It’s finally springtime, which means it’s time for that much-needed blog clean-up. Regularly updating and organizing your website is critical for blog success. It can help drive new traffic, improve your SEO, and improve your overall content marketing strategy.
Over time, it’s easy for a blog to start to get a little messy and unorganized. Old, outdated posts can take up space and even affect your SEO. Giving your blog a touch-up is a great way to keep your website looking fresh, informative, and helpful to the people visiting your website.
Here are five blog clean-up tips you should consider.
5 Blog Clean-Up Tips
These blog clean-up tips will help get your website back on the right track.
1. Update Theme
Does your homepage need a revamp?
If your website has looked the same for years, it might be time to update the theme. What can you do to improve your homepage? How can you make it more user-friendly?
When refreshing your homepage, be sure to revamp it to show off your business – your brand personality, what you can do, and how you can help people.
Website design trends are constantly changing – it’s essential to have a website theme and design that shows off your brand, helps improve the user experience and gives you a leg up on your competitors.
2. Optimize Old Blogs
By updating old articles and blog posts, you can improve your chances of ranking higher on search engine results pages.
Google loves fresh new content. The more up-to-date your website content is, the more likely you will appear higher on search engines.
When you update old content that has been untouched for a long time, you can find articles with out-of-date information, errors, broken links, unoptimized images, etc. These errors can result in lower rankings.
You can fix errors, re-optimize posts for SEO, and improve your website’s authority by updating old blog posts. Updating and republishing old content is also a great way to get Google to crawl your web pages and drive more traffic to your website.
3. Update Your ‘About’ Page
Things change – where your blog or company may have been a year ago may be completely different than where you are now. Update your ‘About’ page to reflect where you are right now.
Just like you should give your homepage a refresh, you should also give your ‘About’ page a refresh. It should reflect what you are doing now and how your business has changed.
4. Don’t Forget Your Comments
Many bloggers forget to check up on their comments section. Comment sections can get messy if they’re not taken care of. Check to see if there are any spam comments, and be sure to take the time to reply to any comments people have left.
Checking your comments (and responding to them) should be a part of your daily checklist.
5. Organize Tags and Categories
Tags and categories play a crucial role in search engine optimization. They are also a great way to organize your content and help readers find specific content.
It is very easy for tags and categories to get messy if you do not tend to them. Remember: your website’s category structure can significantly help your SEO and increase your traffic. Check your categories and tags and make sure that they serve a purpose. Delete ones that don’t need to be there.
It’s essential to clean up your blog at least once a year. It’s an ongoing process that will help your SEO and improve the user experience. Get started on your blog clean-up today!