Personally, I despise people who obfuscate and inveigle with obscure language and acronyms.
In this article I will attempt to decode and demystify the crazy language surrounding blogging (somebody has to.)
After all, isn’t blogging just about writing great, helpful content that readers love to share?
I think so.
Let’s get into the list of blogging terms (feel free to skip the boring ones)…
A is for Apple
1. Absent – yup, that’s the business owner who’s ambitions exceed their abilities and haven’t learned to outsource. If that’s you, please read this article.
2. Alt tag – Ever wondered why an image shows up in a search? Good chance that’s because some smart cookie added Alt Tags to the image. In WordPress this is super easy (open Media, select the image and add).I despise people who obfuscate and inveigle with obscure language and acronyms. Click To Tweet
3. Anchor post – this the dandy you wrote one late night, half way through a mellow bottle of Merlot, that – for some miraculous reason – attracted loads of attention (from other Merlot lovers maybe?). Tip: make sure you link to your anchor posts in future articles.
4. Anchor text – these are the neat blue links inside one blog post that link to another page. According to SEO gurus at ahrefs “Google uses external anchor text to help understand what your page is about and also, for which keywords it should rank.” So they are 1) important to create 2) super important to get your post found.
5. Article – Easy one – this is task you wrote on your To-Do list last Thursday. And again Friday. Oh, yeah, and on Monday, Tuesday, Wednesday. Oh, damn it! Get writing!
6. Author – Duh.
7. Avatar – This is the person you should have created a perfect description of because you went to that very expensive conference, got SO inspired by the speaker and on the flight home thought “I really need an Avatar!” It’s not complicated: Who is your ideal customer? That’s your avatar.
B is for Boy (okay, okay, it’s also for Blog…and Blogging Terms)
8. Backlink – a link that points to one page, from another page. For example, you can link from your “About” page to a “revenue” page.
9. Blog – A Blog is a gift for the world and for you. Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Or to go deep into research, like Maria Popova (7 million readers, thank you very much), or launch an empire like Tim Ferriss (who never returns emails, just saying.)
10. Blogger or Blogging – a person who thinks blogging is a business, when really blogging is a way to make business!Your blog gives you license to write massively irreverent (and occasionally super, super looooong posts) like Tim Urban about whatever got your interest the last time you headed to your local coffee shop. Click To Tweet
11. Blogosphere – This is the place all good bloggers go to die. Nope, that’s not right. It’s a place where…actually I have no idea, because nobody actually talks that way.
12. Blogroll – This is the list of all your published blog posts. This actually super important, especially if you track traffic, like we do. The good news is you can download this list by simply adding /sitemap_index.xml to the end of your URL (now you have to see ‘U’) and then clicking on (usually) the first link. Cool, huh?
13. Bummer – that’s what happens when you publish your amazing article and…nothing happens. That’s a bummer.
C is for Cataclysmic (and Cat)
14. Calendar – this is what you should be using to plan your next blog post – capiche? Tip: one of our favourite (free) plugins is Editorial Calendar.
15. Category – According to WPBeginner “Categories are meant for broad grouping of your posts. And Tags are meant to describe specific details of your posts.” You must categorize your post, tagging is optional.
16. CMS or Platform – CMS stands for content management system. WordPress is a CMS, so are all the alternatives. Bottom line – you will never use CMS in a sentence.
17. Comments – oh, for goodness sake…I’m not going to insult you with this one. We all know comments are the rare gems we all hope to get!
18. CSS or Stylesheet – has something to do with style sheets and if you have to ask you need to go to ‘O’ and think about outsourcing.
D is for derogatory, aspersing, calumnious, defamatory, insulting, libelous, maligning, slandering, slanderous, vilifying (and, of course, dog)
19. Directory – These are strange and mysterious sites that list your blog as authority site worth a visit. According to theblogpressccom, “These are websites which categorize blogs under many different categories.” Good luck with that!
F – it’s too tempting, so we’ll skip this one
H is for being Human with a touch of Humour (while being honest)
20. Header – this is the top image for each post. Your header image should “pulled” with your link and show up in your social media posts.
21. Hyperlink – is the clickable content within a web page (typically colored blue) that takes the user to another page, website, or within part of the same page.
22. HTML – this is short for Hypertext Markup Language – the language used to write web pages. In WordPress, if you select “Text” you can view the html code and make simple changes, like highlighting text with a background color. This is what that would look like (Here are the colour choices)
<div style=”padding: 12px; background-color: #ff9999; line-height: 1.4;”>TEXT HERE</div>
I is for turning “I” into “you” (or “your”)
23. Index(ed) – indexing is the mysterious process of search engines organizing and prioritizing your blog and the pages on your website. SEO is the art of getting your blog and site pages to “rank” higher (show up on pages 1,2,3, etc).
K is for a Killer post that goes viral (Yes!)
24. Keyword(s) or Keyphrase(s) – is what someone types into a search engine – a single word or phrase. By including those keywords in your blog post you make it easier for search engines to rank your post for that topic.
M is for making money (the thing we don’t talk about, but secretly all want)
25. Meta Description – this is the short block of text readers see when they get their search results. Tip: keep your phrase to 150 characters and include the keywords readers will be searching for.
26. Meta Tags – refers to all the Tags hidden in your html code that tell the search engines what you page is all about and how to categorize that page.
27. Meta Title or Page Title – is the name of the page and is the bold text that shows up on a search results page when you rank in a search engine.
N – sorry Nothing here worth Noting
O – is for Outsourcing – the one thing that will mostly quickly earn you more money(!)
P – is for Procrastination and Perfection—two things that will keep you from Publishing!
28. Permalink – this is the funky URL that shows up in search engines, like this https://yourblogworks.com/start-a-blog-post/ Tip: if you are updating, or republishing a blog post, don’t change the permalink—you will lose any ranking you might have in search engines.P - is for Procrastination and Perfection—two things that will keep you from Publishing! Click To Tweet
29. Plugin – Just like an app on your phone, a plugin is a piece of software that adds a operation to your website. For example, you can add Yoast to change the SEO settings, Pretty Link to create unique, memorable URL’s, or Editorial Calendar to get a calendar view of all your blog posts.
30. Post – this is just another name for your blog article. You can also call it “great”, “amazing”, “outstanding”, and “awesome” (knock yourself out.)
R – is for Really, Really, Really helpful blog posts (and getting and ROI)
31. Redirect – this is when one link takes you to another link (huh?) For example, if you click on www.yourblogworks.com/call you will be taken to https://go.oncehub.com/hughculver to book a call with us. That redirect uses a nifty WordPress plugin called Pretty Link.
32. Robots – we all know about WALL-E and R2D2, but there are online robots as well, like the ones that categorize web pages (like your blog post) for search engines.
33. RSS – stands for Really Simple Syndication (now you’ll sound smart at any party) and is the way updated information is fed to sites like Feedly, so your favourite blogs are waitinf for you.
S is for getting social shares of your post (yummy)
34. Sitemap – this is a page on your site that organizes all the pages on your site into a simple list. Search engines use your sitemap in their indexing process. Tip: you can see you sitemap by adding “sitemap_index.xml” to the end of your URL, like this https://yourblogworks.com/sitemap_index.xml (If you don’t have a sitemap consider using Yoast…see #43 below)
35. Social Media Sharing – this is what our team at BlogWorks can do for you! Get the word out and let your social followers enjoy your latest blog post.
36. Subscribe – when a reader joins your mailing list they are subscribing to receive your emails.
T is for Terrific content that Turns heads and Translates into new Transactions!
37. Tag or Tagging – is a bit of information, hidden in your html code, that tells search engines what your page is about. Tags include: Title Tag (for the whole site), Alt Tag (for images), Robots Meta Tag (tells search engine robots if it should index this page), and Header Tags.
38. Tip – if you want to get more business from your blog include 3-4 links in every post to your “revenue” pages.
39. Title or Subject – The title, or headline, of your blog is one of the most important ways to attract more attention and readers.
U – is for those Unicorn posts that get Unbelievable results
40. URL -Smarty pants know that URL is short for Uniform Resource Locator, but we all know the URL is the unique address for every page of your web site. Tip: want to create an easy to remember shortened URL? Check out the free WordPress plug-in called Pretty Link in this article.
W – is for putting your Blog to Work
41. Widget or Module – the little boxes of content (like an offer for a free book) are called widgets (now you know.)
42. WooHoo! – the sound you will make when you see your blog post getting shared across the social channels. You have made it happen!
Y is for…. yellow?
43. Yoast – sounds like toast but is not something you eat. Yoast is a popular SEO plugin that allows you to edit and optimize the SEO of the post and the way the post appears (Meta tag) in search engines.
Not bored yet? Well, we’ve got loads more of great articles for you…