How to increase blog traffic by almost 30% in only 90 days – a case study

Busy street symbolizing an increase in blog traffic

At BlogWorks we love to see results.

Especially when the results are fast.

And we really, really love seeing client results when we’re using one of our favourite techniques.

What we call re-loving old posts.

The idea is simple…

If you have been blogging for a while, your inventory of posts will have been indexed by the search engines. In other words, Google will have decided how to “rank” your blog posts against all the other posts about similar topics.

This is why some of your posts show up on the first page of search results and some on the 13th page.

Updating old content can fix that.

Let’s start with why updating old posts works.

Why you need to update your old content to increase blog traffic

The strategy of updating old content to increase blog traffic works best if you’ve already published at least two dozen blog posts. This post explains in detail how to use this strategy.

Here are the most important reasons why we love this strategy. Book a call today to learn if this can work for your business.

1. Better click-through. When you update that old content you improve your click-through rate – the volume of people who choose to click on your article – simply because the date is more current.

2. Google likes fresh content. One of the many factors Google looks for in posts is how fresh is your content. When you update your old posts you also will update the publish date. More recent equals more results.

current dates in search engine results page
In this example, 6 of 7 search results were posted in the last 12 months

3. Improve your title. Your post title tells readers what the article is about but also should attract and intrigue the reader enough to want to jump in. Now is the time to turn that boring headline into a killer question, or use any of the 5 techniques described in this article.

According to Convince and Convert, a great title is clear (what will I get if I read this?) but intrigues the reader to dive in. Remember, you are competing with everything else on their phone or laptop – you need to get and keep their attention!

blog post title matters
The best headlines are about 8 words and 70 characters

4. Fix grammar and spelling. Updating your old posts gives you a chance to catch those spelling mistakes or tighten up the grammar. A quick improvement is to remove the word “that” – it will make your sentence read better and improve the flow of your post.

5. Link to “revenue” pages. Here’s a quick test: in the first third of your article does you post link to at least one “revenue” page, like a product or service page? When you update the old post, also update internal links to your site.

image of internal links in a blog post

6. One less article to post. Updating an old post takes a fraction of the time it takes to write a new one. Many of our clients combine one new article (we do that as well!) with one updated article each month.

Now that we’ve looked at the reasons, let’s look at an example of how one BlogWorks client used this strategy.

The Speaker Exchange

Like many small business owners, Brittanny and Julie at The Speaker Exchange were aware of the value of content marketing, but needed an outsourced solution. They had been using newsletters to stay in touch with their audience.

They reached out to BlogWorks for a solution.

Home page of The Speaker Exchange

The goal was to create consistent inbound traffic using original blog posts targeted to the event planner audience. At BlogWorks we have a team of local writers, each with specialties.

We write blog posts for a wide variety of wonderful clients ranging from leadership authors and public speakers to cyber security experts. And in this case, we have writers who know the speaking industry.

The BlogWorks solution

The BlogWorks solution was to write one original post and to update one older post every month, plus promote the blog through social media. In the first 90 days, site traffic was up almost 30%! Even better, Sessions and Pageviews were both up over 20%.

Image of analytics showing increased blog traffic

A part of the solution was more consistent blog publishing, but the biggest results was from updating old content with better keywords, headlines, and content.

The client example we shared in this post could be yours(!) Contact us today to learn how to increase your blog traffic by updating old posts.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

 

How to start a blog post – 5 examples that really work!

How to start a blog post - 5 examples

“An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.” ~Stephen King

There’s not much point having a blog if nobody reads it.

Right?

The trick is how you start a blog—it comes down to the opening.

Yes, you must have a dynamite headline that pulls readers in. And, sure, you might have 5, 7 or 51(!)  brilliant suggestions with dazzling arguments, but if nobody reads past the first sentence, well…

Before we jump into how to write the perfect opening, let’s revisit why more readers is so important.

Why you blog is so damn important

Every web site we look at has the same off-balance characteristic: people spend 5-10 times more time on your blog than on any other page on your site.

People spend 5-10 times more time on your blog than on any other page on your site. Click To Tweet

In other words, your blog is where you get people’s attention and get them interested in buying. Your blog is where the conversation starts.

It’s no different than striking up a conversation with a vendor at a farmer’s market or salesperson at a conference. The more time you spend with them the more likely you are to buy.

But, first we have to get them reading. And that’s gotten harder.

If your prospect searches for your solutions but don’t see a match right away…they’re gone. If they get your email, open the blog, but aren’t curious to read more, they’re gone.

And once people click away…they aren’t coming back.

So, we have to start our blog by snagging the reader by their synapses. And that starts with the first sentence.

Before we get to that, let’s look at what kills the start of your blog…

How to kill the start of your blog

It’s easy to kill the opening and send readers away screaming. Here’s how.

  • Run-on sentences that go nowhere: “If you want to be a great leader you need to understand the needs of your team while simultaneously keeping an eye on the future and coaching for performance”…WHAT?!?!?!
  • Starting with a negative: “Bad leaders bring their team down.”…bummer.
  • Stating the obvious: “Every team needs a leader”, or “Technology has changed how we work.”….Duh!
  • Boring your readers: “This article will help you understand excellence in customer service”…Zzzzzzzz.

A good opening sentence is sticky – like Spiderman. And a great opening sentence is both sticky and does one more thing:

It makes you want to read the second sentence.

As William Zinsser wrote in the classic, On Writing Well “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.”

Now that you’re (hopefully) convinced your blog is essential for attracting and starting meaningful sales conversations, let’s jump into how to start a blog.

5 ways to start a blog post and hook your reader

  1. Ask a question

In his now famous blog post How to Quit Your Job, Move to Paradise and Get Paid to Change the World, uber blogger, Jon Morrow doesn’t waste any time. With a 71 character headline that he assumes you will read, he goes straight to this opening question:

“After all, that’s the dream, right?”

Mike Stelzner’s massively successful Social Media Examiner blog has adopted a two-question opener that seems to be working. Like in this post:

“Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market?”

The technique is simple: work backwards from your topic to the question your prospects would be asking and start with that.

  1. Make a bold claim

What’s the most common (and useful) advice for creating viral videos on YouTube? Make a big claim in the first 7 seconds.

One way to do that with your blog is to start with a blog claim.

I like this style for two reasons: I think it grabs the reader by their curiosity and it challenges me to write a post that has some punch!

Here are some examples from our site at BlogWorks:

  • About making money: “You want your blog to make money. Right?”
  • About adding videos to your blog: Video is a great way to attract more readers to your blog and having them stay longer. If you know how to do it.
  • About measuring the performance of your blog: Let me ask you a question: Would you drive a car without a dashboard or put your money in a bank if you couldn’t see your balance?
  1. Be a contrarian

Another way to get your readers’ attention is to start a blog with an uncommon thought. Chances are you have some beliefs and theories that would work perfectly for this style of opening.

Best-selling author, Ryan Holiday used this approach in his post: “Dear Entrepreneurs: Please Don’t Write a Book—We’re Begging You” to attack first time authors who take writing short-cuts (like hiring book-in-a-box companies).

“There has been no worse piece of advice out there recently than: If you’re an entrepreneur, write a book.”

I like the surprising opening to the post: “A Public-Private Partnership Could Be Key to Your Startup’s Survival” from Entrepreneur.com:

“Despite what many of us might think, there are a lot fewer startups than there used to be.”

  1. Use a statistic (or two)

There is something about including a statistic that adds instant credibility to your post. If fact, 98% of bloggers (ha ha) agree with me on this.

Futurist, entrepreneur and author Peter Diamandis is a big fan of this style of writing. Here’s how he opens his post about the future of cities:

“By 2050, two-thirds of the population, more than 6 billion people, are expected to live in urbanized areas. Exponential technologies will radically change the way we build and organize our cities in the future.”

Or this article about cell phones and homicide rates from the NY Times.

“The increased use of cellphones reduced US homicide rates in the 1990s, according to new research distributed by the National Bureau of Economic Research.”

  1. Create a hook

We all love a mystery. It’s like a friend leaning in and saying “You know there’s something I’ve always wanted to tell you…”—you have to know what comes next.

When you start with entrigue you open a scene, but just enough for a movie to start playing in your reader’s mind. Now they want to know what comes next.

Here’s how uber-blogger Tim Urban of the massively successful Wait but Why blog opened his post about what would otherwise be a highly technical subject called Neuralink.

“Last month, I got a phone call.

Okay maybe that’s not exactly how it happened, and maybe those weren’t his exact words. But after learning about the new company Elon Musk was starting, I’ve come to realize that that’s exactly what he’s trying to do.”

And this is how artist, blogger Henneke Duistermaat of Enchanting Marketing breaks the ice in her post about mindfulness:

“At 3 AM, I was tossing and turning.”

And from one of my favourite authors, Ann Handley:

“Here’s the best writing I read all week. It’s 170 words tucked into a belly of a 7,000-word article.

And yes… it’s about stink bugs.”

Ready to start your next blog?

At the end of the day, your blog has to deliver value if you want it to be read, shared and bring you more followers. Kicking it off with a well thought-out opening sentence is a great place to start.

 

Enjoyed this post? Still not ready to go back to work? Here’s more great stuff:

5 brilliant ways to start your blog post with a bang
9 blog post ideas your audience will love
90 seconds to becoming a better writer

How to (finally) make money with your blog

how to make money with your blog

You want your blog to make money. Right?

Well, I’m sorry to tell you this, but you’ve been badly fooled.

Yes, thousands of dollars later, you have no idea what’s going on with your web site.

How do I know this?

Well, for the last 5 years I have been talking with business owners about their blog and for the most part…they are clueless. Of course, I’m sure you’re not in that boat and you can tell me what your blog is converting into dollars – right?

Typically, when I ask about measurements I discover there are no numbers, measurements, metrics, ouija boards, dashboards…nada, zip, zero, nothing.

But (sorry, I’m feeling a bit cynical), no worries, because your friendly web designer will happily charge you $5,000 more to “redesign” your site (one more time). Oh, and don’t forget to politely mention that maybe, just maybe, it would be really nice if they would think about installing Google Analytics so that you could, you know, see what’s actually working!

It’s time to change all that. You own your business and you need to take charge of your web site and your blog.

Let’s jump in and look at 5 ways to increase the money you make with your blog.

1. Get the numbers

As you might guess from my rant, if you want to make money with your blog, first you need some numbers. In this post learn how to make sure Google Analytics is installed. In this post learn how to begin reading Google Analytics to learn what’s really happening on your site.

The basic numbers you need to watch are total traffic and traffic to your “revenue pages”. These are the pages for your products and services. Overall traffic is reported as “users” and you can see traffic to revenue pages by going to Behaviour > Overview and entering the URL of your revenue page in the search bar at the top of the display table.

use a search for revenue page when trying to make money with your blog2. Make it obvious what you do

This will sound obvious…if you want to make money with your blog you need to make it obvious WHAT YOU DO.

Look, I can read 100 blog posts about leadership, customer service, or how to have a great marriage and I’ll guarantee you only about 10% ever mention what they do.

I can read 100 blog posts about leadership, customer service, or how to have a great marriage and I’ll guarantee you only about 10% ever mention what they do. Click To Tweet

Imagine you go to a sales presentation and the sales person never asks you to buy. Strange.

mention what you do to make money from your blog
Don’t make your readers work: every blog post needs to mention what you do.

The fix is easy. Mention a client experience, talk about a speech you gave, refer to a coaching client you helped. Don’t make the reader work hard…tell them what you do.

3. Drive traffic to your store

When readers come to your blog they stop and read. On average, visitors will spend 3-10 minutes on a blog. Whereas they might spend per visit an average of 1 minute on all your pages combined.

That’s a huge opportunity to make money with your blog! When we re-publish our clients’ articles we always include at least 2 links to their revenue pages.

to make money from your blog, tell people what you do
Every blog post would point readers to your revenue pages.

Instead of waiting to the end (only about 30% of readers get to the end of your blog post), insert links in your blog to your revenue pages.

On average, visitors will spend 3-10 minutes on a blog. Whereas they might spend per visit an average of 1 minute on all your pages combined. Click To Tweet

Look for words or phrases that describe what you do. Next, insert links to your products or services pages. It’s that easy—2 to 3 links in every post will start getting more traffic going in the right direction.

4. Build your list

Nothing beats a mailing list. Unlike social media posts that disappear in minutes, an email might get opened hours after arriving in your prospects’ Inxox – even days later. And when you write with a personal tone – your email can be perceived as more helpful and less like a sales pitch.

The trick is to keep building your list.

Start by making it easy to join your list. You can include an optin offer beside your blog, or use a free pop-up tool like OptinMonster or SumoMe.

And, just like traffic to your website, if you want your list to get bigger you need to track the numbers. At least once a month record in a simple spreadsheet the total list size and the change for that month.

5. Ask for the money

If you want to make money with your blog you need to start by doing what any good salesperson would do…ask for the money!

Ridiculous, right? Of course you ask for the sale.

Let’s try a little test…

Go to your latest blog post and count how many times you ask for the sale. Here’s what to look for:

  • Point your readers to your revenue pages: “To learn more about coaching click here.”
  • Invite your readers to download a self assessment: “Thinking about selling your home? Download my free guide ‘15 things to do before you sell your home’”
  • Send readers to your contact form: “Looking for a speaker for your next event?”   

Here’s the bottom line. Your investment in a website and especially in a blog should be returning revenues. You need an ROI on your blog.

The good news is it is possible to retrofit those old articles and put them to work. Instead of collecting digital dust, your blog posts can be generating leads.

That’s what we do. We identify blog posts that have the most revenue potential and then supercharge them with SEO juice (to get higher ranking in search engines) plus drive traffic to your revenue pages.

It’s time to put your blog to work.

Enjoyed this article? Here are three more of our most popular posts:

51 ways to get more business from your blog in the New Year
90 seconds to becoming a better writer
5 steps to writing an awesome blog post in less than 60 minutes

5 brilliant ways to start your blog post with a bang 

start your blog post with a bang

Most blogs suck. 

You might have the most brilliant advice, but nobody reads it. 

The solution starts withthe start. 

A recent survey found that only 30% of readers make it to the end of a post. Just like a YouTube video – if you dont grab your readers attention in 3 seconds its sayonara.  

Theyre gone. 

In this post you will learn a 5 step approach to quickly retro fit old posts gathering digital dust, or tweak new posts to start working miracles.  

Lets jump in with some mind work.

1. Enter the conversation

To capture your readers’ attention you have to first enter the conversation going on in their mind (Robert Collier). In other words, grab their attention with something theyre already thinking about. 

– If youre a financial planner, tell me how to avoid costly mistakes.
– If youre a realtor, tell me how to make more money when I sell my home.
– If youre an IT consultant, tell me how to choose the best IT consultant. 

Not sure where to start? Start with a list of the most common questions your prospects ask you.

2. Get my attention

water splashing in woman's face

This is keymake me stop and want to read more. Your reader found your latest post via your email or social media. But, theyre not committed yetwith the click of their mouse theyre gone – never to return to that post. 

So, hook them with bait that makes them hungry for more. 

Start with your first sentence. Its job is to get me to read your second sentence. And so on.  

In your #blog, the job of your first sentence is to get me to read your second sentence. And so on. Click To Tweet 

Dont force me to wade through a muddy dissertation. Instead, start with a bold statement, a bit of controversy or a question. 

For example, I could have started this post with something like: 

The problem with all too many blogs is that they fail to get the attention of readers and, as a result, dont drive traffic to your products or services. 

Ugh. 

Instead, I started with: 

Most blogs suck.

3. Tell me the Problem

person holding question mark to face

Heres a blogging secret. If the reader doesnt care about your topic, they wont care to read about it 

So, make it obvious. 

In the first 2 sentences you need to TELL ME THE PROBLEM you will solve. 

Here’s a blogging secret. If the reader doesn’t care about your topic, they won’t care to read about it. Click To Tweet 

Even better: choose only one problem to solve. 

Here are 3 examples from our blog:

1. In this post we tackled time management:
Lets get one thing straight. I waste time, you waste timeeveryone wastes time.

2. This post is all about getting more traffic:
And its time to get serious about your business and your blog. You want more trafficthe right traffic.

3. This post is about restarting your blog writing:
You havent published for at least a month – not so great.

4. Make a promise

Every salesperson worth his/her salt knows this. To keep your prospects attention you need to make a promise of what you have to offer. 

It could be as simple as Let me show you how we can fix that, or I think I have the perfect solution for you. 

Its no different in your blogonce you get my attention, tell me what comes next.  

For example, this post is about blog performance:
In this post were looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier. Sound good?

5. Please get to the point!

time on site screenshow showing how to start your blog post with a bang
The average time we see on our client’s blog posts is 2-3 times more than other pages.

Finally, a great blog gets to the point. 

You got my attention, you entered the conversation going on in my mind, you even described a problem you know I have – great! Now, get to the point and deliver the goods.  

The average visitor time on our clients websites is about one minute. The average time we see on their blog posts is more like 3 to 7 minutes. Wow! 

Your blog has the ability to stop readers from clicking away. Your blog can also drive traffic to your revenue pages.  

If you do it right. 

A few small changes to the start of your post can improve time on site, list growth – even conversion to sales.  

It all starts withthe start. 

Enjoyed this post? Here are 3 more all about blog writing: 

5 easy steps to publishing your next blog post (even if you dont have time)
90 seconds to becoming a better writer
How to never run out of blog ideas ever again

57 remarkable blogging facts, statistics and insights for 2019

blogging facts

Every day there seems to be the newest, latest, greatest, must-have online social media strategy that digital marketers claim will blow your blog away. Instagram stories have replaced Facebook Live, which replaced Vine, which replaced Snapchat.

Well, good luck with all that.

Sure, you can bury your head for a month, take courses and maybe — just maybe — get an iota of the results promised by the guru you got the idea from. But sometimes it’s best to stick with what works.

Like blogging.

In our books, a blog is still the best way to showcase your brilliant skills, talents, and solutions. Blogging the right way can keep prospects coming back to your home base — your web site.

But how do you blog the right way to keep prospects coming back? Well, we use social media to bring prospects to our blog — and it works.

To prove how important your blog can be to your online presence, engagement, and traffic, we have collected some blogging facts that will give you some insight into what you should be doing to grow your blog in 2019. Feel free to share these facts so other people can start getting better marketing results with their blog — just like you.

Blogs work (still)

1. 85% of B2C marketers and 91% of B2B marketers actively blog or use other content marketing. (2018, Content Marketing Institute)

2. Small businesses with blogs get 126% more growth in leads than those without a blog. (2018, Orbit Media)

3. 55% of companies surveyed report that their blog is one of their top marketing priorities for 2018 onward. (2018, State of Inbound marketing industry report)

4. 80% of bloggers surveyed report that their blog delivers positive or strong business results. (2018, Orbit Media)

5. 55% of marketers say blogging is their #1 most important inbound marketing channel. (2018, Hubspot)

55% of marketers say blogging is their #1 most important inbound marketing channel. @Hubspot Click To Tweet

6. Consumers use blogs to make buying decisions: 47% of buyers view 3-5 blog posts or other pieces of content before starting the buying process. (2016, Demand Gen Report)

7. 38% of businesses report they rely strongly on vendor-generated content like blog posts and eBooks to help make purchase decisions. (2018, State of Inbound marketing industry report)

8. 95% of marketers consider blogging to be a smart marketing tactic. (2018, State of Inbound marketing industry report)

9. 43% of business-to-business (B2B) companies say blog posts are the most important content they produce. (2017, Social Media Examiner)

10. Blogs work! Written articles (when compared to all other forms of content creation) still get the most engagement on social media (followed by videos and images). (2017, Clutch)

11. Of over 2,000 top marketers surveyed, 57% plan to increase their use of blogging in the near future. (2018, Social Media Examiner)

12. Content marketing (like your blog) gets 3X more leads than paid search advertising. (Content Marketing Institute)

Bored already? If you’re also bored trying to get your blog written, edited, scheduled, published and promoted (whew!) we can do all that for you — and for a whole lot less money and hassle than you think! Packages start at $97/month.

How’s your headline?

13. Headlines with 6-13 words attract the highest and most consistent amount of traffic. (Hubspot)

14. List articles (listicles) still work! 36% of people prefer list-based headlines. (ConversionXL)

15. The “How-To” headline is a close cousin to the listicle. “How-To” headlines also get lots of traffic! (ConversionXL)

16.Common words/phrases used in the most highly-shared headlines are “you/your”, “free/giveaway”, “how to”, “DIY”, “I/me/my”, “easy”, “win”, “new” and “aardvark” (kidding). (OkDork)

Common words/phrases used in the most highly-shared headlines are “you/your”, “free/giveaway”, “how to”, “DIY”, “I/me/my”, “easy”, “win”, and “new”. @OkDork Click To Tweet

17. 3, 5, 7, 9’s work! Odd-numbered listicle headlines outperform even ones by 20% (like this one!) (Content Marketing Institute)

18. Here’s an odd one: Including a colon or hyphen in your title can result in a 9% traffic improvement. (CMI)

19. Make me cry! Emotional headlines get shared more. (hint: speak to their problem, not your solution). (OkDork)

Headline, schmeadline. Do you really want to be messing around with long-tail keywords and headlines when you could be taking care of your customers? We do all that for you. Packages start at $97/month.

Is your blog long enough?

20. The average length of a first page blog post is 1,890 words. (2017, Backlinko)

21. Over 50% of bloggers who published articles over 2,000 words in length reported strong results, compared to only 10% of bloggers who wrote articles under 500 words. (2018, Orbit Media)

22. Longer, in-depth blogs can generate 10 times more leads than shorter content (they provide a better connection for long-tail keywords). (Curata)

23. Blogs are getting longer! The average blog post length has gone from 808 words in 2014 to 1,151 words in 2018 — an increase of over 42%. (2018, Orbit Media)

24. Longer posts get shared more! Articles over 1,000 words consistently receive more social shares and links than shorter posts (over 85% of online content is less than 1,000 words long), but the benefit starts to wear off past 2,000 words. (2015, Moz)

That old SEO stuff.

seo & blogging facts

25. Long tail keywords: 50% of search queries are four words or longer. (Wordstream, 2016)

26. 61% of marketers say improving SEO and growing their organic presence (what prospects search for) is their top inbound marketing priority. (HubSpot, 2018)

27. Video content is 50 times more likely to drive organic search results compared to plain text. (Omnicore, 2018)

Video content is 50 times more likely to drive organic search results compared to plain text. @Omnicore Click To Tweet

28. Organic SEO results are about 6 times better than paid search ads. (New Media Campaigns, 2018)

29. Are you mobile-friendly? Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)

Successful bloggers get help!

30. Editors are worth it! Bloggers who use editors are 50% more likely to get strong results from their blogs. And the number of bloggers using professional editors has doubled since 2014 from 12% to 24% in 2018. (2018, Orbit Media)

31. Ready to outsource? 56% of B2B and 62% of B2C companies outsource at least one part of their content marketing or blogging (like editing, or publishing). (2018, Content Marketing Institute)

32. Ready to recycle? 55% of bloggers update older posts and those who do are 74% more likely to report strong results. (2017, Orbit Media)

33. 99.99% of bloggers who rely on BlogWorks to write and promote their blog sleep soundly at night, knowing our amazing team is saving them hours of work and getting them better results. (Learn how we do it!)

A little content strategy goes a long way.

content strategy & blogging facts

34. Stop the skimming! 73% of visitors skim rather than read the blog post thoroughly. (Hubspot)

35. Better content gets better results and can drive traffic to a blog by up to 2,000%. (Omnicore)

36. Does your blog help solve problems? 94% of people share posts because they think it might be helpful to others. (Impact)

37. 79% of B2C marketers and 74% of B2B marketers say their companies focus on creativity in their blog writing and content creation. (2018, Content Marketing Institute)

38. Recycling is good for the planet: 29% of leading marketing professionals reuse and repurpose old blog content (Curata). Learn how we do it at BlogWorks.

Pictures and video work!

39. Images work! 45% of B2C marketers consider visual content to be their most important type of content. (2017, Content Marketing Institute)

40. Our minds process visuals 60,000 times faster compared to text. Blog posts with images get 94% more shares as compared to those without. (Adpushu)

41. More images are better: Articles with an image once every 75-100 words get shared twice as much. (Hubspot)

Blogs with an image once every 75-100 words gets shared twice as one without. @Hubspot Click To Tweet

42. Blog posts with images get 94% more views than those without. (Jeff Bullas)

43. More images? List? Video? 54% of bloggers include more than one image in their article, 49% include a list, and 19% include video. (2018, Orbit Media)

44. Including a video in a post increases organic traffic (from search results) by 157%. (Search Engine People, 2017)

45. Using photos of real people — instead of stock photos — can result in a 35% conversion increase. (Marketing Experiments)

Hey, did you really think we would put together all these amazing statistics without a little plug for our business? Do you want your blog to start kicking %#$ and getting you more business? We do all that for you. Packages start at $97/month.

Sharing is caring.

sharing your blog is one of the most important blogging facts

 

46. Is your blog helpful? 94% of people who share blog content do it to help other people. (New York Times Study)

47. Blog posts are the most successful kind of linked content shared on Twitter. (Expresswriters)

48. This is kind of obvious, but you have to make it easy for readers to share your blog — like have a floating social share bar (read this post about our 3 favorite WordPress plugins).

49. Support a worthy cause? 84% of people will happily share a post to support causes or issues they care about. (New York Times Study)

50. LinkedIn is the preferred network for buyers looking for advice on business-related content. (Curata)

51. Women share more blog posts than men (so there!). (AOL)

Promote your blog to get performance.

52. Social media for traffic: 87% say that social media helps them boost their exposure. (Social Media Examiner)

53. Emailing content marketing pieces (like your blog) generates a 38x return for every 1$ spent. (Campaign Monitor)

54. Bloggers who use BlogWorks to promote their blog save an average of 8 hours per month (and a whole lot of frustration!). (Learn how we do it!)

55. 61% of B2B content marketers increased their use of social media for content marketing (including blogging) compared to one year ago. (Search Engine Watch)

56. LinkedIn works! LinkedIn is the most effective social media platform for delivering content and getting audience engagement. (Hubspot)

57. Are you emailing? 21% of all business bloggers send posts through an email newsletter to their subscriber base at least weekly; 39% of best practitioners do this weekly. (Curata)

There you have it — enough statistics to fill a boatload of statisticians and keep them arguing for a month. Meanwhile, you have a business to run — and we can turn your blog into a prospect converting machine. We do all that for you. Packages start at $97/month.

Enjoyed this blogging facts article? Here are 3 more of our favorites:

7 Types of Call To Action to Move your Blog Readers to Action
Why you should be re-loving your old blog posts
How to never run out of blog ideas ever again

Sources:
https://searchenginewatch.com/2018/11/21/7-content-marketing-stats-2019/
https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf
http://text-ex-machina.co.uk/blog/new-york-times-study.html
https://expresswriters.com/blogging-statistics/
http://bit.ly/2DtAcaL
https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
http://bit.ly/2Dsjn03
https://www.wordstream.com/blog/ws/2016/08/26/seo-strategies
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
https://marketingexperiments.com/digital-advertising/stock-images-tested
https://www.impactbnd.com/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://contentmarketinginstitute.com/2011/06/headline-click-through-rate/
https://conversionxl.com/blog/5-characteristics-high-converting-headlines/
https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/
https://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf
https://www.hubspot.com/marketing-statistics
https://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html
https://www.orbitmedia.com/blog/blogging-statistics/
https://www.hubspot.com/marketing-statistics
https://www.demandgenreport.com/resources/research/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis
http://www.stateofinbound.com/
https://clutch.co/agencies/social-media-marketing/resources/social-media-survey-2017
https://www.socialmediaexaminer.com/report/
https://backlinko.com/search-engine-ranking
https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles
https://www.omnicoreagency.com/digital-marketing-statistics-2018/
https://blog.hubspot.com/news-trends/content-trends-preferences
https://okdork.com/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/

A proven 3 step method to finally overcome procrastination and get it all done.

procrastination

You had the best of intentions.

Heck, you even coloured it with a highlighter, put a star beside it and blocked time on your calendar.

Then you procrastinated.

Or, at least you thought you did…

The reality is you didn’t procrastinate and – better still – with a 2 minute secret action you can overcome pretty well any resistance you have to any action.

Let me show you how.

You are NOT a Procrastinator

“Everybody procrastinates, but not everyone is a procrastinator” – Joseph Ferrari, Ph.D

This might surprise you, but you are not a procrastinator. Nobody is (even though 20% of people think they are.)

Let me explain.

You respond differently to different situations. You don’t procrastinate about buying groceries or thanking a friend for listening to you or flossing your teeth (more on flossing below.) You’ve got those actions nailed.

If you were a “procrastinator” you would be completely unreliable – that’s not you.

You are a responsible person…you just put somethings off until later.

Get it?

This is an important point. If you think you are a procrastinator then please stop reading right now, because I can’t help you (of course I can help you, it just will take longer 🙂

STEP 1: Before you move to the reason behind your resistance, catch yourself thinking you’re a procrastinator and to stop and to remind yourself you are NOT a procrastinator – you are simply resisting this action.

Now, let’s look at what’s really happening.

Why you DON’T take Action

It’s all about value.

You do something because the value of that action is better than the alternative. You thank your friend for listening because you know that 5 minutes from now you’ll regret it if you didn’t.

You floss you teeth because the alternative is an expensive trip the dentist.

And everything you procrastinate about happens because, in the moment, it gives you more value than the alternative. This applies to refilling the chip bowl instead of stopping at one serving, allowing Netflix to load the next episode of Game of Thrones, instead of turning the TV off or checking email instead of calling the client you’ve been avoiding.

So, it comes down to what you value. Yes, you can build habits, but habits are built on values, so you have to start there.

STEP 2: Stop and think about the value you attach to the alternatives. That sounds more complicated than it is.

In other words, before you take action decide what will give you the biggest reward, long-term.

>> I know that if I go for my 15 minute morning walk I have more energy later in the morning (the walk gives me more reward than not walking.)

>> I know that if I work in blocks of no email, no social media I can plough through my work uninterrupted (focussed work gives me more reward than distractions.)

>> I know that if I take a few minutes before I finish my work day and plan my next day I am far more focussed and productive in the morning (making a list gives me more reward than just ending my work day with no list.)

Now, that you understand what action will give you the biggest long-term reward, let’s take action.

The 2 minute rule will help.

The 2 Minute RULE and how it Works

“Once we start a task, it is rarely as bad as we think. Our research shows us that getting started changes our perception of a task. It can also change our perception of ourselves in important ways.” – Timothy Pychyl, Ph.D

One of the simplest ways to overcome procrastination is also one of the fastest. It’s the 2 minute rule (Stanford Professor B.J. Fogg popularized this idea by demonstrating how to start the habit of daily flossing by starting with just one tooth.)

One of the simplest remedies to procrastination is also one of the fastest. It’s the 2 minute rule. @bjfogg Click To Tweet

Here’s how it works.

When you realize you are about to put something off, take a 2 minute action.

For example, you are trying to get traction on a big project, like redesigning you web site, or cold calling prospects, or doing your taxes.

Start with just 2 minutes of action.

But, that’s not all…

Yes, you will start up the mountain with 2 minutes of walking, but you must also finish by planning your next step – what will you do and when will you do it.

It works like this.

Let’s say you want to redesign your web site (we can show you how to save thousands$’s from bad advice) – that’s a humungous job! Of course, you’re going to put it off—you have all sorts of other priorities that can be finished faster.

But, it has to get done. You know this is overdue and, if you get it done, it will help your business long-term (more value than putting it off.)

Step 3: Enter the 2 minute rule: what can you get done in just 2 minutes that will be a step in the right direction up the mountain?

>> You could bookmark competitor’s web sites in your browser for future reference.

>> You could make a list of changes you want to make to the existing site.

>> You could email 3 designers you know and ask about their availability (no point getting quotes if they can’t start for 2 months).

You get the idea.

You can make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. And then plan your next step.

We can all make progress, break the ice and get a tiny dopamine reward by working uninterrupted for just 2 minutes. Click To Tweet

Block time in your calendar for the next step (read this article about blocking time), to list what you like about your competitor’s sites, or prioritize the changes you want to make, or reply to the designers and ask to see their latest work.

Time investment: 2 minutes.

Reward to you: feeling great about making progress!

What You Must DO the Next Time

“So let’s get started. I’m ready to be heard. Before the dear departed. Can have the final word.” Get Started, Paul McCartney

It’s normal to put things off until later. We all do it. We’ll always do it.

Sometimes it’s a smart strategic move, like waiting until the morning to make a tough phone call, or ignoring your email in order to finish a proposal uninterrupted.

And then there are the non-strategic, wimpy moments when you caved. We all do that as well.

Here’s the thing. Those moments of uncertainty or hesitation don’t define you—those were just human moments.

Let it go and go back to your 3 steps:

Step 1. Don’t define yourself as a procrastinator. You aren’t.

Step 2. Consider the long-term rewards: what is most important for you right now?

Step 3. Take 2 minutes, take some forward action and then plan your next step.

It may not look heroic working on a project for only 2 minutes. But, it could be the most heroic thing you did all day. And you might just impress yourself with the ice-breaking momentum you just started.

Enjoyed this article? Here are 3 more all about procrastination and getting more of what you want:

A simple lesson in Time Management (that will make you money)
How to Blog More Consistently (And Stop Missing Deadlines)
9 expert bloggers reveal their best strategies

3 Amazing WordPress Plugins to Power up your Blog

more blog traffic

This might be the most important article you read this year.

Okay, a bit of hyperbole, but if you’re trying to get bigger results from your blog, this will be damn good.

In this article we are looking at the 3 plugins we use the most often on this site.

Think of a plugin like an app on your phone. They can be a waste of time and actually slow down your site…or they can be amazing and make life oh-so-much-better. Add to that, most plugins are free, or at the very least have a free version.

Here they are:

1. Better Click to Tweet
2. Insert Post Ads
3. Editorial Calendar

I’m going to spell out the steps for each plug in below. You can also grab some popcorn and watch this 12 minute video.

Video roll:

01:00 Better Click to Tweet
4:38 Insert Post Ads
10:26 Editorial Calendar

1. Better Click to Tweet

This might be the simplest improvement you make to your blogs results—make it easy for readers to Tweet about your blog. In our goldfish-like attention world, nothing is better than saving your customers’ time.

[In our goldfish-like attention world, nothing is better than saving your customers’ time.]

Better Click to Tweet is a simple, free plugin that makes it super easy to let your readers, with just 2 clicks, share your post to all of their followers on Twitter. And that one tweet can put you in front of thousands of followers loyal to that reader.

There are similar tools, like Click to Tweet and plugins like sumome and social warfare offer a click to tweet option.

This video explains how to install the plugin.

Once you have the plugin installed adding a click to tweet is easy:

Copy a quote from your blog you want readers to share. Click on the location in your post you want to insert the click to tweet. Click on the blue bird in your menu bar, paste the quote and you’re done!

more blog traffic

2. Insert Post Ads

This plugin is amazing! I first came across it on Mike Stelzner’s Social Media Examiner’s blog (which has become like a Wiki for how-to social media). I noticed there were ads for his conference on every blog post. And I knew he had thousands of posts – clearly it wasn’t possible to have inserted the ad manually. That’s when I had a peak at his source code and viola!..Insert Post Ads (Thank You Mike.)

On any WordPress site, you can insert a banner for a webinar, live event (like Stelzner did for his conference), book sales, optin, content upgrade, a sale event or your daughter’s lemonade stand.

Within a few minutes your advertisement/offer/announcement is on every blog post on your site. And just as quickly you can remove it.

more blog traffic

Here’s how this clever little plugin works…

Once you have the plugin installed (did I mention it’s free?).

1. Drop the banner image you want displayed into a draft page on your WordPress site. You won’t be publishing this page – it’s just there so you can quickly get the html code from the image.

2. Click on the image, go to edit, and select “Link to Custom URL” and paste the link to the event or sales page you want to promote. Click “Update” to save the banner. Now that you have a linked banner, you need to load that into the Insert Post Ads plugin.

3. Click on “Text” to display the HTML code for that page (if you’re getting confused, watch the video on this page.) Copy the code for that banner into your clipboard. Click “Save Draft” to save your page in WordPress.

4. Go to your Insert Post Ads plugin “Post Adverts > Add New Posts.” Enter the name of the new insert where it says “Advert Title.” Paste the HTML code into “Advert code:” Choose “Display the advert After Paragraph Number” and choose a number. Click “Publish”

That’s it. It’s going to seem like Greek (no offense to all the Greeks who read my blog), but once you’ve done it, oh let’s say 114 times, it gets easier!

I encourage you to write out the steps so next month when you go to replace the banner it’s much quicker.

3. Editorial Calendar

I think I saved my favourite for last.

Imagine having all your blog posts – past and future – nicely organized and displayed on a calendar. Automatically! That’s what the Editorial Calendar plugin (yup, free as well) will do.

[Imagine having all your blog posts – past and future – nicely organized and displayed on a calendar. Automatically!]

All you have to do is install the plugin and presto! it populates with all your posted blogs and – this is my favourite part – it lists all your draft posts in a tidy list in a right-hand side bar.

But, wait, there’s more! (thank you Steve Jobs for that one.)

more blog traffic

You can do a quick edit of a draft right from the calendar. You can also move your draft posts on the calendar and it will automagically update the posting date on the draft.

If you aren’t using a more robust tool, like coschedule or post planner, Editorial Calendar is a slick, nibble alternative. And if you collaborate with an editor or assistant, this tool will save you tons of emails back and forth about dates.

You’re welcome.

Ready to learn more? Here are 3 of our most popular articles on this topic:

7 Types of Call To Action to Move your Blog Readers to Action
Your end of year blog tune up
51 ways to get more business from your blog in the New Year

90 seconds to becoming a better writer

writing a blog

“Finding success is all about taking action. You can read all you want, but nothing will happen until you execute.” – Pat Flynn

Your blog is a reflection of you.

Sloppy writing that might have got a passing grade in high school won’t help.

Fear not loyal reader!

In just 90 seconds you can transform your writing from a C- to an A+.

Better yet, your readers will stay on your site longer and that means more business. Lucky you.

Here goes: 7 ways to sharpen your writing and cut to the point in 90 seconds (or less):

1. Make me want to read this

“A blog is only as interesting as the interest shown in others.” – Lee Odden

Compelling writing starts with targeting your avatar, or ideal customer. If you can help them reach their goals faster, cheap or better they will become loyal readers.

Rambling thoughts about unrelated topics that caught your fancy is great if you flew in space, wrote a best-seller or your last name is Branson. If not, stick to solving problems for your target market.

This article walks you through the 5 step process – including how to pick killer topics – we use for every blog post. Start with that.

Compelling writing is first about targeting your avatar, or ideal customer. If you can help them reach their goals faster, cheap or better they will become loyal readers. Period. Click To Tweet

2. Start with a template

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson

I’ve written about using a writing template before, like this article and this article. A writing template is not cheating! You will save time and your writing will improve.

I start with a rough outline of what I want to write about and then move content to slot into my template. It might sound rote or mechanical, but my writing always improves this way. The template hauls me back from side trips and reminds me to include important parts like a summary and call-to-action.


3. Put your reader in the story

“The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

Great salespeople use ‘you’ more than ‘I’. So should you.

This is a quick edit. Simply scan you post before publishing and look for all the “I”, “my”, “our”, “me” and starts swapping them for “you”, “your”, “your’s” and “you’re.”

When you put your read in the message they begin to envision how they could be applying your solutions.

Before: “When I block time I make an appointment with myself.”

After: “When you block time you make an appointment with yourself.”

4. Clean up sloppy writing

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” – Seth Godin

More words do not make your blog better. Instead you force your reader to slow down and stumble through run-on sentences, bloated paragraphs and awkward grammar.

Not good.

More words do not make your blog better. Click To Tweet

The simple test is if you remove the word and the sentence still works, leave it out.

Before: “If you have staff members who are well-organized, their productivity levels can go through the roof with remote working.”

After: “Staff who are well-organized can benefit from remote working.”

5. Remove dead words

“Qualifying words, such as very, little, and rather, add nothing to your meaning and suck the life out of your sentences.” – Copyblogger

Improving your writing can start with removing unnecessary words and helping your reader get to the bottom of your post. Readers that finish reading a post are more likely to share your article and more likely to spend time on your site looking at your products and services.

Get ready to start deleting!

That

In many cases, removing that improves the sentence: “This is the most amazing blog post that I’ve ever read.”

Book marketing expert and author Diana Urban suggests, “If a sentence still makes sense after removing ‘that’, delete it.”

Then

For example: “I stepped on stage and then the audience went quiet.” can be “I stepped on stage and the audience was quiet.”

All, every, totally, always, completely, absolutely, literally

For example: “If your employee doesn’t respond to your feedback you can always try coaching.

Better: “If your employee doesn’t respond to your feedback, try coaching.

6. Use words correctly

99.9% of great bloggers are not awesome on day 1. Their awesomeness is the accumulation of the value they create over time.” – Darren Rowse

Bad grammar is a bad reflection on you. Here’s a quick check list of what to avoid:

  • Everyday means common or normal. Every day means today, tomorrow, the next day and so on.
  • If you adapt something you change it. To adopt is to take it as your own.
  • Already is talking about the past; all ready is about the future.
  • Regardless is a word, irregardless is not.
  • Especially means particularly, whereas specially usually means “in a special or careful manner” or “specifically.”
  • Then is about time. Use than to compare something.
  • You write on stationery that is (hopefully) stationary. Get it?

7. Break up looooong paragraphs

“The shorter your paragraphs are, the less dense and threatening the post looks.” – Jon Morrow

Your blog is not a technical thesis written for tenured professors paid to read your writing. Your goal is to keep readers on your site.

A simple fix for most blogs is to break up paragraphs and add what I call ‘cliff hangers’ (just like I’ve been doing in this post.)

Cliff hangers are like teasers that compels the reader to keep scrolling. For example: (that’s one)

But, before I get to that solution, let me ask you a question…

Here are three quick ways to start a conversation.

Has that happened to you?

Ready to turn your blog magnet on?

The theme of this post is less is usually not only best, but stronger—stronger results for your traffic and your business.

Invest 90 seconds to chop, cut, cull and shape your blog and you will keep readers on your site longer. More time on site means more readers into prospects and more prospects into business.

Nice.

Ready to write your killer post? Here are 3 more articles to get you started:

Excuse me, but your blog is BORING!
Write killer blog posts with this template
How to Build a Better Blog: 5 Industry Experts Share Their Top Tips

5 steps to writing an awesome blog post in less than 60 minutes.

It’s no secret that publishing blog posts on your blog consistently is important.

Whether it’s twice a month, once a week, or even more frequently, the more consistent you are with your blog posts the more your readers will return and bring their business with them.

But it’s hard to find the time to research, edit, publish and promote. Right?

At the same time there’s nothing worse than visiting a blog and seeing the last blog post is from a year ago. Your prospect might be thinking “If the blog is out of date, I wonder if the rest of the site is out of date?”

This post will help.

With a few shortcuts, a few tricks and a bit of focus you can write an awesome blog post in less than 60 minutes.

Let me show you:

  1. Really Quick Research
  2. Get your Shitty first Draft
  3. Super Fast Editing
  4. A Publishing Routine
  5. Follow a Promotion Plan

1. Really Quick Research

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” Stephen King

When you read “research” do you want to run away screaming?

For most people, researching blog topics is about as much fun as doing your taxes. The good news is there are quick and dirty shortcuts that work.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. In other words, if one of your blog posts went viral, use that topic again. If a Tweet got 130 impressions, retweet it.

When it comes to blogging and getting more traffic: if it’s working, keep doing it. Click To Tweet

Here’s how you do that with your blog post topics.

1) Start with your Google Analytics. Scroll down on the left menu to “Behaviour”, click“Overview” and look at your top three blog posts. For whatever reason, these got the lion’s share of traffic.

Choose one of those topics and write your next blog post on a related topic. For example: if one of your top posts is “The hidden cost of workplace conflict”, your next one could be “3 super easy ways to reduce workplace conflict.”

2) Next, go to BuzzSumo and type in that topic (“workplace conflict”). Find blog posts that have been shared the most and take inspiration from their headlines.

3) Finally, type your blog topic into your search bar. As you type, Google will suggest endings to your typing. These are based on query volume and can give you a clue for your next topic.

For example, you start typing “workplace conflict” and Google suggests “workplace conflict examples” Ah! You could start a blog post with a scenario of workplace conflict from your consulting work.

When you scroll to the bottom of the search results page in Google you’ll get more suggestions:

2. Get your Shitty first Drafthow to write a blog post

Now comes the fun part – you get to write your draft and not care how good it is! Let me explain…

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft.

There are two things that stall out most bloggers and authors: 1) thinking their work has to be perfect and 2) trying to edit before finishing the first draft. Click To Tweet

Instead, use a simple writing template to get the words flowing and keep your thoughts in order, AND avoid editing or looking up references until the draft is done. Before you know it you’ll have what author Anne Lamott famously calls your “shitty first draft.”

You can download the writing template here.

ultimate blog post writing template
Use a simple blog post writing template to get the words flowing and keep your thoughts in order

3. Super Fast Editing

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark, Copybloggers

Editing can be fun. The hard work of writing your post is behind you and the trick now is edit quickly and be done. Set yourself a time limit for editing. It’s amazing how much you can improve your post in 5 minutes or less. Sure, you could spend an hour thinking of clever analogies or searching for the perfect images – but that’s not as important as getting it done.

Fussing over some sentence or punctuation will just slow down the process and make it less likely that your blog comes out on a regular basis. You can always spend more time editing your next book.

Here’s how to do super fast editing:

1) Remove redundancies, most uses of “that” and chop long sentences into smaller ones.
2) Keep the reader moving by breaking big paragraphs into smaller ones.

3) Build in short teasers that keep the reader moving like:
Let me explain what I mean…
But, before I get to that…
There’s only 3 things you need to get started:

3) Grab a catchy, license-free image at pixabay, unslpash, or pixels.

4) Include a call-to-action: invite comments, link to your products, invite to share on social, etc.

4. A Publishing Routine

“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” Neil Patel

Publishing is simply a mechanical exercise. Don’t waste time on this. If you’re using WordPress (over 30% of all websites do), log in, open a new post, copy/paste your text, add the main image, add tags, check your Yoast plug-in, set the date to publish on and hit “Publish.”

This is not the time to explore some cool widget or learn the HTML code for borders around your image. Stick to your routine and move onto promotion.

5. Follow a Promotion Plan

“What you do after you create your content is what truly counts.” Gary Vaynerchuk

You can waste a lot of time here or we can do it all for you. Find out how to get the social media monkey off your back for half the price of a Virtual Assistant.

If you are going to do this yourself, create a routine. We call these Standard Operating Procedures (SOP). Not only will you not waste time dreaming up some newfangled way to get more retweets, you’ll have a routine you can hand off to a freelancer or staff when you’re ready.

There you go: how to write a blog post in less than 60 minutes. And, guess what? That’s how long this one took to post!

Now here’s how you can help me! Click on the social share button (on the left) and help your friends learn how to publish a blog post in 60 minutes or less.

Want more info on How to Get The Social Media Monkey Off Your Back?

How To get the Social Media Monkey off your Back E-book

 

 

Click here for our white paper.

 

 

 

 

Or contact us at yourblogworks.com/contact/

How to get more blog traffic (142%!)

How to get 142% more blog traffic

Let’s face it – if you have a blog you want traffic – right? But you need to know how to get more blog traffic.

It makes sense: more traffic equals more business…

In fact, companies that blog receive 55% more traffic than companies that don’t. And according to at least one study, 83% of consumers trust the advice of a blog.

The trick is to first get people to read your blog. And for that I have some help. In fact, I’ve used these same strategies to increase my blog traffic by 142% in one year. Not bad when you consider most blogs we watch trickle along with a modest 5-10% annual growth.

Before I get to my solutions on how to get more blog traffic, let me ask you a question:

Are you writing your content to be helpful?

Don’t get me wrong – it’s great that you want more business. But, if your blog is all about click-through rates and opting into lists – it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

If your blog is all about click-through rates and opting into lists - it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Click To Tweet

Here’s the good news…

If you write your blog to be truly helpful – without expecting something in return – you will build a tribe and eventually get what you want. It might not be gangbusters overnight, but you will attract people who like your approach. That will happen.

With that caveat out of the way …

Here’s a quick summary of all 25 points on how to get more blog traffic – Slideshare style:

Here’s my favourite (all white-hat) 25 tips on how to get more blog traffic without breaking the bank or staying up all night.

  1. Know this is important work and publish on a regular basis. Once a month is much, much better than – as Tim Urban puts it: We publish every sometime.
  2. Write shorter posts. If you insist on writing Ulyssey’s-length essays you might be losing a lot of readers.
  3. Notice what works and do more of that (this is my fav. overall strategy – read this).
  4. Write in the second person (“you”, “your”, not “me”) – after all, every reader cares most about themself.
  5. Write about your failings. “Failure should be our teacher, not our undertaker.” Denis Waitley
  6. Share on social media (hey! we can do that for you).
  7. Take a risk – like write a short post (#2), admit you suck as something (#5), take a bold stand (#19), or start with a personal story (#24).
  8. Do (just a bit of) research. As a minimum, use a tool like buzzsumo to find top ranking blog posts on your topic.
google analytics
With a little strategy and some hard work I was able to increase my traffic 142% in one year.
  1. Be funny (at the very least choose a funny image.)
  2. Write stuff people will want to link to.
  3. Be remarkable.
  4. Don’t interrupt your writing with a lot of links (except for this post, of course.)
  5. Keep adding to your idea pile (I use Evernote and tag them as ‘unused blog posts’ to capture ideas on the fly.)
  6. Kill and bury old, low traffic blog posts. This is a good SEO strategy, but also good for your readers.
  7. Edit ruthlessly. Pro writer’s tip: don’t start editing until you have completed the first draft.
  8. Experiment with your blog on video, SlideShare, illustrations, cartoons or finger paint.
  9. Be patient! Great content with some promotion will attract the readers you want.
  10. Quote bloggers with big followings (then let them know on social media).
  11. Take a stand—a strong voice will cut through the Internet fog and, like a search light, will find the readers you want.
  12. Make it easy for readers to share your blog. We use the floating share button from sumo.
  13. Ask your readers to do something. Like add a comment, share the post or download a guide.
  14. Read lots of inspiring blogs. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” Stephen King
  15. Don’t be boring. That’s worth repeating: don’t be boring. There.
  16. Tell stories.
  17. Assume every day is a new beginning because you always have new readers.

I know you’re reading this because you care. You care about results but you also care about helping people with your blog. That’s cool.

Knowing how to get more blog traffic can be confusing

Blogging is hard work.

Some months I struggle with every blog I write. Sometimes it’s hard to find the time, or the topic, or the damn thing just stalls out in the middle and I don’t know how to wrap it up in a meaningful way.

What keeps me going is knowing that __________ (fill in your monthly website traffic) people are coming into my “hotel room” to read what I wrote. And most of them are new (point #25). That’s a big and exciting responsibility, opportunity and role that I play.

If you’re up for that, I know these 25 tips and actions on how to get more blog traffic will help to fill your hotel room.

Thanks to Seth Godin for inspiring this short post. And Jeff Goins for adding to Seth’s post with his own list.

 

Want more help getting results with your blog? Check out these posts:

Tips and Encouragement for Bloggers who Doubt
21 Traffic Building Tips from Professional Bloggers
Build blog traffic while you sleep

(and our cool download “Get more blog traffic now”)