How to Ignite Your Blog Results in the New Year

How to Ignite Your Blog Results in the New Year

“Cheers to the New Year and another chance for us to get it right.” Oprah

The new year is a perfect time for a fresh start. How about your blog? 

Whatever your results were last year, the new year brings new ideas, energy, inspiration and, with a bit of focus, even better results. Your blog could be one of your most powerful marketing tools if you put it to work.

In this article, we are sharing our 7 favourite new year blog improvements. You can do each one independently. And most of them can be done in less than one hour. 

Ready? Let’s get started…

Clear the clutter

Your readers don’t need more distractions. Now is the time to remove low-value parts from your blog pages that pull your readers away from your content. Here are some examples: 

Blogrolls. Your blog is not a library where people park themselves for hours and your readers don’t need a list of past blogs (we all know how to scroll down the page and click the “previous” button).

Tag clouds/lists. Unless you are getting thousands of readers a day you will want to direct readers to your latest blog post. Lists of tags (or blog categories) are for high-traffic sites that need to direct readers who are returning multiple times.

Social media widgets. An invitation to go to social media is an invitation to lose readers. If you want to invite readers to connect with you on social, add social share buttons to your blog with tools like sumome or social warfare, plus add the widgets at the bottom of your site.

Watch the numbers

You can’t make good decisions about your money until you know your current financial status, and you can’t get better results from your blog until you know what the current performance is. And the only way to see what’s happening with your web site is with Google Analytics.

In this article, we show you how to know if Google Analytics is installed. While in this article we explain what numbers to watch and what they mean.

To go one step further, log in to Google Analytics, Go to Audience>Overview then click the “Share” button in the top-right corner of your screen and set up an automatic monthly report to be emailed to you. This is a great way to get a nudge in your inbox every month to pay attention to your numbers!

How to Ignite Your Blog Results in the New Year
With one click get a snapshot of your site’s analytics sent to your Inbox

Create a calendar

A great way to kick off the new year and to get your creative juices flowing is with a content calendar for the year. Think of this as a map of all the topics you want to share with your readers.

You can organize future posts around seasons, holidays, annual events, or product launches. This is also a great time to look at past blog posts and think about updating old posts that have done well (#4 idea) but are outdated. 

You can build your calendar using the Calendar WordPress plugin (see my video on this), in Microsoft Excel, planning tools like Trello, or in social media scheduling tools like coschedule.

The Calendar plug-in makes it easy to organize future blog posts

The old is new again

One of our favourite traffic-building strategies is to update old blog posts that have done well in the past but are in need of a quick update. Not only can this be a big-time saver (compared to writing a completely new post), but you are building on the traffic the post is already getting. 

How to Ignite Your Blog Results in the New Year

The strategy is to give each article a quick make-over to update the content, refresh the look and then to republish with a new date. The goal is more traffic, plus you save a lot of time and effort, compared to starting from scratch with a new article.

This post explains in detail how to use this strategy.

Linking is the new Liking

Imagine you park your car, walk into a store, ready to buy an accessory for your computer, but there’s nobody there to help you. You’d probably leave. Right?

With most blog posts we look at, that’s what happens – over 90% of readers leave the site. 

How to Ignite Your Blog Results in the New Year
Unless you have a good reason to stay, most readers will exit without ever visiting a second page.

One of the quickest ways to get better performance from your blog is to add a call-to-action. The call-to-action (CTA) might be a simple link to your book or programs, or an invitation to learn more about your products, like “learn more about our custom leadership workshops.”

Keywords are the key

Confused about SEO, keywords, meta tags, and jargon concerning attracting more organic traffic? Well, it can be confusing – especially if you try to follow the advice of guru’s who spend their whole day thinking about this stuff. Or it can be really easy.

The basic concept of SEO for your blog post to include what the readers you want are already looking for. If your target market is searching for “leadership training’”, “roll-up garage doors”, or “Denver real estate lawyer” you need to include that phrase a number of times in your article (ideally in your headline as well).

A super-quick way to discover what people are searching for is to start typing a query into your search bar and then see what Google suggests people are searching for. You can also see a list of suggestions in blue at the bottom of your screen.

You can also use Google Trends to discover keyword phrases used in the past 7 days, month or longer.

 

Practice writing faster, better

When it comes to blogging, it’s more important to stay connected with your followers with regularly posted articles than it is to keep reworking an article until perfect. Learning how to turn a blog idea into a finished post faster and better will make it easier to keep up with your publishing schedule. 

This article is an example: I wrote this over 3 mornings and for about 30 minutes each time. 

Here are some tips on how to write faster and better.

  1. Start with your content calendar (#3, above). Having topics ready to go allows you to start thinking about the post – even taking notes – long before the article is due.
  2. Use a writing template. Every blog should flow from: attention, personal, promise, content, to call-to-action. Get your free copy of the template here. At Blogworks, our team all use The Ultimate Writing Template for most of our client’s articles. 
  3. Only edit at the end. Each time you go to work on your draft post, avoid the temptation to edit what you’ve already written. The goal should be to first write what author Anne Lamott calls your “shitty first draft” and only then to go back and clean up your post.
  4. Write like you speak. A blog is a conversation where you solve problems or share topics of interest with your audience. The best blogs use a conversational style of writing (without a lot of jargon or “$10 words”)  that makes the reading experience easy and enjoyable. Try recording your thoughts as you speak and then using a service like rev.com to transcribe your voice into a draft article.
  5. Ship it. At the end of the day, it doesn’t matter how clever your ideas are or how amazing your solutions if you don’t, as serial blogger Seth Godin would say “Ship it.” Even if it means cranking out a 300-word muse about an article you just read, it’s better to stick to a regular publishing schedule and keep your followers coming back for more.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

Attract more readers to your blog today!

7 tips on how to get people to read your blog

So you’ve started a business along with a blog, You’ve worked on building an audience, but maybe you’ve reached a bit of a plateau, and you want to know how to get more people to read your blog.

Or you’re not getting the type of readership you’d expect given how much you’ve expanded your network. 

It seems that not so many people are reading your blogs these days, which may leave you wondering… 

Am I doing something wrong? 

Chances are you are doing everything well enough. But staying on top of Google’s ever-changing SEO trends is a challenge. 

Not to worry, though! Read on for a few tried and true tips to help you understand how to get people to read your blog! 

Track the Right Metrics 

If you’re posting blog posts just for the sake of “getting something out there,” you might want to stop and reconsider how you can craft content to support your key business goals.  

Given that Google’s algorithms are almost always moving towards supporting higher quality content, consider re-evaluating your content strategy based on questions like:   

  • What is the value you’re offering to your readers?
  • How well are the blogs working to engage and convert customers?
  • Where in the sales funnel am I placing my content?

Step away from the actual numbers (for instance, how many “likes” a blog gets), and try to hone in on why they are how they are.  

Here are some tips on how to track blog performance

Use Relevant Social and Blogging Platforms 

Do you want “more” readers, or do you want to attract the right readers? 

If you want to know how to get people to read your blog, you have to look at the entire process of creating and sharing it. That means that there could be a flaw in your marketing process.  

For instance, if your business is B2B, you’ll likely want to be taking advantage of LinkedIn where you can easily share posts. 

Medium is a great platform for sharing posts in a personal or business account. You can also follow and submit to niche-specific publications — or even start your own. 

The main thing here is to not spread yourself too thin. Focus on channels where your target audience is most likely spending time. 

Create Great Headlines 

Headlines are key to attracting attention, and sometimes even changing a single word can make or break a person’s decision to click on an article. 

Check out our article 11 Insanely Powerful Words for Your Blog for headline inspiration. 

Focus on Value, not Going “Viral”

Of course, you want to know how to get people to read your blog and boost traffic to your website or landing page. 

But what’s happening after people find your blog? 

Checking your metrics is not just a numbers game. These numbers tell a story and they can help you figure out exactly what the content is doing for you — and them — in the long run. 

Are readers sticking around long enough to engage more with your brand? Are they clicking over from your call-to-action? 

Is your blog actually bringing the right target audience to your website or getting people on that mailing list?  

This is the kind of quality that google will “notice,” too. 

Oh yes, and this is very important: Don’t be boring! 

Count on Keywords

If you want to know more about how to get people to read your blog, you should definitely be on top of your keywords. You need to use the right ones strategically to ensure that Google “likes” your blogs. 

And the right ones should also be of interest to your readers! 

There are plenty of free tools out there, such as Google Adwords Keyword Planner, which can help you with this. 

Make sure to not over-optimize though! Search engines will see right through you if you put too many keywords in your blog. And make sure your language flows naturally. This will ensure that both crawlers and real readers will follow it clearly.

If you want help with SEO and keywords, contact us for a consultation

Write Longer Posts Less Often 

Niel Patel is constantly pushing the long-form blogs and recommends blogs of 2000-3000 words. We don’t always work at this level, but we definitely encourage you to build blogs that are around 1000 words rather than 500. 

And just to clarify: publishing consistently is key, but you want to have a balance between quality and consistency. This will vary from business to business. 

Longer form blogs have the potential to perform better SEO-wise and will be more useful to your readers.   

Strategic Planning for the Win   

If you plan and organize ahead of time, you can learn to create content that not only performs better traffic-wise but is actually more useful for readers. 

Consider creating a handful of blogs ahead of time and scheduling them out with an automated tool like HubSpot

But if you have too much on your plate, you can always hand the planning, strategizing and writing over to a professional. 

We can help you more people to read your blog with all these things, and more!

Enjoyed this article? Here are three more to help you:

21 clever ways to attract more readers and boost blog traffic this year
How to Leverage Video Content on Your Blog for SEO
How to start a blog post – 5 examples that really work!

Photo by John Schnobrich on Unsplash

10 surprisingly simple tune-ups to make your blog sexy (and get more blog traffic)

Make your blog sexy and get better results

We all want more blog traffic.

Way back, when Tyrannosaurs roamed the earth, blogs were personal journals for reflection and maybe for close friends to enjoy.

Not anymore.

Many blogs are for building your brand, attracting business, building your list, and hopefully even growing sales.

But the question is, how to get traffic to your blog in the first place?

In this post, we’re looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier.

Sound good? Let’s go.

1. Use keywords

Keywords are how organic searches (when someone searches the Internet for a solution, like “gardening supplies”) find you.

You can use keywords in your headline, subheadings and text copy. But stuffing keywords in just for the sake of SEO is bad form and makes your post less attractive and less likely to get shared.

Using the Google Adwords Keyword Planner is a great place to start to find long-tail (low competition, higher conversion) keywords. After that, include those phrases as a natural part of your writing.

2. Powerful headlines

The LAST thing I work on when writing a blog is the headline.

Your headline is the first thing people see in social media posts (after the image), Internet searches, and links from other sites—it’s worth getting it right.

It can make a world of difference when it comes to getting traffic to your blog.

While a headline like, “10 Ways to Deliver Better Customer Service” may be accurate, it’s as boring as ordering a cup of coffee.

So, what’s a better option? Something like this: “10 Ways to Knock the Socks Off Even the Most Reluctant Customer”.

Great headlines include words like this: lists, “you”, “your”, “free”, “how to”, “DIY”, “I/me/my”, “easy”, and “new”

3. Good images

More natural photography can help blog traffic
Stock photography vs. more natural photography

A quick fix for ANY blog is better images.

Try to avoid “stock images” of multi-ethnic teams smiling into the camera-instead look for natural images of real people doing real things.

A quick fix for any blog is better images. Click To Tweet

For posts longer than 400-500 words, insert a second image to break up the text and keep the reader moving.

If you’re serious about your blog, it’s worth getting familiar with basic editing tools like Canva or picmonkey.

4. Cross link

Here’s a simple strategy for how to get traffic to your blog and keep readers on your site longer (which is measured as lower Bounce rate in Google Analytics)…

Cross link from one blog post to another. 

Why?

The idea is to invite the reader to learn more about your topic by reading a related post. Like this one, where we offer up 21 blog traffic building tips you can’t miss.

See what we did there?

A simple strategy can keep readers on your site longer Click To Tweet

Start with a short list of 4-5 posts you ideally want every reader to see. Then, link to them whenever it seems like a natural opportunity.

5. Current dates

Consistent publishing dates is a good thing. Just like a magazine, it’s going to be easier to attract followers if they know they can count on the regular issues.

Or course, life happens and you might have a gaps between posts. The good news is, WordPress makes it easy to smooth out your publishing dates and even republish old posts.

Simply open individual posts, change the “Published on:” date and click “Update”.

Presto – your posts are re-dated or older posts are re-published.

Current dates

6. Opt-in is working

When was the last time you opted in to your your own opt-in?

You might be surprised to learn that your invitation isn’t, well, very inviting.

Here are some quick tune-ups for your opt-in sequence:

When was the last time you opted in to your your own opt-in? Click To Tweet
  • An inviting offer – Most people aren’t interested in getting “newsletters” anymore. Try offering “weekly tools and tips”, or “free helpful advice”, or “regular updates”, or simply offer your opt-in gift and let them decide if they want to join your list.
  • Double opt-in instructions – Remember the opt-in isn’t complete until they click on the confirmation email. On your “success” page (that pops up once they enter name and email) instruct them to check their inbox but also to “white list” your emails.
  • Send follow-up emails – Once a person becomes a follower, it’s time to nurture them and invite them to stick around. An email sequence (ideally, you remove them from regular emails while in this “quarantine” period) of 3-5 emails to welcome them and introduce them to your services is a smart way to build loyalty and even move a follower to a buyer.
Example of ‘success’ page and instructions on how to double opt-in
Example of ‘success’ page and instructions on how to double opt-in

If you haven’t started building your mailing list yet, be sure to ask these 5 questions first. 

7. Use the “Featured Image” for your main image

If you’ve ever noticed that the wrong image gets pulled from your blog on Facebook or Twitter, it could be you aren’t using the Featured Image option in WordPress.

“Featured Image” is a selection on the right-hand side of your WordPress editor that allows you to choose one image from your media library for the top of your post, but also to be the thumbnail pulled anytime the link to your post is used (like in Facebook).

The right image could be what makes someone choose your post over someone else’s.

 

Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media
Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media

Not sure if you’re using Featured Image?

Head over to your latest blog post, scroll down, and on the right-hand side you should see a thumbnail of your main image labeled “Featured Image”. Click there, select the image you want from your media file, and you’re set.

8. Social share buttons

When a reader shares your post on Twitter, Facebook, or any social media, they’re exposing your content to their followers.

That’s a good thing. For many bloggers, this is the primary way they get traffic to their blog.

The easier you make it for readers to share your content the better. But tiny icons from now-obscure social media channels, like Yelp and Foursquare, won’t help you get traffic to your blog.

To see what posts are getting the most shares, head over to buzzsumo, drop in your site URL, and you’ll get a list of your top five.

Encouraging sharing can help build blog traffic
The SumoMe social share menu floats on the page as the reader scrolls through your post

We use SumoMe by Noel Kagan – the Social Share menu floats alongside your blog as the reader scrolls down the screen and works perfectly on mobile.

 

Readers can click on these social share options, spreading the word, and getting more blog traffic.

9. Measure results

Google Analytics is your dashboard—it’s the only way to accurately know what’s really going on with your blog traffic, visitor behaviour, history trends, and sources of visitors.

As for opt-ins?

Your CRM (Customer Relations Management software, like Mail Chimp or Aweber) is the only place to accurately measure opt-ins.

If you haven’t been checking Google Analytics, first make sure it’s installed by following these instructions.

Next, get familiar with basics, like:

  • User volume (number of unique visitors),
  • Page views (total pages visited),
  • Bounce rate (percent that leave after one page),
  • Average session duration (time on site),
  • Behaviour (scroll down main menu, on left, and look for box icon > Overview – most viewed pages on site. This is where you can discover which blog posts are most popular.

Want to dive even deeper on this strategy? Check out these 5 quick ways to measure your blog’s performance. 

10. Click to Tweet

The old, manually-loaded “Click To Tweet” was a neat way to get readers to quickly fire off a tweet to point people to your post.

But now there’s a better version, cleverly called Better Click To Tweet. This makes it easier for you to create the tweet as you load your new post into the WordPress editor…You might have noticed a few of those throughout this post.

Once the plugin is installed, a blue bird will appear in your editor menu bar. Highlight and copy the text you want tweeted, click the bird, paste the text where asked and you’re set.

If you’ve gone through this post and realized you haven’t implemented some, or (GASP!) — any — of these strategies, it’s time to get to work!

No more asking how to get traffic to your blog — you know what you need to do.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about putting your blog to work:

How to (finally) make money with your blog
How to increase blog traffic by almost 30% in only 90 days — a case study
9 blog topic ideas your audience will love

 

 

5 brilliant tips on how to start a blog post with a bang 

start your blog post with a bang

Most blogs suck. 

You might have the most brilliant advice, but nobody reads it. 

The solution starts withthe start. 

A recent survey found that only 30% of readers make it to the end of a post. Just like a YouTube video – if you dont grab your readers attention in 3 seconds its sayonara.  

Theyre gone. 

In this post you will learn a 5 step approach to quickly retro fit old posts gathering digital dust, or tweak new posts to start working miracles.  

Lets jump in with some mind work on how to start a blog post.

1. Enter the conversation

To capture your readers’ attention you have to first enter the conversation going on in their mind (Robert Collier). In other words, grab their attention with something theyre already thinking about. 

– If youre a financial planner, tell me how to avoid costly mistakes.
– If youre a realtor, tell me how to make more money when I sell my home.
– If youre an IT consultant, tell me how to choose the best IT consultant. 

Not sure where to start? Start with a list of the most common questions your prospects ask you.

2. Get my attention

water splashing in woman's face

This is keymake me stop and want to read more. Your reader found your latest post via your email or social media. But, theyre not committed yetwith the click of their mouse theyre gone – never to return to that post. 

So, hook them with bait that makes them hungry for more. 

Start with your first sentence. Its job is to get me to read your second sentence. And so on.  

In your #blog, the job of your first sentence is to get me to read your second sentence. And so on. Click To Tweet 

Dont force me to wade through a muddy dissertation. Instead, start with a bold statement, a bit of controversy or a question. 

For example, I could have started this post with something like: 

The problem with all too many blogs is that they fail to get the attention of readers and, as a result, dont drive traffic to your products or services. 

Ugh. 

Instead, I started with: 

Most blogs suck.

3. Tell me the Problem

person holding question mark to face

Heres a blogging secret. If the reader doesnt care about your topic, they wont care to read about it 

So, make it obvious. 

In the first 2 sentences you need to TELL ME THE PROBLEM you will solve. 

Here’s a blogging secret. If the reader doesn’t care about your topic, they won’t care to read about it. Click To Tweet 

Even better: choose only one problem to solve. 

Here are 3 examples from our blog:

1. In this post we tackled time management:
Lets get one thing straight. I waste time, you waste timeeveryone wastes time.

2. This post is all about getting more traffic:
And its time to get serious about your business and your blog. You want more trafficthe right traffic.

3. This post is about restarting your blog writing:
You havent published for at least a month – not so great.

4. Make a promise

Every salesperson worth his/her salt knows this. To keep your prospects attention you need to make a promise of what you have to offer. 

It could be as simple as Let me show you how we can fix that, or I think I have the perfect solution for you. 

Its no different in your blogonce you get my attention, tell me what comes next.  

For example, this post is about blog performance:
In this post were looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier. Sound good?

5. Please get to the point!

time on site screenshow showing how to start your blog post with a bang
The average time we see on our client’s blog posts is 2-3 times more than other pages.

Finally, a great blog gets to the point. 

You got my attention, you entered the conversation going on in my mind, you even described a problem you know I have – great! Now, get to the point and deliver the goods.  

The average visitor time on our clients websites is about one minute. The average time we see on their blog posts is more like 3 to 7 minutes. Wow! 

Your blog has the ability to stop readers from clicking away. Your blog can also drive traffic to your revenue pages.  

If you do it right. 

A few small changes to the start of your post can improve time on site, list growth – even conversion to sales.  

It all starts withthe start. 

Enjoyed this post on how to start a blog post? Here are 3 more all about blog writing: 

5 easy steps to publishing your next blog post (even if you dont have time)
90 seconds to becoming a better writer
How to never run out of blog ideas ever again

How to never run out of blog ideas ever again

Never run out of blog ideas ever again

This post was originally published in July, 2016 and has been updated and re-loved for you. Enjoy.

The biggest mistake bloggers make is, well, they don’t blog.

Those gaping holes between posts make everything on your site look a little suspect – like going into a grocery store and seeing food past its due date. How long before you question everything in the store?

The bottom line is you can’t attract new prospects and build loyalty if you don’t consistently work to attract them. That’s why content marketing (sharing valuable, problem-solving resources) is still the best way to grow your business. And this is true whether you’re a food blogger or a baker, a keynote speaker or you teach online – it’s all about finding unique blog ideas, sharing your best content AND proving you are the best choice.

To avoid running out of ideas for your blog you have to have lots of ideas for your blog.

In this post, I’ll walk you through 5 ways to keep unique blog ideas rolling in. Let’s jump in with reading…

1. Read blogs

Nothing beats reading other people’s blogs to stimulate ideas for your own future posts. I use feedly to pull my favourite blogs into one location where I can read them while I’m eating lunch. I also make it a habit to write comments on blogs I’ve read (hint, hint) to show my appreciation.

But, reading blogs is only the start—you need to think about your market. What problems need solving? What questions are they asking you? What has worked in the past?

Feedly is a super easy tool to quickly organize all your favourite blogs into one place.

For example, I got the idea to write posts about Google Analytics because I was searching for answers for my clients. I found a lot of articles answering my questions, but they were either too long or too technical. So I wrote this one and this one.

Now that you’re reading great content, you need to organize the best unique blog ideas…

2. Build an Inventory of Blog Ideas

In the old days (like 10 years ago) you might have saved magazines or used sticky notes to mark ideas in a book you’re reading. Those systems can’t keep up with our online world where a great idea might be in a blog post you read, an online magazine, a Tweet – even an Instagram post.

You need one place to collect, organize and retrieve your best blog ideas.

Evernote is a brilliant (free) online tool that allows you to easily grab articles off the web, store images, record audio or even accept pictures of hand-scribbled notes from your phone. It syncs in seconds on all your devices and, with the paid account, you can even search off-line as you head to the grocery store to collect ingredients for your favourite Thai salad with peanut sauce recipe.

To fully unleash the power of Evernote, install the Webclipper (I remember it as the Elephant head) extension on your favourite browser. That will allow you to quickly grab the article you found, strip it of advertising, tag it and store it for future reference.

find blog ideas

And here’s my favourite trick with Evernote (h/t to Michael Hyatt):

Instead of creating lots of Notebooks in Evernote, which can get messy and confusing, I have all my notes in one Notebook and use tags to search for what I want. And I tag all future blog ideas (including articles I saved using the Evernote extension) with the tag “unused blog post”. The tag allows me to easily pull up all my unused ideas and choose the one I want to work on. As soon as I use that note I delete it.

evernote
I use the tag “unused blog topics” to easily organize all my future blog ideas into one search.

Okay, you’ve collected lots of great blog ideas, now it’s time to organize them on a calendar…

3. Build your Blog Editorial Calendar

A simple way to organize your unique blog ideas is using a spreadsheet, like Excel or Google Sheets. Or you could use planning tools like Asana or Trello. That’s great, but I’m a visual person and prefer seeing future projects in a calendar format.

If you have a WordPress site, you can organize all your blog ideas with a clever (and free) plugin called Editorial Calendar (watch our quick video to learn how this works).

Editorial calendar
The Editorial calendar plugin makes it easy to schedule posts and to see your draft posts in one place.

When you start putting dates to topics, think about seasons and buyer behaviour. What seasons do your customers respond to (like winter, summer, Christmas, etc.)? When are your customers more likely to buy? When does your customer have certain problems (like Spring cleaning, budgeting, staff hiring, etc.)?

Your Editorial Calendar doesn’t have to be perfect. The idea is to promote the writing and publishing by planning ahead and avoiding writer’s block.

Now you have lots of blog ideas collected in Evernote and you’ve started to plan future posts in your Editorial Calendar. Great! This next strategy is a way to boost traffic without writing a new post…

4. Repurpose old blog content

This strategy will save you time and could get you a big traffic boost. Here’s how it works…

Start by making a list of posts that are pulling in strong traffic but are over a year old. These are gems that could be working harder if they were “re-loved” and republished.

To get to your analytics, first, log in, then navigate to Behaviour > Overview.

best blog ideas
To get to your analytics, first, log in, then navigate to Behaviour > Overview

This part is a little technical, but hang in there – you only need to do this research a few times a year to get the full benefit.

There are at least 3 metrics you can use to choose the blog article to republish:

  1. old posts – if your post is older than one year there’s a good chance you need to update the images, and facts in the article and maybe add more detail to the content.
  2. low Bounce rate – “Bounce rate” is the per cent of people who left your site after one page (they didn’t explore the rest of your site). A lower bounce rate (like 60-70%) can be a good sign. Think of it this way: out of all your published blog posts, there are some that keep readers on your site longer. Those posts could be worth updating and republishing.
  3. high time on page – “Time on site” is the minutes a reader spent on that page. The higher the time, the more likely the reader is to share the article and spend more time on your site.

You can combine the metrics. In other words, look for blog posts older than a year, with low bounce rate and high time on site. Find 3-5 of those posts and start with them.

Here’s another example:

We republished our post “Facebook Page vs Profile: Everything You Need To Know” and within 10 days our traffic increased by 229%!

blog ideas
In just 10 days traffic to this post increased by over 200%!

The blog post you’re reading is another good example. It was originally published in July 2016 and I added more content and images and republished it in February 2019. It only took about an hour’s worth of chopping, adding, and changes to turn it into the post you’re reading – much easier than starting from scratch!

Whew! You’ve collected amazing, unique blog ideas into Evernote, organized them with Editorial Calendar, planned a post you will refresh and republish. Now it’s time for a bit of psychology…

5. Give ‘em more of what they love

It might be tempting to pour a cup of coffee and just start writing your next blog post. But what about what your market wants?

Every day your readers are leaving bread crumbs – clues – about what they want. It could be a comment on a post, social shares or an email that asks a question about a recent post. You need to watch for these clues.

A simple first step is to check what posts are most popular (see #4 above). You can also think about the psychology of your reader. What keeps a person on your blog for more than a quick glance?

It’s about solving a problem.

Readers, don’t announce this – but they are looking for a solution to something. It could be a great travel destination or how to save for their retirement.

If you provide that solution that gets them from where they are now to where they want to be, faster or cheaper, they will come back for more. But, there’s more…

If you provide that solution that gets them from where they are now to where they want to be, faster or cheaper, they will come back for more. Click To Tweet

The trick is to always give’em more of what they love. Blogs that wander off down rabbit holes about unrelated topics might work if you are already a celebrity off-line, but don’t work if you are trying to build a business online.

Stick to what your readers want and you will build valuable traffic that will come back for more.

 

How to get more blog traffic (142%!)

How to get 142% more blog traffic

Let’s face it – if you have a blog you want traffic – right? But you need to know how to get more blog traffic.

It makes sense: more traffic equals more business…

In fact, companies that blog receive 55% more traffic than companies that don’t. And according to at least one study, 83% of consumers trust the advice of a blog.

The trick is to first get people to read your blog. And for that I have some help. In fact, I’ve used these same strategies to increase my blog traffic by 142% in one year. Not bad when you consider most blogs we watch trickle along with a modest 5-10% annual growth.

Before I get to my solutions on how to get more blog traffic, let me ask you a question:

Are you writing your content to be helpful?

Don’t get me wrong – it’s great that you want more business. But, if your blog is all about click-through rates and opting into lists – it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

If your blog is all about click-through rates and opting into lists - it will be obvious. Like the old saying: If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. Click To Tweet

Here’s the good news…

If you write your blog to be truly helpful – without expecting something in return – you will build a tribe and eventually get what you want. It might not be gangbusters overnight, but you will attract people who like your approach. That will happen.

With that caveat out of the way …

Here’s a quick summary of all 25 points on how to get more blog traffic – Slideshare style:

Here’s my favourite (all white-hat) 25 tips on how to get more blog traffic without breaking the bank or staying up all night.

  1. Know this is important work and publish on a regular basis. Once a month is much, much better than – as Tim Urban puts it: We publish every sometime.
  2. Write shorter posts. If you insist on writing Ulyssey’s-length essays you might be losing a lot of readers.
  3. Notice what works and do more of that (this is my fav. overall strategy – read this).
  4. Write in the second person (“you”, “your”, not “me”) – after all, every reader cares most about themself.
  5. Write about your failings. “Failure should be our teacher, not our undertaker.” Denis Waitley
  6. Share on social media (hey! we can do that for you).
  7. Take a risk – like write a short post (#2), admit you suck as something (#5), take a bold stand (#19), or start with a personal story (#24).
  8. Do (just a bit of) research. As a minimum, use a tool like buzzsumo to find top ranking blog posts on your topic.
google analytics
With a little strategy and some hard work I was able to increase my traffic 142% in one year.
  1. Be funny (at the very least choose a funny image.)
  2. Write stuff people will want to link to.
  3. Be remarkable.
  4. Don’t interrupt your writing with a lot of links (except for this post, of course.)
  5. Keep adding to your idea pile (I use Evernote and tag them as ‘unused blog posts’ to capture ideas on the fly.)
  6. Kill and bury old, low traffic blog posts. This is a good SEO strategy, but also good for your readers.
  7. Edit ruthlessly. Pro writer’s tip: don’t start editing until you have completed the first draft.
  8. Experiment with your blog on video, SlideShare, illustrations, cartoons or finger paint.
  9. Be patient! Great content with some promotion will attract the readers you want.
  10. Quote bloggers with big followings (then let them know on social media).
  11. Take a stand—a strong voice will cut through the Internet fog and, like a search light, will find the readers you want.
  12. Make it easy for readers to share your blog. We use the floating share button from sumo.
  13. Ask your readers to do something. Like add a comment, share the post or download a guide.
  14. Read lots of inspiring blogs. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” Stephen King
  15. Don’t be boring. That’s worth repeating: don’t be boring. There.
  16. Tell stories.
  17. Assume every day is a new beginning because you always have new readers.

I know you’re reading this because you care. You care about results but you also care about helping people with your blog. That’s cool.

Knowing how to get more blog traffic can be confusing

Blogging is hard work.

Some months I struggle with every blog I write. Sometimes it’s hard to find the time, or the topic, or the damn thing just stalls out in the middle and I don’t know how to wrap it up in a meaningful way.

What keeps me going is knowing that __________ (fill in your monthly website traffic) people are coming into my “hotel room” to read what I wrote. And most of them are new (point #25). That’s a big and exciting responsibility, opportunity and role that I play.

If you’re up for that, I know these 25 tips and actions on how to get more blog traffic will help to fill your hotel room.

Thanks to Seth Godin for inspiring this short post. And Jeff Goins for adding to Seth’s post with his own list.

 

Want more help getting results with your blog? Check out these posts:

Tips and Encouragement for Bloggers who Doubt
21 Traffic Building Tips from Professional Bloggers
Build blog traffic while you sleep

(and our cool download “Get more blog traffic now”)