by Kelly Kennedy | Aug 6, 2020 | Blog, Expert, General
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy Your next headline has one very important job… to make readers stop and read....
by Kelly Kennedy | Jun 11, 2020 | Blog, Tools and Tips, Writing
Choosing the right words in your writing is like adding spice to your cooking. Everything gets better. A single word can turn a ho-hum headline into a traffic magnet or the opening sentence in your next blog post into a show stopper. And a single word can motivate a...
by Kelly Kennedy | May 11, 2020 | Blog, Expert
Have you ever seen a roundup post? Round up posts are essentially “roundups” of great content in a particular industry or topic area. For example, “10 Brilliant Blogging ‘How-To’ Posts You MUST Read” would be a roundup of, well, 10 blogging how-to posts that other...
by Kelly Kennedy | Dec 10, 2019 | Blog
So you’ve started a business along with a blog, You’ve worked on building an audience, but maybe you’ve reached a bit of a plateau, and you want to know how to get more people to read your blog. Or you’re not getting the type of readership you’d expect given how much...
by Kelly Kennedy | Nov 14, 2019 | Blog, Marketing
The blog is not dead. Sure, your blog might not be as sexy as Instagram stories or slapping a cool video on YouTube, but… your blog has something that no social media has. Your blog makes people stop, look around and test the waters. We call it the Test Drive Effect....
