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How to Build Your Perfect Website Performance Dashboard in Just 5 Minutes

How to Build Your Perfect Website Performance Dashboard

You’ve spent money on your website.

You’ve invested hours into your blog.

Now it’s time to track the results.

Just like any part of your business, if you want to improve performance you first need to know where you’re at. These are often called KPI’s, or Key Performance Indicators.

Enter your website performance dashboard.

This dashboard will give you the most important numbers you need to track and warn you when you need to make changes.

At BlogWorks, we are checking our website performance dashboard and it’s one of the first things we recommend our clients create.

It’s Monday, you walk into your office…

It’s Monday morning, you’re updating your list for the week and you stop.

There it is—that item you’ve been putting off for weeks: “update website.” Every week you’ve moved it to the next week; not sure how to start. Should you do a major overhaul (ugh!) or does your site need tweaking?

The problem isn’t your website. The problem is you don’t have the right information.

You need good information to make good decisions

Now imagine a different scene…

It’s Monday morning, you walk into your office and there’s a single page report lying on your desk. You smile.

It’s your website performance dashboard and it quickly gives you all the numbers you need to make good decisions. Cool, right?

But, before we get into what goes into your website performance dashboard, let’s look at a common mistake.

It’s called scope creep.

Avoid scope creep

As you start to build your website performance dashboard it’s easy to go too far.

For example, you want to know about traffic going to your site in the last 30 days. Great! But do you look at unique visitors (“users”), or do you look at pageviews, bounce rate, session duration, country of origin and best time of day to publish?

There are hundreds of data points on your site and trying to track any more than the essentials will quickly turn your website performance dashboard into a failed experiment.

Trying to track too much data is a recipe for disaster.

It’s like the dashboard in your car. There are hundreds of moving parts in your car, but to drive safely and make good driving decisions all you need are: speed, fuel level, distance (odometer), and maybe tachometer. All other indicators are hidden (like low oil warning light) until you need them.

Anything more is scope creep.

The perfect website performance dashboard needs to do 3 things:

  1. Give you important feedback on your online performance
  2. Be easy to update
  3. Indicate problem areas that need fixing.

The other problem with scope creep is the time it takes to update data.

The dashboard I’m recommending requires pulling data from multiple sources, so the more data points you collect, the more time this will take, and the more likely you are to stop updating it.

In the past, I have built crazy-complicated dashboards. Sure, they were full of great information, but it was a hassle to pull all the data, and inevitably they all failed.

In this article, I’ll show you how to build your website performance dashboard in just 5 minutes.

First, let’s look at where this puppy is going to live.

Where to keep your new dashboard?

There are lots of places where you could keep your new spreadsheet:

  • On your computer
  • Dropbox
  • Google drive

At BlogWorks we use Google Docs for all of the information we share with members of our team. It’s easy to use, you can select who gets to view, comment, or edit the document and there’s virtually no risk of losing the document or wasting time searching for the document on your hard drive.

Plus, it’s free when you are starting out and don’t have a lot of data to store.

The perfect starter kit

To get started, the perfect website performance dashboard will have only 3 categories:

  1. Mailing list size
  2. Website performance
  3. Social media followers

At the time of writing, I’m delivering two webinars a month, so at BlogWorks we also track webinar performance.

Here’s an example of what your first website performance dashboard can look like:

How to Build Your Perfect Website Performance Dashboard
Example of your first website performance dashboard

Let’s get into more detail on each category.

Mailing list size and growth.

Your mailing list is one of the most valuable marketing tools you have. Unlike social media, emails from your mailing list can get directly into your prospects’ Inbox. You can deliver invitations, follow up with leads, and nurture your list with new blog posts.

Even if you only have a few hundred on your list now, growing your list should be a business goal. Here’s why…

As our world rushes to get online, most business owners are reconsidering their business model. Traditional businesses, like lawyers, physiotherapists, retail stores – even house painting – are finding ways to attract customers online. In many cases, those businesses are now delivering their service online.

How to Build Your Perfect Website Performance Dashboard
Building a larger email list means you have more options in your business for future growth.

Having a mailing list makes all of those changes possible.

The sooner you start building your mailing list the sooner you can start building online revenues for your business.

The sooner you start building your mailing list the sooner you can start building online revenues for your business Click To Tweet

At BlogWorks, we track the total list size every week. And because we have multiple lead magnets, we track the number of people who accepted each opt-in offer.

Website performance

It’s easy to get overwhelmed with Google Analytics because it tracks all activity on your site. That won’t help you!

Most business owners simply need to track:

  • Number of unique visitors (called “users”)
  • Goals

Periodically you should also be checking:

  • Top blog posts
  • Source of traffic
  • Percent of mobile users
  • Bounce rate
  • Conversion on top blog posts

Here’s how to find unique visitors:

Log into Google Analytics. Click Audience > Overview

In Google language “user” means the number of people who visited your site at least once (it doesn’t include multiple visits)

How to create goals in your website

To simplify your website performance tracking you need to create goals within Google Analytics. In WordPress, this is a one-time exercise that starts the data collection so in one click you can get all the numbers you need to add to your website performance dashboard.

Typical goals will include traffic to your:

  • sales page (consulting, book, products, etc.)
  • prices page
  • thank you page (for an opt-in)
  • special offer page
  • contact page
Once you have your goals created it’s easy to update your dashboard

Creating a new goal is easy:

  • Click the Gear button (bottom-right corner)
  • Click Goals > “+ NEW GOAL”
  • Click “Custom” (the last option in the list) > CONTINUE
  • Enter the name of your new goal (like “Contact page”) and for Type, click “Destination” > CONTINUE
  • Under “Goal Details”, enter the last part of the URL for the page you want to track, like “/contact” > SAVE
With a few steps, you can create a new goal and easily track your website performance

Automatically Receive your Google Analytics Report

If you want to have a bit more detail you can easily set up Google Analytics to automatically send the standard website dashboard to you on a regular basis.

Here’s how to set that up:

  • Log into Google Analytics.
  • Click on Audience > Overview.
  • In the top-right corner, click “Share”. Fill in the form that pops up including selecting the frequency you want and you’re all set.
It’s easy to set up to receive your Google Dashboard every month

Social media followers

Each social channel has its own measures of “success”. On Facebook, it is followers, likes on posts, comments, and shares. LinkedIn tracks connections, followers as well as likes on posts and shares.

That’s great to know if you’re making decisions on what posts to create next, but it’s too much information for a regular dashboard update.

I recommend your dashboard only tracks your number of followers (connections in LinkedIn.)

Create a system

Now that you have your first website performance dashboard created it’s time to add a system (or SOP Standard Operating Procedure) to make updating it a no brainer.

The worst thing to do is go to all the work to build the dashboard and then stop updating it.

If you are going to update the website performance dashboard yourself, one trick is to block time to make it happen. Create a calendar appointment for 15 minutes that repeats.

Now that you have your website performance dashboard you will want to keep it updated

You can also create a reminder that repeats.

If you have an assistant or use remote freelancers, this is a perfect task to outsource.

Your business will grow because of your hard work, but also because of good information. Just like knowing your financial information you should also be tracking your online performance.

With a little effort, you can easily create your first website performance dashboard and start using it to make better, more informed, decisions.

Liked this article? Here are 3 more all about growing your business with a blog:

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57 remarkable statistics and insights about blogging

11 Blogging Statistics That Might Surprise You

Although some might think that the blog is on it’s way out, the truth is that even in 2020 blogging can be one of the most valuable components of your marketing strategy — when you do it right. 

After all, how else can you showcase your best ideas, solutions, strategies, and insights and create a captive online audience? 

Here are 11 blogging statistics that might surprise you – maybe even enough to get that next blog post published!

1. More than 75% of regular internet users read blogs regularly. (HubSpot

It may seem like there is a lot of content out there, but apparently, a lot of people are reading blogs too. 

Creating quality content that is on-brand and useful is the key to getting your blog working for you! 

2. Blogs can help keep people on your website for longer. 

Your blog articles can stop future clients from clicking away and lead them from your article to your about page, products or courses… anywhere you want them to go next in your sales funnel. 

People spend more time on your blog than they do anywhere else on your site.

3. Blog content with quality backlinks can improve traffic and generate up to 97% more inbound links to a business’ site. (HubSpot)  

Your ideas are great, but publishing and optimizing posts take some knowledge of SEO.   

The good news is that it’s easier than ever to outsource this work to the experts!  

4. Prioritizing your blogging strategy has the potential to bring in up to 13x the ROI!  (HubSpot)  

Top marketers and businesses are investing even more into their blogs as a major component of their content marketing strategies – and it’s worth it.

Read up on more remarkable blogging statistics. 

5. The most popular blog content format is how-to articles. (Statistica

If you’re trying to think of new blog topics, it’s a good idea to come back to the basics: What do your customers want to know more about? How can you demonstrate your expertise while sharing useful information? 

Learn about how to start a blog post

6. Repurposing your blog posts could bring in up to 106% more views through organic searches. (HubSpot)  

If you have a lot of older content, it’s possible to simply re-use it in different ways, including rewriting blog posts! This is an easy way to recycle and reuse what you already have instead of creating new work.

7. Over half of the industries say that their most important marketing tool for inbound marketing is blogging. (HubSpot)  

Did you know that you can use blogs in all parts of the sales funnel? They’re great for building brand awareness, but you can also use them in more specific ways — for instance, as lead magnets and to promote special offerings. 

Read more about crafting blogs for lead generation

8. 43% of marketers who market to other businesses claim that blogging is the most effective type of content. (Social Marketing Industry Report, 2017)  

This is one of the blogging statistics that really points to the power of blogs to use in the B2B space. But it’s also extremely versatile for the consumer space.  

9. Over 20% of social media posts include a blog link. (Quora Creative, 2019) 

Blogging and social media go hand-in-hand! Try experimenting with social posts and blogs, mixing up titles, images and using quotes from various blogs to create social posts. 

10. Well-researched content brings the most traffic through sharing and links. (HubSpot)

Quality is key, here, and this is the case more than it was a few years ago. The reason why is that Google punishes websites that look like they are resorting to sneaky tactics to beat the algorithm. 

11. Blogs are positively correlated with improved lead generation. (HubSpot)

In our new world of social media and instant gratification, your blog could be your best marketing strategy. 

Are you ready to get your blog working for you? Call or email us for a free consultation! 

Enjoyed this article? Here are 3 more articles all about putting your blog to work:

10 surprisingly simple tune-ups to make your blog sexy
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

How to Ignite Your Blog Results in the New Year

How to Ignite Your Blog Results in the New Year

“Cheers to the New Year and another chance for us to get it right.” Oprah

The new year is a perfect time for a fresh start. How about your blog? 

Whatever your results were last year, the new year brings new ideas, energy, inspiration and, with a bit of focus, even better results. Your blog could be one of your most powerful marketing tools if you put it to work.

In this article, we are sharing our 7 favourite new year blog improvements. You can do each one independently. And most of them can be done in less than one hour. 

Ready? Let’s get started…

Clear the clutter

Your readers don’t need more distractions. Now is the time to remove low-value parts from your blog pages that pull your readers away from your content. Here are some examples: 

Blogrolls. Your blog is not a library where people park themselves for hours and your readers don’t need a list of past blogs (we all know how to scroll down the page and click the “previous” button).

Tag clouds/lists. Unless you are getting thousands of readers a day you will want to direct readers to your latest blog post. Lists of tags (or blog categories) are for high-traffic sites that need to direct readers who are returning multiple times.

Social media widgets. An invitation to go to social media is an invitation to lose readers. If you want to invite readers to connect with you on social, add social share buttons to your blog with tools like sumome or social warfare, plus add the widgets at the bottom of your site.

Watch the numbers

You can’t make good decisions about your money until you know your current financial status, and you can’t get better results from your blog until you know what the current performance is. And the only way to see what’s happening with your web site is with Google Analytics.

In this article, we show you how to know if Google Analytics is installed. While in this article we explain what numbers to watch and what they mean.

To go one step further, log in to Google Analytics, Go to Audience>Overview then click the “Share” button in the top-right corner of your screen and set up an automatic monthly report to be emailed to you. This is a great way to get a nudge in your inbox every month to pay attention to your numbers!

How to Ignite Your Blog Results in the New Year
With one click get a snapshot of your site’s analytics sent to your Inbox

Create a calendar

A great way to kick off the new year and to get your creative juices flowing is with a content calendar for the year. Think of this as a map of all the topics you want to share with your readers.

You can organize future posts around seasons, holidays, annual events, or product launches. This is also a great time to look at past blog posts and think about updating old posts that have done well (#4 idea) but are outdated. 

You can build your calendar using the Calendar WordPress plugin (see my video on this), in Microsoft Excel, planning tools like Trello, or in social media scheduling tools like coschedule.

The Calendar plug-in makes it easy to organize future blog posts

The old is new again

One of our favourite traffic-building strategies is to update old blog posts that have done well in the past but are in need of a quick update. Not only can this be a big-time saver (compared to writing a completely new post), but you are building on the traffic the post is already getting. 

How to Ignite Your Blog Results in the New Year

The strategy is to give each article a quick make-over to update the content, refresh the look and then to republish with a new date. The goal is more traffic, plus you save a lot of time and effort, compared to starting from scratch with a new article.

This post explains in detail how to use this strategy.

Linking is the new Liking

Imagine you park your car, walk into a store, ready to buy an accessory for your computer, but there’s nobody there to help you. You’d probably leave. Right?

With most blog posts we look at, that’s what happens – over 90% of readers leave the site. 

How to Ignite Your Blog Results in the New Year
Unless you have a good reason to stay, most readers will exit without ever visiting a second page.

One of the quickest ways to get better performance from your blog is to add a call-to-action. The call-to-action (CTA) might be a simple link to your book or programs, or an invitation to learn more about your products, like “learn more about our custom leadership workshops.”

Keywords are the key

Confused about SEO, keywords, meta tags, and jargon concerning attracting more organic traffic? Well, it can be confusing – especially if you try to follow the advice of guru’s who spend their whole day thinking about this stuff. Or it can be really easy.

The basic concept of SEO for your blog post to include what the readers you want are already looking for. If your target market is searching for “leadership training’”, “roll-up garage doors”, or “Denver real estate lawyer” you need to include that phrase a number of times in your article (ideally in your headline as well).

A super-quick way to discover what people are searching for is to start typing a query into your search bar and then see what Google suggests people are searching for. You can also see a list of suggestions in blue at the bottom of your screen.

You can also use Google Trends to discover keyword phrases used in the past 7 days, month or longer.

 

Practice writing faster, better

When it comes to blogging, it’s more important to stay connected with your followers with regularly posted articles than it is to keep reworking an article until perfect. Learning how to turn a blog idea into a finished post faster and better will make it easier to keep up with your publishing schedule. 

This article is an example: I wrote this over 3 mornings and for about 30 minutes each time. 

Here are some tips on how to write faster and better.

  1. Start with your content calendar (#3, above). Having topics ready to go allows you to start thinking about the post – even taking notes – long before the article is due.
  2. Use a writing template. Every blog should flow from: attention, personal, promise, content, to call-to-action. Get your free copy of the template here. At Blogworks, our team all use The Ultimate Writing Template for most of our client’s articles. 
  3. Only edit at the end. Each time you go to work on your draft post, avoid the temptation to edit what you’ve already written. The goal should be to first write what author Anne Lamott calls your “shitty first draft” and only then to go back and clean up your post.
  4. Write like you speak. A blog is a conversation where you solve problems or share topics of interest with your audience. The best blogs use a conversational style of writing (without a lot of jargon or “$10 words”)  that makes the reading experience easy and enjoyable. Try recording your thoughts as you speak and then using a service like rev.com to transcribe your voice into a draft article.
  5. Ship it. At the end of the day, it doesn’t matter how clever your ideas are or how amazing your solutions if you don’t, as serial blogger Seth Godin would say “Ship it.” Even if it means cranking out a 300-word muse about an article you just read, it’s better to stick to a regular publishing schedule and keep your followers coming back for more.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about writing blogs:

How to start a blog post – 5 examples that really work!
5 brilliant ways to start your blog post with a bang
9 blog topic ideas your audience will love

Attract more readers to your blog today!

7 tips on how to get people to read your blog

So you’ve started a business along with a blog, You’ve worked on building an audience, but maybe you’ve reached a bit of a plateau, and you want to know how to get more people to read your blog.

Or you’re not getting the type of readership you’d expect given how much you’ve expanded your network. 

It seems that not so many people are reading your blogs these days, which may leave you wondering… 

Am I doing something wrong? 

Chances are you are doing everything well enough. But staying on top of Google’s ever-changing SEO trends is a challenge. 

Not to worry, though! Read on for a few tried and true tips to help you understand how to get people to read your blog! 

Track the Right Metrics 

If you’re posting blog posts just for the sake of “getting something out there,” you might want to stop and reconsider how you can craft content to support your key business goals.  

Given that Google’s algorithms are almost always moving towards supporting higher quality content, consider re-evaluating your content strategy based on questions like:   

  • What is the value you’re offering to your readers?
  • How well are the blogs working to engage and convert customers?
  • Where in the sales funnel am I placing my content?

Step away from the actual numbers (for instance, how many “likes” a blog gets), and try to hone in on why they are how they are.  

Here are some tips on how to track blog performance

Use Relevant Social and Blogging Platforms 

Do you want “more” readers, or do you want to attract the right readers? 

If you want to know how to get people to read your blog, you have to look at the entire process of creating and sharing it. That means that there could be a flaw in your marketing process.  

For instance, if your business is B2B, you’ll likely want to be taking advantage of LinkedIn where you can easily share posts. 

Medium is a great platform for sharing posts in a personal or business account. You can also follow and submit to niche-specific publications — or even start your own. 

The main thing here is to not spread yourself too thin. Focus on channels where your target audience is most likely spending time. 

Create Great Headlines 

Headlines are key to attracting attention, and sometimes even changing a single word can make or break a person’s decision to click on an article. 

Check out our article 11 Insanely Powerful Words for Your Blog for headline inspiration. 

Focus on Value, not Going “Viral”

Of course, you want to know how to get people to read your blog and boost traffic to your website or landing page. 

But what’s happening after people find your blog? 

Checking your metrics is not just a numbers game. These numbers tell a story and they can help you figure out exactly what the content is doing for you — and them — in the long run. 

Are readers sticking around long enough to engage more with your brand? Are they clicking over from your call-to-action? 

Is your blog actually bringing the right target audience to your website or getting people on that mailing list?  

This is the kind of quality that google will “notice,” too. 

Oh yes, and this is very important: Don’t be boring! 

Count on Keywords

If you want to know more about how to get people to read your blog, you should definitely be on top of your keywords. You need to use the right ones strategically to ensure that Google “likes” your blogs. 

And the right ones should also be of interest to your readers! 

There are plenty of free tools out there, such as Google Adwords Keyword Planner, which can help you with this. 

Make sure to not over-optimize though! Search engines will see right through you if you put too many keywords in your blog. And make sure your language flows naturally. This will ensure that both crawlers and real readers will follow it clearly.

If you want help with SEO and keywords, contact us for a consultation

Write Longer Posts Less Often 

Niel Patel is constantly pushing the long-form blogs and recommends blogs of 2000-3000 words. We don’t always work at this level, but we definitely encourage you to build blogs that are around 1000 words rather than 500. 

And just to clarify: publishing consistently is key, but you want to have a balance between quality and consistency. This will vary from business to business. 

Longer form blogs have the potential to perform better SEO-wise and will be more useful to your readers.   

Strategic Planning for the Win   

If you plan and organize ahead of time, you can learn to create content that not only performs better traffic-wise but is actually more useful for readers. 

Consider creating a handful of blogs ahead of time and scheduling them out with an automated tool like HubSpot

But if you have too much on your plate, you can always hand the planning, strategizing and writing over to a professional. 

We can help you more people to read your blog with all these things, and more!

Enjoyed this article? Here are three more to help you:

21 clever ways to attract more readers and boost blog traffic this year
How to Leverage Video Content on Your Blog for SEO
How to start a blog post – 5 examples that really work!

Photo by John Schnobrich on Unsplash

10 surprisingly simple tune-ups to make your blog sexy (and get more blog traffic)

Make your blog sexy and get better results

We all want more blog traffic.

Way back, when Tyrannosaurs roamed the earth, blogs were personal journals for reflection and maybe for close friends to enjoy.

Not anymore.

Many blogs are for building your brand, attracting business, building your list, and hopefully even growing sales.

But the question is, how to get traffic to your blog in the first place?

In this post, we’re looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier.

Sound good? Let’s go.

1. Use keywords

Keywords are how organic searches (when someone searches the Internet for a solution, like “gardening supplies”) find you.

You can use keywords in your headline, subheadings and text copy. But stuffing keywords in just for the sake of SEO is bad form and makes your post less attractive and less likely to get shared.

Using the Google Adwords Keyword Planner is a great place to start to find long-tail (low competition, higher conversion) keywords. After that, include those phrases as a natural part of your writing.

2. Powerful headlines

The LAST thing I work on when writing a blog is the headline.

Your headline is the first thing people see in social media posts (after the image), Internet searches, and links from other sites—it’s worth getting it right.

It can make a world of difference when it comes to getting traffic to your blog.

While a headline like, “10 Ways to Deliver Better Customer Service” may be accurate, it’s as boring as ordering a cup of coffee.

So, what’s a better option? Something like this: “10 Ways to Knock the Socks Off Even the Most Reluctant Customer”.

Great headlines include words like this: lists, “you”, “your”, “free”, “how to”, “DIY”, “I/me/my”, “easy”, and “new”

3. Good images

More natural photography can help blog traffic
Stock photography vs. more natural photography

A quick fix for ANY blog is better images.

Try to avoid “stock images” of multi-ethnic teams smiling into the camera-instead look for natural images of real people doing real things.

A quick fix for any blog is better images. Click To Tweet

For posts longer than 400-500 words, insert a second image to break up the text and keep the reader moving.

If you’re serious about your blog, it’s worth getting familiar with basic editing tools like Canva or picmonkey.

If you are looking for an easy new way to find or create images and audio, we recommend Adobe products. You can find all of their creative software packages here.

4. Cross link

Here’s a simple strategy for how to get traffic to your blog and keep readers on your site longer (which is measured as lower Bounce rate in Google Analytics)…

Cross link from one blog post to another. 

Why?

The idea is to invite the reader to learn more about your topic by reading a related post. Like this one, where we offer up 21 blog traffic building tips you can’t miss.

See what we did there?

A simple strategy can keep readers on your site longer Click To Tweet

Start with a short list of 4-5 posts you ideally want every reader to see. Then, link to them whenever it seems like a natural opportunity.

5. Current dates

Consistent publishing dates is a good thing. Just like a magazine, it’s going to be easier to attract followers if they know they can count on the regular issues.

Or course, life happens and you might have a gaps between posts. The good news is, WordPress makes it easy to smooth out your publishing dates and even republish old posts.

Simply open individual posts, change the “Published on:” date and click “Update”.

Presto – your posts are re-dated or older posts are re-published.

Current dates

6. Opt-in is working

When was the last time you opted in to your your own opt-in?

You might be surprised to learn that your invitation isn’t, well, very inviting.

Here are some quick tune-ups for your opt-in sequence:

When was the last time you opted in to your your own opt-in? Click To Tweet
  • An inviting offer – Most people aren’t interested in getting “newsletters” anymore. Try offering “weekly tools and tips”, or “free helpful advice”, or “regular updates”, or simply offer your opt-in gift and let them decide if they want to join your list.
  • Double opt-in instructions – Remember the opt-in isn’t complete until they click on the confirmation email. On your “success” page (that pops up once they enter name and email) instruct them to check their inbox but also to “white list” your emails.
  • Send follow-up emails – Once a person becomes a follower, it’s time to nurture them and invite them to stick around. An email sequence (ideally, you remove them from regular emails while in this “quarantine” period) of 3-5 emails to welcome them and introduce them to your services is a smart way to build loyalty and even move a follower to a buyer.
Example of ‘success’ page and instructions on how to double opt-in
Example of ‘success’ page and instructions on how to double opt-in

If you haven’t started building your mailing list yet, be sure to ask these 5 questions first. 

7. Use the “Featured Image” for your main image

If you’ve ever noticed that the wrong image gets pulled from your blog on Facebook or Twitter, it could be you aren’t using the Featured Image option in WordPress.

“Featured Image” is a selection on the right-hand side of your WordPress editor that allows you to choose one image from your media library for the top of your post, but also to be the thumbnail pulled anytime the link to your post is used (like in Facebook).

The right image could be what makes someone choose your post over someone else’s.

 

Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media
Use the Featured Image feature in WordPress to ensure your image is properly pulled into social media

Not sure if you’re using Featured Image?

Head over to your latest blog post, scroll down, and on the right-hand side you should see a thumbnail of your main image labeled “Featured Image”. Click there, select the image you want from your media file, and you’re set.

8. Social share buttons

When a reader shares your post on Twitter, Facebook, or any social media, they’re exposing your content to their followers.

That’s a good thing. For many bloggers, this is the primary way they get traffic to their blog.

The easier you make it for readers to share your content the better. But tiny icons from now-obscure social media channels, like Yelp and Foursquare, won’t help you get traffic to your blog.

To see what posts are getting the most shares, head over to buzzsumo, drop in your site URL, and you’ll get a list of your top five.

Encouraging sharing can help build blog traffic
The SumoMe social share menu floats on the page as the reader scrolls through your post

We use SumoMe by Noel Kagan – the Social Share menu floats alongside your blog as the reader scrolls down the screen and works perfectly on mobile.

 

Readers can click on these social share options, spreading the word, and getting more blog traffic.

9. Measure results

Google Analytics is your dashboard—it’s the only way to accurately know what’s really going on with your blog traffic, visitor behaviour, history trends, and sources of visitors.

As for opt-ins?

Your CRM (Customer Relations Management software, like Mail Chimp or Aweber) is the only place to accurately measure opt-ins.

If you haven’t been checking Google Analytics, first make sure it’s installed by following these instructions.

Next, get familiar with basics, like:

  • User volume (number of unique visitors),
  • Page views (total pages visited),
  • Bounce rate (percent that leave after one page),
  • Average session duration (time on site),
  • Behaviour (scroll down main menu, on left, and look for box icon > Overview – most viewed pages on site. This is where you can discover which blog posts are most popular.

Want to dive even deeper on this strategy? Check out these 5 quick ways to measure your blog’s performance. 

10. Click to Tweet

The old, manually-loaded “Click To Tweet” was a neat way to get readers to quickly fire off a tweet to point people to your post.

But now there’s a better version, cleverly called Better Click To Tweet. This makes it easier for you to create the tweet as you load your new post into the WordPress editor…You might have noticed a few of those throughout this post.

Once the plugin is installed, a blue bird will appear in your editor menu bar. Highlight and copy the text you want tweeted, click the bird, paste the text where asked and you’re set.

If you’ve gone through this post and realized you haven’t implemented some, or (GASP!) — any — of these strategies, it’s time to get to work!

No more asking how to get traffic to your blog — you know what you need to do.

Liked this post? Got another 5 minutes? Here are 3 more of our most popular posts all about putting your blog to work:

How to (finally) make money with your blog
How to increase blog traffic by almost 30% in only 90 days — a case study
9 blog topic ideas your audience will love

5 brilliant tips on how to start a blog post with a bang 

start your blog post with a bang

Most blogs suck. 

You might have the most brilliant advice, but nobody reads it. 

The solution starts withthe start. 

A recent survey found that only 30% of readers make it to the end of a post. Just like a YouTube video – if you dont grab your readers attention in 3 seconds its sayonara.  

Theyre gone. 

In this post you will learn a 5 step approach to quickly retro fit old posts gathering digital dust, or tweak new posts to start working miracles.  

Lets jump in with some mind work on how to start a blog post.

1. Enter the conversation

To capture your readers’ attention you have to first enter the conversation going on in their mind (Robert Collier). In other words, grab their attention with something theyre already thinking about. 

– If youre a financial planner, tell me how to avoid costly mistakes.
– If youre a realtor, tell me how to make more money when I sell my home.
– If youre an IT consultant, tell me how to choose the best IT consultant. 

Not sure where to start? Start with a list of the most common questions your prospects ask you.

2. Get my attention

water splashing in woman's face

This is keymake me stop and want to read more. Your reader found your latest post via your email or social media. But, theyre not committed yetwith the click of their mouse theyre gone – never to return to that post. 

So, hook them with bait that makes them hungry for more. 

Start with your first sentence. Its job is to get me to read your second sentence. And so on.  

In your #blog, the job of your first sentence is to get me to read your second sentence. And so on. Click To Tweet 

Dont force me to wade through a muddy dissertation. Instead, start with a bold statement, a bit of controversy or a question. 

For example, I could have started this post with something like: 

The problem with all too many blogs is that they fail to get the attention of readers and, as a result, dont drive traffic to your products or services. 

Ugh. 

Instead, I started with: 

Most blogs suck.

3. Tell me the Problem

person holding question mark to face

Heres a blogging secret. If the reader doesnt care about your topic, they wont care to read about it 

So, make it obvious. 

In the first 2 sentences you need to TELL ME THE PROBLEM you will solve. 

Here’s a blogging secret. If the reader doesn’t care about your topic, they won’t care to read about it. Click To Tweet 

Even better: choose only one problem to solve. 

Here are 3 examples from our blog:

1. In this post we tackled time management:
Lets get one thing straight. I waste time, you waste timeeveryone wastes time.

2. This post is all about getting more traffic:
And its time to get serious about your business and your blog. You want more trafficthe right traffic.

3. This post is about restarting your blog writing:
You havent published for at least a month – not so great.

4. Make a promise

Every salesperson worth his/her salt knows this. To keep your prospects attention you need to make a promise of what you have to offer. 

It could be as simple as Let me show you how we can fix that, or I think I have the perfect solution for you. 

Its no different in your blogonce you get my attention, tell me what comes next.  

For example, this post is about blog performance:
In this post were looking at super simple tune-ups to make your blog work better and, maybe, even a bit sexier. Sound good?

5. Please get to the point!

time on site screenshow showing how to start your blog post with a bang
The average time we see on our client’s blog posts is 2-3 times more than other pages.

Finally, a great blog gets to the point. 

You got my attention, you entered the conversation going on in my mind, you even described a problem you know I have – great! Now, get to the point and deliver the goods.  

The average visitor time on our clients websites is about one minute. The average time we see on their blog posts is more like 3 to 7 minutes. Wow! 

Your blog has the ability to stop readers from clicking away. Your blog can also drive traffic to your revenue pages.  

If you do it right. 

A few small changes to the start of your post can improve time on site, list growth – even conversion to sales.  

It all starts withthe start. 

Enjoyed this post on how to start a blog post? Here are 3 more all about blog writing: 

5 easy steps to publishing your next blog post (even if you dont have time)
90 seconds to becoming a better writer
How to never run out of blog ideas ever again