot longer—like 5-13 minutes.
That’s a huge opportunity!
Imagine if conversations with your prospects were 5-10 times longer – that’s good, right?
That’s what your blog can do: make people stop, explore, look at your products and services and ask for more.
When you add richer, more detailed content – like video – this works even better. Now prospects will stay longer, get to you know you better and start to develop that know, like, trust relationship we all want.
That’s why video can be such a great addition to your blog. Now, let’s look at how to get the video into your blog.
How to insert your video
If you’ve already mastered the steps to insert images in your blog, adding video will be easy.
WordPress comes installed with a neat feature called auto-embed. This allows you to insert videos in your WordPress blog post by simply pasting the URL of your video directly in the post.
Auto-embed will work with YouTube, Vimeo and Wistia hosted videos. It will even work with your favourite Slideshare videos.
If you are working with a simple MP3 or GIF video, you can upload the file into Media, but note this will slow down loading time. You best practice is to always embed your videos from YouTube or a hosting site like Vimeo or Wistia. You can also embed your video directly from your Google Drive (see instructions below).
Here are the steps to embed your video directly from YouTube.
1. The first step is to capture the URL of the video you want. You can copy the URL from your browser’s address bar or directly from the YouTube share link button.
Tip: For longer videos, you can easily change the start time (for example, 30 seconds in) by first checking the “Start at” box and choosing the time you want. Then copy the link.
2. The easiest and quickest way to embed YouTube videos in WordPress is to simply copy/paste the URL into your new post. Make sure you are looking at the “Visual” editor, not the “Text” editor.
3. Once you have the video inserted, go to Preview and you can see it in action.
Want to change the settings? Use the WordPress blog edit menu. If you want to change the size of the video (this only works if you pasted the embed code), go to the “Text” editor and change the actual “width=” and “height=” settings.
Be sure to keep the ratio between the numbers the same (warning: this involves math!) For example “<iframe width=”560″ height=”315″ src=” (315/560 = .56) could be changed to “<iframe width=”800″ height=”450″ src=” (450/800 = .56)
How to insert video from your Google Drive
The goal is to embed that video, not upload it, so it will load faster and not take up room on our WordPress site.
It’s a bit of a work around, but once you’ve done it once (like making bread, Origami, or sex) it’s not so scary. Ready?
- click on the video in your Google Drive.
- once opened look for the 3 dots and click on “open in new window”
- again, click on the 3 dots and this time click on “embed item…”
- copy the embed code (it will start with “<iframe src=”https://drive.google.com/file…”)
- head back to your new blog post and select “Text” view (instead of “Visual”) and paste the embed code where you want it.
- finally, go back to “Visual” view to see your video and edit the settings.
About privacy settings
Recent versions of YouTube have removed some of the earlier options to modify how your video played on your WordPress site (if you are using the embed code option.) You can still remove the player controls (start/stop etc.)
One option that has been added (and that you should use) is the “Enable privacy-enhanced mode.” Essentially when you select this YouTube will not collect information about your visitors unless they play the video.
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