Value-filled, SEO-optimized content with high-ranking keywords are vital factors that can help drive quality traffic to a website.
Blogging can go a long way in helping you reach your marketing initiatives. When you write helpful content with high-ranking keywords relevant to your audience, you have a much higher chance of driving conversions to your website.
But how do you know the type of content your audience needs?
Driving quality traffic is about more than just keywords. It’s about writing useful content that meets your audience’s needs while promoting your business.
If you’re struggling to find SEO-rich topics to write about or need some tips on finding high-ranking keywords, you’ve reached the right place.
How to Find High-Ranking Keywords
Google Analytics is an excellent tool for finding out what topics and keywords drive the most traffic and are relevant to your audience.
Analytics can help you find not only your most-viewed articles but the ones that gave you the highest conversion rates, engagements, bounce rates, and more. Once you find out what your most popular posts are, you can continue to create similar content that will drive conversions and views.
Take inspiration from what has proven to be successful in the past to create useful content that will drive traffic to your website.
Do your research
What are popular topics in your industry? What type of content provides users with the most value?
Find out what your audience likes. There are many different tools you can use to do topic research, including:
- Google Trends
- Keyword Planner
All you have to do is enter topics related to your industry, and the tools will bring up content related to that topic that is popular.
Competitor research is also a great way to determine what topics your competitors use that drive results. You can gain inspiration from their topics and tailor your content to get similar results.
How to do keyword research
If you want your blog to start ranking, you must do keyword research to understand your audience’s needs.
What do they search for on search engines? What are their needs? How can you meet these needs?
By identifying your audience’s needs, you can create content that meets these needs. When you identify the keywords, your audience searches for most. You can optimize your content and improve your chances of ranking high.
Here are some great keyword research tools to help you decide which high-ranking keywords to use in your content.
- Google Keyword Planner
When you do your keyword research, be strategic about placing the keywords in your content. It is generally better to use long-tail keywords, which are much more specific and can help improve your chances of reaching your target audience.
Create a topic map
A topic map is a great tool to help you come up with and brainstorm practical content ideas that resonate with your audience.
Once you have your list of keywords, start brainstorming topics that target each of these keywords. Write down your ideas and how you plan on targeting your audience. How does each topic meet peoples’ needs? How can you use these topics to drive traffic to your website?
Come up with useful content ideas that go with each topic. Write down the keywords for each idea and use the topic map to guide the content you will write on your blog.
If you want your blog to be successful, it must have content that meets your audience’s needs. It must provide value and have high-ranking keywords strategically placed to offer a solution to peoples’ problems, answer their questions, and eventually get them to convert.