7 Types of Call To Action to Move your Blog Readers to Action

get more blog traffic

It’s hard to imagine a sales person not asking for the sale or a Amazon not having an “Add to cart” button. So why do so many blogs not have a call-to-action?

Does yours?

Before I get to my 7 favourite call-to-action (CTA) options, let’s take a step back and talk about what your blog is for.

Your blog is there to help people. Even blogs that share travel stories or pontificate about the pro’s and con’s of nose piercing are there to help.

And if you want to help people, you need to offer more than your written advice. It could be coaching, an online course, live events, consulting, or your book. That’s where you CTA comes in – helping people.

Alrighty, with that out of the way, let’s look at my favourite CTA’s.

1. Internal link

By far the simplest and most essential CTA is to link to another blog on your site. The reader can go deeper with related content and you get them on your site longer. Longer on site means more time to visit your products and services pages.

Of course, you can also link directly from your blog to pages that lead your reader closer to a sale. When I’m writing my draft blog post I will underline a word if it relates to another post I’ve already published. That way I don’t interrupt my writing (like that) to go search for the actual link. I’ll go back and add the actual link before I publish.

One last point…a quick fix strategy is to go back to your top half-dozen posts and add internal links to other posts and to your products and services pages. Don’t over do it, but 4-6 links in a 400-1,000 word post is not going to seem overkill.

blog traffic

2. Bottom of post

Did you know that 30% of people buying a book on Amazon will buy a second book from the list “Customers who bought this item also bought”. Why not use the same strategy in your blog?

At the bottom of each post simply list 3 more posts they might enjoy. After all, if your reader gets to the bottom of the post they probably want more on that topic.

We started offering a list of 3 additional posts at the bottom of every new post on our blog. It such a simple task, you’d be crazy to not do it. Again, just like the suggestion above for retrofitting older popular posts with internal links, you can easily add suggested posts at the end of those same posts,

blog traffic

3. Social shares

One of the easiest ways to increase traffic to your blog is to have readers share it on social media. The math is impressive:

One of the easiest ways to increase traffic to your blog is to have readers share it on social media. Click To Tweet`

Imagine if only 20 people share your post. But those shares go to some 20,000 of their followers. It doesn’t take a big percent of responses to see how your traffic will increase.

There are a few tools, like sumome, addthis, sharethis and social warfare that make it super easy to share your blog on social media. All of these tools should work perfectly on mobile (your mobile traffic could be as high as 35-45% of all traffic) with share buttons that stay at the bottom of the phone’s screen as the reader scrolls.

blog traffic

4. Content upgrade

This CTA is a little more complicated to set up, but the results can be impressive. The idea of of ‘content upgrade’ is to deliver a report, or guide or check list that supplements the blog post the reader is on.

For example, if your post is about 5 ways to give feedback to employees, your content upgrade could be a check list that helps you choose the right feedback to use in your next coaching session.

Ideally, the gift can be consumed in one sitting and has high value for the prospect. After all, this is their first impression of you and your business.

To receive the download the reader has to optin to your mailing list.

The trick is to take the reader to what’s called a “landing page” where the offer is presented and there’s an invitation to join your list if they want to receive the gift but also receive future updates from you. The simplest way to do this is to create a hidden page on your site (like www.yoursite.com/offer) with the offer. You can also create custom landing pages in most CRM’s, like Convertkit, Ontraport, Active Campaign, etc.

blog traffic

5. Click to tweet

One of the easiest ways to encourage readers to share your post is to set up a click-to-tweet option. Your reader sees an interesting quote, identified with the Twitter bird icon, they click on that quote and your blog is shared onto their Twitter channel with a link back to your blog. This makes it super easy or your reader to share and you get exposed to their followers.

The set up for a click to tweet option is simple. At BlogWorks we use the plugin Better Click to Tweet. This video explains how to install the plugin. And there are others, like Click to Tweet and plugins like sumome and social warfare offer a click to tweet feature as an option.

Once you have the plugin installed add a click to tweet is easy. Copy a quote from your blog that you want readers to share. Click on the location in your post you want to insert the click to tweet. Click on the blue bird in your menu bar, paste the quote and you’re done!

blog traffic

6. Sidebar CTA

Most blogs have a menu of sidebar displayed options. It might be your most popular blog posts, advertising a product, like your book and it can be an invitation to join your mailing list.

Building your mailing list is an important strategy for marketing your business. Even with the explosive growth of Instagram, Facebook, Youtube and other social channels, you will always get stronger sales by directly emailing a list of loyal followers.

The sidebar CTA is an invitation to grow your list, usually in return for receiving a gift, or “lead magnet”.

Many of the mailing list tools, like Mail Chimp (called a signup form) or Convertkit (create form) make it super easy to design and load the “widget” box, complete with image of your gift, into your website. The full sequence of events, like Thank You page, optin confirmation email, etc are easy to set up.

More robust CRM (Customer Relations Management) software, like Active Campaign (create form to capture contacts) and Infusionsoft (create WordPress optin form) also allow you to create the form.

The beauty of these sequences is that once you jump through all the hoops (there are loads of videos on YouTube explaining how to do this), it will run 24/7 for years. Your job is to check the numbers and change to a new gift if you aren’t getting the results you want.

7. The Pop-up CTA

Finally, we come to the much maligned pop-up CTA. But, before you run away screaming “I hate pop-up’s!” You need to know something.

Pop-up’s work. The trick with pop-up’s is to not annoy your reader! All of these tools are designed to select who sees your popup and how they see it. For example, you can delay the popup until the reader has been on your post for 2 minutes or they are about to leave you page. You can also set the popup to not show to returning readers. 

Some of the most popular popup plugins are Optin Monster, ConvertPlus, or WP Subscribe Pro.

One more thing I’ve got to do!!

At this point you might be freaking out and thinking “One more thing I’ve got to do!!” Here’s the deal:

Just like investing in professional pictures of your products (or your profile picture), adding CTA’s to your blog are an investment. Every day you can be helping your readers with your blog or you can be helping them and you by getting them to respond to a call to action.

A small investment now (like 5 minutes to add internal links to a post) could pay big dividends day after day for years to come. So, stop screaming, pick one and get to work.

You’re welcome.

If you enjoyed this article (You new this was coming, right?), you’re going to want to check out these as well:

Why You Should be Re-Loving Your Old Blog Posts
How to Ensure Your Posts Look AMAZING On Social Media
Why You Need A Standard Operating Procedure For Your Blog

Five Simple Steps to Double Your Business with LinkedIn

double your business with linkedin

LinkedIn may not be up there with the “cool” kids like Facebook, Twitter, and Instagram, but if you know how to take advantage of it, LinkedIn can provide you with a lot more leads and new clients that all other social networks combined.

Despite what some people still think, LinkedIn is not simply a place to find a job or for recruiters to find talent. Over 80% of all B2B leads generated by social media come from LinkedIn.

By following some simple steps, you can put your lead generation in the fast lane, expand your reach, elevate your authority and most importantly, grow your sales. LinkedIn provides fantastic targeting abilities, where you can hone in on precisely the type of customer you want.

But you need to understand what is required to attract today’s buyer.

It requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?”

Today, your personal brand is more important than it’s ever been as people are looking to find out more about an individual before they do business with them.

Seven seconds is all you have to wow a potential client. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.

With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects, with the click of a button.

And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:

  1. It isn’t sexy.
  2. It isn’t fun or exciting.

While LinkedIn may not be exciting, getting new clients and having a successful business certainly is!

The LINK Method™ – Double your business with LinkedIn

There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you. I call this The LINK Method™.

In the infographic below I will share with you the five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.

Are you interested in discovering how to turn LinkedIn into a lead generation machine? Take a look at the infographic below:

The LINK Method™

 

I believe that when you stop collecting connections and start building relationships, you increase trust, credibility and attract more clients. This is vital because effective social selling is all about building relationships and trust.

The beauty of LinkedIn is that it is a platform that was designed to help you find, connect and then build a relationship and trust with the exact group of people that comprise your target audience.

Yet people continue to make two very serious mistakes with LinkedIn and social selling.

Mistake #1:
They rush to a sale right after connecting with a potential prospect.

Mistake #2:
They never move the conversation offline, or don’t know how to, as it’s offline that you convert a prospect to a client.

 

LinkedIn is the premier business platform for social selling and the tips shared in this infographic represent just a small portion of the blueprint laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling.

 In LinkedIn Unlocked you will learn a step-by-step system that will help you generate a steady stream of new leads, clients, and sales on LinkedIn in under 30 minutes a day.

To celebrate the launch of LinkedIn Unlocked, there is also $221 in free bonuses, including a companion workbook with all of the exercises, worksheets, and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.

double your business with linkedin

 

Melonie Dodaro, is the founder of Top Dog Social Media and a leading expert on LinkedIn and social selling. She’s the author of two books, including the #1 Amazon bestseller The LinkedIn Code and her brand-new book LinkedIn Unlocked. Melonie has trained over 27,000 businesses and individuals and appears on countless lists as a top sales and marketing influencer.

Why Adding a Call to Action is a MUST

Why adding a call to action is a must

Where do you lead people when they read your blog posts?

Are you even leading them anywhere?

A call to action (CTA) is exactly as it sounds – you’re calling your readers out to take an action on your site, such as sharing your post, subscribing to your newsletter, or downloading your content offer.

Without a CTA, your blog won’t actually help you achieve anything.

They are a necessary way to get people to do something on your blog. Without them, something terrible happens – nothing! They will leave and probably never return.

This post will show you a few examples of CTAs and explain how you can set up your own right now.

Let’s get started!

Examples of Calls to Action

So, what does a CTA look like? It could come in the form of:

  • A link to another page on your blog.
  • An image or graphic that links to a landing page or opens a subscription popup.
  • A button.
  • Getting people to contact you.

And more.

Basically, anything that gets your users to do something to keep them interacting with your company or moving down the sales funnel is a CTA.

Here are a few direct examples:

The “Read More”/Related Posts CTA

Related Posts example

I’m sure you’ve read a blog post, and when you got to the end, related posts popped up, right? This is a perfectly fine call to action. It keeps people reading.

Ideally, however, you also want to include calls to action to your landing pages and opt-in offers. Reading your stuff is great, but you want subscribers!

(Having trouble getting people to read your blog posts? Try this.)

Button Call to Action

Button call to action

Everyone loves buttons, right? They’re a great way to get people to take action. When designing a button, be sure to keep color contrast in mind! You want it to stick out.

Also, a small change in the copy – or text – of a button can make a drastic difference. “Subscribe” and “sign up” usually don’t work well, while “download” and “get” usually do better. That said, test different text for yourself – you might find the opposite is true.

Shareable Infographic CTA

Share this infographic

You can create an infographic using a tool like Venngage or Canva. Then, once you’ve uploaded it to your site, you can let people steal it – yes, steal it!

Basically, you let them embed the infographic on their own site with attribution to you. This gives you backlinks for better SEO, traffic from their site, and authority as it spreads across the web.

To let them embed it, use Siege Media’s embed code generator to add the embed code to your site. Easy peasy!

The Graphic or Image Call to Action

GetSOS Call to Action example

This call to action first appeared on our post about how to write killer blog posts. It works well to help us capture leads because it’s useful, visual, and includes a button – “get it”.

How to Set Up Your Own CTAs

So, you’re probably wondering, “What should I have my readers do?”

That’s an excellent question! And the answer depends on your goal.

  • If you want more reach, emphasize social sharing.
  • If you want engagement and feedback, emphasize asking people to comment.
  • If you want subscribers, send people to an opt-in offer.
  • If you want people to stay on your site, add more “related reading” CTAs.

There are a lot of ways you can get people to take action. The most important part is figuring out which actions are important and which you don’t care about.

Also, be sure to test different kinds of wording. Try to use power words to entice people to click!

Off to you – what are your favorite calls to action on a website or blog? Have any ideas we forgot to mention? Leave us a comment to let us know!